Aamir and the Passion Paradox!

For few years now, Aamir Khan has been making December his own.  This year has been no exception. His latest film Dangal is well on its way to smash his own records at the Box office. The day the film opened to some positive reviews, the world’s most productive factory and the most efficient distribution channel today namely the “forward factory” and the “WhatsApp channel” got busier than usual. Some of the forwards were rants comparing the position taken by the Aamir as the protagonist in his earlier film – 3 Idiots and now in Dangal. In 3 Idiots, Aamir was shown taking a dig at the typical mindset of Indian parents who don’t let their children follow their dreams. In Dangal, as a father Aamir completely takes charge of his daughters’ destiny to achieve “his” dream of winning a Gold medal for India in Wrestling. In whole of the film there is no evidence of him trying to find if his daughters share his passion! Be that as it may, this post is not about those films or of Aamir’s so called double standards as espoused by social media.

aamir

On the 1st day of a New Year when one is generally in a contemplative mood regarding chasing one’s dreams and passion,… the contrasting but at the same time practical themes of these 2 films of Aamir set the tone for this piece.  In the context of following one’s passion in career and life few pertinent questions arise:

  • When do we realise actually what’s our passion in life?
  • When one needs to take decisions on educational pursuit say at the age of 17/18, do we understand what’s in store in our “passion” world??
  • And do passions @ 17/18 remain passions by 40???
  • And what if the passion one chooses doesn’t provide a decent lifestyle?? Or doesn’t it matter?
  • What about the other narrative of doing something which comes your way and turn it into your passion???
  • Does it help to pursue more than one passion in life???
  • And so on.

These are complex questions with no easy answers. Hence the “Passion Paradox”! Only in an ideal world would we have all folks chasing their dreams and following their passion and be contented in life. In normal world for most, it’s an elusive chase as if you are on a tread mill!

For a lucky very few though, the passion thing falls in place nicely. They are lucky enough to identify their passion at a young age. Possess adequate talent around it. Have a supportive ecosystem at home. Exhibit a relentless drive to achieve their goals. Blessed with a bit of destiny supporting their cause to be among the best. And get handsomely rewarded for the same. Aamir Khan for example. Or a Sachin Tendulkar. But such examples are few and far between. I am sure even for Sachin there would have been days when he felt like running away from Cricket with the kind of pressure he was subjected to!

And there are some who get to pursue their passion at work on a day-to-day basis and also get paid for it. Something like what actor Kamal Haasan said of his life – “I have no complaints as I get Karumbu thinna kooli”!!! (Getting paid that too to eat Sugarcane). Or a musician for example. Even here, a passionate pursuit when it becomes an everyday battle with deadlines – it becomes a rut isn’t it??? As film critic Baradwaj Rangan an engineer by profession who incidentally left an IT career to pursue his passion of writing aptly puts it, “that following your passion, your dream, is fine, but just keep in mind that one day it becomes a job. No one tells you that, one day, the passion becomes the daily grind!!!”

So where does that leave ordinary mortals like us who don’t fit in the above 2 categories?

Here’s my personal views. Of course to each his own.

I feel that understanding one’s passion in the late teens is only “luck by chance”! For most that is a very confusing period with limited understanding of their own interests, strengths and an idea of what they want from life. As we evolve, so do our interests. So for many we get to understand our passion rather late. Having understood what gives us that inner joy, even if it’s not early in life or even if it’s not on full time basis, it is good to pick up that interest and pursue it.  This pursuit in parallel to the regular job could be indeed liberating. It could provide an exit to the everyday grind.

I do believe that unlike the previous generations, this generation and the coming ones are better placed for pursuing all sorts of dreams and passion. With more exposure comes more options and more understanding of what’s in store.  They could hopefully fit in more in the 2 categories I have mentioned. And hence less of this “Passion Paradox” for them! Or so I hope!

While on this, a big thanks to Aamir who wears passion for films on his sleeve and keeps churning out meaningful cinema while reminding us of following our passion 3 Idiots style or Dangal style!!!

On that note, my thumbs up to all to follow your passion and chase your dreams in 2017. Cheers!

