Modi Sarkar and the Gita Saar!!!

As Modi Sarkar completes 3 years in office this week, the media is abound with pieces on the hits and misses. Depending upon who the author is and his/her political leanings, the pieces portray either a Glass Half Full or Half Empty picture. Very few have been honest portrayals.

As Aam Aadmis, it’s but natural that our opinions are influenced by what we read/see in the media. So per what we see these days, the economy is doing rather well – India is the fastest growing economy in the planet. The stock markets are on fire and at historical highs! India’s consumer price Inflation stands lowest since we started publishing consumer price index in 2012. In the past weeks the Rupee has been strengthening Vs. the Dollar though this is a double-edged sword.  FDI has been seeing record inflows.

And if you go by some of the pronouncements of the Govt. there again the last 3 years have been very busy for the Govt. of India. Infrastructure projects mainly on Roads and Railways have been unleashed like never before. Govt. has been kicking off programs like Make in India, Skill India, Start up India,..,.. to increase the employment and employability across sectors. Price control though a very socialistic intervention has been resorted to particularly in the healthcare sector to prevent fleecing of the common man. Programmes like Jan Dhan Yojana, Swachh Bharat and Aadhar have been given a fresh impetus right from the top.

In the 1st 18 months, the Prime Minister took it upon himself to travel to countries that mattered to signal the change and restore confidence on the India Story. The results have been emphatic. World over, it is now acknowledged that this Govt. under Modi is on a crucial transformative path and probably this time this is for real and long-term. (In the past India always flattered to deceive).  The inflow of FDI and announcements of various projects in Mfg. and Infrastructure are there to see.

So far so good.

While this is the flavor in the media by and large, it will be interesting to know what the sense on the ground is. If one goes by electoral results as in a democracy it is the barometer of an incumbent Govt.’s performance, there are no two ways about Modi Sarkar. By and large in all types of elections, Modi and his government have got a thumbs up from the electorate. In Economic times’ survey of the Indian Industry, the Industry has clearly thrown its weight behind Modi Sarkar.

In Britain, mid-term opinion polls ask a simple question to respondents: “Are you better off today than you were three years ago?” It would be interesting to know the outcome if somebody does a similar mid-term poll in India to understand what’s in peoples’ mind.

My hunch is that the response will be a farrago of sorts. First, the conditions on the ground are yet to change. And, second that still the people are happy with the Govt.’s performance.  And yet this is fully understandable. For all the economic indicators and the efforts which have been put in by the Indian Govt. so far, on the ground, results are yet to show up. The fastest growing economy or the influx of FDI or the flag ship programmes kicked off by the Govt. or the massive increase in infrastructure spending and the many other initiatives are yet to result in changes in the life of the common man. In terms of jobs/increased disposable incomes to workers, farmers, middle class,..  And yet no one seems to complain. People still have immense hope on the Prime Minister and his Sarkar.

This is where the Saar (essence) of Bhagavad Gita comes in. In Chapter 2, Verse 47 of the Gita, Lord Krishna says, “You have the right to work only but never to its fruits. Let not the fruits of action be your motive, nor let your attachment be to inaction.”

representative visual

The public so far seem to be satisfied as long as their Govt. is earnest in their intentions and seen to be carrying out their job sincerely. The hope being that this is still “Work In Progress” and results will follow sooner or later. The common man’s response to Demonetisation is a good example of this behavior.

It looks like the Govt. is also taking this Gita Saar seriously and moving forward on a mission mode without getting too much flustered by the noise around it.  I must say here that while this is true for most of the ministries, there are some which have not taken the Gita Essence seriously. I am not sure if the Smart City project has gone beyond announcement of a list of cities. No one knows what the Ministry of Agriculture is up to in transforming the agricultural landscape which has been fraught with draught related woes at times and flood related at other times. That is to name a few.

So when the PM does a review of the performance of ministries on completion of 3 years, we hope he cracks the whip on those who have not taken their mission seriously. And reminds them of their Karma and another gem from the same Gita which says, “The meaning of Karma is in the intention. The intention behind action is what matters”. And declares,  Abki Baar Gita Saar!!!

Bahubali, Kattappa and some political lessons!!!

