Pay to forward – the way forward???

Social media these days is on a Meta trip! At least in India, for sure. News in social media is dominated by news about itself.

Day in day out one gets to see news of violence, lynching and even deaths, all in the light of fake WhatsApp messages, Facebook posts and Tweets which get forwarded in no time and whipping up a frenzy. Recently, a report said that WhatsApp based rumours have killed at least 22 people so far in India!

These days we also get to see warnings and threats from the ruling executive to these platforms asking them to mend their ways or face stiff action. This is particularly after the Cambridge Analytica expose.

In response, of late we also see news of these platforms showing increasing concern of the misuse and the resulting lynching, deaths and related violence. WhatsApp recently claimed that they were “horrified by the terrible acts of violence and wanted to respond quickly”.

In short, social media platforms like Facebook, Twitter and more importantly WhatsApp which are also in the business of disseminating news are in the news themselves, all for the wrong reasons! These platforms which were all conceived with a noble intention of “bringing the whole world together” have ended up being misused by the users and the owners alike. In using the platforms to manipulate public opinion, both the sides are culpable.

From the Government side, we have repeatedly seen threats of action. However one wonders, to what extent they can make the platforms accountable apart from slapping fines which some of the Governments have already done. Can they completely ban these platforms considering the fact that social media is completely intertwined with the lives of people today?

Look at WhatsApp. Apart from being a platform for exchanging messages at a personal level, it has become an important tool in business communication as well. Here, WhatsApp is used efficiently and widely, saving time and money while improving “good productivity” (Like good cholesterol and Bad cholesterol, there is a view that WhatsApp improves and on the other hand affects productivity!)  Even in the medical field, reports are exchanged over WhatsApp to save time and thereby probably lives!

Similarly, a medium like Twitter has become the foremost medium for direct communication by political parties and their leaders. For example, our Prime Minister Narendra Modi can afford not to engage with the mainstream media and still get his views across to the public through his tweets or other social media tools a thing which was unthinkable few years ago. Donald Trump could call of a summit dialogue through social media!

Ergo, it’s almost impossible for the Government to just shut these platforms down. And so the way forward is only to work with these platforms to contain the damage.

In response to the call for action, Facebook and WhatsApp announced a slew of measures recently and these also have been in the news. Post Cambridge Analytica expose, Mark Zuckerberg had said that they were committed not to interfere with the elections in India. They reportedly tied up with Boomliv.in a fact checking site in India to filter out fake messages being circulated through Facebook. However on WhatsApp, Facebook has professed that WhatsApp being an end to end encrypted medium, they cannot pore over messages and filter them.

What is certainly visible is a set of actions they have kicked off in India. Few days back newspapers were splashed with solus ads by WhatsApp educating about the use of the medium to tackle the spread of misinformation. Seemingly on cue, there was a rollout of an optional feature by which only the administrators are allowed to send messages in a group.

All of a sudden on my phone, I could see the label “forwarded” since last week on WhatsApp messages which were actually forwarded. Apparently this is another measure to differentiate if a message is forwarded or not. Frankly, I am not sure how this feature will help in preventing people to do a forward! Of course it helps in some of the groups in which I am there, which have banned forwards!

And more actions have followed since. Like empowerment to individuals to report unwanted messages from a user or block a person. On Friday, WhatsApp announced that it is testing a new feature by which the number of times a message can be forwarded will be limited to five! And also plans are afoot to remove the quick forward button next to media messages!

So far so good. The question is, are they good enough? In WhatsApp, the elephant in the room is the anonymity! As long as a sender can hide under the cloud of anonymity of a mobile number, it is difficult to trace the origins of a designed fake message which goes viral.

I must add here that political parties which are also part of the Government use the same tool to spread fake news when it’s convenient to them.

Vivek Wadhwa, himself a technology entrepreneur, in an interesting piece calls for putting the onus of finding a solution to get over this encryption on the tech platforms. As per him, Facebook must be made liable for deaths that have happened due fake messages spread through its WhatsApp platform. As per him, tech companies have always found a way of solving problems when profits are at stake. I tend to agree with him on this.

So, what could WhatsApp do? My simple and at the same time wild suggestion is make forwards or just group messaging chargeable! As long it’s free, we all have fun and indulge in forwarding without giving a second thought. We endlessly forward messages to the myriad groups we are associated, even sometimes not realising that the message was posted by someone else already!

When it is chargeable, we will think twice before hitting the send button. If it’s for a genuine cause or for a business purpose, we must not hesitate to pay! So truly if one wants to control the monster called WhatsApp, make it chargeable!

Will you pay to forward, going forward?

Postscript: As of now it’s still free. If you like the piece, don’t hesitate to hit the forward button when you see it on WhatsApp!

Image courtesy: Businessday Media online.

