Modi Sarkar and the Gita Saar!!!

As Modi Sarkar completes 3 years in office this week, the media is abound with pieces on the hits and misses. Depending upon who the author is and his/her political leanings, the pieces portray either a Glass Half Full or Half Empty picture. Very few have been honest portrayals.

As Aam Aadmis, it’s but natural that our opinions are influenced by what we read/see in the media. So per what we see these days, the economy is doing rather well – India is the fastest growing economy in the planet. The stock markets are on fire and at historical highs! India’s consumer price Inflation stands lowest since we started publishing consumer price index in 2012. In the past weeks the Rupee has been strengthening Vs. the Dollar though this is a double-edged sword.  FDI has been seeing record inflows.

And if you go by some of the pronouncements of the Govt. there again the last 3 years have been very busy for the Govt. of India. Infrastructure projects mainly on Roads and Railways have been unleashed like never before. Govt. has been kicking off programs like Make in India, Skill India, Start up India,..,.. to increase the employment and employability across sectors. Price control though a very socialistic intervention has been resorted to particularly in the healthcare sector to prevent fleecing of the common man. Programmes like Jan Dhan Yojana, Swachh Bharat and Aadhar have been given a fresh impetus right from the top.

In the 1st 18 months, the Prime Minister took it upon himself to travel to countries that mattered to signal the change and restore confidence on the India Story. The results have been emphatic. World over, it is now acknowledged that this Govt. under Modi is on a crucial transformative path and probably this time this is for real and long-term. (In the past India always flattered to deceive).  The inflow of FDI and announcements of various projects in Mfg. and Infrastructure are there to see.

So far so good.

While this is the flavor in the media by and large, it will be interesting to know what the sense on the ground is. If one goes by electoral results as in a democracy it is the barometer of an incumbent Govt.’s performance, there are no two ways about Modi Sarkar. By and large in all types of elections, Modi and his government have got a thumbs up from the electorate. In Economic times’ survey of the Indian Industry, the Industry has clearly thrown its weight behind Modi Sarkar.

In Britain, mid-term opinion polls ask a simple question to respondents: “Are you better off today than you were three years ago?” It would be interesting to know the outcome if somebody does a similar mid-term poll in India to understand what’s in peoples’ mind.

My hunch is that the response will be a farrago of sorts. First, that the conditions on the ground are yet to change. And, second that still the people are happy with the Govt.’s performance.  And yet this is fully understandable. For all the economic indicators and the efforts which have been put in by the Indian Govt. so far, on the ground, results are yet to show up. The fastest growing economy or the influx of FDI or the flag ship programmes kicked off by the Govt. or the massive increase in infrastructure spending and the many other initiatives are yet to result in changes in the life of the common man. In terms of jobs/increased disposable incomes to workers, farmers, middle class,..  And yet no one seems to complain. People still have immense hope on the Prime Minister and his Sarkar.

This is where the Saar (essence) of Bhagavad Gita comes in. In Chapter 2, Verse 47 of the Gita, Lord Krishna says, “You have the right to work only but never to its fruits. Let not the fruits of action be your motive, nor let your attachment be to inaction.”

representative visual

The public so far seem to be satisfied as long as their Govt. is earnest in their intentions and seen to be carrying out their job sincerely. The hope being that this is still “Work In Progress” and results will follow sooner or later. The common man’s response to Demonetisation is a good example of this behavior.

It looks like the Govt. is also taking this Gita Saar seriously and moving forward on a mission mode without getting too much flustered by the noise around it.  I must say here that while this is true for most of the ministries, there are some which have not taken the Gita Essence seriously. I am not sure if the Smart City project has gone beyond announcement of a list of cities. No one knows what the Ministry of Agriculture is up to in transforming the agricultural landscape which has been fraught with draught related woes at times and flood related at other times. That is to name a few.

So when the PM does a review of the performance of ministries on completion of 3 years, we hope he cracks the whip on those who have not taken their mission seriously. And reminds them of their Karma and another gem from the same Gita which says, “The meaning of Karma is in the intention. The intention behind action is what matters”. And declares,  Abki Baar Gita Saar!!!

From “Casteing” votes to Casting them!!!

