A for Amazing, A for Andaman!

‘Andamanai paarungal, Azhagu,…’ (Look at Andaman which is beautiful,..) goes a Tamil song from the film Andaman Kaadhali’ (Andaman lover)! The film featuring Shivaji Ganesan and Sujatha was released way back in 1978 and if my memory serves me right, did well at the box office! The song and the film I would reckon, were my first introductions outside of text books to the beautiful group of islands located east of the Indian coast in the Bay of Bengal. It’s a pity that it took 40 years since then to make a visit to Andaman, a few aborted trips for business notwithstanding!

I guess that Andaman hit the Indian tourists’ radar 5/6 years ago when it recovered from the aftermath of the 2004 Tsunami. Though Port Blair itself was not affected so much, parts of the Nicobar Islands, south of Andaman like Car Nicobar,… got battered badly. Today, tourism plays a major role in keeping the wheels of the Union Territory moving. Having spent a week there in the mid of May this year, I was keen to capture and record my impressions through this post.

  • First up, what strikes as a visitor in Port Blair and the many places that are part of the tourism circuit like Havelock, Ross Island,… is the cleanliness. One doesn’t get to see garbage littered around and I presume this was the situation even before Prime Minister Modi’s Swachh Bharat campaign.
  • Having said that, trails of the cleanliness Abhiyan are felt everywhere as you see dust bins branded SBA prominently placed in areas where tourists visit even if they are remote parts of distant islands. This is commendable. Swachh Bharat Abhiyan has hope.

 

 

 

 

 

  • Guides, car drivers and all make it a point to point out that crime rate is almost “0” in Andaman and that the place is completely safe for locals and tourists alike. I must add here that in the whole trip we didn’t spot any beggars or touts who chase tourists as in some of the other parts of the country.
  • Administration of Andaman, being a Union territory comes under the auspices of the Lieutenant Governor. And funds wise, supported by the Union Government. People seem to be happy with this arrangement without being under the mercy of political parties for local administration. However, who’s in the centre and its blessings have a direct impact in terms of funds allocation and development projects. With roughly 300 Cr income and 3000 Cr expenditure per annum, dependence on the Centre is very high for keeping the wheels moving.
  • Andaman provides a lot of connection historically to the Independence movement. Kala Pani or the Cellular Jail is a must visit for tourists today. It stands as a grim reminder of the struggles and pains freedom fighters had to go through under the British. The Light and Sound show at the Jail provides the ghastly details of the inhuman treatment of the prisoners by the British. The voice of the late actor Om Puri as the narrator is moving.  A walk through the corridors of the jail certainly chokes you with emotion. Among the many who bore the brunt of the cruelty, was Veer Savarkar, the controversial freedom fighter from Maharashtra. The NDA Government under Vajpayee did its bit to honour him by naming the Port Blair Airport after Veer Savarkar in 2002.

  • Surprisingly, we hadn’t learnt about Kala Pani or the Cellular Jail in history books while growing up. Not sure if it is a part now! So, my first introduction to Kala Pani was through Priyadarshan’s Malayalam film Kala Pani, way back in 1996. I am convinced that films have done a far better job in teaching history than text books to many of us!
  • While on historical connection, a 10 minute boat ride from Port Blair takes you to a small island called Ross Island. The British occupied and developed it as their base for stay. Ross Island today has been handed over to the Indian Navy which is maintaining the same. The island has remnants of the British rule by way of old but dilapidated structures and gives a peek into the luxurious British lifestyle which they enjoyed while thumbing down the locals. The Light and Sound show at the island incidentally directed by the Southern Actress Revathi and sound designed by Oscar winner Resul Pookutty is impressive and provides the historical context. Ross Island can be developed into a much better place of tourism interest. It looks neglected with hardly any upgradation or investment in the recent years.
  • Prominent in the tourist circuit today in Andaman is an Island called Havelock which you reach through a 2 hour cruise on high sea that operates regularly. They say that Havelock is becoming the Goa of Andaman! The beaches in Havelock like the Radha Nagar beach, Elephant Beach, Kalapathar Beach,… are all pristine with white sand and turquoise blue water. The beaches are neat and clean unlike Goa. People flock Havelock today for ticking one of their Zindagi Na Milegi Dobara bucket list. Meaning for their Scuba diving, Snorkelling, Jet Skiing and other water sports experiences! We too tried our hands or rather fins at Scuba diving and the experience was awesome though there was no Katrina Kaif around to train us! But the whole diving experience was fantastic. The trainers were professional and ensured that we had a memorable experience.
  • Havelock is laid back, has a small town feel with most restaurants resembling beach side shacks. It seems that Havelock used to be very popular among foreigners particularly, Israelis. I am told that with the increase in the arrival of Indian travellers now, the foreign tourists are on the wane. It is not difficult to fathom why.
  • Baratang Island is another tourist attraction in Andaman. The limestone caves supposedly formed over millions of years are visually spectacular. I would say that the saying – “Life isn’t just about the destination but about the journey too” fits this place very well. The travel to Baratang is a full day trip where you first travel 100 kms by road from Port Blair to reach the Middle Strait Boat jetty. And the interesting part is, a good 50 Km drive is through reserved forest area where you are allowed to drive only in security protected convoys which leave in 3 or 4 fixed time slots every day. The Jirkatang check post is where you wait till the convoy is allowed to proceed at the appointed time. The forest area is even today inhabited by aboriginal tribes called the Jarawas. You can spot them on the way at times as we did. Photography or video shooting are strictly prohibited in this area. We were told that the Jarawas changed their approach towards other people around the late 80’s but before that the travel was not so safe. We could see that the administration has been taking a lot of steps to mainstream them over a period of years. We could see schools set up for them and so are clinics. Security guards patrol the area regularly. From the Middle Strait boat jetty you are off- loaded into a huge boat which takes you to Baratang jetty. From Baratang jetty, again you have to get into smaller speed boats in groups of 10 people for a 45 min. ride which is extremely scenic, the last 10 minutes of which is through dense mangroves. From where you alight, you need to walk a good 15 mins walk through scenic green fields to reach the limestone caves. At the end of the day, as you return, you feel very tired as the 100 Kms road from Port Blair to the Jetty is bad and uneven. As a place of reasonable tourist interest, I hope the administration fixes this ASAP.

