Pay to forward – the way forward???

Social media these days is in a Meta trip! At least in India, for sure. News in social media is dominated by news about itself.

Day in day out one gets to see news of violence, lynching and even deaths, all in the light of fake WhatsApp messages, Facebook posts and Tweets which get forwarded in no time and whip up a frenzy. Recently, a report said that WhatsApp based rumours have killed at least 22 people so far in India!

These days we also get to see warnings and threats from the ruling executive to these platforms asking them to mend their ways or face stiff action. This is particularly after the Cambridge Analytica expose.

In response, of late we also see news of these platforms showing increasing concern of the misuse and the resulting lynching, deaths and related violence. WhatsApp recently claimed that they were “horrified by the terrible acts of violence and wanted to respond quickly”.

In short, social media platforms like Facebook, Twitter and more importantly WhatsApp which are also in the business of disseminating news are in the news themselves, all for the wrong reasons! These platforms which were all conceived with a noble intention of “bringing the whole world together” have ended up being misused by the users and the owners alike. In using the platforms to manipulate public opinion, both the sides are culpable.

From the Government side, we have repeatedly seen threats of action. However one wonders, to what extent they can make the platforms accountable apart from slapping fines which some of the Governments have already done. Can they completely ban these platforms considering the fact that social media is completely intertwined with the lives of people today?

Look at WhatsApp. Apart from being a platform for exchanging messages at a personal level, it has become an important tool in business communication as well. Here, WhatsApp is used efficiently and widely, saving time and money while improving “good productivity” (Like good cholesterol and Bad cholesterol, there is a view that WhatsApp improves and on the other hand affects productivity!)  Even in the medical field, reports are exchanged over WhatsApp to save time and thereby probably lives!

Similarly, a medium like Twitter has become the foremost medium for direct communication by political parties and their leaders. For example, our Prime Minister Narendra Modi can afford not to engage with the mainstream media and still get his views across to the public through his tweets or other social media tools a thing which was unthinkable few years ago. Donald Trump could call of a summit dialogue through social media!

Ergo, it’s almost impossible for the Government to just shut these platforms down. And so the way forward is only to work with these platforms to contain the damage.

In response to the call for action, Facebook and WhatsApp announced a slew of measures recently and these also have been in the news. Post Cambridge Analytica expose, Mark Zuckerberg had said that they were committed not to interfere with the elections in India. They reportedly tied up with Boomliv.in a fact checking site in India to filter out fake messages being circulated through Facebook. However on WhatsApp, Facebook has professed that WhatsApp being an end to end encrypted medium, they cannot pore over messages and filter them.

What is certainly visible is a set of actions they have kicked off in India. Few days back newspapers were splashed with solus ads by WhatsApp educating about the use of the medium to tackle the spread of misinformation. Seemingly on cue, there was a rollout of an optional feature by which only the administrators are allowed to send messages in a group.

All of a sudden on my phone, I could see the label “forwarded” since last week on WhatsApp messages which were actually forwarded. Apparently this is another measure to differentiate if a message is forwarded or not. Frankly, I am not sure how this feature will help in preventing people to do a forward! Of course it helps in some of the groups in which I am there, which have banned forwards!

And more actions have followed since. Like empowerment to individuals to report unwanted messages from a user or block a person. On Friday, WhatsApp announced that it is testing a new feature by which the number of times a message can be forwarded will be limited to five! And also plans are afoot to remove the quick forward button next to media messages!

So far so good. The question is, are they good enough? In WhatsApp, the elephant in the room is the anonymity! As long as a sender can hide under the cloud of anonymity of a mobile number, it is difficult to trace the origins of a designed fake message which goes viral.

I must add here that political parties which are also part of the Government use the same tool to spread fake news when it’s convenient to them.

Vivek Wadhwa, himself a technology entrepreneur, in an interesting piece calls for putting the onus of finding a solution to get over this encryption on the tech platforms. As per him, Facebook must be made liable for deaths that have happened due fake messages spread through its WhatsApp platform. As per him, tech companies have always found a way of solving problems when profits are at stake. I tend to agree with him on this.