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The Cup ended, not the cup of woes!!!

watch-cricket-world-cup-onlineOne of the supposedly grand event of Cricket – the ICC One Day World Cup ended today in a whimper. What was built up as an epic clash between the 2 Trans Tasmanian teams – Australia and New Zealand in the finals today turned out to be a boring one sided match with the Aussies ruthlessly grounding the Kiwis depriving them of their maiden World Cup win. And for us Indians, post our rather meek surrender to the Aussies in the Semifinals, today’s final was more of a side show. Not just the match today, but If you look back at the rather drearily long World Cup in the last 40 odd days, right from the league stages to the knockout there were hardly 4-5 matches which were exciting. The Semifinal match between South Africa and NZ must count as one of those matches which brought viewers to the edge of the seat I would reckon. Most of the other encounters were either one sided or falling to a predictable pattern. And more so, all the India matches were drab affairs though as long as the team was winning we had no qualms of the same.  But as an avid cricket enthusiast, for a major ICC event as the World Cup, there were very few matches which would be subject to post mortem again and again during water cooler talks in offices and paan shops in the coming days!!

I guess this trend has not just started with this World Cup. Over the years, the One Day format though extremely popular has been slowly entering a coma. But the just concluded World Cup I reckon has sort of hastened the Rigor mortis. It will be interesting to look at the possible causes for the same:

  • As a format, is it getting stuck between the Classic Test Match and the glamorous T-20? Test match cricket has its own old world own charm. A battle between the bat and the ball looks more engaging in a Test match. Even today, while a cricketer can earn by being a T-20 specialist, he still have to yearn for recognition until he proves his mettle in Test Cricket. On the other side T-20 with a soccer kind of format demands less time, is fast paced and throws open enough mauka (in this season how can I miss a mauka to use this term?😜) for innovations. In this – is the One Day Game with its tiring predictability losing its charm? You could just watch the last 10 overs of the 1st inning, then may the last 15 overs of the 2nd inning and still would not have missed the gist of the match!
  • Is the ICC in its quest to popularize Cricket killing it? Today we have a clear Class divide among the teams. One bunch are the established teams which are strong. Then we have the other bunch which are the “Associate nations” which are the emerging teams. They don’t get to play competitive games often and are a deprived lot. When both the groups are bunched together, most of the league matches turn drab where the established walk over the emerging. While it is true that the weak teams must get exposed and get opportunities to play the stronger teams often, in a World Cup most of these matches are boring affairs. One solution could be to have a pre-qualifying stage league matches among the Associate nations and get the top 2 to be a part of the established teams and go through with the league and knockout phases.
  • As in many other games like Tennis for example, Cricket is also going the “Powerplay” way! Ofcourse this has nothing to do with the format. But increasingly in the One Day format – the domination of bat over ball due to sheer power has left everything else redundant. So the team batting first routinely amasses 300+ scores these days and walks away with the match. That also means that the skill of Cricket is pushed aside by the captain’s skill of calling the coin right at the toss. Well, most of the times. (Like in the India Vs Australia Semifinal match in this World Cup, the loss of toss by Dhoni turned to be the 1st nail in the coffin). One can argue that in the Test match format there is still room for a batsman with elegance, a spinner with guile and players with skill but in One Day and the T-20 formats – increasingly it is “Power” which is at “Play”. So the urgent need for may be bowler friendly conditions and an even-steven contest between the bat and ball.
  • It’s a no brainer that any game becomes interesting if the course of the game and its outcome are unpredictable. But frankly today in the One Day format the only unpredictability is when there is rain and the two gentlemen Duckworth and Lewis come into play 😄😄. The D/L method is so intriguing that it many times it has turned a docile match on its head and turned it interesting. It’s another matter that my friends from South Africa will have a different view on this 😄.
  • To be fair to ICC, they have been introducing a few innovations into the One day format like Batting Powerplays, Bowling Powerplays… to bring in some twists to the game. But just that these are few and far between and have not been able to shift the dial.

So for the ICC, the “Cup” must have ended but when they do an honest assessment of the recently concluded World Cup, they would realise that their “Cup of Woes” has just begun.  Which is to find ways and means make the next World Cup really engaging, interesting and exciting and not a 2 month long dull and drab affair with very few “rewind worthy” moments!!! And make (One Day) Cricket live up to its original cliché of “A game of glorious uncertainties!!!”