 

 

 

 

 

 

  • I must add here that the roads within the Port Blair town, Havelock,… are very good and well maintained.
  • Since Port Blair is connected to other islands like Havelock, Ross Island, Neil Island, The Long Island,… mainly through waterways, the boat jetties play a crucial role. Here, I must say that the jetties today are not equipped so well to handle the inflow of traffic. There is chaos and Indians being horrible travellers do their bit only to add to the chaos.
  • The whole of Andaman suffers from poor connectivity. The locals crib that they have still to do with 2G while other parts of India are enjoying 4G. Due to limited bandwidth available data uploads and downloads are possible only with Wi-Fi which is also slow. Work is in progress for underground sea cabling from Chennai to Port Blair which will improve connectivity significantly. This may be 3 / 4 years away from now.
  • Was happy to see the local CBSE school in Port Blair display a signboard of being part of Niti Aayog’s Atal Innovation Mission program and as part of that, it was an “Atal Tinkering Lab”!
  • Big hotel groups are yet to make significant investments in Andaman. Tatas have made the 1st move with a premium Taj Exotica property at the Radha Nagar beach in Havelock which opened very recently. This is under PPP (Public and Private Participation) model which I think is the way to go. One of the constraints for private investments I understand today, are the environmental clearances which I guess is a touchy issue not just in Andaman!
  • Once you arrive in Port Blair and wade through different tourist spots, it is clear that Andaman is now a hot spot for Honeymooners. Young couples lost in their own company, girl’s hands  clad in designer mehendi and weighed down by rows of bangles (chooda) are a common sight and give credence to my premise.
  • It is obviously clear that if the last mile connectivity infrastructure like the Airport, Broadband, highways connecting major towns, infrastructure at Jetties,… are improved, Andaman will lure tourists by the droves. Not that it doesn’t, today. But traffic can multiply and just by tourism alone I think it can stand on its own feet without Centre’s subsidy.
  • The Port Blair airport itself is just a functional one and for a tourist destination needs an upgrade badly.
  • I do get a feeling that, may be the administration or the concerned administrators don’t want to go the whole hog for fear of losing Andaman’s identity and rampant commercialisation. Look at what has happened to the popular hill stations in India which all have got savaged by explosion of tourism!

Overall Andaman is idyllic, beautiful and is a must visit. Incidentally I came to know that the opening shots of the song ‘Andamanai paarungal, Azhagu,… which I have referred to in the beginning of this post was shot at the Megapode Resort in Port Blair where we also stayed!!!

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Karnataka Political League!

Since 12th May, the day when Karnataka went to polls, India has been gripped by non-stop action from KPL – Karnataka Political league. The twists and turns of KPL put IPL completely on the back burner for a week. From the exit poll results to counting day to the see-sawing of fortunes of parties and leaders to the resort games to the confidence vote, we saw it all. In these “Winner takes it all” times, finally JDS emerged the winner at the end of the week! And the people of Karnataka (to whom elections and the rulers actually matter) lost!

For those of us, who have been keenly watching the Karnataka elections and some of the electoral battles since 2014, there are many interesting takeaways which I would like to share:

  • Final election results defy ground reports of journalists and in particular celebrity anchors and Star journos. Karnataka once again confirmed this! They tend to hear what they want to hear and see what they want to see. Ergo, report what they want to report!
  • Restaurants, eateries, dhabas are wrong places to sense any political hawa during elections. Channels, anchors and reporters should find better options to plug eateries in their shows. My unsolicited advice to anchors – “Please do not have politics and elections on your plates!”
  • For a political party being savvy or active on Social media (read as Twitter) and claiming to dominate Twitter trends aggressively is not a passport to electoral wins. Dominating “on the ground” trends is. I have come to realise that what happens on Twitter may just steer conversations on WhatsApp groups or lunchtime discussions in offices. These also help feed off talk points to reporters and journalists. At the hustings, being savvy on Social media particularly Twitter has no impact. As a tool, WhatsApp works better and efficiently in driving opinions.
  • Opinion polls and Exit polls continue to be employment generating machines for pollsters, TRP drivers for channels and entertainment source for viewers. Beyond that, we have now got habituated to see that for every exit poll there is an opposite result exit poll!
  • On TV, the so called experts have their own way of explaining any result. In the run up to the polls when Congress was poised to do well, Siddaramaiah was touted to have mastered the social coalition of AHINDA. On the counting day when Congress for floundering, Siddaramaiah’s AHINDA and the many social schemes were pronounced as “flops”. Same with his Lingayat gamble. In 24 hours, a masterstroke became Siddaramaiah’s undoing!
  • Therefore the important take away for observers like us is not to form our opinions based on experts on TV or social media narratives!
  • If one is weak on Indian geography, start watching pre-election programming where channel after channel will take you through the regional divides in a state with the caste composition in added measure!
  • And the more and more we want our next generation to move away from casteism, experts on TV will keep hammering and reminding us about Vokkaligas and Kappus and Yadavs and Kurmis and what not! If you are a student of journalism, this is the 1st thing to master to become a successful political journalist!
  • Corruption is not really a big issue for the electorate. Impact of governance on the individual voter is. Even if a party or a legislator is corrupt, as long as they manage to meet the expectations of voters in matters of day-to-day governance, they will go ahead and vote for them. This I am talking of voters for whom elections and the rulers matter. I have come to this conclusion not just based on the Karnataka elections but what has been happening for so many years not just in India but even in our neighbourhood like Sri Lanka, Bangladesh,…
  • I think Demonetisation aka Notebandi and GST,… as much as the media and opposition would like to rake them as electoral issues have clearly emerged as non-issues in elections. On the contrary, I feel that opposition parties continuing to raise hell on these issues are yielding them negative returns.
  • Prime Minister Modi clearly has a Pan India and towering appeal today. Talks of a waning Modi appeal are as per me pure imaginations. And it is my belief that even if BJP had lost Karnataka badly and ended up with fewer seats than Congress, come 2019, Karnataka will vote for Modi and BJP in that order.
  • Anti-incumbency is just an excuse to explain poor Governance. Incumbent governments will continue to be under severe scrutiny. However, if the government delivers on at least 50% of its promises and demonstrates its intent to deliver the rest, I think the floating non-core supporter will vote in the ruling party’s favour. (Core voters stick to their parties come what may). As per me, above all other factors, this is one in which BJP has demonstrated a clear edge over Congress. And hence it is able to retain states where it rules and Congress is unable to.
  • Post poll alliance is the biggest charade to afflict Indian democracy. I am not saying this with just Karnataka in mind but seeing what has happened in the past and recently in Goa, Manipur, J&K,… That you fight tooth and nail against each other before elections and then stitch up a post alliance to appropriate power is nothing but a sham! Before elections, 2 parties “come together” for an alliance. After elections, 2 parties “cobble up” an alliance! There is a world of difference in both! In India, now any 2 parties which may seem to be in loggerheads can come together if a situation arises for sharing power! Morality be damned and Ideology be condemned!
  • In India, “Whataboutery” just scaled new heights! “Whataboutery” which has largely been in the domain of party spokespersons trying to defend their positions day in and day out has now become common man’s defence against any argument. No argument/discussion is complete today without reference to “Whatabout that” or “Whatabout then”!
  • For every precedent, there is an opposite precedent!

Karnataka Political League might have just ended. But the games parties play will continue. Bernard Shaw said politics is the last resort of scoundrels. These days, “Resorts” have become the 1st resort for politics!!!

Toon credit: Satish Acharya

Facebook – Hook then, Crook now???

Even since Donald Trump became the President of America in 2016, Facebook has been in the news. Almost for all wrong reasons. One being its alleged or now almost certain role in influencing the US presidential elections. On the one hand, is the allegation that Facebook used its staff to curate content on its news feed section so that Pro-Trump content were suppressed. On the other hand, is the role of Russian agents and the now infamous Cambridge Analytica working to promote Trump with targeted posts based on Facebook users’ profiles. In many countries including India, there has been a clamour for Mark Zuckerberg’s head for letting Facebook become a propaganda tool increasingly.

Consequently, we saw Zuckerberg being grilled live during the Congressional disposition over Right to Privacy, misuse of Data, Cambridge Analytica’s role,… What a climb down for a person who was once touted as the founder of the most wonderful thing on earth called Facebook since the Telephone! A platform which helped people across the world connect seamlessly.  A medium to make the world more Open and connected! A platform for sharing content without owning, creating any of it. A major disruption in the way we communicated!

Yet, all that is forgotten now when more and more facts emerge on the way Facebook handles our personal data. Today, Facebook has become one of “mindless disruptions” as someone said! To be fair to Zuckerberg, when he and his friends at Harvard conceived of a platform just to share profiles among Ivy league colleges and then scaled it up to a medium for connecting people, he would not have imagined that a day would come when he would be summoned for questioning by governments on the role of his medium in influencing elections in their countries! This could be added in the list of “What they don’t teach you at Harvard Business School”, by the way! Even in a not so internet savvy country like India, today we are discussing if social media like Facebook, Twitter and WhatsApp played any role in the recent elections!  How did Facebook a hook then for pulling in and connecting people become a Crook now?

It’s clear that what started off just as a medium for connecting people ceased to be just one. Like other start-ups as Facebook grew, I am sure the usual question – “What’s the revenue model?” became overarching in terms of expanding the scope of the platform and looking at ways and means to monetise the same.  And once the IPO bug bites, as it did with Facebook in 2012, the urge to beat quarter on quarter numbers takes over. Then it becomes a matter of coming up with new ideas like using tools to analyse user profiles and sell to advertisers who can then use that for targeted messaging. And don’t all of them love this? Targeted messaging!