In the last 2 months, India has been gripped by the UP (Uttar Pradesh) election fever. Or so the channels made us to believe. The huge size of the state notwithstanding it was certainly an overdose of analysis and punditry. And today was the Judgement day! And as I hammer away these words on the keyboard the people of UP have spoken and spoken decisively in favour of Narendra Modi and BJP (Bharatiya Janata Party) strictly in that order. The build up to this day has been quite noisy. A diarrhea of analyses post each of the seven phases of polls in UP and then the pontifications in the last couple of days based on the Exit poll results. It was indeed intriguing to see commentators waxing eloquent on the emerging trends,.. just based on Exit poll results.

However it is important to note that none of the ground reports of even seasoned journalists or the Exit poll results captured the final end result which has panned out today. That of a massive groundswell in favour of Modi and BJP (again strictly in that order) in UP. To be fair a few like Rajdeep Sardesai and Dr. Prannoy Roy predicted a possible BJP win but not of this scale. We were again and again told by experts that there is no visible wave this time. And they were all right. Because in the lookout for a wave they completely missed a Tsunami of sorts brewing in the Ganges. In 2014 as well there was no wave prior to the elections. The overwhelming sweep of UP by BJP was then explained as a Modi wave post facto.

In election after election since Nov 8th (the day Modi let the so called Demonetisation Demon on Indians) whether they were municipal body elections or State/Parliamentary by elections voters did not punish Modi or the BJP for the wounds inflicted by the “Demon”. But even then, the narrative before these state polls was that Demonetisation is going to cost BJP dear in these elections and in particular in UP. UP elections were a clear referendum on Namo’s Demo as per media. But it turned out that Demo was a non-issue.

In channel after channel the experts who were dissecting the prospects in the run up to the polls were discussing caste arithmetic and how voters ultimately show loyalty to their castes. Particularly in the so called backward state like Uttar Pradesh.  Analyst and researcher Dr. Surjit Bhalla has been consistently calling out since about 2014 that India has moved beyond the castes. But what we were routinely fed was how the Jats were pissed off with BJP or how the Yadavs will stick to SP and how the Dalits and Most Backwards will ride only the Elephant,…,… And how the upper castes and now backward will favour the BJP. And how the Yadavs, the Kushwahas, the Prajapatis, the Majhis,…,… will influence the voting pattern and hence the result. And in addition to the caste axis, we were told that there is a “Class Axis” which is building up.

However even a quick back of the envelope analysis of today’s results through any prism makes it clear that the caste loyalty of voters is history. And that probably UP must have put the communal divide behind as well. With 40%+ share of the vote and still counting, it is most likely that Muslims have indeed voted for BJP though not en masse. This can be borne out by the fact that Mayawati came out bewildered about the results and was posing conspiracy theories about possible EVM (Electronic Voting Machine) fraud. And today’s trends are also beyond the realm of Class divide.

My personal favourite line on India considering the complexity and diversity has been Shashi Tharoor’s “anything you say about India, the opposite is also true!!!” So it is extremely hazardous to come to a concrete conclusion that India has shed its Caste baggage based on just today’s result. But I guess it is safe to conclude that there is a churn which is happening particularly with the youth coming of their own. They don’t give a damn to the prejudiced thought lines of their parents/ancestors and are willing to look at things with a more balanced view.  In the past 3 decades many regional parties which thrived on challenging Congress like the BSP, SP, RJD, TMC, JDU,… turned “Social Justice to Casteism” and “Secularism to Pro Minorityism”. After getting an opportunity to make a difference in UP, Bihar,.. where they failed now they are facing the brunt of the Nextgen voters. And BJP (and Modi) being the principal party now is happy to lap up and take advantage of this angst.  Even in Bihar I am of the view the so called come back of Lalu is more because voters wanted Nitish back as CM and not due to some caste equations. And voters wanted Nitish back not because of his caste but due to his track record in changing Bihar.