So, what could WhatsApp do? My simple and at the same time wild suggestion is make forwards or just group messaging chargeable! As long it’s free, we all have fun and indulge in forwarding without giving a second thought. We endlessly forward messages to the myriad groups we are associated, even sometimes not realising that the message was posted by someone else already!

When it is chargeable, we will think twice before hitting the send button. If it’s for a genuine cause or for a business purpose, we must not hesitate to pay! So truly if one wants to control the monster called WhatsApp, make it chargeable!

Will you pay to forward, going forward?

Postscript: As of now it’s still free. If you like the piece, don’t hesitate to hit the forward button when you see it on WhatsApp!

 

Image courtesy: Businessday Media online.

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Facebook – Hook then, Crook now???

Even since Donald Trump became the President of America in 2016, Facebook has been in the news. Almost for all wrong reasons. One being its alleged or now almost certain role in influencing the US presidential elections. On the one hand, is the allegation that Facebook used its staff to curate content on its news feed section so that Pro-Trump content were suppressed. On the other hand, is the role of Russian agents and the now infamous Cambridge Analytica working to promote Trump with targeted posts based on Facebook users’ profiles. In many countries including India, there has been a clamour for Mark Zuckerberg’s head for letting Facebook become a propaganda tool increasingly.

Consequently, we saw Zuckerberg being grilled live during the Congressional disposition over Right to Privacy, misuse of Data, Cambridge Analytica’s role,… What a climb down for a person who was once touted as the founder of the most wonderful thing on earth called Facebook since the Telephone! A platform which helped people across the world connect seamlessly.  A medium to make the world more Open and connected! A platform for sharing content without owning, creating any of it. A major disruption in the way we communicated!

Yet, all that is forgotten now when more and more facts emerge on the way Facebook handles our personal data. Today, Facebook has become one of “mindless disruptions” as someone said! To be fair to Zuckerberg, when he and his friends at Harvard conceived of a platform just to share profiles among Ivy league colleges and then scaled it up to a medium for connecting people, he would not have imagined that a day would come when he would be summoned for questioning by governments on the role of his medium in influencing elections in their countries! This could be added in the list of “What they don’t teach you at Harvard Business School”, by the way! Even in a not so internet savvy country like India, today we are discussing if social media like Facebook, Twitter and WhatsApp played any role in the recent elections!  How did Facebook a hook then for pulling in and connecting people become a Crook now?

It’s clear that what started off just as a medium for connecting people ceased to be just one. Like other start-ups as Facebook grew, I am sure the usual question – “What’s the revenue model?” became overarching in terms of expanding the scope of the platform and looking at ways and means to monetise the same.  And once the IPO bug bites, as it did with Facebook in 2012, the urge to beat quarter on quarter numbers takes over. Then it becomes a matter of coming up with new ideas like using tools to analyse user profiles and sell to advertisers who can then use that for targeted messaging. And don’t all of them love this? Targeted messaging!

Also many times it happens that a manufacturer or marketer introduces a product for a particular purpose for a certain target Audience while consumers by themselves find other uses for the same. A great example which is part of marketing folklore is Johnson’s baby shampoo. J&J, the company intended its baby shampoo to be mild for use on babies. Research then revealed that the same product was being used by mothers too as they also preferred soft and mild shampoos! Similarly Facebook I’m sure, must not have realised that their platform which was intended for users to share updates in their lives, pictures, personal videos,… will be used for spreading hate messages! Or used to spread fake news. But unlike J&J which I don’t think capitalised on its findings by introducing a mild and soft shampoo meant for adults, probably Facebook played ball. It might have unwittingly or otherwise turned a blind eye to this trend of individuals/groups/organisations with vested interests making Facebook a platform for propaganda!

And we have the language issue! Just in a country like India we have so many languages in which we people converse and write. Can the AI powered bots and tools who keep sifting through terabytes of content isolate fake and propagandist news that keeps appearing on timelines of users?