With over an estimated 30 mill. people having reportedly watched the film Bahubali 2: The Conclusion, I can safely conclude that most of those who are reading this blog by now would have! This post is not a review of the film or about how the film has broken all collection records in the country either. But about a character called Kattappa and the political lessons it holds for the principal opposition party in India namely the Congress. In the film, apart from the lead characters, Kattappa is the one who evokes much recall and sympathy – a situation very similar to what Congress (which has its own few Kattappas) finds itself today in India.  Kattappa in Bahubali and Kattappas in Congress??? Let me attempt to join the dots.

In the Bahubali series, Kattappa is an able warrior and sort of a leader of the forces of the Kingdom of Mahishmati. In terms of characterisation, Kattappa is shown as an extremely loyal, most faithful and a trustworthy soul who will do anything to protect his master – the ruler of Mahishmati in this case. He doesn’t mind others alluding him to a dog scornfully – a creature known for being utmost loyal to its master among all pets. At the same time, repeatedly he is depicted to be a prisoner of his own choice he has made in terms of being loyal at any cost. In the film there are 2 crucial mistakes he commits as a result of putting his loyalty ahead of being truthful. First, he lets the Queen announce Bhallaladeva as the King setting aside the earlier announcement of Amarendra Bahubali without making any attempt to clear the air in the Queen’s mind about the right and good intentions of Amarendra in wanting to marry Devasena. He makes no attempt to let the Queen know that Devasena likes and prefers only Amarendra to be her life partner. Second, he carries out the order of the Queen to kill Amarendra though he knew very well of the conspiracy of the Bhallaladeva camp to create misunderstanding and confusion in the Queen’s mind. These crucial mistakes deprived the people of Mahishmati the governance of a benevolent leader like Amarendra and instead were at the mercy of an unkind and autocratic ruler like Bhallaladeva.

Well, that’s what happened in the 2 part film that helped the Director weave an interesting story of palace intrigues in a huge canvas unseen so far in Indian films and create history!  But what has Congress to do with this?

Today in India, the Congress party is in crossroads and may be at its lowest ebb. The climb has been downhill since 2014 when it was reduced to an all-time low in the Lok Sabha. The string of defeats in most of the state elections since then have been catastrophic. The principal ruling party in India namely the BJP is systematically moving forward on its slogan of making Bharat – Congress Mukt. Apart from Congress there is no other party which can be called truly a Pan Indian political outfit. Under these circumstances for a democracy to be one, a truly credible opposition party with an alternate narrative is a must. Any ruling party must have at least one if not few other parties breathing down its neck any point in time for its own checks and balances. Not to mention of the country’s. And that’s why a revival of the Congress party from where it is today is a must.

Congress led UPA had their chances in changing and developing India for 10 years since 2004. I am for the moment ignoring the 50 years they had, prior to 1998.  Congress had and in fact has quite a few Kattappas in their ranks. Experienced, Able politicians and administrators who I believe had answers and solutions to the many ills the country faced when they came back to power rather providentially in 2004. However all of them ended up being true Kattappas who only put loyalty to the rulers (Gandhi family in this case) as their priority and did what served the family well rather than the country more often than not. The result – in spite of the benefit of global tailwinds helping the economy till 2010, UPA couldn’t change things much on the ground in their 2nd term and lost the elections to BJP in 2014.  The many new ideas their leaders had, got intertwined in turf battles between ministries and never were implemented with rigour. Coming back to the present, the Kattappas of the Congress continue their old ways the string of bad news at the hustings for the Congress notwithstanding. The able leaders still remain so loyal to the Gandhi family that even today they are reluctant to come out with their honest prescriptions to revive the Congress. They all make the “right” noises in public but being “right” is seldom being “honest”! The Congress today suffers from a uninspirational leadership in the Gandhi family. However the very able and even intelligent Kattappas of the Congress party continue to labour paeans on the Sonia-Rahul leadership without ever being critical of some of their moves since 2014.

My view is that unless the Congress party’s leaders come out of their loyalty web and challenge the strategy and some of the decisions of the party’s leadership thereby leading to some churn in the thinking of the party, the drive may continue to remain downhill for some time.

Coming to think of it, it took us 2 full years since Bahubali 1: The Beginning for us to comprehend the ill effect of Kattappa’s mindless loyalty to the rulers. It’s already 3 years now for the leaders of Congress to realise the ills of theirs. And if they are among the 30 million to have watched the film, it may be good to take some political lessons from the on screen Kattappa!!!