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Time to end the Post Poll Alliance Plot!

Ever since H.D. Kumaraswamy became the Chief Minister of Karnataka through a post poll alliance between his party JD(S) and the Congress, he and Karnataka have been in the news, mostly for all the wrong reasons. From the wrangling over members of the cabinet, allocation of ministries and decision over waiving of farm loans, the so called “Unconditional” support of the Congress to the JD(S) has come with the “Conditions Apply” water mark! This is a coalition government formed after elections where, the Chief Minister in his own admission is at the mercy of the Congress which won more seats in the assembly and one that he fought a bitter battle against, during the elections. This has brought to the fore the moral legitimacy of a post poll alliance and the raison d’etre for this post!

This sort of a post poll arrangement is not the first and constitutional provisions remaining the same, will not be the last either. In the last few years, we have had similar post poll alliances being cobbled up in Maharashtra between the BJP and Shiv Sena and in Jammu & Kashmir between the BJP again and the PDP. In Bihar, we had the pre-poll alliance partners JD (U) and RJD coming together, winning, forming a government successfully only to fall apart in just under 2 years. The same JD (U) has now got into an alliance with the BJP, which it fought intensely against during the elections and is now running a coalition government! One glance at the political situation in all these states presents a similar and not so encouraging picture. Of an unease, under the veneer of partnership.  Of open differences in day-to-day functioning, even after coming to power with an understanding of a common minimum programme.

In Maharashtra, though the coalition government has been in power for more than three years now, there have been serious differences between the BJP and Shiv Sena on the vision, programmes and the idea of development.  The Shiv Sena opposes these in the media for public consumption while continuing to be a part of the very cabinet which takes these decisions. There cannot be a bigger deceit on the voting public than this!

In Jammu & Kashmir, the coming together of BJP and PDP was itself a very strange occurrence. Here were two parties who ended up with complimenting geographical presence (PDP in the valley and BJP in Jammu, Ladakh area) but with different ideological outlook to the state. Not surprising that decisions related to governance like handling of militancy and response to the ground situation,… were viewed through their respective ideological prisms and were subjected to pulls and pressures.  Not surprising again, that the alliance finally broke off last week!

In Bihar also, we keep hearing of murmurs of rumblings under the still surface of the Kosi River!

In all these states, it is indeed a legitimate democratic process that threw up hung verdicts which essentially reflected the mood of the public. And hence it may appear that the formation of a coalition government though based on a post poll alliance, is indeed a reflection of the rather muddled mandate. And in that sense one could argue that, democracy won at the end.

And as Indians we have still not forgotten the many short stint governments and Prime Ministers we had in the mid 90’s all thanks to post poll plots! Have we?

 If democracy is just about free and fair elections and installing “a” government as an end result of that process, probably, we should not grumble much about how governments function once they come to power. However, I do believe that democracy is not just about the election process but also about the outcome of the process as a reflection of the collective will of people as demonstrated by the election results and the ensuing governance.

From that point of view, is a post poll alliance, where 2 or more parties who contested and fought against each other bitterly before the elections come together and form a coalition government, fair? Is that arrangement a fair representation of the mandate or the collective will of the people? Is it not fooling the voters if, the party against whom you raised a stink over issues like corruption during the election campaign is now part of your government, for example? And there are more legitimate questions like these.

In a pre-poll alliance, parties “come together” probably with a common ideological plank or against a common enemy or some common promise or premise. This is transparent to the people when they go to vote. In a post poll scenario, parties “cobble up together” an alliance.  And there is a big difference between the two!

Apart from the moral issue of a post poll alliance government going against the will of the people, the other obvious issue with it is the thriving of “resort politics” – a phrase today associated with deal cutting and other “Direct Benefit Transfers”! Today, we are a witness to all this happening before us but have to be silent because post poll alliances are deemed acceptable under the constitution! Even the Supreme Court expressed its inability to term post poll alliances as invalid!

One of the main argument in favour of post poll alliances is that, today the constitution doesn’t dis-allow such an arrangement. Has the time not come to look at reviewing this aspect of it and make amends?

One of the other vocal arguments that is used to legitimise post poll alliances is saving public exchequer on expenses over another round of elections. For parties who raise this, it is just a convenient argument to come to power somehow.  In the case of a hung verdict, it is clear that the people are not convinced of the credentials of a single party or a pre-poll alliance. Giving an opportunity to a post poll alliance is the biggest charade that can be inflicted on the public.

If one looks at all angles, post poll alliances don’t check any of the boxes in public’s favour in a democracy. And it’s time as a country we have a debate around it and look at other alternatives of handling a hung verdict than the post poll plots which parties draw up.

Toon courtesy: Satish Acharya

Karnataka Political League!