It’s surprising that Zuckerberg and his team in Facebook waited till shit hit the fan! As users, we all are guilty of the fact that we accept terms and conditions mostly without reading and we don’t care so much to check the privacy settings or any changes thereof. I was surprised to read recently that Facebook has been listening to its users since 2014! And then realised that the microphone setting under Facebook on your phone should be turned OFF if you don’t want Facebook to listen to you!

Having now seen how Facebook deals with our personal data and our activity, should we shun Facebook? Right after the storm, #DeleteFacebook was trending and one saw many announcing to the world that they have quit Facebook. I think just like all aspects of technology, Facebook comes with its pros and cons. Just like say a smart phone. It depends on how we want to use the platform.

Recently Facebook announced that it has tied up with a local fact checking site called Boom live for Karnataka elections. This is seemingly in line with Zuckerberg’s commitment that Facebook will do all it can to “maintain the integrity of elections” in different countries including India.  While this could be a baby step in the right direction, I still feel that in a country like India more than Facebook, its cub WhatsApp is the monster in the room!

I think it makes enormous sense to be discreet on what we are sharing on Facebook or for that matter any social media.  And it doesn’t make sense to click, watch, like, comment or share many of the propaganda videos which keep surfacing in our timelines.

But as far as this piece is concerned you would realise that it’s neither propagandist or manipulative. So please do hit 👍, comment and share in all platforms as much as possible😀😀 Thank you!

Marketing of Politics!!!

Last week’s explosive expose of Channel 4 on the role of Cambridge Analytica (CA), a British political consultancy firm in the Trump campaign has thrown up many questions on the devious marketing ways parties use, to influence voters.  At the outset, it would appear that CA has been doing nothing else but extending time-tested established marketing techniques to the political domain. For years, brands have used psycho graphic profiling of target consumers in addition to the more rudimentary demographic profiling to fine-tune their messaging. Extending this into the realm of political campaigns, particularly with the help of social media would seem to be a very logical thing to do. After all, one of the key attractions of digital marketing viz-a-viz traditional mass media is the possibility to deliver customized, targeted messaging based on individual likes and preferences.

As can be seen from the expose, what CA has been doing all along, is not as straight forward as it appears. It seems apart from profiling voters and using it for targeted messaging, manipulation of news, spreading fake news and playing on people’s fears,… have been part of the game. “Marketing of Politics” has indeed come a long way since 1960 when probably the 1st political mass media campaign was used by John F Kennedy against his rival Richard Nixon in the US elections.  Bruce Newman in his book, ‘The Handbook of Political Marketing’ in fact says, “This was the beginning of the modernization of marketing in political context”. Concepts like “Branding” and “Positioning” which were hitherto considered important in the marketing of consumer goods struck a chord with politicians and leaders during elections and they started “Branding” themselves.  From then to the 2016 presidential campaign with social media as the pivot, US has been leading the way in Political Marketing!

While all this seems plausible in developed and mature countries like the US, UK,… it indeed came as a surprise that a foreign political consultancy firm like CA has been operating in India in different avatars since 2010! In a vast country with voters of diverse social, educational, cultural, economic backgrounds as India, can advance techniques like targeted messaging through Social media be used to influence voting patterns in elections? This question gains added significance particularly when Mark Zuckerberg, CEO of Facebook said this week that his organization is committed to upholding the integrity of elections around the world, including India. This statement in itself reveals that there was a possibility that Facebook would have been used to compromise elections in the past. With due respect to Zuckerberg’s intention, I do feel that this statement is more a marketing statement for the brand Facebook!  Be that as it may, the more fundamental question is – “Do Indian’s allow Marketing of Politics?”

As far as my memory goes, I think it was Rajiv Gandhi who brought in to Indian politics the concept of mass advertising campaigns way back in 1984. For the 1984 elections, Congress under Rajiv Gandhi had hired Rediffusion as their ad agency for their campaign which was largely print. In that election Congress, in the aftermath of a massive sympathy wave following Indira Gandhi’s death, got 3/4th majority in the Lok Sabha. So it’s not clear if the Rediffusion campaign around the theme of “Give Unity a Hand” played a big part in the victory. In the following election in 1989, Rediffusion was back doing the Congress campaign. However, the mega Rs. 25 crore “My heart beats for India” campaign couldn’t silence the boom of the Bofors gun scandal! Congress lost and I think it was the last time Rediffusion worked for Congress!