P.S: In the above piece, one can “find” Congress and “replace” with AAP and I guess most of it will hold good as well!!!

The Noisy Indian Traveller!

In the last few years, Indians have been travelling abroad like never before. On vacations, for jobs, on business trips, on incentive tours, for studies, to meet their kids and the like. So, travelling abroad is no longer a “class divide” in India as it was a couple of decades ago. So far so good. But along with this, it has also brought to the fore another race called the “Noisy Indian traveler” – one who lacks the basic etiquette.

Last night on my return flight from Beijing to Mumbai via Bangkok, all was well in the 1st leg till Bangkok with very few of us Indians in the flight.  But in the 2nd leg, it was a full house from Bangkok to Mumbai with many returning Indians on the plane. Just as we settled down in our seats, ruckus started with 3/4 passengers from Gujarat talking and laughing loudly non-stop. Quite obviously they were under the influence of alcohol and repeating among themselves the same lines one being – Aap, Mein aur Bagpiper!!! They were refusing to take their seats and finally one of the crew members had to politely but firmly request them to settle down so that the flight can take off. The guys settled down after getting commitment on their share of Whisky and Vodka once the flight takes off!!!  While this was going on, the rest of us were squirming in our seats with embarrassment.

Was this an isolated episode? Nope. Few months ago on a Srilankan Airways flight from Colombo to Chennai, the situation was similar. This time with a few raucous folks who are called “Kuruvis” doing the odd courier jobs. For almost 40 minutes after boarding the plane, a group of 20 guys were stuffing and re-stuffing their bags, littering the cabin, arguing with the cabin staff who were asking them to put the baggage in the overhead cabin and carrying out business transactions loudly literally exchanging notes before they were all forced to settle down by a harried crew.  Once the flight took off and the “fasten your seat belts” sign went off, these guys were back on their feet trying to pack/unpack their stuff once again!!! Followed by the usual haggling for hard drinks and more and more peanuts on that very short one hour flight!!!

Not just in the planes. We Indians are noisy and create a furore everywhere we travel. Like I saw once a group of Indian tourists at Sentosa, Singapore waiting for the elevator among many tourists of different nationalities suddenly starting a loud countdown. Much to the chagrin of those waiting there and embarrassment of fellow Indians!

I can go on and on with more such episodes. You get the drift anyway.

I am now told that in places like Singapore, Thailand, … which are increasingly popular with the Noisy Indian traveler – the local tourist agencies are wary and have started to handout a set of Does and Don’ts to Indians which include of course being on time and being less noisy.  And it seems Airlines have separate training modules on how to handle rogue passengers from this part of the world!

Is this lout behavior – a culture thing? Or a “GDP” thing? Or a literate illiterate thing? Or a combination?? I find it difficult to comprehend and conclude either way.

The Chinese I find also are generally noisy people. They talk loudly among themselves. But I don’t see them behaving like we do while travelling.

I am certain that this behavior has nothing to do with the “Education” thing – for many of the fellow travelers I see are certainly not the illiterate variety. These are all educated folks but with no life education!

Has this got to do with the economic growth of a country? In the sense as a country gets better with economic growth, do these kind of behavior come down?  Probably. But, am not sure.

So in India we have a dual problem. One is to get people to behave well “with” tourists in India so they leave with a lasting positive impression about our country. The other is to get people to behave well “as” tourists when they travel!  I think both are important. In the end, “we the people” are the brand ambassadors of the so called Incredible India! As of now, the brand ambassadors are doing a lousy job for sure!

In any case, it is high time etiquette training is brought in as part of our curriculum in schools and we try to mend behavior while young.  At home we as parents must give equal importance to “up bringing” as much as “bringing up” our kids!!  Lest the world will soon label the Noisy Indian traveler as lousy too and slam the doors!

25 years since the “Roja” blossomed!!!