Beyond the caste arithmetic of the Yadavs, Kurmis, Lingayats and the Vanniyars,…,…there is a wind of change blowing in India. It looks like only Modi and BJP again in that order have got a wind of this. Or may be even they haven’t got a complete grip on this. It is clear based on today’s early reactions that the other parties have not yet understood what hit them. Unless these parties and the commentariat (in that order) realise that an important churn is happening, we will continue to see parties getting caught off guard and expert analyses going awfully wrong. And that important churn is “In elections India no longer “Castes” it votes but casts its votes!!!

May be I’m jumping the gun. But would be happy if time proves me wrong.

Leadership Marketing!!!

David Packard, Co-founder of Hewlett Packard famously said, “Marketing is too important to be left to the Marketing Department”.  He meant that in an organization, every individual – the CEO included, has to perform his/her bit in “marketing” the company’s products.  I am not sure if there is anybody else who has taken to this concept more keenly than Donald Trump, a CEO turned POTUS. How else could you explain this?? On the 28th Jan, Trump has a call with the Prime Minister of Australia Malcolm Turnbull as part of his global leadership outreach since he became the President. Post the call, the official White House Readout on the call went thus:

“President Donald J. Trump and Australian Prime Minister Malcolm Turnbull spoke by phone for twenty-five minutes today. Both leaders emphasized the enduring strength and closeness of the U.S.-Australia relationship that is critical for peace, stability, and prosperity in the Asia-Pacific region and globally”.

A few days hence, media reports emerged on the call which said, “Donald Trump yelled at Australian PM during “worst ever” phone call about refugee swap deal – then HUNG UP”. For obvious reasons, this report created a furore all over with the rumblings being heard for few days over. In the meantime Trump at a Prayer Breakfast added,

Believe me, when you hear about the tough phone calls I’m having – don’t worry about it. Just don’t worry about it,”

Now, here’s the intrigue. Apparently we hear that while on the call with Turnbull, Trump was joined by the then National Security Advisor Michael Flynn and senior advisor Steve Bannon. Only. So how did reports of his so called “yelling” and “hanging up” find their way to the media??? Surely the President’s office is not bugged by some media house! It’s clear that the media reports were a part of an orchestrated PR campaign to market the product called Trump. In this case it was clearly intended to send a message to his constituency which bought his message of “America First” during the campaign that he is tough and is now “Walking the Talk”.  Notwithstanding the tremors that the news of the call created, I am sure it did the job of enhancing Trump’s image among his supporters as a no nonsense leader. So it was not just important for Trump to talk tough on the refugee issue but to communicate to the world that he talked tough.

trump

Welcome to the age of “Leadership Marketing”!!!

Closer home too, we have parallels to this. Through Narendra Modi our Prime Minister. For example, when Heeraben, our PM’s mother visits him in Delhi and spends a few days at the official Prime Minister’s residence, we get to see pictures splashed in the newspapers of Narendra Modi with his mother. The source of this being the Prime Minister’s twitter handle itself where Modi posted pictures of him walking his mother in a wheel chair along with his tweet which said “My mother returns to Gujarat. Spent quality time with her after a long time & that too on her 1st visit to RCR”.  So to his many followers, the intended message is clear. Here’s a leader who is tender at heart with his mom while being blessed with a 56” chest in his own words to take on his adversaries.  In India more than spending time with wife and children, image of a leader taking care of his mother has a telling impact. Again it was not just enough for Modi to spend quality time with his mom but to inform the world that he did so!!!

America, arguably the global fountainhead of marketing has been in the forefront of adopting this technique with Trump now but even with Barack Obama before. Routinely we were fed with images of how the Obamas enjoyed quiet dinners at suburban restaurants on weekends. On Obama’s 55th birthday which was his last in Office, we saw plugs like “55 pictures of Obama discovering his inner child” and so on!!! In the case of Obama the positioning was not of a tough leader but of an affable and lovable man who cared for everybody.

In India, giving competition to our PM in Leadership Marketing is the Aam Aadmi Party Chief Arvind Kejriwal. He wears the positioning of Aam Aadmi on his sleeve. Literally. Even as a CM of a state he walks in chappals, wears loose fit clothes, tweets reviews of films he catches up on weekends,… to reinforce his positioning. The party also posts routinely on Facebook like this:

“Chief Minister of India’s Capital. No security, No VIP treatment. Truly Aam Aadmi,”  With the following picture:

ak1

Not surprising that the post got over 30,000 likes and 5,400 comments!!!