Also many times it happens that a manufacturer or marketer introduces a product for a particular purpose for a certain target Audience while consumers by themselves find other uses for the same. A great example which is part of marketing folklore is Johnson’s baby shampoo. J&J, the company intended its baby shampoo to be mild for use on babies. Research then revealed that the same product was being used by mothers too as they also preferred soft and mild shampoos! Similarly Facebook I’m sure, must not have realised that their platform which was intended for users to share updates in their lives, pictures, personal videos,… will be used for spreading hate messages! Or used to spread fake news. But unlike J&J which I don’t think capitalised on its findings by introducing a mild and soft shampoo meant for adults, probably Facebook played ball. It might have unwittingly or otherwise turned a blind eye to this trend of individuals/groups/organisations with vested interests making Facebook a platform for propaganda!

And we have the language issue! Just in a country like India we have so many languages in which we people converse and write. Can the AI powered bots and tools who keep sifting through terabytes of content isolate fake and propagandist news that keeps appearing on timelines of users?

It’s surprising that Zuckerberg and his team in Facebook waited till shit hit the fan! As users, we all are guilty of the fact that we accept terms and conditions mostly without reading and we don’t care so much to check the privacy settings or any changes thereof. I was surprised to read recently that Facebook has been listening to its users since 2014! And then realised that the microphone setting under Facebook on your phone should be turned OFF if you don’t want Facebook to listen to you!

Having now seen how Facebook deals with our personal data and our activity, should we shun Facebook? Right after the storm, #DeleteFacebook was trending and one saw many announcing to the world that they have quit Facebook. I think just like all aspects of technology, Facebook comes with its pros and cons. Just like say a smart phone. It depends on how we want to use the platform.

Recently Facebook announced that it has tied up with a local fact checking site called Boom live for Karnataka elections. This is seemingly in line with Zuckerberg’s commitment that Facebook will do all it can to “maintain the integrity of elections” in different countries including India.  While this could be a baby step in the right direction, I still feel that in a country like India more than Facebook, its cub WhatsApp is the monster in the room!

I think it makes enormous sense to be discreet on what we are sharing on Facebook or for that matter any social media.  And it doesn’t make sense to click, watch, like, comment or share many of the propaganda videos which keep surfacing in our timelines.

But as far as this piece is concerned you would realise that it’s neither propagandist or manipulative. So please do hit 👍, comment and share in all platforms as much as possible😀😀 Thank you!

An Idli a day!

An Idli a Day!

By Anand Kumar R.S

30th March, we were told is being celebrated as “World Idli Day”! Meaning, for the world, 30th March is Idli Day! For South Indians in general and Tambrahms in particular though, every day is Idli Day you see! As Nanu mama said, “Ithellam marketing gimmick! Valentine’s Day, Women’s Day, Mother’s Day madiri! Namakku every day is Idli Day!” And he is probably right. “The” Idli is intertwined so much in the life and IDentity of a Tambrahm!

 A day in the life of a Tambrahm is not complete without a brush with Idli! Usually the day starts with Idli as the breakfast.  Not only that, apart from having Idli for breakfast, I know of households who have again slight variants of the Idli for evening along with Kaapi and then for dinner as palahaaaram.

“Idli steamed o illiyo with no much oil,… Athanaala romba safe!” is the usual refrain which we can hear from Tambrahms who pour scorn on North Indians having oily paranthas for breakfast. “Eppadi thaan kaalan kaarthala ippadi oily itemsaa thingaraalo?? Namakku Idli thaan sari. Vayathukku onnum pannaathu”!

While Idli itself is a plain simple item made of rice, what makes it special is, what it is consumed with.  Tambrahm mamas who usually fuss around too much about food and the lack of variety every day, are more charitable as far as Idli is concerned. As long as Idli is served with different items to go with.

At a basic level, the day when the mami is in no mood to entertain the mama and kids so much, Idli is made and will be eaten with the already made Molaga Podi mixed with nalla ennai aka Gingelli oil! And the nalla ennai is poured over the Idli as well to taste!

At a next level, Idli is taken with Chutney. Here the options are many, starting with white Coconut Chutney, Tomato/Onion Chutney, Green Chutney,..,…

On a particular day, if the mami decides to finish the cooking in the morning early, then one can have the baakiyam of having Idli for breakfast with Sambhar which can be then used for lunch as well with rice!  Idli with Chutney “and” Sambhar is usually the combination for Naallum, Kizhamaiyum!

At many Tambrahm households I know of, Sundays are usually Idli with Chinna vengaaya Sambhar.  I have heard that mamas feel like going to sorgam and coming back when they get an opportunity to eat hot Idlis with hot Chinna vengaaya Sambhar served with dollops of ghee.

Now, here’s the thing as a matter of critical detail. If you eat the Idli dipped in Sambhar served separately in a kinnam, it is Idli Sambhar. But, if you take a bowl of Sambhar and soak the Idli in it and eat, it becomes Sambhar Idli!  Usually left over Idlis of the morning along with left over Sambhar of afternoon – becomes tasty Sambhar Idlis for evening tiffin!

When you see somebody pouring Sambhar over Idli, one gets a doubt if Idlikku thottukka Sambhar aa illa Sambharukku thotukka Idliyaannu!!  And one cannot miss sharp mamas’ quips like, “Paiyyan sambharla paatthiya kattaratha paatha, engineera thaan varuvaannu thonrathu!”