Since 12th May, the day when Karnataka went to polls, India has been gripped by non-stop action from KPL – Karnataka Political league. The twists and turns of KPL put IPL completely on the back burner for a week. From the exit poll results to counting day to the see-sawing of fortunes of parties and leaders to the resort games to the confidence vote, we saw it all. In these “Winner takes it all” times, finally JDS emerged the winner at the end of the week! And the people of Karnataka (to whom elections and the rulers actually matter) lost!

For those of us, who have been keenly watching the Karnataka elections and some of the electoral battles since 2014, there are many interesting takeaways which I would like to share:

  • Final election results defy ground reports of journalists and in particular celebrity anchors and Star journos. Karnataka once again confirmed this! They tend to hear what they want to hear and see what they want to see. Ergo, report what they want to report!
  • Restaurants, eateries, dhabas are wrong places to sense any political hawa during elections. Channels, anchors and reporters should find better options to plug eateries in their shows. My unsolicited advice to anchors – “Please do not have politics and elections on your plates!”
  • For a political party being savvy or active on Social media (read as Twitter) and claiming to dominate Twitter trends aggressively is not a passport to electoral wins. Dominating “on the ground” trends is. I have come to realise that what happens on Twitter may just steer conversations on WhatsApp groups or lunchtime discussions in offices. These also help feed off talk points to reporters and journalists. At the hustings, being savvy on Social media particularly Twitter has no impact. As a tool, WhatsApp works better and efficiently in driving opinions.
  • Opinion polls and Exit polls continue to be employment generating machines for pollsters, TRP drivers for channels and entertainment source for viewers. Beyond that, we have now got habituated to see that for every exit poll there is an opposite result exit poll!
  • On TV, the so called experts have their own way of explaining any result. In the run up to the polls when Congress was poised to do well, Siddaramaiah was touted to have mastered the social coalition of AHINDA. On the counting day when Congress for floundering, Siddaramaiah’s AHINDA and the many social schemes were pronounced as “flops”. Same with his Lingayat gamble. In 24 hours, a masterstroke became Siddaramaiah’s undoing!
  • Therefore the important take away for observers like us is not to form our opinions based on experts on TV or social media narratives!
  • If one is weak on Indian geography, start watching pre-election programming where channel after channel will take you through the regional divides in a state with the caste composition in added measure!
  • And the more and more we want our next generation to move away from casteism, experts on TV will keep hammering and reminding us about Vokkaligas and Kappus and Yadavs and Kurmis and what not! If you are a student of journalism, this is the 1st thing to master to become a successful political journalist!
  • Corruption is not really a big issue for the electorate. Impact of governance on the individual voter is. Even if a party or a legislator is corrupt, as long as they manage to meet the expectations of voters in matters of day-to-day governance, they will go ahead and vote for them. This I am talking of voters for whom elections and the rulers matter. I have come to this conclusion not just based on the Karnataka elections but what has been happening for so many years not just in India but even in our neighbourhood like Sri Lanka, Bangladesh,…
  • I think Demonetisation aka Notebandi and GST,… as much as the media and opposition would like to rake them as electoral issues have clearly emerged as non-issues in elections. On the contrary, I feel that opposition parties continuing to raise hell on these issues are yielding them negative returns.
  • Prime Minister Modi clearly has a Pan India and towering appeal today. Talks of a waning Modi appeal are as per me pure imaginations. And it is my belief that even if BJP had lost Karnataka badly and ended up with fewer seats than Congress, come 2019, Karnataka will vote for Modi and BJP in that order.
  • Anti-incumbency is just an excuse to explain poor Governance. Incumbent governments will continue to be under severe scrutiny. However, if the government delivers on at least 50% of its promises and demonstrates its intent to deliver the rest, I think the floating non-core supporter will vote in the ruling party’s favour. (Core voters stick to their parties come what may). As per me, above all other factors, this is one in which BJP has demonstrated a clear edge over Congress. And hence it is able to retain states where it rules and Congress is unable to.
  • Post poll alliance is the biggest charade to afflict Indian democracy. I am not saying this with just Karnataka in mind but seeing what has happened in the past and recently in Goa, Manipur, J&K,… That you fight tooth and nail against each other before elections and then stitch up a post alliance to appropriate power is nothing but a sham! Before elections, 2 parties “come together” for an alliance. After elections, 2 parties “cobble up” an alliance! There is a world of difference in both! In India, now any 2 parties which may seem to be in loggerheads can come together if a situation arises for sharing power! Morality be damned and Ideology be condemned!
  • In India, “Whataboutery” just scaled new heights! “Whataboutery” which has largely been in the domain of party spokespersons trying to defend their positions day in and day out has now become common man’s defence against any argument. No argument/discussion is complete today without reference to “Whatabout that” or “Whatabout then”!
  • For every precedent, there is an opposite precedent!