The subsequent elections all saw quite a bit of Political Marketing in India but, I guess that the next tipping point was the 2014 elections and the campaign of BJP in general and Narendra Modi in particular. “Abki Baar, Modi Sarkar” is part of marketing case studies. Piyush Pandey of Ogilvy, the man behind this campaign however admitted that they or the media didn’t create “Brand Modi” and that they only amplified the features of the “Modi Brand” which already existed.

2014 is also when I guess, we saw the advent of professional election strategists like Prashant Kishor (PK) for the 1st time. There were election strategists in the past but they were from the party and subscribed to an ideology.  As we see now, PK is ideology agnostic and basically works with whichever party contracts him. Again looking at the track record of PK it’s been a mixed bag. As an election strategist who worked with Modi in 2014 and then with Nitish Kumar for Bihar elections, Congress for UP, Punjab and Gujarat elections, he has been successful only with a good product in the 1st place.  The old adage of “Great marketing cannot redeem a bad product” holds well in Political Marketing also.  However it’s abundantly clear that election strategists like PK have found their calling mainly with the advent of Social media.

In a country like India, even now traditional Social media vehicles like Facebook, Twitter, Instagram,… remain an urban/semi urban/youth phenomenon.  Having millions of followers on Twitter or FB may not still ensure a victory in the hinterlands of India!  Having said that, it’s obvious that one takes these vehicles seriously as they are part of day-today narrative. I just heard that Prime Minister Narendra Modi, one of the very early hoppers among Indian politicians onto the Social media band wagon, suggested to BJP MPs to be active on social media to communicate the party’s accomplishments. Because, he knows that today, Social media vehicles like Twitter and Facebook feeds off to the conventional media. Conventional media picks up trends from Social media. “Breaking News” happens these days on Twitter. Trump fires his Secretary of State on Twitter! Notwithstanding all these, still using these for targeted messaging may only help brands (including political parties) reach urban, semi urban and youth audience. However there is one exception.

Among the social media vehicles, literally the elephant in the room or rather hand is WhatsApp. I believe that more than FB, Twitter, Instagram and Blog sites if there is one media which has the most exponential and explosive reach, it is WhatsApp. With anonymity part of its structure and design and primarily being accessible from a Smart phone, it can be conveniently used for spreading News, views and stuff masquerading as News. Today, I find that even educated and informed people get swayed by propagandist material doing the rounds on WhatsApp and do their bit by “forwarding as received” to their near and dear! Imagine the effect of this among more gullible voters in rural India!  And therefore, it has become the most potent medium for spreading fake news.  One cannot realistically expect one and all to do due diligence before forwarding something which they feel as interesting!

Therefore, it is not surprising that when Cambridge Analytica and the subsequent Facebook stories erupted, tremors could be felt in the political circles in India with parties scrambling to distance themselves as much as possible and blaming each other.  Social media, in particular vehicles like WhatsApp can today be used to deliver targeted messages that can easily influence voters. With the proliferation of WhatsApp groups, you have a set of people who have a certain common denominator.   And hence spreading an appealing message to them is cheap, quick and effective. Hence in the elections to come, unless regulated, I have no doubts in my mind that a medium like WhatsApp will be the most sought after during political campaigns.  It already is as we saw recently in Gujarat!  Marketing of Politics that too with Social media as the mainstay is here to stay!

No wonder then Marketing of Politics has now led to Politics over Marketing!!!

Pic Courtesy: NBC News

The era of ‘Constant Checkers”!!!

Every decade is characterized by a dominant influence of the times. So, if 80’s was the Doordarshan(TV) era, 90’s the Computer era, the 1st decade of this century – the Mobile phone era, then this decade is certainly the Smart phone era! And this era is afflicted by one significant syndrome.  If you want to understand what it is, it is quite simple. Try answering the following simple questions:

What’s the 1st thing people do, these days after waking up? After brushing their teeth or perhaps even before that?

What’s going on while sipping the morning cuppa of tea or coffee?