Postscript: After reading this, if you felt a “No, no, these grapes are sour” sense omnipresent in this piece after India’s #Wont Give It Back became history last Thursday– it is purely coincidental 😜😜

“Viral” fever and the Marketing “mauka”!!!

As India kicked off its campaign to defend the Cricket World Cup with a high-octane league match with its arch rival Pakistan, for Star Sports it was a perfect ‘mauka’(opportunity) to milk the moment. And how it did!!! With a very interesting commercial which is now part of marketing folklore showing a Pakistani fan eagerly waiting for the mauka to celebrate a Pakistani win in vain in the last 5 world cup encounters. The ad had all the ingredients to make it “viral worthy”. Soon the commercial indeed went viral and is even today much talked about. Newspapers wrote about the ad, online editions carried the link, In YouTube the ad got a few million hits, the ad got shared in social media platforms like Twitter, Facebook, WhatsApp,… and also got written about in innumerable blogs,… No wonder the makers decided to spin the one ad to a ‘Mauka Mauka’ series as seen thro’ the eyes of the same Pak fan for all India matches so far. If you notice, while the 1st spot (the India-Pakistan) one was shown again and again, the subsequent ones were just aired few times just enough to carry the story further. Because by now the Mauka fever had become viral and you, me and all of us became Star Sports’ unpaid brand ambassadors by sharing the every new ‘Mauka’ spot as soon as it was aired!  And that is the point I am trying to drive in this post. For a marketer trying to promote his/her brand it makes sense to make the commercial “viral worthy”, sit back and relax as consumers multiply the reach of the brand.

Mauka

For small brands with limited budgets, this approach comes as a panacea to achieve high share of voice with low ad spends. And for big brands this gives the potential to get more bang for the buck! This (to make their ads viral worthy) seems to be a very simplistic and obvious solution in front of marketers. However a casual review of the TVCs which we see day in and day reveals that this approach may not be so obvious. In a typical day except for 1 or 2 TVCs which are viral worthy the others are mostly the usual drivel. For example, on the same day of the Ind-Pak match there was just another ad which was viral worthy. That was the one for Fevi kwik – again smartly playing with emotions coinciding with the Ind-Pak encounter while at the same time driving home the brand’s promise – ‘Todo nahi, Jodo’. Brilliant stuff.

So what makes an ad go viral?? My take:

And the best part is some of the good viral worthy ads spawn off spoofs (as seen in the Mauka series) and other versions (did you know a slow motion version of the Ind-Pak fevikwik ad was created and uploaded by somebody which is really funny) as well which keeps the brand top of the mind for extended periods!

For small/start up agencies/production houses one such viral campaign is enough to leap frog them to stardom. Who had heard the name – Bubblewrap Films before the Mauka, Mauka campaign?? Or for that matter who knew Vishal Malhotra the model who is the Pakistani fan in the campaign a month ago?? Now I do!!

In the pre social media/smart phone/internet days a good ad will be just talked about may be by a few people who are interested in the subject. In these times, they don’t get talked about but they get shared, and shared many times over across many platforms.

So a new brand, limited budget with mass offering??? A smart idea would be to spend time and resources to create an ad that is spot on viral worthy, have a few releases with the limited budget and then make sure to leak the links in all social media platforms. (Ironically, even a day after the Ind-Pak Fevi kwik ad was released, its link was not uploaded on YouTube!!!) And then follow it up with plugs in the media about germination of the Big Idea, making of the commercial,…,…

Just one note of caution. It’s not just ads which are viralling today. Songs, documentaries, jokes and so many sundry stuff. So, soon it will become a battle to win in the viral space as well.

And once I finish this post I am going to share this in different platforms not missing the ‘mauka‘ to viral this post!!! (And contributing to the viral velocity of the ads ofcourse!!!)

Postscript: It’s another matter that an Ind-Pak encounter that too in a World Cup doesn’t need promotion at all. But Star Sports had to promote it due its obligation/commitment to its sponsors, advertisers,.. I guess. Having said all this, I do feel that the Mauka, Mauka campaign is now getting a tad boring. What was natural in the 1st 2/3 spots seems artificial now and is losing steam!!! So there the other lesson – Even a What an Idea, Sirji when over flogged becomes – What a boring idea, Sirji!!!