Karnataka Political League might have just ended. But the games parties play will continue. Bernard Shaw said politics is the last resort of scoundrels. These days, “Resorts” have become the 1st resort for politics!!!

Toon credit: Satish Acharya

An Idli a day!

An Idli a Day!

By Anand Kumar R.S

30th March, we were told is being celebrated as “World Idli Day”! Meaning, for the world, 30th March is Idli Day! For South Indians in general and Tambrahms in particular though, every day is Idli Day you see! As Nanu mama said, “Ithellam marketing gimmick! Valentine’s Day, Women’s Day, Mother’s Day madiri! Namakku every day is Idli Day!” And he is probably right. “The” Idli is intertwined so much in the life and IDentity of a Tambrahm!

 A day in the life of a Tambrahm is not complete without a brush with Idli! Usually the day starts with Idli as the breakfast.  Not only that, apart from having Idli for breakfast, I know of households who have again slight variants of the Idli for evening along with Kaapi and then for dinner as palahaaaram.

“Idli steamed o illiyo with no much oil,… Athanaala romba safe!” is the usual refrain which we can hear from Tambrahms who pour scorn on North Indians having oily paranthas for breakfast. “Eppadi thaan kaalan kaarthala ippadi oily itemsaa thingaraalo?? Namakku Idli thaan sari. Vayathukku onnum pannaathu”!

While Idli itself is a plain simple item made of rice, what makes it special is, what it is consumed with.  Tambrahm mamas who usually fuss around too much about food and the lack of variety every day, are more charitable as far as Idli is concerned. As long as Idli is served with different items to go with.

At a basic level, the day when the mami is in no mood to entertain the mama and kids so much, Idli is made and will be eaten with the already made Molaga Podi mixed with nalla ennai aka Gingelli oil! And the nalla ennai is poured over the Idli as well to taste!

At a next level, Idli is taken with Chutney. Here the options are many, starting with white Coconut Chutney, Tomato/Onion Chutney, Green Chutney,..,…

On a particular day, if the mami decides to finish the cooking in the morning early, then one can have the baakiyam of having Idli for breakfast with Sambhar which can be then used for lunch as well with rice!  Idli with Chutney “and” Sambhar is usually the combination for Naallum, Kizhamaiyum!

At many Tambrahm households I know of, Sundays are usually Idli with Chinna vengaaya Sambhar.  I have heard that mamas feel like going to sorgam and coming back when they get an opportunity to eat hot Idlis with hot Chinna vengaaya Sambhar served with dollops of ghee.

Now, here’s the thing as a matter of critical detail. If you eat the Idli dipped in Sambhar served separately in a kinnam, it is Idli Sambhar. But, if you take a bowl of Sambhar and soak the Idli in it and eat, it becomes Sambhar Idli!  Usually left over Idlis of the morning along with left over Sambhar of afternoon – becomes tasty Sambhar Idlis for evening tiffin!

When you see somebody pouring Sambhar over Idli, one gets a doubt if Idlikku thottukka Sambhar aa illa Sambharukku thotukka Idliyaannu!!  And one cannot miss sharp mamas’ quips like, “Paiyyan sambharla paatthiya kattaratha paatha, engineera thaan varuvaannu thonrathu!”

Before the IRCTC era, train journeys or road trips (read as temple visits) were never complete with Idlis being part and parcel of the trips literally, I mean. A separate koodai accompanied these trips with eco-friendly disposable packets of Idlis. And here’s the twist. To save time and the mess of eating Idlis with Chutneys or Sambhar (which may get spoiled in the heat) while on travel, Idlis are usually packed with Molaga podi and ennai already applied on them. So white Idlis become slightly Orangish in colour with liberal dose of nalla ennai. “Konjam ennaiya dhaaralama vittukko, nenja pidikkaama irukanum!” This Idli with pre-mixed Molaga podi becomes “Podi Idli”! Have you ever tried having a sip of hot, filter coffee right after eating this Podi Idli, with the taste of Idli mixed with the Molaga podi still lingering on the tongue?? If not, please try that tomorrow!

“Idli, malli poo madiri irukku!” can be the ultimate compliment which is when the Idli is soft, pure white in colour and has a nice aroma around it!” However ask any mami and she would say, “Aamaam, kudikarathu ennamo Aquaguard thanni. Aana Idli mattum  malli poo madiri irukanum!!!”

Coming to Tambrahm obsession with the Idli, though we eat Idlis probably 365 days of an year at home, when we go out to eat at restaurants,…, the 1st choice of most mamas is most likely to be “Oru plate Idli Sambhar”!

In Tambrahm households, it is also common for parents to serve Idlis with Thayir and Chakkarai mixed for kids. “Thayir vayathukku nallathu. Eriyaama irukkum!” Our elders were abreast of all this probiotic stuff even then! But what usually starts as a childhood habit continues even after growing up.

