Ever since, WhatsApp informed all its users of its new update on the privacy terms with an option to accept or “else”, debates and discussions have been happening on whether to move out of WhatsApp or just agree and continue. Irony lost its privacy when all these discussions have been happening predominantly over WhatsApp itself!
In the meantime, rival platforms like Telegram and Signal have seen a huge traction in terms of new users. WhatsApp has been trying to put out the fire through full page ads in mainline newspapers insisting that the new changes are not of any material consequence. And finally, it took a call to put off the effective date for the new policy till at least May which was earlier the 8th of Feb. Hopefully the chatter on this issue will reduce in the coming days. For the rival platforms and media companies though, in these tough times, this has become a bountiful New Year present from the Facebook Corporation.
The last time when the issue of privacy entered the drawing room discussions in India was when the Government of India was pushing Aadhaar linking to bank accounts, mobile phones, IT returns and so on. The move was challenged in Supreme Court and post the verdict which sent mixed signals, we don’t see so much push on the Aadhaar front these days in terms of linking with anything and everything. Aadhaar has now been relegated to just being one of the requirements for identity proof. This is unfortunate because, when Aadhaar was envisioned by Nandan Nilekani and his team, the scope was to use Aadhaar for delivery of many of the Government services. There was also a talk of a virtual Aadhaar Bank. All those big ideas lost their way now due to the battle which a few launched on the privacy front against Aadhaar.
I was then of the opinion that all those who use mobile phones, who are active on social media, who use tools like Google search and maps and so on should never complain about privacy. As part of their functioning, they anyway track the users. So the question of privacy doesn’t arise. The only way to protect one’s privacy is not to use them at all. Even the congressional questioning which took place in the US against Facebook, Google etc.… did not lead anywhere because, at the end of the day, as users we choose to use the tools and accept the conditions that define the usage of these tools. We all have the choice not to use them at the expense of convenience in life.
My position around the new changes in WhatsApp and the next steps, veers around the same points. If you are a user of Google search, Maps, Mail and the works, anyway a lot of your activity is tracked and shared across platforms. And today, I came to know that our off Facebook activity say in other Apps are being shared with Facebook by the Apps for which we have signed up and accepted the terms of usage! It’s ironical that many who complain about the new update in WhatsApp continue to post “Check in” and “Check Out” status on Facebook!
I also realised that more than the issue of actual privacy, the inhibition towards WhatsApp’s new policy has come from “Big Corporate phobia”. I remember reading in Philip Kotler’s Bible on Marketing that large corporates and market leaders are always prone to becoming victims of negative public reactions frequently and so the Marketing team in such large companies should be equipped to pro-actively sense this and strategize accordingly. Had this privacy update notice come from a smaller player, the response would have been muted. But because it was from WhatsApp which is this humungous communication monster today that too owned by another monster called Facebook, the noise became louder. And looks like the marketing team there hasn’t read Kotler!
WhatsApp has turned out to be one of the most convenient mode of instant communication today and has become ubiquitous. So ubiquitous that WhatsApp has become a verb. You don’t send a picture over WhatsApp but you just WhatsApp it! It is indeed convenient and it has been free all along. It has broken all kinds of class barriers. It will take a while to completely sign out of this presently. Not that it is not probable. (Remember Orkut?)
Back in 2014, when Facebook acquired WhatsApp for a staggering US$19bn, the first question that came up in our minds was, what all will Facebook do to monetise WhatsApp? What’s been happening of late with WhatsApp is part of the answer to that question. The launch of WhatsApp business accounts, WhatsApp Pay and probably a virtual WhatsApp Bank are all steps to add revenue streams to the company.
It appears that there are two options now. One, if I am so concerned about my privacy, I have to ditch my smart phone, become smart myself, stay away from social media and stop using all the convenient Apps. It’s like going back in time to another era altogether.
The second option is not to get so concerned about the privacy threats and continue to use technology but be conscious of what we do and what we share on Apps and platforms and hope and pray that all’s well that ends well. For now, I have chosen the 2nd option. What about you?
If you like this post, do share among your WhatsApp groups or any other platform you have taken to of late. Thank you.
Pic Courtesy: NBC News