It was in the year 1992, exactly 25 years ago. I was in Cochin learning the ropes in my 1st job. Weekends were usually time for catching up on films of all hue. And that particular weekend was reserved for what eventually turned out to be a landmark film in Indian cinema in many ways than one. The film Roja was helmed by Maniratnam who had by then become a sort of a cult in Tamil cinema with back to back hits. The film had many firsts to its credit. For the 1st time, a Mani’s film was not about a Robin hoodish character (like in Pagal Nilavu, Nayagan, and Thalapathi) or not of relationships in uber cool urban setting (like in Mouna Ragam, Agni Natchatiram, Idayathai Thirudathey, and Anjali).  In this he explored a new template that of setting up a relationship story with a conflict as backdrop and one that he would often deploy in his career later with mixed success (Bombay, Iruvar, Dil Se, Kannathil Muthamittal,…).  And more importantly for the 1st time a Maniratnam film did not have Ilayaraja as the music director. One with whom he had partnered since his 1st film and delivered some eternal music. Instead he introduced a rookie, young talent to the world called A.R. Rahman who was till then doing jingles for ads. Leo coffee apart from providing the caffeine quotient to South Indians also has the distinction of providing 2 heartthrobs to Indian Cinema – Rahman and Arvind Swamy!!!

Leaving the theatre after the film Roja, I was disappointed with the film. I thought that the film was good but not great. And Mani whose films are deeply rooted in realism, in this had an overdose of melodrama particularly in the end. But then in the theatre at the climax when Arvind Swamy is let off by his captors and gets to unite with his wife, there was a standing ovation. So I guess it all worked for Mani and the film.

So is this post a review of the film Roja 25 years late as the title may suggest? I guess not. But of the genius called Rahman which the film bequeathed to us. Being an ardent and unapologetic fan of Ilayaraja, I guess the first reason for not liking the film Roja was probably that Raja was not doing the music. But in the film as the 1st song – Chinna China Aasai, played out, the music and the visuals were just breathtaking. It was clear that we were entering into a new era of sounds in Tamil music.  SPB, Chithra and other many new comers who were singing in the film were all sounding differently. The songs started growing on you and so did the film. By the time, the Hindi version of Roja got released and became a “super-dubber” hit, Mani was excused and I came out of denial to accept that he has indeed made another great film!

Post Roja, Rahman continued to belt hit songs one after another and he was soon becoming a rage. Whether it was feet tapping numbers like Chikku bukku rayile, Petta Rap,.. or melodies like Narumugaiye, Ennavale,.. or folk numbers like Poraale Ponnu thayee soon Rahman’s music was all over the place.  And in South India where the benchmark for a musician is always how “sound” his/her basics are in classical music (read as Carnatic), Rahman’s deployment of Carnatic ragas in some of his compositions was deft and subtle.  In the song Kanna Moochi yenada for the film Kandukonden, Kandukonden, Rahman’s blending of ragas Natta Kurinji and Sahana is exceptional. Also in the song Narumugaiye in Iruvar the classical Nattai raga gets a Rahman touch. And in the song – Vidukathaiyaa intha Vaazhkai from the film Muthu, a situation (watch here) which is melancholic Rahman aptly uses Ahir Bhairavi – a raga suited to convey such emotions (Remember Viswanathan-Ramamurthy’s Ullathil Nalla Ullam,… in Karnan??). Enough to get into the good books of even the purists of Mylapore, I say!!  While doing all this, he was also in the forefront of turning “Super-Singers” to Stars and breaking the hegemony of established stalwarts. Soon capping new comers would become a mandatory trait for all music composers!

But still for the ears – which were so used to the melody and rhythm of Ilayaraja for probably 20 years since childhood, the new sounds of Rahman were still offbeat.  It was only much later that we came to know that in the film Punnagai Mannan which was touted to be the 1st to use computerized music, while Ilayaraja wrote the score, it was a young kid in his late teens named A. R. Rahman who actually handled the music sequencer for the theme music (listen here).

The fact was, in the initial period Rahman’s songs were sounding similar to his own earlier compositions and ended up being predictable. So, for many of us Raja fans, it was either Raja or Rahman and cannot be both.

By 2000 I had moved back to Mumbai and with that got to follow more Hindi music. Soon after, in 2001, the epic Hindi film – Lagaan had released. And Lagaan had Rahman as the music composer.  Apart from the various facets of the film which makes Lagaan a milestone film – the music score of Rahman was out of the world. Just in the first few minutes into the film as the song Ghanan Ghanan Ghanan starts playing out, one could make out that this was a hitherto not seen/heard Rahman. From then on, I became an unapologetic fan of Rahman. It was no longer Raja or Rahman but Raja and Rahman.