Even Doctor mamas have a special affinity for Idlis. Usually, when we used to go to our neighbourhood family doctor for common ailments like fever, stomach upset,..,… the doctor usually advised, “Usual pre-cautions and “Idli madiri safe food da saapadalaam”!

In order to cater to the daily intake of Idlis at home those days, mamis usually arachufied maavu every alternate day even during the pre-grinder days!  In grinder days, more than the effort involved in aruchufying, the effort in cleaning up the grinder after the act was more taxing! Ithukku okkaandhundu araikarathe thevala! But today for the young generation, ready-made, Off the shelf maavu has come as a god sent relief. Only thing is, with the ready-made maavu one cannot be cock sure of the output!  Leading to jibes like this:

Mami:  “Innikku enna aachunnu theriyala! Konjam Idli flataa vanthuduthu!”

Guest Mama: “Idli saaptu naanga flataa aagaama iruntha sari!”

So, with the Idli even small travesties are not tolerated, you see!

The other bigger travesty of the Idli, is the invention of different varieties of Idlis in the name of fast food! From Idli Manchurian to Chinese Idli to Masala Idli to Hara bara Idli, …,… have all mushroomed much to the dismay of the Idli connoisseurs! For them, Idli is only one. Which is simple, steamed and safe! So for them, it’s not “Idli Day” but at least “an Idli a day”!!!

Picture courtesy: Pinterest

Marketing of Politics!!!

Last week’s explosive expose of Channel 4 on the role of Cambridge Analytica (CA), a British political consultancy firm in the Trump campaign has thrown up many questions on the devious marketing ways parties use, to influence voters.  At the outset, it would appear that CA has been doing nothing else but extending time-tested established marketing techniques to the political domain. For years, brands have used psycho graphic profiling of target consumers in addition to the more rudimentary demographic profiling to fine-tune their messaging. Extending this into the realm of political campaigns, particularly with the help of social media would seem to be a very logical thing to do. After all, one of the key attractions of digital marketing viz-a-viz traditional mass media is the possibility to deliver customized, targeted messaging based on individual likes and preferences.

As can be seen from the expose, what CA has been doing all along, is not as straight forward as it appears. It seems apart from profiling voters and using it for targeted messaging, manipulation of news, spreading fake news and playing on people’s fears,… have been part of the game. “Marketing of Politics” has indeed come a long way since 1960 when probably the 1st political mass media campaign was used by John F Kennedy against his rival Richard Nixon in the US elections.  Bruce Newman in his book, ‘The Handbook of Political Marketing’ in fact says, “This was the beginning of the modernization of marketing in political context”. Concepts like “Branding” and “Positioning” which were hitherto considered important in the marketing of consumer goods struck a chord with politicians and leaders during elections and they started “Branding” themselves.  From then to the 2016 presidential campaign with social media as the pivot, US has been leading the way in Political Marketing!

While all this seems plausible in developed and mature countries like the US, UK,… it indeed came as a surprise that a foreign political consultancy firm like CA has been operating in India in different avatars since 2010! In a vast country with voters of diverse social, educational, cultural, economic backgrounds as India, can advance techniques like targeted messaging through Social media be used to influence voting patterns in elections? This question gains added significance particularly when Mark Zuckerberg, CEO of Facebook said this week that his organization is committed to upholding the integrity of elections around the world, including India. This statement in itself reveals that there was a possibility that Facebook would have been used to compromise elections in the past. With due respect to Zuckerberg’s intention, I do feel that this statement is more a marketing statement for the brand Facebook!  Be that as it may, the more fundamental question is – “Do Indian’s allow Marketing of Politics?”

As far as my memory goes, I think it was Rajiv Gandhi who brought in to Indian politics the concept of mass advertising campaigns way back in 1984. For the 1984 elections, Congress under Rajiv Gandhi had hired Rediffusion as their ad agency for their campaign which was largely print. In that election Congress, in the aftermath of a massive sympathy wave following Indira Gandhi’s death, got 3/4th majority in the Lok Sabha. So it’s not clear if the Rediffusion campaign around the theme of “Give Unity a Hand” played a big part in the victory. In the following election in 1989, Rediffusion was back doing the Congress campaign. However, the mega Rs. 25 crore “My heart beats for India” campaign couldn’t silence the boom of the Bofors gun scandal! Congress lost and I think it was the last time Rediffusion worked for Congress!

The subsequent elections all saw quite a bit of Political Marketing in India but, I guess that the next tipping point was the 2014 elections and the campaign of BJP in general and Narendra Modi in particular. “Abki Baar, Modi Sarkar” is part of marketing case studies. Piyush Pandey of Ogilvy, the man behind this campaign however admitted that they or the media didn’t create “Brand Modi” and that they only amplified the features of the “Modi Brand” which already existed.