What does one do, while waiting at the bus stop?

What do you see most youngsters doing, while travelling in the train these days?

What do people do most of the time, while waiting for their order in restaurants?

What do folks do when they are waiting for the signal to change while driving?

What do you do at airports these days while awaiting the boarding call?

What does one do while waiting in any line?

In a group of friends what do you see most of them engaged in?

Before the advent of the smart phone, giving a pertinent answer for all these questions would have been difficult as they can be quite diverse.  In the smart phone era though, the answer to all those questions in all probability is just going to be one which is “Checking the phone”!!! Welcome to the era of “Constant Checkers”! I read some time back that the American Psychological Association (APA) after conducting a study on the behavior of people of late, has come up with this term called “Constant Checkers” for those who constantly are checking their phones for e-mails, Twitter feeds, Facebook updates, WhatsApp messages, video clips and so on.

Being a “Constant Checker” and having them around have become the new normal! So, when I saw a poster at my friend’s place which read “I saw a guy at the Coffee shop today. No phone, No tablet. No laptop. He just sat there. Drinking Coffee. Like a Psychopath!”, I wasn’t amused. The days are gone when one visits a coffee shop to just enjoy the coffee!  In the pre-smart phone era, parents used to worry that their kids suffer from Attention Deficit Disorder. Because of their lack of focus or concentration on one activity and their constantly wavering moods. However these days, I reckon that it’s the opposite. With most kids getting addicted to the smart phone in their teens of late, they suffer from “Attention Abundance Disorder” as most of the times they are hooked on to the phone with single minded attention!

Those days, when guests come at home, they are put to ease first by offering a glass of water. These days – it is by providing the Wi-Fi password!!! “Constant Checkers”, aside from checking their timelines constantly on social media, also keep “checking in” somewhere and announcing to the world of their whereabouts. More than visiting a place, announcing to others that you have visited that place is the order of the day! On our annual holiday last year at a hill resort, when the manager at the reception informed the guests that there was no Wi-Fi in the rooms, the disappointment was palpable. So, in the entire resort which had a swimming pool, reading room, play courts, recreation centre and the works, the busiest place was the “Activity centre” which had Wi-Fi!  Airplanes which used to be one place with no connectivity, have also started providing connectivity. Yesterday’s news says that even in India, we soon will be able to browse midair!  So, for a “Constant Checker” being on a plane is no excuse for not checking nowadays!

In line with the adage, “What goes up must come down”, I guess soon we will see the burnout of this syndrome or so I hope. And the signals are visible somewhere in the horizon.  In the many WhatsApp groups I am part of, I saw few of my friends exiting the groups as part of their New Year resolutions to be less hooked on to WhatsApp.  They claimed it to be a temporary measure and wanted to try it out. As stress levels go up due to the constant checking, “Digital Detox” is getting popular. I see online status messages which read: “On Digital Detox, please don’t disturb” more often than before.  However the jury is still out on if the detox helped or created serious withdrawal symptoms! I also see a sense of fatigue setting in of seeing the same messages of frivolous nature being circulated in different groups with a result, one just chooses to ignore the chats in most groups and focuses on just a select few. “Constant checking” also invariably becomes a bone to pick for wives with their husbands or vice versa.

With WhatsApp being actively used for serious business communication nowadays, “Constant Checking” has become unavoidable at one level.  As in most aspects of life, the challenge is to strike a balance while taking advantage of what technology can offer. The same is true for “Constant Checking” as well, I fathom till another disruption emerges.

Post Script: At a Chennai restaurant in what is a bold move, they ask the patrons to leave their mobile phones behind in a locker. And I’m told that the place is getting popular with the wives and Girlfriends!!

A BMW formula for Indigo!!!

Earlier this week, a video clip of 2 staff members of Indigo Airlines manhandling a hapless passenger on the tarmac made news headlines and occupied Prime time news in India. As expected, the clip also went mega viral on social media quickly. Since then, there has been no end to various jokes and memes, all at the expense of Indigo Airlines.  Even the usually reticent Air India joined the party with their ads trolling Indigo for their high “handedness”! An ad on behalf of Jet Airways floated too which later was disowned by Jet Airways themselves as fake. In short, it was Indigo’s unfortunate “United” moment!