Before the IRCTC era, train journeys or road trips (read as temple visits) were never complete with Idlis being part and parcel of the trips literally, I mean. A separate koodai accompanied these trips with eco-friendly disposable packets of Idlis. And here’s the twist. To save time and the mess of eating Idlis with Chutneys or Sambhar (which may get spoiled in the heat) while on travel, Idlis are usually packed with Molaga podi and ennai already applied on them. So white Idlis become slightly Orangish in colour with liberal dose of nalla ennai. “Konjam ennaiya dhaaralama vittukko, nenja pidikkaama irukanum!” This Idli with pre-mixed Molaga podi becomes “Podi Idli”! Have you ever tried having a sip of hot, filter coffee right after eating this Podi Idli, with the taste of Idli mixed with the Molaga podi still lingering on the tongue?? If not, please try that tomorrow!

“Idli, malli poo madiri irukku!” can be the ultimate compliment which is when the Idli is soft, pure white in colour and has a nice aroma around it!” However ask any mami and she would say, “Aamaam, kudikarathu ennamo Aquaguard thanni. Aana Idli mattum  malli poo madiri irukanum!!!”

Coming to Tambrahm obsession with the Idli, though we eat Idlis probably 365 days of an year at home, when we go out to eat at restaurants,…, the 1st choice of most mamas is most likely to be “Oru plate Idli Sambhar”!

In Tambrahm households, it is also common for parents to serve Idlis with Thayir and Chakkarai mixed for kids. “Thayir vayathukku nallathu. Eriyaama irukkum!” Our elders were abreast of all this probiotic stuff even then! But what usually starts as a childhood habit continues even after growing up.

Even Doctor mamas have a special affinity for Idlis. Usually, when we used to go to our neighbourhood family doctor for common ailments like fever, stomach upset,..,… the doctor usually advised, “Usual pre-cautions and “Idli madiri safe food da saapadalaam”!

In order to cater to the daily intake of Idlis at home those days, mamis usually arachufied maavu every alternate day even during the pre-grinder days!  In grinder days, more than the effort involved in aruchufying, the effort in cleaning up the grinder after the act was more taxing! Ithukku okkaandhundu araikarathe thevala! But today for the young generation, ready-made, Off the shelf maavu has come as a god sent relief. Only thing is, with the ready-made maavu one cannot be cock sure of the output!  Leading to jibes like this:

Mami:  “Innikku enna aachunnu theriyala! Konjam Idli flataa vanthuduthu!”

Guest Mama: “Idli saaptu naanga flataa aagaama iruntha sari!”

So, with the Idli even small travesties are not tolerated, you see!

The other bigger travesty of the Idli, is the invention of different varieties of Idlis in the name of fast food! From Idli Manchurian to Chinese Idli to Masala Idli to Hara bara Idli, …,… have all mushroomed much to the dismay of the Idli connoisseurs! For them, Idli is only one. Which is simple, steamed and safe! So for them, it’s not “Idli Day” but at least “an Idli a day”!!!

Picture courtesy: Pinterest

Marketing of Politics!!!

Last week’s explosive expose of Channel 4 on the role of Cambridge Analytica (CA), a British political consultancy firm in the Trump campaign has thrown up many questions on the devious marketing ways parties use, to influence voters.  At the outset, it would appear that CA has been doing nothing else but extending time-tested established marketing techniques to the political domain. For years, brands have used psycho graphic profiling of target consumers in addition to the more rudimentary demographic profiling to fine-tune their messaging. Extending this into the realm of political campaigns, particularly with the help of social media would seem to be a very logical thing to do. After all, one of the key attractions of digital marketing viz-a-viz traditional mass media is the possibility to deliver customized, targeted messaging based on individual likes and preferences.

As can be seen from the expose, what CA has been doing all along, is not as straight forward as it appears. It seems apart from profiling voters and using it for targeted messaging, manipulation of news, spreading fake news and playing on people’s fears,… have been part of the game. “Marketing of Politics” has indeed come a long way since 1960 when probably the 1st political mass media campaign was used by John F Kennedy against his rival Richard Nixon in the US elections.  Bruce Newman in his book, ‘The Handbook of Political Marketing’ in fact says, “This was the beginning of the modernization of marketing in political context”. Concepts like “Branding” and “Positioning” which were hitherto considered important in the marketing of consumer goods struck a chord with politicians and leaders during elections and they started “Branding” themselves.  From then to the 2016 presidential campaign with social media as the pivot, US has been leading the way in Political Marketing!

While all this seems plausible in developed and mature countries like the US, UK,… it indeed came as a surprise that a foreign political consultancy firm like CA has been operating in India in different avatars since 2010! In a vast country with voters of diverse social, educational, cultural, economic backgrounds as India, can advance techniques like targeted messaging through Social media be used to influence voting patterns in elections? This question gains added significance particularly when Mark Zuckerberg, CEO of Facebook said this week that his organization is committed to upholding the integrity of elections around the world, including India. This statement in itself reveals that there was a possibility that Facebook would have been used to compromise elections in the past. With due respect to Zuckerberg’s intention, I do feel that this statement is more a marketing statement for the brand Facebook!  Be that as it may, the more fundamental question is – “Do Indian’s allow Marketing of Politics?”

