Rajini and Modi – The Twain meets, again!

In a post way back in 2016 after Rajinikanth’s Kabali released, I wrote about the strange coincidences between Rajini’s Kabali and Modi Sarkar @ 2 years. You may want to read that piece here. Strangely again, now in 2020, post Rajini’s latest film release – Darbar and few months into Narendra Modi’s 2nd term, I find both of them in the same rocking boat!

Darbar, which released to huge expectations last week is still raking the moolah at the box office. As per various reports coming in, just like Rajini’s few other earlier movies, this one also may set records for collections. However, popular opinion is spilt down in the middle. While the film has endured itself to Rajini fans, it has not impressed the more discerning movie viewer. For them, Darbar has been a huge let down.

Now hold this thought on Rajini and Darbar and let’s look at what’s happening with Modi and his government now. Ever since it passed the controversial Citizenship Amendment Bill, popular opinion is split vertically down the middle in India. The core voter base of the BJP has hailed the Act as one which has been long overdue. On the other hand, the more liberal and non-core supporters of Narendra Modi are of the view that CAA and the proposed NRC are divisive and should have been left alone. This group which probably voted for Narendra Modi for the 2nd term too, is a trifle disappointed with Modi Sarkar’s priorities.

In the case of Darbar, film critics have panned the film almost in unison. Most of them felt that the film lacked coherence and A.R. Murugadoss, the director was trying hard to pander to the fan base of Rajini. As a result of which he lost sight of the screen play and ended up wasting Rajini.

Similarly, the media has been extremely critical of Modi and his government the last few weeks ever since protests erupted all over the country against CAA and NRC. The narrative is similar. That the Modi Government is pandering to its Hindu fan base and attempting to bring in legislations that are bound to alienate Muslims.

For Rajini, the film before Darbar was Petta. A film in which he went back to playing a youthful Rajini after a gap of few films like Kabali and Kaala. A film which was touted as an ode to the Superstar of yore full of Rajini-isms. For a change, people and critics alike accepted the film, notwithstanding the overdoing of Rajini-isms!

Before Modi Sarkar ventured into the controversial CAA-NRC territory, just within few months into the 2nd term, it made some big bang moves like nullifying Article 370 and passing the Triple Talaq bill. Notwithstanding the process followed in nullifying Article 370 and notwithstanding the fact that Triple Talaaq bill was targeted at conservative Muslims, these moves were hailed as stuff which were long overdue.  And Modi was hailed as a solver of long standing issues which needed fixes. To a large extent even by the liberal media, perhaps reluctantly!

One thing that was found common across all critical reviews of Darbar was how Rajini came unscathed. The unanimous view was that Rajini tried his best with his usual charm, style, energy and wit but without a strong script, the film failed to deliver. So the ire was reserved for the Director and his team.

Similarly in spite of the missteps of the Modi Sarkar around the economy and CAA and NRC issues, Modi’s image still seem to be intact among the common man. He is still seen as this hard working Prime Minister who is working round the clock with unbridled energy to fix India’s problems. And so the ire is targeted towards his team and the bureaucracy which is not measuring up!

Over a period of time, people who liked Rajini’s films expanded significantly beyond his core base who just adored him for his style, his mannerisms, his swag,.. in short, what I call as Rajini-isms. In few films, Rajini demonstrated that beyond these ‘isms” he can also pack a punch and seriously act. Today, there is a base of film watchers who yearn to see that side of Rajini, who will choose a script, a director and do a film, going beyond the Rajini formula and template!

In the same vein, for Narendra Modi in the run up to the 2014 elections, there were people from outside the BJP core base, who preferred Narendra Modi as the next Prime Minister. This group saw the work he did as Chief Minister in Gujarat and wanted to give a chance to him at the National level. Today, this non-core supporter group wants Narendra Modi to go beyond his “isms” which are basically the Sangh Parivar agenda items!  

In that sense, the conundrum before Rajini and Modi are similar. Whether to just keep the core fan/supporter in mind and continue to pander to his fancy. Or look at the larger group who have supported them over the years and have made them the icons they are today?

While I have attempted to put Rajini and Modi at the same pedestal here, it’s a very simplistic view. The stakes involved are of course completely different. For Rajini, it is just the fate of his films at the box office and his own legacy. However, for Modi, the stakes involved are much higher. Modi is presiding over the fate of millions of people who expect him to deliver the promised Acche Din!

For Modi, the next release of consequence is the Union Budget. For some time now, I had begun to believe that the Budget is an over rated event in India. But this year, considering the perilous state we are in as far as economy goes, I do feel that the Budget 2020 gains enormous significance. Outside of India, among foreign investors, there is frustration over India’s continuing “Work in Progress” status. And clearly there is disappointment over India’s “1 step forward, few steps backward” economic progress. So, for Narendra Modi who always keeps an eye on the legacy he leaves in whatever he does, this is a good opportunity. To make Budget 2020 as significant or more than Budget 1991!

Just like the non-core fan base of Rajini who wants the Superstar to move beyond Rajini-isms and deliver a mega hit betting on a strong script, characterisation and acting skills of Rajini, the public of India also would like Modi to keep aside the “majoritarianisms” and focus on the Economy in the coming months to deliver a turn around.  For becoming a 5 trillion economy Modi must “Chumma Kizhi”!

