Olympics and Sports as a great Unifier!

The Tokyo Olympics 2020 which got delayed by a year due to Covid, finally got over today. The Indian effort at the Olympics culminated in a flourish with Neeraj Chopra winning the Gold in Javelin throw. All these years, after every Olympics, the commentary has been about how a country of 1.3 billon cannot win even one Gold.  Or for that matter how small countries like Kenya and Spain can win more medals than India. This time, we will be spared of the usual diatribe or so I hope. For, we won a Gold that too in a track and field event for the 1st time. With a total tally of seven medals that included two Silvers and four bronzes, this is our best outing in an Olympics. Not just that, we missed a handful of bronzes by a whisker.

At a time when the whole country has been going through a challenging phase for more than one year tackling Covid and its spiralling after effects, the encouraging performance of our contingent at the Tokyo games came as a whiff of fresh air. We almost forgot to track the everyday Covid statistics of daily new infections, number of deaths and the R-Factor etc.  The media as well, which is what steers our attention usually on a day to day basis, gave more coverage to the games rather than the usual stories.  For a change, WhatsApp groups were buzzing with forwards related to the lives of the winners at the Olympics. And for once a Javelin throw was being watched by many Indians when a Test match was going on in parallel!

I have not seen this kind of frenzy for following Olympics as we saw this time, ever before. This kind of excitement and passion is usually reserved for Cricket in India. With Cricket of course, the craze and following have been for a long while.  For instance, an Indo-Pak Cricket encounter at any level can bring India to a grinding halt. Cutting across geographies, religion, caste, creed, language, gender and social strata, a World Cup Cricket match and that too if between India and Pakistan unifies India like no other.

What we have seen in the last few days with Olympics has shown that the Indian passion for Cricket need not be exclusive. People’s passion will follow wherever we win or succeed. For long, it has been ingrained in our minds that “Jo Jeeta Wohi Sikandar”. But the other part is the question of National Pride. The number of times the clip of Neeraj Chopra on the podium with the National Anthem being played in the background, got shared on Social Media since yesterday is a testimony to this.

The general commentary or narrative has been that we Indians only support or cheer Cricket and that is the cause for other sports not flourishing. While this could be true, it is only partly true if at all. I am of the opinion that as Aam Admi, what we chase is not Cricket, but National Pride. For a long time that National Pride has been bestowed upon us by our repeated success in Cricket. So, we became a Cricket crazy country.

Make no mistake. If our Indian Hockey takes off from what we have achieved at the Tokyo Olympics, fan following, attention and of course money will chase Indian Hockey too. Same is the case with other sports as well.  Well, defending India’s craze for Cricket versus other sports is not the purpose of this blog. But trying to articulate that any sport or for that matter any event that arouses National Pride can be a great Unifier in a diverse country like India, is.

That is why I find questions often raised on why India should spend its money and resources on the Chandrayaan and Mangalyaan missions while millions languish in poverty, to be ill founded. We have seen how landing its men on the moon first successfully with the Apollo mission tilted the scales of National pride in the US during the Cold war period.

Similarly, I saw some questions being raised as to why Orissa state should spend its money on sponsoring the Indian Hockey Team instead of focussing on its own state’s players. If by spending that money, Orissa has enabled the revival of India’s fortunes on the world stage as how we saw in the Olympics, it is certainly worth it.  The National Pride that got aroused thanks to the performances of the men’s and women’s Hockey at the Olympics is priceless. For everything else there could be a MasterCard. And Naveen Patnaik the shrewd politician he is, has understood this well and took a call to back the Indian Hockey teams when no one else did.

As I had written in my 2016 piece post Rio Olympics (Read here), availability of financial resources is a key factor in winning more medals.  So, with the backing of sponsors, talented sportsmen can get access to the best – whether it is coaching staff or equipment or infrastructure. We have seen this in the flourishing of a Neeraj or a Sindhu or a Saina! What Orissa has done or a few other brands have done is an eye opener for many including other States, Centre and Corporations to pick up a sport or sportsmen and back them to the hilt. The returns on this investment by way of National Pride and the associated brand recall is beyond comprehension in a spreadsheet.

And no one else understands the power of National Pride than Narendra Modi. Each and every phone call he makes to a winner is because of this understanding, the after effect of it, we will see in 2024.

Postscript: The next Olympics is in 2024 😃😃