So, Leadership Marketing is no longer the exclusive domain of Americans.

In advocating this Leadership Marketing, I must say that the advent of Social media has made the job much easier. No need to depend on your PR agency to do the job. One could time it yourself.

On the flip side, the case of Vijay Mallya tweeting a picture of himself at a Super luxury hotel in Dubai and claiming to have a rocking time when his employees were hitting the streets for unpaid salary back home were bad optics and horrendous Leadership Marketing!!! Leadership Marketing is the new double edged sword in the arsenal for leaders to “position” themselves “right” in the battle for the minds and hearts. Double edged it is and hence they can’t leave it to the party’s publicity wing or an external agency but have to be on top of it themselves. Just as Packard advised.

As leaders engage in this marketing and optics, we the people need to develop the skill of separating wheat from the chaff and make our judgement objectively rather than fall for the optics or surround sound!!!

So the next time when you see a report quoting from an “inside source” of Trump banging the table during a meeting with Tim Cook for not making Apple phones in America or a clip of O.Paneer Selvam praying to a Jayalalitha’s picture tucked in his shirt pocket, you know why!!!

Somebody famously said, “The Future of Marketing is Leadership”. I am tempted to paraphrase in tune with today’s times as “The Future of Leadership is Marketing”. Amen.

Cash Mukt Bharat!!!

  • The neigbourhood vegetable bhaiyya Yadavji is still going strong negating all predictions that the organized retail will swallow the likes of him. Organised retail didn’t quite swallow him. But he is now a fringe player of that organized retail. I pick up the weekly need of vegetables and fruits. His son who is in his early twenties, quickly totals up the bill in a handheld POS (Point of sale) device and lets me know the amount. He then sends me a request for the payment using his UPI (Unified Payments Interface) App on his smart phone. I approve the same and the payment gets credited to his account.

  • Adi Ganesh Store which was a popular shop in our neighbourhood In Mumbai catering to the typical needs of the South Indians (Read as Filter Coffee powder) is now Adi Ganesh Super market. They now accept payments in credit cards even for purchases under Rs. 100.

  • At the Guruvayurappan Temple nearby, the Hundis for coins and cash have been replaced by plastic card swiping machines where all donations can be made and receipts received.

  • Our family physician DrPurab is still the smiling self and fit as ever. He continues to give his own medicines but one can pay his fees through credit card.

  • The “Old paperwala on call” still comes promptly to collect the old newspapers. He now has a tie up with the Big Bazaar chain of stores and gives Big Bazaar cash cards for the paper taken.

  • Almost all auto rickshaws are now part of some aggregator or other and are accepting payments through mobile wallets.

  • The Domestic help handed over a card which had the details of her bank account number to which she requested the salary be transferred.

  • It looked like that the benefits of JAM (Jan Dhan Yojana/Aadhar/Mobile phone) which had threatened to be just a great theory has become a reality.

I realized that India in Jan 2025 is not the same in more ways than one as it was in 2017 when I left for abroad.  But I am surprised first, impressed next and fascinated finally by the transformation of a country in the area of financial inclusion and the transition to almost a Cash Mukt Bharat in just 8 years!

Almost everybody I talked to credited this transformation to various moves the present BJP Government undertook and in particular the “Demonetisation” of 500 and 1000 Rupee currencies in 2016. I remember that time very well. It was in November of 2016 when the country had just finished its annual quota of bursting crackers for Diwali. On 8th night, it was the turn of the Prime Minister to set off his Diwali bomb. At the stroke of midnight 500 and 1000 Rupee notes lost their legal tender. What followed in the next couple of weeks I now realize had sown the seeds for India almost becoming a Cash Mukt Bharat.