The response of Indigo to this incident which apparently happened in the mid of October seemed bewildering. They had sacked the employee who had shot the incident and probably released to the media. The media portrayed this as Indigo being vindictive of a whistle-blower! To be fair, they tendered a public apology to the wronged passenger. And submitted a detailed letter to the Minister of Civil Aviation giving their side of the story. The letter indicated the reasons as to why the two employees who were involved in the manhandling incident were let off with warning while the so called whistle-blower was sacked.  However, by this time the damage had already been done!  Whether this incident and the bad mouthing that followed will make passengers re-think about flying with Indigo is a moot question.  Flyers being fare conscious may still fly Indigo if their fares are lower than others.  But, everything being same, one may tend to tick another airline at least in the short run. So, the pressure will be on Indigo to keep their prices down all the time particularly with the year-end peak holiday season coming up.

I have been a fan of Indigo’s marketing for a while now. Their marketing messages have been crisp, humourous and quite creative. For a company which had a well-crafted, clean image thus far, this incident has lent a heavy blow.  Having said that, this can happen to any professionally run organization in any line of business. Companies, particularly in the service delivery business, do spend man hours in imparting training to employees to develop their soft skills. Still, a bad product or a bad mood or a moment of indiscretion of an employee on a wrong day can spoil the carefully cultivated image of a company.  Here’s where companies need to have a clearly laid out “Recovery” strategy whereby you not just contain the damage but also look to benefit from a bad episode.  A Recovery model which follows what I call as the “BMW” formula. Nothing to do with the brand BMW but meaning “Be repentant, Make Amends quickly and Wow the customer!

Let me narrate a recent example of my good friend Adinarayanan’s experience with ID Fresh Foods, a company which is a case study in itself for a successful startup in India these days. Adi purchased a packet of ID Parota and to his surprise found only 4 pieces instead of 5 as mentioned in the packaging.  He reported this to the company thro e-mail on the customer care id mentioned in the packaging. Within 2 hours, he got a response over e-mail, where they acknowledged the problem, apologized for it and assured resolution of the same.  And within a day or two, he indeed received a fresh packet of Parotas. The story didn’t end there. Along with this, he also received a packet each of other products of Id Foods!!!  So, my friend more than being just satisfied with the company’s gesture of making good his complaint, was now delighted. He wrote about this in a detailed post on Facebook (by which I came to know) which must have been seen my many of his friends as well!  Since he tagged ID Foods in this post, the post would have reached more than just his FB friends!  ID Foods also ended up doing a small publicity for their other SKUs by this gesture. Many birds with one stone! Not to mention of this narration in this blog post!

If you analyse this, ID foods followed the “BMW” model quite diligently. They responded with an apology, didn’t try to be defensive and hence were “Being repentant”. By sending a fresh product and that too within 2 days, they quickly Made amends. And finally by sending a packet of their other products, they Wowed the once disgruntled customer.

Going back to the Indigo episode, Indigo stopped with Being repentant. They didn’t attempt to Make Amends, forget trying to Wow the customer. As soon as the company learnt of this episode, its President Mr. Aditya Ghosh admittedly called and apologised to the passenger. Great gesture of Being Repentant. Now imagine if they had sent the staff who manhandled along with a senior manager to the passenger’s residence with a bouquet of flowers and a Sorry card. And for safety sake, got this video graphed. And imagine further what would have happened if the irate passenger gets a free travel voucher from Indigo the next day delivered at his residence?

Following the whole BMW Recovery formula would have costed less than Rs.5000 to Indigo but would have earned them an elated customer who probably would talk about what the Airline did later rather than the original manhandling.  Now in spite of all this, the original clip would have still been leaked to the media and would have still created havoc. But having followed the BMW formula religiously, I believe the damage would have been much less. The company in response can also use the same social media to release the clip of their visit to the passenger’s house to mollify him.

Having a well laid out BMW formula where the employees are empowered to take suitable calls I believe, is critical to handle unfortunate bad experiences of customers.  In this whole Indigo episode, lies another important lesson for companies – “To have satisfied customers, have satisfied employees first.”