One has now lost count of the ‘Mauka’ spoofs hitting YouTube every day now!!! And they seem better than the Star Sports version of the Mauka ads being released now 😦 😦

The “Little Master’s” Long & Towering Inning!!!

Jan-Feb 1997. Standard Bank International Tri series competition featuring India, South Africa and Zimbabwe in South Africa.  South Africa had already qualified for the finals with a few straight wins. India (under Azhar) coming after a poor away Test series against South Africa was struggling for form and so was Sachin Tendulkar. India’s only hope for qualifying for the finals was to beat Zimbabwe and that too with a better Net run rate. On that day the equation before India was to chase down the target of 241 to win the match under 41 overs.  Sachin opened the innings and with an aggressive intent from the word go scored a century and made sure India wins and wins with a higher NRR to qualify for the final. This innings somehow doesn’t figure in the pundits’ top 10 ODI innings of Sachin. But for me, this innings 8 years after his debut and 3 years since he started opening in ODIs signalled the transition of “Sachin – the talent” to “Sachin – the phenomenon”. Because it’s from here that he started his immaculate journey of being the “Impact” player for India for the next 10 – 12 years. An impact player elevates his/her game to the demands of the situation and influences the result of the game.

From then on Sachin’s career graph zoomed along with India’s victory record.  With a full-time job one doesn’t get the opportunity to watch a lot of Cricket. From what I saw, the following innings of Sachin stay etched in my memory for the sheer impact he left on that game:

  • Grabbing the ball from Azhar and bowling that last over in the Hero Cup 1993 against South Africa. Needed 6 runs to win, South Africa could just score 3 off that over of Sachin and we won that Semifinal. I don’t know if involuntarily Sachin sowed the seed for the “Choker” label on South Africa that day!
  • 155 against Australia at Chepauk in 1998 where he took on Shane Warne & Co. He feasted on Aussie blood since.
  • The 2 back to back centuries in Sharjah again Vs. Australia in 1998. The 1st helped India to qualify in the final and the second won sealed the cup.
  • 136 against Pakistan at Chepauk in what turned out to be a lost cause. I can’t forget this match. I remember very vividly the spring in the Pakistani players the moment Sachin got out. Wasim Akram who was going through the motions as India was coasting to a victory with just 16 odd runs required till then, smelt blood when Sachin’s wicket fell and choked the tail enders. India lost the match by 12 runs. Sachin did not turn up for the awards to collect his Man of the Match award.
  • 98 against Pakistan in the 2003 World Cup is part of folklore. To me this innings and our win exorcised the ghost of our loss against Pakistan in the Australasia Cup in 1996 when Javed Miandad needing to score a 4 off the last ball smashed a 6 off Chetan Sharma. Ind – Pak encounters were never the same again 😦

These are from what I got to see “live”. Am not saying that these were his best innings. (It’s clear that I’ve seen less of live cricket oflate 😦 😦 )

I feel that he ceased to be an “Impact” player since 2003.  While he continued to contribute to the team’s cause with bat, ball and brain, the baton shifted somewhat to Sehwag, Dravid, Laxman and these days Kohli. Though he ceased to be that element which decided the fate of the match in India’s favour, still he continued to provide that sense of security as long as he was in the crease. When he was in the crease, the thousands of Gods India boasts of were invoked simultaneously by few millions and made to work over time.  This TVC of Adidas which captures this essence is my personal favourite.  Along with Sachin, the Gods will feel a sense of retirement since yesterday 🙂 🙂

Talking of retirement, I personally felt that Sachin’s retirement came a few seasons late. He could have actually retired long before we started seeing rookie bowlers sending his stumps cartwheeling. Well, all that is forgotten and forgiven for now. At the end his “Calling it a day” went as per well-orchestrated script. By choosing to retire this way ( a la Steve Waugh – announcing in advance that the 200th test will be his last test) he ensured a lot of things. BCCI pulling off a home series with Mumbai as the venue for the 200th, fully packed stadiums, stadiums resembling some collage of brands and advertisements, Tourist arrivals to watch the 200th match, Media frenzy, unparalleled test match viewership for the 2 matches,.. ,.. At times you got a feeling that it was the last TEST match to be ever played!!!  If all these motivated a few youngsters to aspire for a similar farewell when they call it a day it was all worth it.

