Peepli Live Returns!!!

Peepli Live Returns or it could be Peepli Live -2 or may be Lagey Raho Peepli Live!!! In Bollywood these are some ways of naming a sequel. And there are more and more sequels these days. Peepli Live is an offbeat Hindi film released few years ago in the genre of satirical comedy. It did make the cash registers ring if not shatter at the box office. That film basically dwells around the way TV News channels make buffoonery around some trivial events happening around us and make a fool of themselves and may be in the bargain we, the viewers as well. Anyone watching the news channels in the past 1 week or so would realise that channels are dishing out the sequel of that Peepli Live franchise. I am referring to the non-stop, wall to wall coverage of the Sheena Bora murder case.

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On 25th August, when news tickers started flashing of the Mumbai police arresting Indrani Mukherjea, the erstwhile CEO of INX Media, on her alleged role in murdering her “sister” Sheena Bora, it was just a blip on the 24*7 news radar. But the events in the next day and after turned that blip into a 24*7 national obsession or so it would seem. The coverage started hitting a shrill pitch when skeletons started tumbling down (literally) of the many relationships, the conspiracy (alleged as of now) and money trail. With accomplices in 3 cities (Mumbai, Kolkatta and Guwahati) more and more reporters and cameramen got busy “chasing” the various actors in the saga sometimes on the road at a signal, sometimes midair inside a plane and where have you.

I’m not surprised at all by the interest of the public or the media in this case. After all this is not an Aam Admi murder mystery. This is a case involving murder of a young girl who was all along touted as the “sister” of the female protagonist who was in reality her “daughter”. I’m not getting into the complex web of relationships which have become the butt of pokes and jokes. Indrani was an extremely successful woman having climbed the corporate elevator in her own way. Similarly her husband (current one i.e.,) Peter Mukherjea is credited to be the man behind one of the successful foreign channels (Star) in India. Together they were part of the successful elite that too in the media business and naturally part of the thriving Page 3 circuit. All till the fateful 25th August and that’s when they moved from Page 3 to Page 1. There is an increased interest when successful people fail. And more interest when successful Page 3 people fall. And even more heightened interest for the media when someone from their own fraternity fail and fall. So the frenzy in the media and the various “forward” jokes on social media (atleast 1 question from the next CAT/IAS exam/ KBC got leaked I would think 😄) in the next few days can be attributed to the overflowing sense of Schadenfreude all around.

But what was appalling was the nature of reporting, coverage and the now infamous media trial of this case. Instead of just letting the police to do the investigation and reporting on the progress made by the police, channels are till today conducting their own trial and delivering their verdicts. Thankfully and rightly so, the Mumbai police so far has been conducting themselves exceptionally well with restraint without falling for the arc lights of the media. Avoiding the trap of feeding news bytes by the hour, by the day or preside over press conferences every evening to sync with prime time “Newshours” of what has become a spectacle. It’s ironical that channels day in and day out debate with so called experts in “increasing boxes” trying to decipher the case and delivering instant judgements based on hearsay leaks from vested interests. Apart from debates you also have analysis as to whether Indrani was a psychopath or some other path😠😠

Is it wrong if the Mumbai police takes its own time to investigate the case thoroughly before filing the charge sheet? Don’t we remember what happened in the other high profile Arushi murder case?? There, within 1 week of the murder, police declared in a press conference that the Talwars were perpetrators of the crime. The media trial in that case swung between giving a clean chit to the Talwars and consigning them to be with blood in their hands depending upon leaks of the day. So it was good to see the Mumbai police commissioner committing that he won’t let Sheena Bora mystery turn into Arushi case. We will wait and see.

The other horrendous aspect was the height to which the channels were going, in the race to be exclusive and breaking first the ever changing twists and turns in the saga. Here I am not referring to twists like “Indrani Mukerjea ne sandwich khaya”😄. To see a reporter shoving his mike into Peter and persistently posing different questions as he walked out of his place and chasing him till the car sped away was comical at times and ironical most of the times. As also a clip showing a clutch of sleepish reporters and cameramen waiting in front of the police station only suddenly to be jolted and woken up when one among them spots one of the Ex-spouses of Indrani being paraded into the station for investigation. I would only say that seeing the coverage of the Sheena Murder case, irony would have committed a 1000 suicides😡😡

Come next week, there is hope. Hopefully, our ex-jawans and veterans would come to our rescue. Or may be already they have. The Govt. announcing the One Rank One Pension and the veterans’ not so favourable response to it may push the Sheena Bora case to the sidelines. Till the next grand press conference by police commissioner Rakesh Maria where hopefully he will establish the motive and bring this Peepli live – 2 to an end.

Postscript: Coming back to naming of sequels, the makers of Bahubali can afford to have just 2 parts and call them as Bahubali-The Beginning and “Bahubali-The Conclusion” respectively. But, in the case of Peepli Live one has to follow the Yashraj’s Dhoom model. Dhoom-2, Dhoom-3,.. where the protagonists are different but the investigating officer is same. No, that was a not a reference to one Mr. Goswami 😜😜😜

“Broken” News!!!