Postscript: The topic of “having a recovery strategy” is also one which usually falls under “What they still don’t teach you in Harvard (any) Business School!” However, I clearly remember our marketing professor Mr. Tarun Gupta painstakingly talking about this while covering ‘Services Marketing” which till this day echoes in my mind. TG who is revered as a Marketing Guru in Pharma circles with a trail blazing career in companies like Glaxo, Ranbaxy,… passed away on the 31st October at the age of 78. This post is my humble tribute to him. May his soul Rest in Peace.

Pic Courtesy: Amul 

The Four letter F word News!!!

As far as I know, A.R. Rahman is an accomplished music composer. A musical genius, he is also known to be a very humble and genial human being. Usually minding his own business which is churning some out of the world, awesome music day in and day out.  Hence my antenna went up when I saw a post on Facebook and WhatsApp recently attributing him to a quote in a publication called ‘Verve’ claiming to be “the World’s No.1 Bulletin”. The postcard with his picture quoted him of being a Sufi Muslim and conveyed his stand against Cow slaughter. The post ended with him welcoming the Govt.’s recent move to curb Cow slaughter.  Only that, as I suspected this was a Fake News and the post entirely made up with his quotes taken out randomly from old interviews.  He had nowhere opined on Cow slaughter at all.

Welcome to the “New Normal”. Where it is quite normal to see “Fake News” being packaged and circulated as authentic News. Not just A.R. Rahman. Few weeks ago, a similar quote was attributed to Google’s chief Sundar Pichai as well. There was a time when there was just News. Not prefixed by any adjective of any kind. But the situation today is different. We have News of all kinds. News, Fake News, False News, Authentic News and so on.  If we just go by the Fake News around is, our National Anthem is the best in the world, the new 1000 Rs. note has an embedded GPS chip and some more inanities like that.

In Tamil Nadu, where I grew up, ‘The Hindu’ Newspaper was then the “Gold” standard for Newspapers. The joke then was even if there was a murder in broad daylight in front of the newspaper office in Chennai, The Hindu will not carry the News of that murder till the police came, filed the FIR and the postmortem report confirmed that it was indeed a murder! From that to what it is now, we have come a long way. I don’t know if The Hindu still maintains the same yard stick for reporting or not. But in general we know that with a smart phone in hand, everyone has become a reporter of sorts. And in the era of limited attention spans and competitive journalism, “Speed” of breaking the News has taken precedence to accuracy. In this race of “Breaking News” by the minute, truth and validation of News have fallen by the way side. Ironically.

While the above could be attributed to the tyranny of competitive journalism and not probably malafide intent, what is of more concern these days is the deliberate intention to spread False News, thereby outrage and influence opinion. Day in and day out factories in remote corners of India equipped with Internet, Photoshop, Video editors and Mixers churn out “Fake news” taking off from happenings of the day around the world. Thanks to the much empowered Social Media the output from these “Fake news factories” quickly attain ‘Viral velocity”. And when one gets up in the morning into your smart phone as usually it happens, these Fake News posts are on your face.  And without realizing, we contribute our might to the viral velocity by forwarding/Sharing the posts on a dozen odd groups we are usually part of these days and on our social media timelines. All these posts with an intended objective of colouring our opinions slowly do the trick in our mind. Result – we feel happy that though Rahman is a practicing Muslim he abhors Cow slaughter and quote this when the opportunity arises to few others.

You and I doing this is still fine. But the “Fake News factories” of late have started imbibing in its ranks opinion leaders, leading politicians, senior journalists and the like. They also seem to be falling prey to this and in their own naiveté or intent add value to the barrage of Fake News.  While the print medium is still immune to this Fake News syndrome, I feel that the Online medium where our consumption of News is the most these days is seriously afflicted. So when we see any News these days it becomes imperative to step back a bit and decipher if it is indeed News or News preceded by the dreaded 4 letter F word. “Fake” I meant.  Though Social Media sites like Facebook and Twitter have in the recent past resolved to put an end to the “Fake News” problem, the nature of the platform makes it almost impossible to put a stop to this. Yes with better technology and resources they can attempt to minimize. In India, the advent of few sites who now have taken up the role as watch dog for News/Media like Newslaundry, Altnews,.. does provide some hope.  By calling out Fake News as quickly as possible, these sites at least help to contain the damage before hell breaks loose.