As far as my memory goes, I think it was Rajiv Gandhi who brought in to Indian politics the concept of mass advertising campaigns way back in 1984. For the 1984 elections, Congress under Rajiv Gandhi had hired Rediffusion as their ad agency for their campaign which was largely print. In that election Congress, in the aftermath of a massive sympathy wave following Indira Gandhi’s death, got 3/4th majority in the Lok Sabha. So it’s not clear if the Rediffusion campaign around the theme of “Give Unity a Hand” played a big part in the victory. In the following election in 1989, Rediffusion was back doing the Congress campaign. However, the mega Rs. 25 crore “My heart beats for India” campaign couldn’t silence the boom of the Bofors gun scandal! Congress lost and I think it was the last time Rediffusion worked for Congress!

The subsequent elections all saw quite a bit of Political Marketing in India but, I guess that the next tipping point was the 2014 elections and the campaign of BJP in general and Narendra Modi in particular. “Abki Baar, Modi Sarkar” is part of marketing case studies. Piyush Pandey of Ogilvy, the man behind this campaign however admitted that they or the media didn’t create “Brand Modi” and that they only amplified the features of the “Modi Brand” which already existed.

2014 is also when I guess, we saw the advent of professional election strategists like Prashant Kishor (PK) for the 1st time. There were election strategists in the past but they were from the party and subscribed to an ideology.  As we see now, PK is ideology agnostic and basically works with whichever party contracts him. Again looking at the track record of PK it’s been a mixed bag. As an election strategist who worked with Modi in 2014 and then with Nitish Kumar for Bihar elections, Congress for UP, Punjab and Gujarat elections, he has been successful only with a good product in the 1st place.  The old adage of “Great marketing cannot redeem a bad product” holds well in Political Marketing also.  However it’s abundantly clear that election strategists like PK have found their calling mainly with the advent of Social media.

In a country like India, even now traditional Social media vehicles like Facebook, Twitter, Instagram,… remain an urban/semi urban/youth phenomenon.  Having millions of followers on Twitter or FB may not still ensure a victory in the hinterlands of India!  Having said that, it’s obvious that one takes these vehicles seriously as they are part of day-today narrative. I just heard that Prime Minister Narendra Modi, one of the very early hoppers among Indian politicians onto the Social media band wagon, suggested to BJP MPs to be active on social media to communicate the party’s accomplishments. Because, he knows that today, Social media vehicles like Twitter and Facebook feeds off to the conventional media. Conventional media picks up trends from Social media. “Breaking News” happens these days on Twitter. Trump fires his Secretary of State on Twitter! Notwithstanding all these, still using these for targeted messaging may only help brands (including political parties) reach urban, semi urban and youth audience. However there is one exception.

Among the social media vehicles, literally the elephant in the room or rather hand is WhatsApp. I believe that more than FB, Twitter, Instagram and Blog sites if there is one media which has the most exponential and explosive reach, it is WhatsApp. With anonymity part of its structure and design and primarily being accessible from a Smart phone, it can be conveniently used for spreading News, views and stuff masquerading as News. Today, I find that even educated and informed people get swayed by propagandist material doing the rounds on WhatsApp and do their bit by “forwarding as received” to their near and dear! Imagine the effect of this among more gullible voters in rural India!  And therefore, it has become the most potent medium for spreading fake news.  One cannot realistically expect one and all to do due diligence before forwarding something which they feel as interesting!

Therefore, it is not surprising that when Cambridge Analytica and the subsequent Facebook stories erupted, tremors could be felt in the political circles in India with parties scrambling to distance themselves as much as possible and blaming each other.  Social media, in particular vehicles like WhatsApp can today be used to deliver targeted messages that can easily influence voters. With the proliferation of WhatsApp groups, you have a set of people who have a certain common denominator.   And hence spreading an appealing message to them is cheap, quick and effective. Hence in the elections to come, unless regulated, I have no doubts in my mind that a medium like WhatsApp will be the most sought after during political campaigns.  It already is as we saw recently in Gujarat!  Marketing of Politics that too with Social media as the mainstay is here to stay!

No wonder then Marketing of Politics has now led to Politics over Marketing!!!

Pic Courtesy: NBC News

One upon a time, “the Nation wanted to know”!

The year was 2007. When in my erstwhile company we decided to go for a brand campaign on TV for the 1st time, being in the business of business and enterprise products, we had English News and Business channels in mind. Our original idea was to spend much of the budget on NDTV 24*7, then an established leader in the category and some money on CNN-IBN, a challenger. Our creative agency and its media buying arm strongly suggested to add to the media mix Times Now, an upstart which had gone on air a year ago in 2006. I was hesitant and my 1st question was “Who watched Times Now?” I was told that Times Now with its firebrand anchor and All in All Arnab Goswami had the fastest growing viewership. Over and above that were willing to give an excellent deal. I gave in and we decided to put some money on Times Now as well for the campaign. Till then I never used to watch Times Now and was basically an avid NDTV and at times CNN-IBN watcher. To catch up with the campaign on Times Now during prime time, I started watching Times Now on and off in end 2007, mainly due to work compulsion!

For most Indians though, their tryst with Arnab started probably a year later in November 2008 when the dastardly terrorist attack on Mumbai happened. With rival channels beaming the entire counter operation live much to the exasperation of those carrying out the operation, it was Indian News Channels’ worst face palm moment in history. Being head quartered in Mumbai unlike other English channels which beamed from NCR, Times Now could deploy the maximum resources during the 3 day non-stop coverage of the attacks on Mumbai and garner the most eye balls of eager citizens wanting to know what was going on. For Arnab and Times Now, the 26/11 Mumbai attacks did what the 1991 Gulf war did for CNN!