currency

With almost no cash in hand available, the general public had to resort to ways and means to avoid using their left over legal tender and use them only sparingly. People started doing day today shopping of veggies/fruits,.. in super markets instead of the neighbourhood vendor though he sold stuff fresh.  People avoided auto rides by hailing on the roads and resorted to “Ola Autos/Ola Cabs” where they could pay by mobile wallets. Within few days as banks resembled Ration shops of the 80’s India with serpentine lines right from sunrise, vegetable and other vendors started accepting cheques for payment in fear of losing their customers.  Most food establishments who had a minimum limit for accepting credit cards removed such limits. In the hinterland of India is where the impact was colossal. Though a big population was banked under Jan Dhan Yojana, till then they were not banking. The overnight shortage of currency, helplessness in otherwise carrying out day to today lives and finally the threat of losing business permanently pushed many to figure out alternate ways for making and accepting payments and they did. There was utter chaos for few days as the country came to terms with the move but ultimately in the long run, change did happen. In India normally change is slow. But under duress change is swift.

“Can you get up now?” It’s the wife at home waking me up from my nice Sunday afternoon siesta.  “I told you to think of a topic to write for the daughter for tomorrow’s Children’s Day event. Did you think of something??” I had not. But muttered as usual, “Yes”. What’s the topic on?? She asked. And I answered, “My dream India @ 2025!!!”

The “NOTA” Conundrum!!!

The country now is in election mode. Well, almost perennially India suffers from election fever. If it’s not the Lok Sabha elections which come now a days once in 5 years (thankfully), we have state elections in the 30+ states usually in clusters every 6-9 months. Just when we came out of the Bihar election grip, we have presently 4 states namely Tamil Nadu, Kerala, West Bengal and Assam in the cusp of elections. Though sitting in Mumbai I am far off from the theatre of action, I can sense a common feeling atleast in 3 states one that is of despondency! Except for Assam, the despondency arises out of frustration of making a choice when there is actually none!  My reading is purely based on what I read, see, watch and deduct from the media. Thankfully apart from the mainstream media we also have the social media which provides additional insights.

In Tamil Nadu, since the demise of MGR in late eighties, people have been alternating between the two Dravidian parties – DMK and AIADMK. DMK was thrown out in the last state elections after public realized that they couldn’t keep pace with the complex family tree of its leader Karunanidhi. They opted for the simpler “2 leaves” only to realize that grass is greener on the other side. Though AIADMK started off well with the Amma branded social interventions, in the last 2/3 years Governance in Tamil Nadu has been Ram ke barose! Ace historian and author Ramachandra Guha once mentioned that Tamil Nadu had always a much disciplined bureaucracy which ensured efficient and smooth running of the Government. But this alone cannot substitute for executive vision and direction for the state. That too in today’s age of competitive federalism. Within India it is clearly a zero sum game. One state’s loss is certainly another’s gain.  With its leader medically not fit and the second rung leaders mentally not fit and only keen to beat their own set standards of sycophancy, the ruling party AIADMK has certainly failed its voters. The irony is, the other choice which people used to have namely the DMK – the situation is worse. An ailing leader in his 90’s who is unable to keep his house/family in order is hardly an inspiration for people who expect to put their state in order. Apart from these, there are 2/3 more fronts who are at best competing for the consolation prize! BJP has no local leadership to boast of, Captain’s party leads only in providing comic relief and PMK is at best a caste based outfit with limited reach. This is the first time I noticed in Tamil Nadu a sense of lack of interest among common people like Taxi drivers,… on the poll outcome!!! They only wish that whoever comes doesn’t rock the boat. So the expectations are quite timid.

West Bengal is another tale of irony. People there voted “in” Mamata who promised Poriborton by over throwing the Communists who had an iron clutch over the state for 30 odd years. 5 years hence, the only Poriborton seems to be the change in colour of paint in public buildings – from Red to Blue!!! Otherwise the Mamata led Trinamool Congress is another communist outfit with a Congress name! The state is struggling to attract industrial investments inspite of having an erudite industry friendly economist as Finance Minister. With this situation, the choice before the Bengalis is a tough one! Whether to give Mamata more time for bringing in Poriborton or to change themselves and go back to the Communist regime. The Communists who have smartly tied up with Congress in the state with a fervent hope that Arithmetic may help where Chemistry fails do not yet have a visible leader in the state. The idiom of “choosing between the Devil and the Deep Blue Sea” doesn’t need any better example!  BJP which is the 3rd choice is an emerging force in WB. Still emerging.