So next time you stumble upon a vicious and seemingly propagandist post on WhatsApp or Facebook, step back a little and don’t jump to forward to other groups or share in your timeline!  You could thereby avoid becoming part of the “sleeper cell” of Forward factories trying to manufacture outrage by setting a convenient narrative.  As the old adage goes, “News comes first and then the Narrative”. And not the other way about as is the wont these days.

Postscript: And as far as those rib tickling LOL memes on Alia Bhat or for that matter on tomorrow’s Ind Vs Pak match, bring them on!

Vox populi, vox Dei!!!

So finally Jallikattu happened.  May not be with the usual pomp and religious fervour. But with a lot of pride and chest thumping. After all, it was only made possible thanks to the collective will of the Tamil people which made the Governments heed to their demand for revoking the ban on Jallikattu.  A ban which dates back 3 years. The Jallikattu bull was tamed after the TN Government and the Central Government fixed the judicial match hurriedly by passing an ordinance in its favour. I say hurriedly because the passing of the ordinance didn’t happen after elaborate discussions.  Or after considerations of pros and cons.  May not be even after looking at different perspectives and after effects.  In all the 3 years they had as it should be when laws are made/amended. This happened as a knee jerk reaction to the people’s movement which overtook the streets of Chennai first and www soon which rattled the already tentative State Government. As is the wont these days, social media played its part to the “T” in mobilizing people at will.  Vox populi (Voice of the people) won the day!

Elections

As expected, this immediately triggered protests in the neigbouring state of Karnataka to lift the ban on its bull sport the Kambala. As we speak, attempts are underway to copy/paste the “Marina Model” the get the sport going. Going by the initial response of the Govt. it appears like Win No. 2 for Vox populi!

And this may not be the last. Inspired by these wins, more and more causes – some genuine and some not will be taken up in the streets and in social media. The conventional media in its quest to stay relevant will play the dutiful bridesmaid. Unlike the traditional yesterday’s protests which were pretty much local in nature that can be quelled by a lathi charge or a tear gas burst, the modern day protests which play smartly in smart phones and minds of interested people all over the world are impossible to control.  Ergo, more often than not Governments of the day are likely to succumb to the “viral” pressure and pass/amend laws that will pander to the campaigners, the genuineness of the cause notwithstanding.

The moot question is “What’s wrong with Vox populi?” After all in a democracy a Government is supposed to be “Of the People, By the People and For the People”. So if the people willed in favour of a particular thing, shouldn’t the Government just go by the flow? If majority of people want a change isn’t it the duty of the Government to bring about that change? I think the answer to these questions are more nuanced than it seems at the outset.

In a democracy a Government is formed by a party/dispensation which has the majority vote. Indeed it owes its ascendancy to power to the people who voted in its favour. However once in power, it’s no more a Government for just the people who voted for it. It is supposed to be an inclusive Government for all its citizens. Hence it becomes necessary to look at all sides of the issue before a law is made or amended. Precisely the reason why in India, we have an Upper house called the Rajya Sabha which has indirectly elected and nominated members from various walks of life as members. Rajya Sabha also has to pass any legislation apart from Lok Sabha if it has to become a law. Like India, most of the democratic countries have their own checks and balances by which an inclusive view is taken while appropriating any law.

In that sense, more and more wins for Vox populi is a dangerous trend. Bucking the trend would mean that the Government of the day at times would have to ignore the raucous voice of its own constituency in taking a stand on certain issues. In a pure political sense this is easier blogged than done! What is easy and convenient of course is to say Vox populi, vox Dei (Voice of People is Voice of God) or its desi equivalent in TamilMakkal Theerpe Mahesan Theerpu and move on.

How I wish Abraham Lincoln actually said – “Government Of the People, By the People For All People shall not perish from the Earth”!!!