2014 is also when I guess, we saw the advent of professional election strategists like Prashant Kishor (PK) for the 1st time. There were election strategists in the past but they were from the party and subscribed to an ideology.  As we see now, PK is ideology agnostic and basically works with whichever party contracts him. Again looking at the track record of PK it’s been a mixed bag. As an election strategist who worked with Modi in 2014 and then with Nitish Kumar for Bihar elections, Congress for UP, Punjab and Gujarat elections, he has been successful only with a good product in the 1st place.  The old adage of “Great marketing cannot redeem a bad product” holds well in Political Marketing also.  However it’s abundantly clear that election strategists like PK have found their calling mainly with the advent of Social media.

In a country like India, even now traditional Social media vehicles like Facebook, Twitter, Instagram,… remain an urban/semi urban/youth phenomenon.  Having millions of followers on Twitter or FB may not still ensure a victory in the hinterlands of India!  Having said that, it’s obvious that one takes these vehicles seriously as they are part of day-today narrative. I just heard that Prime Minister Narendra Modi, one of the very early hoppers among Indian politicians onto the Social media band wagon, suggested to BJP MPs to be active on social media to communicate the party’s accomplishments. Because, he knows that today, Social media vehicles like Twitter and Facebook feeds off to the conventional media. Conventional media picks up trends from Social media. “Breaking News” happens these days on Twitter. Trump fires his Secretary of State on Twitter! Notwithstanding all these, still using these for targeted messaging may only help brands (including political parties) reach urban, semi urban and youth audience. However there is one exception.

Among the social media vehicles, literally the elephant in the room or rather hand is WhatsApp. I believe that more than FB, Twitter, Instagram and Blog sites if there is one media which has the most exponential and explosive reach, it is WhatsApp. With anonymity part of its structure and design and primarily being accessible from a Smart phone, it can be conveniently used for spreading News, views and stuff masquerading as News. Today, I find that even educated and informed people get swayed by propagandist material doing the rounds on WhatsApp and do their bit by “forwarding as received” to their near and dear! Imagine the effect of this among more gullible voters in rural India!  And therefore, it has become the most potent medium for spreading fake news.  One cannot realistically expect one and all to do due diligence before forwarding something which they feel as interesting!

Therefore, it is not surprising that when Cambridge Analytica and the subsequent Facebook stories erupted, tremors could be felt in the political circles in India with parties scrambling to distance themselves as much as possible and blaming each other.  Social media, in particular vehicles like WhatsApp can today be used to deliver targeted messages that can easily influence voters. With the proliferation of WhatsApp groups, you have a set of people who have a certain common denominator.   And hence spreading an appealing message to them is cheap, quick and effective. Hence in the elections to come, unless regulated, I have no doubts in my mind that a medium like WhatsApp will be the most sought after during political campaigns.  It already is as we saw recently in Gujarat!  Marketing of Politics that too with Social media as the mainstay is here to stay!

No wonder then Marketing of Politics has now led to Politics over Marketing!!!

Pic Courtesy: NBC News

Will this “Kamal” bloom in TN?

In his films, Kamal Haasan is not usually satisfied with wearing one hat or donning just one role. While his peers in the Industry were happy with double roles or at best triple roles, Kamal, in one of his own production – Dasavathaaram as the title suggests, took up 10 roles. And roles as varied from an elderly widow to a Sardar to a CIA Agent to a Japanese Ninja and even George Bush! So donning many roles comes to him easily. In the big screen, that is. However, I don’t recall Kamal playing the role of a full-fledged politician in any of the films but for that short gimmicky role as George Bush and I may be wrong here!!! So, it came as a surprise when all of a sudden from the year 2017, Kamal started making political noises initially as feeble as tweets! Gradually the tweets got louder culminating with the announcement of the formation of his own party this week in Madurai.

Surprise stems from not just this. Kamal has had a long and worthy career in films not just as a fantastic actor but also as an accomplished film-maker in Tamil Nadu. Unlike many other stars and also rans in TN who invariably ended up in politics, Kamal stayed far away from it. He has been repeatedly saying that the only thing he knows in life is films and nothing else but films. He is quoted to have said often that he has been extremely fortunate in life for getting “Karumbu thinna kooli”, a euphemism for having been possible to pursue his passion as a paid profession! And he is also quoted as being unfit for life in politics full of machinations and hypocrisies. While he claimed to be socially aware, he was happy to serve people in his own way rather than wearing the garb of a Neta.

Actors who take up politics seriously, do it in their twilight of their career when the lights around them start fading away. Though Kamal’s last few films failed miserably at the box office, as an actor or a film-maker few would dare to write his obituary yet. He still displays the passion for making meaningful cinema and as we speak, has 2 if not 3 films on the floor vying for his attention.