In God’s Own Country, God only knows what will happen. A state which routinely toggles between the Congress led UDF and Communists led LDF by that logic has to turn “left” this time over. I feel that frankly in a state that is kept afloat by foreign inward remittances, the people don’t care who rules the state. So they just alternate between the Congress and the Left.  But with oil economies struggling with oil prices hitting new lows in the last 2 years, the remittances have also hit new lows. Irony died a dog’s death when Congress which is in an understanding with the Left in WB is fighting the same Left in Kerala!!! Is there a 3rd option? Here again BJP is an emerging option. But early days yet to give a shot at capturing power.

So under the circumstances, the best choice for the voters in all these state seem to be to press the “NOTA – None of the above” button to really communicate their unhappiness.  However even if the maximum number of votes cast is for NOTA, the candidate getting the most of the remaining votes would be declared winner. Just that there will be a clear message in terms of the voter’s resent of the parties in the fray. My guess is that people don’t want to profess helplessness by voting for NOTA. So, they opt for the best of the worst choices and finally get a party to rule them which they actually didn’t want.  Hence the conundrum that whether NOTA really helps!  Remember having NOTA as an option was touted to be one of much needed electoral reform to give the choice to the voter to express her anguish in case she was not happy with the candidates in the fray. But in reality it has turned out to be a lame choice. So I guess we need more than just having a NOTA button on the EVM that will ensure that the verdict reflects our true choices.  Probably a re-election if NOTA gets the maximum votes?? But for now in the election multiple choice question, NOTA is a Naught.

nota cartoon

Postscript: Today is Mother’s Day! That is just for rest of the world. In Tamil Nadu when Amma is in power it’s Mother’s Day 365 days of the year😜😜

Toon Courtesy: Surendra

“Katti-Batti” on the treadmill!

In the innocuous lexicon of innocent children in Hindi, Katti means “We are not friends” and Batti means the opposite. I see my eight year old daughter declaring Katti and soon Batti within a few minutes to her friends and they to her, many times over in an hour and this happens every other day. As I watch the Indo-Pak relations over the years I wonder if the two neighbours have taken a leaf from children and invented a new type of diplomacy called “Katti-Batti” diplomacy and gained mastery over it.

Indo Pak,wwwpakistantodaycom

For so many years or rather decades, the happenings between India and Pakistan have fallen into a pattern. Some ceasefire violation or terrorist activity from across the border happens in India. India announces cancellation of talks or any peace initiatives. In effect declare Katti! Then in a few months the top leaders from the 2 nations meet in the sidelines of a multi-lateral summit, talk for a few minutes, pose smilingly for a photo –op, release a joint declaration of resumption of a dialogue process – in short declare Batti!

Then the cycle repeats. As it has been for decades. The result is we never seem to have a normalized relationship with Pakistan even after so many years, changes in the theatre and the lead actors in the 2 countries notwithstanding.  I am no foreign affairs expert and diplomacy isn’t everybody’s cup of chai including mine. But a cursory read of the history of relations between the two countries is enough to conclude that at the end of the day “Playing safe” rides upper most in the minds of all the stake holders involved in the discussions. As a natural progression maintaining “Status quo” emerges the safe option for both sides. This results in the Indo-Pak relations being on an eternal “tread mill” as one of the saner voices from PakistanHussain Haqqani (Ex Pakistan Ambassador to the US) puts it aptly!!!

And the other interesting aspect in the dialogue process what I have noticed is that what is discussed among the top leaders is secondary and what is more pertinent is what is dished out as the “Joint declaration”. Whether it is Shimla, Lahore, Ufa or the infamous Agra Summit more time seems to have been spent on drafting the declaration than on the talks themselves!!! And a summit is declared a success if a mutually acceptable declaration is conjured up at the end and a failure if it’s not. The Indian side is happy if the word “terrorism” appears and Pakistan side if the word “Kashmir” is part of the joint declaration. All the other aspects of the joint declaration like Trade relations, people to people contact,.. are subjects of routine.