With his success in films like Roja, Dil Se, Lagaan Rahman became the 1st music composer from the South to leave an imprint in Bollywood. Directors from Bollywood didn’t mind making the trips to Chennai and burn the midnight oil (almost all his recording happens in the night – we are told) to get their music score done by Rahman.  And Rahman who keeps saying that he wants to continuously keep stretching his own limits –often walked this talk. His later movies particularly in Hindi like Jodha Akbar, Dilli 16, Rockstar,… explored new aspects of Sufi music till then not touched by earlier composers and brought Sufi music to the centre stage of Bollywood. And again for a person from the South of the Vindhyas to compose some wonderful Punjabi folk numbers in films like Rang De Basanti, Jab Tak Hai Jaan, Rockstar,,.. is something extraordinary.  Just as we keep thinking that Rahman is past his prime he surprises us with some outstanding music. In the film Tamashaa for example. Or even in the otherwise forgettable film Kochadaiyaan (the shifting of Octave as the song progresses in Meduvaagathaan,… – is nuanced music at its best)

Talking of Rahman and not mentioning of his Oscar would seem to be unjust. But then personally for me, The Slumdog Millionaire (TSM) was not Rahman’s best effort. Yes, it got him the Oscar and we should be proud of that. But beyond that, I think his own work in some of the Indian films far outweigh TSM or his other Hollywood efforts.

Comparisons of the music of Raja and Rahman are odious and unfair but unavoidable. To me Raja is an outstanding music composer. And Rahman an outstanding music Engineer. A true Engineer lives and dies by “Efficiency” as defined as “Output/Input” in his/her work.  So Rahman uses voices, scores, instruments, sounds and technology (Inputs) to optimize the eventual music output. Ilayaraja is a composer first who depends on the tune/score largely and then the right arrangement and less of technology. His music horse sense is what he brings to the table than the machines. Hence he is unparalleled in terms of understanding the musical needs of a situation. That’s why Raja’s songs always lift the situations in the films and he is way ahead of the rest as for as background score is concerned.  This debate can go on and on.

For a Raja-Rahman fan like me, what about a film that too by Maniratnam with music by Ilayaraja and Rahman – where Raja composes the tunes for the songs, writes the background score while Rahman does the arrangement, records the music, mixes it and we get to hear the magic!!! Well wouldn’t that be a great way to celebrate 40 years of (Anna) Kili’s chirping and 25 years of the Roja blossoming???

Intha Raja Kaiya Vecha,…,…!

Today was just another Sunday morning. As I turned on the ignition of my car for a Sunday morning drive, Ilayaraja’s (Raja) hits started playing. On top of the playlist was Raja Kaiya Vecha,…,… from the hit film Apoorva Sagotharargal.  There are 2 versions of this song – one sung by Kamal Haasan himself which eventually featured in the film and the other sung by S.P. Balasubramanyam (SPB) which just got retained in the music album. Its’ very rare that a song sung by SPB and composed by Raja gets consigned to just the album. As I was enjoying the interlude in that song which has some awesome feet tapping music, the CD started playing truant and was jumping few tracks and eventually it stopped. My Sunday morning tryst with Raja-SPB duo got aborted midway. At that point in time, I had no premonition of what was to follow later.

Reaching home, soon I could see SPB’s Facebook post going viral where he claimed that he has been served legal notice by Raja’s attorney for singing Raja’s compositions without prior permission in his recent World tour stage shows. And that in the rest of the shows, he may not be singing Raja’s songs. Difficult to believe, the first reaction was of course “Why would Raja take such an extreme step against SPB who was a close friend, associate and a fellow traveller in his music journey?” In a spat involving these 2 namely Raja and SPB for people like me who have grown up with the music of the 70’s and 80’s it is difficult to take a stand. On the one hand you have Raja, a genius and whose music transcends all superlatives. And on the other hand you have a singer who even today can give an Arijit Singh a run for his money with his mellifluous voice and versatile singing. While a lean and fit Raja is known to have a bloated ego, the physically fuller SPB comes across as a man of humility and feather lite ego. Even in this FB post he didn’t have one word of disrespect for Raja and admitted his own ignorance of legalities. He won the hearts and the sympathies of the fandom.