In a country which is as diverse as India where there are multiple religions, few 100’s of languages and dialects, food habits which change every 250 Kms, Attire which is different as chalk and cheese in the North/South/East/West corners of India not to talk of the different cultural sensibilities, where even Bollywood is not an unifier, the only unparalleled and unchallenged unifying phenomenon is “Cricket”. Cricket cuts across geographic, demographic, psychographic, social, financial, cultural,…,… divide.  It is to Sachin’s credit that he could be a true “Indian Idol” spanning across this entire divide.  To carry on his shoulders the aspirations of a few millions of people that too for a long period is not easy and he did that with commitment, discipline, focus and many more adjectives like that.

  • India won the last Test match and Test series he played
  • India won the last World Cup he played
  • Mumbai Indians won the last Champions Trophy Sachin featured
  • Mumbai Indians won the last IPL he probably played

This is some tall stuff for a Little Master in his inning called life!!!

A big “Thank you” is in order.

Sachin

Postscript: As I remember, the original “Little Master” was Gundappa Vishwanath. When he retired the tag passed on to Sunil Gavaskar and then to Sachin Tendulkar. Who will be the next #Little Master???

If you are a fan of Sachin, do check these links :

1. Google’s tribute

2. Star Sports’ Sachin Memory Project

IPL is over, the Games continue !!!

Who would have imagined that almost a week after IPL is over, news channels would continuously keep breaking news ON IPL, this time on the games people play off the field!!!  Well, that’s what has been happening today – a staid Sunday afternoon when normally breaking news take a break not to mention of the celebrity anchors. However today, since morning channels have been covering non-stop the BCCI meeting saga and by the end of the day we will come to know if “Srini was” or still “is” the BCCI president!!!

It all started with the police picking up a few players of Rajasthan Royals on charges of betting and spot fixing during the last stage of IPL-6.  From then on the action shifted from “on the field” to “off the field” not that IPL is generally quiet off the field.  These certainly took the sheen off the much awaited IPL win of the Mumbai Indians.  For the channels here was a great opportunity to hit back at the IPL which was running away with all the TRPs when the matches were on. The spot fixing allegations on players, the busting of betting rackets in different cities, involvement of Bollywood side-kicks (Vindu Dara Singh is hardly a star) and finally the prize catch of a team owner and that too, the BCCI President’s son in law with his hands soaked in the betting saga all meant that the T-20 tournament became a T-24*7 daily soap with its intrinsic twists and turns. That Cricket was a “Game of Glorious uncertainties” (to borrow a very boring commentators’ cliché) was proved beyond doubt, only that the main uncertainty was who were all involved!!! It was time for the naysayers and the cynics to dub IPL as the next “gate” involving players, stars, politicians, cricket administrators and Ex-cricketers,…  From then on there have been loud calls to ban the IPL which now came with a suffix called “Tamasha”!!!

The question is do we need such a knee jerk reaction?  The fact is IPL has been a great product. From the time it was conceived it was meant to be Cricket laced with entertainment. So branding of teams, roping in glamorous stars and not so glamorous but wealthy industrialists, auctioning of players and live telecast of the same, Jazzy and glitzy opening /closing ceremonies, cheer girls on the field, cheer girls in the studio, pretty women as anchors, not so pretty but legends as commentators, the IPL parties, Slapping drama,..,…were all part of this package and part of the script.  I myself witnessed an IPL match along with my colleagues in season 4 – Mumbai Vs. Delhi (when they were really “Dare Devils”) and could sense that irrespective of the way the match was going we were having ball of a time. So did thousands of other spectators, I realized. That day I got convinced on the “Cricketainment” model espoused by IPL!!!  The going was good for the IPL till few weeks back irrespective of whether Lalit Modi was helming it or not. But somewhere down the line the script went awry.  Twists emerged in the form of Betting and Fixing and,…