It’s a common belief that “The More the Merrier”. Particularly if you are a consumer. One always gets a better deal if there is choice. The fact that you can exercise your freedom of choice makes marketers to provide a better deal in terms of Quality, Quantity, Value for Money, the works. It is also said that in a crowded market place, brands try to differentiate themselves. Differentiation by way of form, quality, price, positioning in the mind or overall offering and vie for the consumer’s wallet. But in India, there seems to be one product category which defies all these economic fundamentals. Here More is actually Less!!! Even in an overcrowded market place there is hardly any product differentiation. From one brand to another, they only provide good advertisements for “Cloning”. And when the number of players increase the overall quality keeps falling. Irony dies a thousand deaths at our drawing homes every day and night. Yes, welcome to the world of 24*7 News channels in India!!!

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I belong to what I refer as the Doordarshan generation. A generation which grew up without much choice for anything but stayed contented. During our growing up times, DD was the only source of entertainment as well as visual news. So the 9’o clock prime time news bulletins were indeed bulletins which walked us through the important happenings of the day. The news readers were news readers and not “Anchors”. They were reading news and were not engaged in endless hysterical debates. At our homes, one of our favourite games at the dinner table used to be guessing who will be the newsreader that night – Among people like Minu, Geetanjali Iyer, Rini Khanna, Tejeshwar Singh, Usha Albuquerque, Sunit Tandon, Neethi Ravindran,…,… Blame it on my memory if I missed a few others.  Apart from consuming news, as youngsters we also had the opportunity to imbibe the way they modulated their voice, their English diction and the overall presentation.  Even sans the choice the prime time news bulletin served its purpose effectively of keeping us informed of current affairs in India and abroad.

Now cut to what I call as “Boredarshan” times and rapidly transcending now to “Boordarshan” times!!! Today, in the 24*7 news channel space we are spoilt for choice.  Or are we???

At any point in time, try to exercise that power of your choice. Across all channels invariably prime time news will start and end with debates where the participants across channels will be the same. I guess for the political parties, it is easy to prepare one spokesperson for a topic and make him/her parrot the same arguments across all channels. In any case as he/she moves from one channel to another, he will anyway meet the same counterpart from the opposition as well!!! Not just prime time debates. A new book is hitting the store? Between 2 days you will find the author providing “exclusive” interviews to 10 different channels! (As per English dictionary, the word “Exclusive” in its noun form means ‘an item or story published or broadcast by only one source! So how does showing up in different channels is termed exclusive has been elusive to me).  Come Friday and a new film is being released? You will see the film crew parading from one studio to another in the National Capital Region doing the same silly things in the guise of “Promoting” the film! And somebody emerges as the newsmaker of the day? You could meet her/him in all channels that day. (Except if the newsmaker is Lalit Modi 😃 He only gave interview this time to one channel that too in Montenegro! While the other channels also reached the Adriatic coast he changed his mind and refused to oblige). The questioners sound the same. The questions sound the same. There is a race among channels to get interviews from the newsmakers that very same day. And on weekends the channels dish out similar content like Retro Bollywood stuff, Tech reviews,…

Not just content. If you look at the style – Among anchors and reporters there seems to be no differentiation.  All anchors by and large keep interrupting and do not allow the participants to complete one sentence. As I had penned in my earlier post DA 24*7 (Read here) we find Devil’s Advocates in all hues 24*7 in news channels. Come weekends all the “Star” Devil’s Advocates take a break and leave their fiefdom to their juniors who undergo on the job training to what else – interrupt!!!

Even on form, differentiation seems to be zilch. The template across all channels seems be a crowded screen with too many details populated.

And oflate their own marketing and advertising also look similar. Every channel claims to be No.1 in viewership😲 Damn the devil which is in the “*”!!! And all of the channels cry hoarse against Noise, Sensationalism,… and exactly do that. Day in and Day out!

So what’s going on wrong here? One could blame it on the TRP driven advertising revenue model for the channels. So when one channel with a certain content/style/form gets high TRPs, the others follow the same. But I would blame it on the “TRP model” itself. I am not too sure if the present TRP system captures the preferences of the viewers accurately. For a diverse country like India, I do feel a more heterogeneous viewership capture system is the need of the hour. Lest in the garb of “the Nation wants to know” we will continue to hear more noise and less news – across all channels. And if you still recall  “broken Record” of yore, news will continue to be that – “Broken” News as you switch from one channel to another😞😞

Postscript: Recently I was forwarded this clip on WA. Wonder if we will ever get to see such an interviewer who doesn’t interrupt and an interviewee who doesn’t get flustered and stays calm throughout, in these times in India. Check it out.(https://www.youtube.com/watch?v=_MATAqeiL-4)