To be fair, it was important to hear out Raja’s side before getting judgemental on his action. And soon in the course of the day we did get to see the same through Raja’s legal consultant who was probably behind shooting this legal notice. As expected he talked of violation of IP rights, royalty payments,…,… The issue of copyrights and Intellectual property rights (IP) on music compositions have of late become a bone of contention between music composers, Lyricists and film producers. The fact of the matter is till about the first decade of this millennium, lyricist and music composers were blissfully unaware of their Intellectual copy rights with a result they were never paid royalty by producers for their creations. Only recently, with the exposure to Hollywood,.. the composers and lyricists became aware of their IP rights. A.R. Rahman now owns the IP for all the music he creates.

Looking up on the issue of Indian Copyright Act, I understood that in 2012 the amendments made to the act set right the historical anomaly of being not beneficial to the creators. Famed Hindi lyricist Javed Akhtar was instrumental in getting the amendments passed. Historically, Indian film producers just paid a one-time fee to song writers, composers and singers. And denied them revenues from other sources like cover versions, ringtones, digital downloads,.. which have become increasingly lucrative.

The amended bill now makes song writers and composers as owners of the copyright which cannot be assigned to the producers as per earlier version. More importantly, as a recurring source of revenue, it is now mandatory for broadcasters – Radio, TV and Digital to pay a royalty to the copyright owners each time the song is played.

It seems that it is now part of the standard operating procedure for singers to take formal permission from the music composers before performing their songs on stage. And as part of this process, the acceptance to pay the applicable royalty. So it comes as a surprise that event producers of SPB’s recent concerts missed this point of not informing or taking Raja’s permission for singing his songs. So from a purely legal standpoint, it is clear that Raja has not hit a wrong note on this matter. But then SPB is not just another singer. He has been a constant companion to Raja all through, with the duo churning out some thousands of hits. It is today hypothetical to argue if the duo’s songs were hits because of Raja’s music or SPB’s singing.  For a fan the Raja-SPB combination was magical and together they have given some evergreen, everlasting music which will continue to live forever in his/her heart.

From Raja’s side could it have been handled differently? Certainly one would feel so. Instead of a legal notice, a friendly call to remind the SPB camp of the IP issue would probably have settled the issue under wraps. Unless otherwise we are not privy to some larger conflict of interests between the two themselves or their minders. In which case after Vairamuthu and Bharathiraja SPB could be the latest to land on the other side of Raja’s symphony.

‘Intha Raja Kaiya Vecha,…. Wronga ponathilla,.. ‘goes the song.  The genius lyricist Vaali wrote this line probably keeping Ilayaraja in mind on his music. But on this issue, it appears Raja has hit a wrong note! He probably should lay his hand on the phone to call SPB and undo this wrong bit, unless Raja chose to use syncopation!!!

Being an ardent of fan of both Raja and SPB, to me what has happened is sad and disappointing. In terms of taking sides on this spat, the head wants to go with Raja and the heart with SPB. But then the ears are always with the duo!!!  Let the Andhi Mazhai continue to pour!!!

From “Casteing” votes to Casting them!!!

In the last 2 months, India has been gripped by the UP (Uttar Pradesh) election fever. Or so the channels made us to believe. The huge size of the state notwithstanding it was certainly an overdose of analysis and punditry. And today was the Judgement day! And as I hammer away these words on the keyboard the people of UP have spoken and spoken decisively in favour of Narendra Modi and BJP (Bharatiya Janata Party) strictly in that order. The build up to this day has been quite noisy. A diarrhea of analyses post each of the seven phases of polls in UP and then the pontifications in the last couple of days based on the Exit poll results. It was indeed intriguing to see commentators waxing eloquent on the emerging trends,.. just based on Exit poll results.

However it is important to note that none of the ground reports of even seasoned journalists or the Exit poll results captured the final end result which has panned out today. That of a massive groundswell in favour of Modi and BJP (again strictly in that order) in UP. To be fair a few like Rajdeep Sardesai and Dr. Prannoy Roy predicted a possible BJP win but not of this scale. We were again and again told by experts that there is no visible wave this time. And they were all right. Because in the lookout for a wave they completely missed a Tsunami of sorts brewing in the Ganges. In 2014 as well there was no wave prior to the elections. The overwhelming sweep of UP by BJP was then explained as a Modi wave post facto.