The sudden turn in Kamal’s life led to the forming of Makkal Neethi Maiam (Centre for Justice for people) early this week. In the last few months of twists and turns in the politics of “Turmoil Nadu”, this is the latest. As a film-maker he is known to be indulgent. He has also been an avid risk taker in the choice of some of his scripts. At many points he has risked his wealth and probably his career by throwing his weight behind risky subjects – his Vishwaroopam project being a prime example. So, the question is – “Is Kamal once again indulging himself and taking his biggest risk yet by jumping into the murky world of politics?”

It would appear to seem so, if one looks at the odds ahead of Kamal. I believe that for Kamal, there are battles to be fought within, before looking at the battles outside. Kamal has had an Ultra clean image thus far in terms of probity in public life. He is not known for entering into shady deals for the purpose of commerce and has been an honest tax payer. But being honest is only a necessary condition but not a sufficient condition to succeed in politics.  Secondly, as a film star and a film maker he has not displayed enough permanence of purpose. In the sense, he is known to announce grand projects and junk them mid-way and move on.  Cutting losses as a strategy may work in films or business but certainly not in politics where one expects a deeper commitment to a cause. Whether Kamal will show enough resilience to stay put and continue to fight the political battle even if there are initial setbacks is a big question.

As a film-maker he has never hidden his left leanings and public posturing towards atheism. Left as a philosophy is in the ICU worldwide and India is not an exception. Unless his left leanings are more reformed and tuned to the times we are in today, he will find it difficult to move beyond surging crowds in his rallies. Similarly in TN, atheism has of late become a matter of daily WhatsApp humour, thanks to the famed Dravida parties and their leaders reaching out to Gods in private! So, for Kamal to make these personal beliefs cornerstone of ideology of his new party is fraught with imminent risk.

Coming to external battles, there are many and are similar to any new comer trying to make a mark in politics. it is clear that Kamal is trying to fill a gap which presented itself after the death of Jayalalitha and her legacy. If one looks at history, MGR was successful as he could seamlessly morph his fan base into his loyal political base. No other actor in TN so far could manage that feat. Whether even our Superstar Rajini will be able pull that off remains to be seen. In the case of Kamal, in his prime days as an actor he was not a fan of Fan Clubs himself. So, how he will organize and use his Fan Clubs to be part of his political story will determine if the climax will have a happy ending or not!

Kamal has a good marketing bent. That comes across very well the way he has been able to create big hype over some of his films which turned out to be lemons. Hyped up films ending up as duds is not limited to Kamal only.  Just that in the case of Kamal, all the marketing ideas are his and only his. His marketing acumen could be seen through in his party launch event as well. The crowds were impressive. The media attention he could garner was even more impressive. However, I am extremely skeptical if these will lead to more fingers at the EVMs in the next election.

In the event, Kamal was idealism personified. He had Arvind Kejriwal by his side. And Pinnarayi Vijayan by the video link. The irony of the old and new symbols of Communism in his new avatar couldn’t be missed. His party’s flag displayed six hands which apparently were referring to the six southern states including Pondicherry. That showed that Kamal’s political ambitions are not limited to just TN. However what intrigued me was if that is the case, will a Tamil name for the party make sense in Telangana or Karnataka?  He should very well remember that even his Tamil film Indiran Chandran became Indrudu Chandrudu in Telugu!

While it is no denying that Kamal is a well-read man and an idealist with good intentions, his sudden decision to jump into politics raises many questions. As I had mentioned in one of my earlier posts, is Kamal on the path towards achieving Self Actualisation as per Maslow’s hierarchy of needs?  It seems Kamal said “Except for the two films which are coming out, there will be no more films for me,” in a recent interview. Well if that’s the case, it will be filmdom’s loss!  And nobody’s gain!

The original “Kamal” in politics of India namely the BJP though successful in other parts of the country is yet to bloom in TN.  Will this new Kamal bloom in Tamil Nadu? I have my own doubts. I have no doubts of Kamal stealing the show in Michael Madana Kama Rajan – II though!

Postscript:  Kamal got his 1st National award for Moondram Pirai, a film in which his co-star Sridevi was expected to walk away with the honours. However she didn’t, much to the disappointment, agony and sorrow of cinema followers in TN. Today, that sorrow pales in comparison to the news of Sridevi’s untimely, sudden and shocking death, 54 vayathinile!  Padma Sri Sridevi – RIP.

Can the ‘Gem of a scam” become “Gem of an opportunity’??