I reckon that during this period, Times Now  became a serious player on prime time and in fact started boasting of TRPs ahead of NDTV 24*7 and CNN-IBN. There was no looking back since. The heady days of UPA-II offered much opportunity for Arnab to take the Government to the cleaners with scam after scam. The CWG scam, the 2G scam, the mining scam and the “Anna movement” all came in handy for Arnab. From here on, it is my belief that he ceased to be a News anchor or a journalist and started morphing into being the very righteous and highly moralistic “vigilante” leader! And the Nation lapped him up!

At 9.00 pm every night, Arnab was no more reading news. He was not even anchoring a news show. He was actually giving his “Address to the Nation” to gullible Indians for few minutes followed by debates where participants were literally “pigeon holed” and harangued. Those not on his side were interrupted, insulted and were handed over sermons. He became the advocate, prosecutor and the judge every night.  But in all this, he was doing well for himself. Arnab became a brand. In fact, became larger than the channel itself. Times Now became an undisputed leader in its category. For the middle class English news watching public, he was a hero who could question and tear apart a politician on live TV without fear. They kept goading him with more TRPs and he became unstoppable. So much so, in 2014 during the election season, when Rahul Gandhi wanted to give an interview and the Congress party decided to go with NDTV and Barkha Dutt, Arnab challenged them with facts and figures and ensured that the only interview Rahul gave was “Frankly speaking with Arnab”. And we all know how much that interview contributed to the Rahul folklore on social media! In the same token, in the run up to the election, the only English Channel to which Narendra Modi gave an interview was Times Now for Arnab!

While being on top of the game and world, Arnab decided to leave Times Now and he started his own channel named Republic TV which went on air in May 2017.  Here again, he has continued his vigilante model – only that his vigilantism is being applied only against the opposition party! Republic TV continues to rake up scams supposedly pertaining to the UPA era and at times even of the Rajiv Gandhi era! The Bofors story keeps popping up, not surprising as the original Bofors story architect, Chitra Subramaniam is associated with the channel. With the channel being funded mainly by Rajeev Chandrasekhar who is now been given a Rajya Sabha ticket by the ruling BJP, Republic TV’s loyalty is no more a secret. It never was. But now even that translucent mask is off!

Arnab is today a metaphor for the aggressive, noisy, angry, rooting for nationalism type of journalism. And the success of Arnab has led to a spawning of Arnab Goswami wannabes in channel after channel! From Rahul Shivshankar to Navika Kumar to Bhupendra Chaubey to Rahul Kanwal to Gaurav Sawant to Anand Narasimhan we have a parade of angry men and women masquerading as news anchors in every channel!  And night after night one can see them howling at guests who for whatever reason choose to appear on their shows!

Similarly the success of Times Now and now the apparent popularity of Republic TV within a short span has led to every channel following the shouting match formula on prime time! Among channels, with the exception of NDTV 24*7 which has chosen to stay away from debates on prime time, there is hardly any product differentiation! In fact, Times Now seems very much a clone of RepublicTV in almost all aspects – the stories of the day, the editorial line they take, the boxed debates, the profile of guests, the doorstepping of reporters, the Arnab like anchors in Rahul Shivshankar (an Arnab protégé) and Navika Kumar and even in the harebrained hashtags they come up with every evening! No wonder Arun Shourie, known for his penchant for one liners, came up with the sobriquet of “North Korean channels” for both!

9 pm prime time news has been my every night fixation for years. Not anymore. I have stopped watching Republic TV.  Rarely do I watch Times Now. And more importantly, I just give a fleeting glance for not more than 5 minutes of even the other channels.  Results from unscientific polls conducted with my folks over WhatsApp reveal similar trends. That of die hard news consumers shunning Arnab and his ilk in particular and English news channels in general.  Now this trend is not reflecting on the viewership data at least for now. But then, methodology adopted for opinion polls and collecting viewership data in India are as unscientific as they can get and hence I treat them with the same contempt.

News today is more noise. And hence it is nothing but entertainment.  Soon news channels will fight for being classified under General Entertainment category. If a finger has to be pointed on one person for this degeneration of the News TV genre in India, it should be on Arnab Goswami. There was a time when the entire “Nation wanted to know” from Arnab. Every night. Not anymore.

Postscript:  Malayalis tend to pronounce “News Anchor” as “News Anger”! Time for the nation to follow Mallus on this one!!!

Will this “Kamal” bloom in TN?

In his films, Kamal Haasan is not usually satisfied with wearing one hat or donning just one role. While his peers in the Industry were happy with double roles or at best triple roles, Kamal, in one of his own production – Dasavathaaram as the title suggests, took up 10 roles. And roles as varied from an elderly widow to a Sardar to a CIA Agent to a Japanese Ninja and even George Bush! So donning many roles comes to him easily. In the big screen, that is. However, I don’t recall Kamal playing the role of a full-fledged politician in any of the films but for that short gimmicky role as George Bush and I may be wrong here!!! So, it came as a surprise when all of a sudden from the year 2017, Kamal started making political noises initially as feeble as tweets! Gradually the tweets got louder culminating with the announcement of the formation of his own party this week in Madurai.