In election after election since Nov 8th (the day Modi let the so called Demonetisation Demon on Indians) whether they were municipal body elections or State/Parliamentary by elections voters did not punish Modi or the BJP for the wounds inflicted by the “Demon”. But even then, the narrative before these state polls was that Demonetisation is going to cost BJP dear in these elections and in particular in UP. UP elections were a clear referendum on Namo’s Demo as per media. But it turned out that Demo was a non-issue.

In channel after channel the experts who were dissecting the prospects in the run up to the polls were discussing caste arithmetic and how voters ultimately show loyalty to their castes. Particularly in the so called backward state like Uttar Pradesh.  Analyst and researcher Dr. Surjit Bhalla has been consistently calling out since about 2014 that India has moved beyond the castes. But what we were routinely fed was how the Jats were pissed off with BJP or how the Yadavs will stick to SP and how the Dalits and Most Backwards will ride only the Elephant,…,… And how the upper castes and now backward will favour the BJP. And how the Yadavs, the Kushwahas, the Prajapatis, the Majhis,…,… will influence the voting pattern and hence the result. And in addition to the caste axis, we were told that there is a “Class Axis” which is building up.

However even a quick back of the envelope analysis of today’s results through any prism makes it clear that the caste loyalty of voters is history. And that probably UP must have put the communal divide behind as well. With 40%+ share of the vote and still counting, it is most likely that Muslims have indeed voted for BJP though not en masse. This can be borne out by the fact that Mayawati came out bewildered about the results and was posing conspiracy theories about possible EVM (Electronic Voting Machine) fraud. And today’s trends are also beyond the realm of Class divide.

My personal favourite line on India considering the complexity and diversity has been Shashi Tharoor’s “anything you say about India, the opposite is also true!!!” So it is extremely hazardous to come to a concrete conclusion that India has shed its Caste baggage based on just today’s result. But I guess it is safe to conclude that there is a churn which is happening particularly with the youth coming of their own. They don’t give a damn to the prejudiced thought lines of their parents/ancestors and are willing to look at things with a more balanced view.  In the past 3 decades many regional parties which thrived on challenging Congress like the BSP, SP, RJD, TMC, JDU,… turned “Social Justice to Casteism” and “Secularism to Pro Minorityism”. After getting an opportunity to make a difference in UP, Bihar,.. where they failed now they are facing the brunt of the Nextgen voters. And BJP (and Modi) being the principal party now is happy to lap up and take advantage of this angst.  Even in Bihar I am of the view the so called come back of Lalu is more because voters wanted Nitish back as CM and not due to some caste equations. And voters wanted Nitish back not because of his caste but due to his track record in changing Bihar.

Beyond the caste arithmetic of the Yadavs, Kurmis, Lingayats and the Vanniyars,…,…there is a wind of change blowing in India. It looks like only Modi and BJP again in that order have got a wind of this. Or may be even they haven’t got a complete grip on this. It is clear based on today’s early reactions that the other parties have not yet understood what hit them. Unless these parties and the commentariat (in that order) realise that an important churn is happening, we will continue to see parties getting caught off guard and expert analyses going awfully wrong. And that important churn is “In elections India no longer “Castes” it votes but casts its votes!!!

May be I’m jumping the gun. But would be happy if time proves me wrong.

Leadership Marketing!!!

David Packard, Co-founder of Hewlett Packard famously said, “Marketing is too important to be left to the Marketing Department”.  He meant that in an organization, every individual – the CEO included, has to perform his/her bit in “marketing” the company’s products.  I am not sure if there is anybody else who has taken to this concept more keenly than Donald Trump, a CEO turned POTUS. How else could you explain this?? On the 28th Jan, Trump has a call with the Prime Minister of Australia Malcolm Turnbull as part of his global leadership outreach since he became the President. Post the call, the official White House Readout on the call went thus:

“President Donald J. Trump and Australian Prime Minister Malcolm Turnbull spoke by phone for twenty-five minutes today. Both leaders emphasized the enduring strength and closeness of the U.S.-Australia relationship that is critical for peace, stability, and prosperity in the Asia-Pacific region and globally”.