The prima facie charge on the cricketers who got caught is “Betting” which is illegal in India. The question is why this hypocrisy? Like their counterparts in other parts of the world Indians also like betting. As we speak, there must be huge bets riding on if N. Srinivasan will resign today or not. ‘Shart lagata hai? (Want to bet?)  is part of day today lingo. Betting happens round the clock on issues of National importance  like “Whether Modi will be announced as the PM candidate next week by the BJP” or “Will PM speak today” or “Whether monsoon will hit Mumbai on the 3rd”,..,… or other mundane issues like “Will Arnab Goswami smile on Newshour tonight” and so on.  So in a country where as per me Cricket is the foremost unifying factor, to assume that there won’t be betting on Cricket matches is being naïve.  The solution is to legalise betting and bleach the colour of the black betting economy.

However the issue where one feels cheated is when players involve in “Fixing” matches. Cricketers are what they are today because people like us watch them play either live or on TV.  As more and more numbers watch, their valuation keeps going up. While we watch, we also support, cheer and applaud them when they do well. In the bargain we expect them to play sincerely and put up a good fight. So when they throw their wickets to lose a match (match fixing) or give away a certain number of runs in an over (spot fixing), it leaves a bitter taste in our mouths.  Also imagine what would have gone through the minds of Rahul Dravid, the Rajasthan Royals captain and other honest players when they heard about their co-players’ involvement in spot fixing.  So if there is no law today to prevent “fixing”, we need one certainly.

But frankly legalizing betting and enacting a new Anti-fixing law would not still prevent what is happening today. For a full clean up, cricket or for that matter any sports administration must be relieved of vested interests, politicians and other non-state actors.  The concept of “honorary posts” in sports administration is utter gibberish which is leading to vested interests as it exists today. BCCI must be turned into a body run by professionals who are paid salaries and are accountable to a Board of Directors and a constitution which will protect National interests.  Till such time the Games will continue!!!

IPL-Funny-Cartoon-Images-Ek-Se-Bure-Do

P.S: I think one person who must be blamed for all this betting in Cricket is that Ashotosh Gowarikar 🙂 who in his movie ‘Lagaan’ showed that betting in Cricket happened even during the British Raj and romanticized the same. Remember that classic scene from that film where General Russel taunts Bhuvan and walks him into a wager??? (Check this clip from the 3rd min. – Hum Shart Aur badathe hain!!!)

With all this happening around IPL the original acronym is already forgotten. Today does IPL stand for

Indian Party League ?

Indian Parivaar League ?

Indian Political League ?

Indian Punters League ?

Indian Pub League ?

Choose your pick!!!

Also read my earlier post on IPL before the recent rumblings: April and the IPL Typhoid

April and the IPL Typhoid !!!

Come April and it’s that time of the year when sections of people in India hate Modi. Wait a minute! Before the Modi brigade start trolling me, let me clarify. This is not NaMo the usual object of hate generally but LaMo – Lalit Modi who six years ago created a product called the Indian Premier League (IPL) and shifted permanently the centre of gravity of Cricket economics to India forever.  While IPL has triggered a craze in the country and is attempting to bridge the gap between “Bat & Fad”, there are the following naysayers:

  • Women: Generally speaking in an average Indian home, the remote control is by and large with the woman. I meant the remote control of the TV ‘also’!!!  In between Cartoons/Disneys/Chota Bheems and Ram Kapoors/Jetha Lals/Parvati Bhabhis – it is not very unusual to see the Rajdeeps, Harshas & Barkas getting squeezed and edged out in the normal scheme of things. But come April, men who otherwise don’t get to establish their ‘control’ on the ‘remote’ have their last laugh and for 50 days – IPL takes over the airwaves inside the house. So, no wonder the moment the IPL promo ads start airing, you start hearing sounds of the grinding teeth amidst the “Gilli Gilli” sounds!
  • Film Makers: Since weekends are usually cramped with double headers starting from 4.00 pm in the IPL, the usual crowd in theatres during weekends goes missing. Film makers take a break from releasing their new movies when IPL is on fearing a Box office disaster. Last year a producer who released his movie during IPL was feted with “Bahaduri Ka Puraskar” (Bravery Award) to keep the chin up of the movie fraternity!!
  • Businessmen/Shopkeepers: In the pre-IPL days, weekends were times of heightened business activity as parents throng shops/outlets with children for ‘time-pass’ during vacation time and end up in a shopping spree.  Not any more. They themselves have to keep a TV set in their shops and watch IPL matches to keep them occupied in IPL season. Surprising that our politicians who are against FDI in retail are not against IPL!!!
  • Hotels/Restaurants: This is a no brainer. If people stay indoors – there is certainly an effect on the eateries! Smart cookies started beaming IPL matches in big screens still to get people in. The jury is still out on if this strategy is working.
  • TV Channels other than MAX: It is that part of the year when all the GE TV channels just cool their heels without launching any new big-ticket programmes/Reality Shows,… So the Indian Idols, Big Boss’, Super Singers, KBCs and their ilk all take a break during IPL and return post June.  As far as the news channels are concerned – they board the IPL bandwagon with their own pre and post-match programming.  Something is better than nothing! In other cases, they just have to live with the ignominy of poor TRPs. Just today I saw a tweet from a news caster  which goes thus :

“If blore bats first against hyd at 8pm, gayle wl also take viewers away fm my spl report on blore’s woes ahead of elex n headlines today 😦 “

Guess it’s because of the venomous curse of the above groups that Lalit Modi is sitting in the fringe somewhere in the UK these days tweeting live updates on IPL matches instead of being at the centre of action in India during IPL!!!

Having said that, jokes apart – IPL has been a revelation. Inspite of the exit of its creator – Lalit Modi and the tribulations some of the team owners are going through oflate, it’s still proving that the success in the 1st few seasons was not a fluke.  And one must hand it over to Lalit Modi for first creating the product and then demonstrating how to manage the product successfully. I’ve no doubts in my mind that the last few years of IPL basically have been “Copy & Paste” of the formula Modi worked out in the formative years.  Whether it is the format, the auctions, opening and closing ceremonies, outsourced Game organization, telecast, pre and post-game hype and hoopla,… it has “Modi Chaap” even today. What is missing today is the orchestrated PR plugs which Modi had a penchant for.  I remember in the 1st few editions, there were deliberate attempts to keep IPL in the news during the long drawn campaign.  Just when the games start getting into a repetitive monotony (same teams playing against each other “n” number of times) there will emerge some scandalous off the field story which will bring IPL back in the news (Remember Harbhajan slapping Sreesanth in 2008???)

While I started this piece on a lighter vein with an introduction to IPL’s hate groups, on a serious note, its worth looking at IPL’s effects on the economy. I read somewhere that when Brazil wins the World Cup the country’s GDP in that year expands by an additional x % as people revel in the feel good ambience and end up spending a lot of money and a Baby Boom ensues!! I feel when Brazil loses, it also spurs the economy – only that this time it’s just the liquor economy as people keep drinking to drown their sorrow 🙂

Given this connection between sporting success and economy of the country, let’s look at the IPL effect on the economy:

  • The obvious one is its avatar as a “Job Fair”. Look at the opportunity it provides to so many fringe cricketers like the Gonys, Anirudhs,…who may find it hard to break into an Indian team. Then you have the band of ex – cricketers who get the chance to stay in the limelight as coaches/advisors,.. of IPL teams or get employed as experts and commentators on TV and some of them as columnists in newspapers/Web. Suddenly you find Kapil Dev who was the brand ambassador in the opposite camp (ICL) burying all animosity and doing the “Jumping Japak” routine with Sidhu and mouthing expert comments. Apart from that you have so many other indirect jobs – curators, security, catering, transport, bouncers,…,…
  • Then you have the other impact on the economy – Hotels, Airlines, Media, Consumer goods,…

The positive latent effect on the economy is what Shashi Tharoor cited as a main reason for his keenness on a Kochi team in IPL which he attempted to stitch together. Rightly so.

So what if there are a few hatemongers and worrywarts on IPL? Now that the IPL-6 typhoid has set in, let’s contribute to the IPL economy. As Farah Khan exhorts in that cool IPL-6 campaign – Sirf Dekhne Ka Nahi!!!

IPL toon