The debate on privatisation of Public Sector Undertaking (PSU) banks has a habit of rearing its head in public discourse in India with regular frequency. Not so long ago, it was when the PSU banks were hit by the NPA (Non-Performing Assets) crisis embodied by the likes of a fleeing Vijay Mallya. Later, it was when the Government finally took a call on recapitalisation of the PSU banks last year. And now, it is when the Nirav Modi – PNB scam, the latest to hit the Indian shores (and shares) surfaced. Yesterday even Arvind Subramanian, the usually reticent Chief Economic Advisor has joined the debate!

Reformists are of the view that the Government is betraying Winston Churchill again and again who famously said that “Never let a good crisis go waste” in the context of biting the PSU bank bullet. They are of the view that the repeated crises which hit the PSU banks provided a plausible excuse and “Gem of an opportunity” (pun entirely intended) for the Government of the day to privatize PSU Banks and thereby get out of the rigmarole of using tax payer’s money to keep bailing them out. The underlying assumptions being that the PSU Banks are run usually inefficiently and being under sarkaari control are subject to pulls and pressures.  While this is true for almost all PSUs in general, money being closer to the pocket and heart of the public, privatisation topic haunts the banks more. One cannot dismiss the very popular data point thrown in the above argument’s favour which is that the market cap of a relatively younger HDFC Bank which is privately held is higher than all PSU banks put together!

At the core of the argument against privatisation is of course the security it provides to the Aam Admi. Irrespective of what happens around the balance sheets of these PSU banks. The general public does believe that the Government will not let their savings go down the drain come what may. One remembers the furore and angst in WhatsApp groups recently when we were all told that our deposits above 1 lac are not safe if the banks go belly up. So, for any Government of the day, it is a minefield of a quandary to attempt privatisation of PSU banks unless it is completely politically immune to a public outrage and the after effects thereafter!

Be that as it may – the Government’s quandary I mean, the larger issue is the conflict bordering on hypocrisy in the minds of people like us which is – my direct stake in the bank by way of savings/deposits Vs my indirect stake in PSU banks by way of government’s stake which is in effect all our tax payer’s money. In short “My money” Vs “Our Money”! Nirav Modi has just swindled a government bank of few 1000 crores but that still is not “My money” though it is “Our Money!  And largely our outrage has stopped with laughing out loud (or is it laughing like Renuka these days?) looking at jokes, memes and sarcastic jibes on the Government while a smart cookie has “been crying all his way to the bank”! I think as individuals we are more concerned about the safety and security of our savings which we feel is protected if PSU banks remain as is – Government owned.  Even if that means

  • The Government of the day interfering in the day-to-day functioning
  • The Government mandating the banks to carry out populist programmes which may not make commercial sense but may make immense political sense to them
  • Mounting NPA’s due to favouring cronies of the likes of Vijay Mallya
  • The Nirav Modi kind of frauds due to conniving staff
  • Less accountability in the system.

At the end of the day, as along as the banks are Government owned, the only fix for all the above ailments is injecting more capital which is by tapping into tax payer’s money. It’s obvious that the same money if not used for bailing out banks could be put to use for better roads, power, water, electricity or even for that matter the proposed grandiose Health Insurance programme – stuff our country has been deprived of in the last 70 years since Independence.

The 1.6 billion dollar question is whether as tax payers and citizens we are okay and ready to let the government seize the opportunity and privatise the PSU banks? My guess is maybe we are not. And this stems from our socialistic belief that next to God, the Government is the savior and hence must protect us. And the constant fear associated with losing our money if not protected by the government.

In a country like ours which is evolving and is still a work in progress on many fronts like urbanization, education, social mobility,..,… the fear is mostly legitimate. Coupled with the fact that the private sector has not fully covered itself with glory. But the performance of the new private banks set up since the opening up of the economy in 1993, provide quite a lot of hope. For example, as far as we know, the new private banks are not part of the NPA problem.  Even during the 2008 Lehman shock, when all over the world financial institutions were rocked and many went belly up, in India none of the banks including the private ones were affected so much (though banks like ICICI had exposures to the subprime crisis) due to very strong regulations in India.  So, so far we could bank on these banks!

In summary, my point is may be if not all in one go, the Government could contemplate privatising PSU banks in batches of say 2 starting with the smaller ones. This will give adequate space to watch out for any pitfalls in the process and fine tune the same. This of course with the continued strong regulatory frame work in place.  The smooth completion of the ongoing privatisation of Air India may give the much needed heft to the Government.

With may be all banks out of governmental control in the next 10 years, the frequent exercise of tapping into “Our Money” to protect “My money” may be a conundrum of the past. The moot question remains if this current “Gem of a scam” will be turned into a “Gem of an opportunity” by the Government and that we as public will let that pass!

Postscript: Overheard in a lift: “These jewelers kept telling us that Diamonds are forever. But, they never told us that loans are also forever! Saala vaapas hi nahi kiya!!!

Toon courtesy: Satish Acharya