A few days hence, media reports emerged on the call which said, “Donald Trump yelled at Australian PM during “worst ever” phone call about refugee swap deal – then HUNG UP”. For obvious reasons, this report created a furore all over with the rumblings being heard for few days over. In the meantime Trump at a Prayer Breakfast added,

Believe me, when you hear about the tough phone calls I’m having – don’t worry about it. Just don’t worry about it,”

Now, here’s the intrigue. Apparently we hear that while on the call with Turnbull, Trump was joined by the then National Security Advisor Michael Flynn and senior advisor Steve Bannon. Only. So how did reports of his so called “yelling” and “hanging up” find their way to the media??? Surely the President’s office is not bugged by some media house! It’s clear that the media reports were a part of an orchestrated PR campaign to market the product called Trump. In this case it was clearly intended to send a message to his constituency which bought his message of “America First” during the campaign that he is tough and is now “Walking the Talk”.  Notwithstanding the tremors that the news of the call created, I am sure it did the job of enhancing Trump’s image among his supporters as a no nonsense leader. So it was not just important for Trump to talk tough on the refugee issue but to communicate to the world that he talked tough.

trump

Welcome to the age of “Leadership Marketing”!!!

Closer home too, we have parallels to this. Through Narendra Modi our Prime Minister. For example, when Heeraben, our PM’s mother visits him in Delhi and spends a few days at the official Prime Minister’s residence, we get to see pictures splashed in the newspapers of Narendra Modi with his mother. The source of this being the Prime Minister’s twitter handle itself where Modi posted pictures of him walking his mother in a wheel chair along with his tweet which said “My mother returns to Gujarat. Spent quality time with her after a long time & that too on her 1st visit to RCR”.  So to his many followers, the intended message is clear. Here’s a leader who is tender at heart with his mom while being blessed with a 56” chest in his own words to take on his adversaries.  In India more than spending time with wife and children, image of a leader taking care of his mother has a telling impact. Again it was not just enough for Modi to spend quality time with his mom but to inform the world that he did so!!!

America, arguably the global fountainhead of marketing has been in the forefront of adopting this technique with Trump now but even with Barack Obama before. Routinely we were fed with images of how the Obamas enjoyed quiet dinners at suburban restaurants on weekends. On Obama’s 55th birthday which was his last in Office, we saw plugs like “55 pictures of Obama discovering his inner child” and so on!!! In the case of Obama the positioning was not of a tough leader but of an affable and lovable man who cared for everybody.

In India, giving competition to our PM in Leadership Marketing is the Aam Aadmi Party Chief Arvind Kejriwal. He wears the positioning of Aam Aadmi on his sleeve. Literally. Even as a CM of a state he walks in chappals, wears loose fit clothes, tweets reviews of films he catches up on weekends,… to reinforce his positioning. The party also posts routinely on Facebook like this:

“Chief Minister of India’s Capital. No security, No VIP treatment. Truly Aam Aadmi,”  With the following picture:

ak1

Not surprising that the post got over 30,000 likes and 5,400 comments!!!

So, Leadership Marketing is no longer the exclusive domain of Americans.

In advocating this Leadership Marketing, I must say that the advent of Social media has made the job much easier. No need to depend on your PR agency to do the job. One could time it yourself.

On the flip side, the case of Vijay Mallya tweeting a picture of himself at a Super luxury hotel in Dubai and claiming to have a rocking time when his employees were hitting the streets for unpaid salary back home were bad optics and horrendous Leadership Marketing!!! Leadership Marketing is the new double edged sword in the arsenal for leaders to “position” themselves “right” in the battle for the minds and hearts. Double edged it is and hence they can’t leave it to the party’s publicity wing or an external agency but have to be on top of it themselves. Just as Packard advised.

As leaders engage in this marketing and optics, we the people need to develop the skill of separating wheat from the chaff and make our judgement objectively rather than fall for the optics or surround sound!!!

So the next time when you see a report quoting from an “inside source” of Trump banging the table during a meeting with Tim Cook for not making Apple phones in America or a clip of O.Paneer Selvam praying to a Jayalalitha’s picture tucked in his shirt pocket, you know why!!!

Somebody famously said, “The Future of Marketing is Leadership”. I am tempted to paraphrase in tune with today’s times as “The Future of Leadership is Marketing”. Amen.