Picture credit: indiatoday.in

Kaala, Sarkar and being “Social media Ready”!

What is common between Kaala and Sarkar – both Tamil films released in the past few months? Many. But, beyond the obvious like both films featuring mass heroes with political ambitions, storyline with a political thread etc, etc. there is an important commonality. Both Kaala and Sarkar show Social media playing an important role in the scheme of things of the respective protagonist to take on his adversaries. In Kaala, when pushed to a corner by a scheming politician over usurping common man’s land in the name of slum rehabilitation, the hero (Rajinikanth) takes his fight to Social media and brings entire Mumbai to its feet. All the galvanising of people and spreading of message happen through Facebook videos, Tweets and WhatsApp forwards! Sarkar goes a step further. Even with just couple of hours remaining for voting, the hero (Vijay) is shown attempting to garner support among the remaining voters through Facebook live videos! Before that, he uses tweets strategically to set the narrative. As a non-conventional politician who is thrown into the thick of political action all of a sudden, Vijay and his young team’s “Go to Market” is basically Social media in the film!

 

Whether society mirrors films or films mirror society is still an open debate.  However, it is clear that the respective film makers of Kaala and Sarkar drew inspiration from the Jallikattu protests which happened in Tamil Nadu in the year 2017! Much to the surprise of all, Social media played a very important role and engineered a revolution in Tamil Nadu or so it is widely believed. For the first time, politicians came up to this rude awakening that their opponents can be just some faceless Twitter accounts and trending hashtags and not necessarily the conventional microphone wielding, venom spewing opposition faces!  As it happens normally, writers and film makers take their own creative liberties of what they see around themselves and do a bit of indulgence.  So is the case in these 2 films!

In India, we are already in election mode. Come May 2019, we have the Lok Sabha polls coming up where Narendra Modi is seeking a historic re-election. The moot question is, like how they show in films these days, can Social media be the game changer for parties in their quest to win in 2019? Like in these movies, can politicians and parties win by just harnessing the power of Social media?

I remember way back in 2008, it was Barack Obama who first demonstrated the power of Social media tools like Facebook and Twitter for his presidential campaign. Since then, Social media has been drafted into political campaigning everywhere and it’s been gaining ground slowly and steadily.  So much so, we saw how companies like Cambridge Analytica were exposed attempting to influence swing voters by just targeted messaging over Social media like Facebook.  In India, I guess the early ones to hop on to the Social media bus were Narendra Modi in 2014 and Arvind Kejriwal for 2015 Delhi elections. They used Face Book and Twitter effectively to communicate to the young and urban voters that time! Today, my guess is that almost all parties have a backroom of Social media warriors across the country/state to manage their presence in Social media! And lo, new careers and job options have opened up – Social media managers, Data Analysts, Hashtag managers, video editors and so on!

While Twitter and Facebook have been prominently used in in the past for campaigning, I feel that in India for 2019, WhatsApp will hold the key. With over 200 million users of WhatsApp in India (as of Feb 2018) which is 4 times of what it was in 2014, WhatsApp is easily the fastest growing medium available. Combined with the rapid growth in smart phone adoption and data consumption thanks to cheap data plans, one doesn’t have to look further to deliver targeted messages. So move over SMSs and recorded voice messages!  WhatsApp forwards are here! Even the main stream media feeds on what is happening on WhatsApp these days!

One logical question would be if Social media remains an urban phenomenon and hence will it have any impact in rural India at all?  The growth in internet access and WhatsApp penetration have been traditionally higher in urban India than rural India. However rural India I’m sure is catching up. As per a survey conducted by Lokniti-CSDS in mid-2017, “One-fifth, or 20%, of rural respondents said they used WhatsApp daily as compared with 38% of urban respondents. But the growth in the share of active WhatsApp users has been sharper in rural India, doubling in a year’s time.”

With the adoption and usage of smart phones and WhatsApp being the highest among youth, targeted political messaging becomes easy, quick and probably cheap with WhatsApp! And as election approaches, WhatsApp groups are all busy engaged in political debates usually triggered by a forward message or a news clip! And this is how narratives will be set moving forward.

I am not for a moment saying that as they showed in Kaala and Sarkar, candidates and parties can win over the voters by just using Social media alone! Real life is more complex. However, a smart party/candidate would not ignore the potential of smart phones, Social media and WhatsApp in particular in their media mix for 2019. And would rather focus on the same seriously.

I understand that BJP is already making itself “WhatsApp ready” for 2019. Traditionally the party has been depending on its “Panna Pramukhs” to do booth level mobilisation of voters and they will be now replaced by “Cell phone Pramukhs” it seems! Whether being “WhatsApp ready” will take them ahead of the others in the elections remains to be seen, but it is clear that they have a head start and it can be crucial in close contests!  In 2019, it could very well be Abki Baar WhatsApp ki Vaar!

Kaala and Sarkar may be ordinary films but the makers have provided worthy lessons for political leaders and parties on the importance of being “Social media ready” to take on their opponents. The question is when will parties become “Social media ready” to address common man’s issues? To see that day, like many fellow Indians – “I am waiting”!!!