Surprise stems from not just this. Kamal has had a long and worthy career in films not just as a fantastic actor but also as an accomplished film-maker in Tamil Nadu. Unlike many other stars and also rans in TN who invariably ended up in politics, Kamal stayed far away from it. He has been repeatedly saying that the only thing he knows in life is films and nothing else but films. He is quoted to have said often that he has been extremely fortunate in life for getting “Karumbu thinna kooli”, a euphemism for having been possible to pursue his passion as a paid profession! And he is also quoted as being unfit for life in politics full of machinations and hypocrisies. While he claimed to be socially aware, he was happy to serve people in his own way rather than wearing the garb of a Neta.

Actors who take up politics seriously, do it in their twilight of their career when the lights around them start fading away. Though Kamal’s last few films failed miserably at the box office, as an actor or a film-maker few would dare to write his obituary yet. He still displays the passion for making meaningful cinema and as we speak, has 2 if not 3 films on the floor vying for his attention.

The sudden turn in Kamal’s life led to the forming of Makkal Neethi Maiam (Centre for Justice for people) early this week. In the last few months of twists and turns in the politics of “Turmoil Nadu”, this is the latest. As a film-maker he is known to be indulgent. He has also been an avid risk taker in the choice of some of his scripts. At many points he has risked his wealth and probably his career by throwing his weight behind risky subjects – his Vishwaroopam project being a prime example. So, the question is – “Is Kamal once again indulging himself and taking his biggest risk yet by jumping into the murky world of politics?”

It would appear to seem so, if one looks at the odds ahead of Kamal. I believe that for Kamal, there are battles to be fought within, before looking at the battles outside. Kamal has had an Ultra clean image thus far in terms of probity in public life. He is not known for entering into shady deals for the purpose of commerce and has been an honest tax payer. But being honest is only a necessary condition but not a sufficient condition to succeed in politics.  Secondly, as a film star and a film maker he has not displayed enough permanence of purpose. In the sense, he is known to announce grand projects and junk them mid-way and move on.  Cutting losses as a strategy may work in films or business but certainly not in politics where one expects a deeper commitment to a cause. Whether Kamal will show enough resilience to stay put and continue to fight the political battle even if there are initial setbacks is a big question.

As a film-maker he has never hidden his left leanings and public posturing towards atheism. Left as a philosophy is in the ICU worldwide and India is not an exception. Unless his left leanings are more reformed and tuned to the times we are in today, he will find it difficult to move beyond surging crowds in his rallies. Similarly in TN, atheism has of late become a matter of daily WhatsApp humour, thanks to the famed Dravida parties and their leaders reaching out to Gods in private! So, for Kamal to make these personal beliefs cornerstone of ideology of his new party is fraught with imminent risk.

Coming to external battles, there are many and are similar to any new comer trying to make a mark in politics. it is clear that Kamal is trying to fill a gap which presented itself after the death of Jayalalitha and her legacy. If one looks at history, MGR was successful as he could seamlessly morph his fan base into his loyal political base. No other actor in TN so far could manage that feat. Whether even our Superstar Rajini will be able pull that off remains to be seen. In the case of Kamal, in his prime days as an actor he was not a fan of Fan Clubs himself. So, how he will organize and use his Fan Clubs to be part of his political story will determine if the climax will have a happy ending or not!

Kamal has a good marketing bent. That comes across very well the way he has been able to create big hype over some of his films which turned out to be lemons. Hyped up films ending up as duds is not limited to Kamal only.  Just that in the case of Kamal, all the marketing ideas are his and only his. His marketing acumen could be seen through in his party launch event as well. The crowds were impressive. The media attention he could garner was even more impressive. However, I am extremely skeptical if these will lead to more fingers at the EVMs in the next election.

In the event, Kamal was idealism personified. He had Arvind Kejriwal by his side. And Pinnarayi Vijayan by the video link. The irony of the old and new symbols of Communism in his new avatar couldn’t be missed. His party’s flag displayed six hands which apparently were referring to the six southern states including Pondicherry. That showed that Kamal’s political ambitions are not limited to just TN. However what intrigued me was if that is the case, will a Tamil name for the party make sense in Telangana or Karnataka?  He should very well remember that even his Tamil film Indiran Chandran became Indrudu Chandrudu in Telugu!

While it is no denying that Kamal is a well-read man and an idealist with good intentions, his sudden decision to jump into politics raises many questions. As I had mentioned in one of my earlier posts, is Kamal on the path towards achieving Self Actualisation as per Maslow’s hierarchy of needs?  It seems Kamal said “Except for the two films which are coming out, there will be no more films for me,” in a recent interview. Well if that’s the case, it will be filmdom’s loss!  And nobody’s gain!

The original “Kamal” in politics of India namely the BJP though successful in other parts of the country is yet to bloom in TN.  Will this new Kamal bloom in Tamil Nadu? I have my own doubts. I have no doubts of Kamal stealing the show in Michael Madana Kama Rajan – II though!

Postscript:  Kamal got his 1st National award for Moondram Pirai, a film in which his co-star Sridevi was expected to walk away with the honours. However she didn’t, much to the disappointment, agony and sorrow of cinema followers in TN. Today, that sorrow pales in comparison to the news of Sridevi’s untimely, sudden and shocking death, 54 vayathinile!  Padma Sri Sridevi – RIP.