With the kind of history attached to the Indo-Pak relations, I do feel that the politicians, diplomats and other stake holders are stuck in a time warp and hence a veritable solution is difficult to emerge. Unless the baggage of the past are left behind. And one of the most important baggage they carry for any out of box solution is if that will be acceptable to the people back home.  Has the time come to question some of the stated positions and look for alternatives?

  • Like having an uninterrupted and uninterruptible dialogue with Pakistan. So no Katti even if there is a provocation. Instead of saying “No more talks”, why not “We Talk more” and “Talk louder” if there is one? An uninterrupted dialogue gives an opportunity to review progress made in the previous talk. On the other hand, an interrupted dialogue gives only an opportunity for an excuse for not making progress in the guise of starting afresh.
  • Like we change our stance on 3rd party mediation. All along, we have maintained that Kashmir is an internal issue and there is no place for 3rd party mediation. When we are unable to find an acceptable solution among our own people regarding Kashmir and Pakistan for 50 odd years, will not a 3rd party help in getting a different perspective and solution which can be sold to the domestic constituency as well?
  • Like we go to the public and ask what they actually want through a referendum. In India we keep saying that through the elections which are part of a democratic process we take people’s opinion and hence no referendum is required. At the same time, we see that there is a public boycott in many parts of Kashmir (though the participation is increasing with every election). Why not call the bluff of the separatists by conducting a pointed referendum in both sides of Kashmir and go by the outcome. Times are changing and as we saw in the case of Scotland the cry for an Independent Scotland eventually met with a “No” in the referendum.
  • Like we ignore Pakistan and focus on our domestic economy and improving relations with other neighbours. No Katti and No Batti. Imagine what would have happened if at Ufa, our PM just said a “Hi” to Nawaz Sharif and moved on. Ignoring Pakistan while making our economy growing will be the ultimate signal to Pakistan that India has moved on and has got more important things in the plate. Ofcourse we have to be prepared to safeguard ourselves from more ceasefire violations and terrorist attacks. I thought that after breaking the ice with Pakistan by inviting Nawaz Sharif for the oath taking, our PM Modi was following this “Ignore Pakistan” route. While at the same time improving relations with all other neighbouring nations. So in that sense our move in Ufa which signaled our return to Katti-Batti diplomacy was a surprise to me.

I’m not saying that these are “the” only formulations. There could be many more. The essence of my submission is that the time has come for a change in approach from all sides. The sooner the better.

Managing relationships between neighbouring countries which have been to war a few times ofcourse is not a simple subject. (Even Bollywood thinks so – #Bajrangi Bhaijaan)Ergo, cracking a solution to the long and vexed problems may not be as simplistic as we think. But then following a staid pattern of “On-off” engagement only means we will only continue to add to the “declarations” we have among our two countries. Ruling parties may change, the leaders may change but ironically our countries may not outgrow the Katti-Batti syndrome. I am certain though my daughter in a couple of years will.

Postscript: In the meanwhile our Bhai Salman Khan has helped a Pakistani girl to return to her homeland Pakistan against all odds in Bajrangi Bhaijaan and declared Bhatti. Now awaiting Sunny Deol Paaji to announce a loud Katti and resurrect his sagging career!!

Indo Pak 2 Neelabhtoons ibnlive

Toon Courtesy: ibnlive.com, Pic Courtesy:pakistantoday.com

“Broken” News!!!

It’s a common belief that “The More the Merrier”. Particularly if you are a consumer. One always gets a better deal if there is choice. The fact that you can exercise your freedom of choice makes marketers to provide a better deal in terms of Quality, Quantity, Value for Money, the works. It is also said that in a crowded market place, brands try to differentiate themselves. Differentiation by way of form, quality, price, positioning in the mind or overall offering and vie for the consumer’s wallet. But in India, there seems to be one product category which defies all these economic fundamentals. Here More is actually Less!!! Even in an overcrowded market place there is hardly any product differentiation. From one brand to another, they only provide good advertisements for “Cloning”. And when the number of players increase the overall quality keeps falling. Irony dies a thousand deaths at our drawing homes every day and night. Yes, welcome to the world of 24*7 News channels in India!!!

breaking news

I belong to what I refer as the Doordarshan generation. A generation which grew up without much choice for anything but stayed contented. During our growing up times, DD was the only source of entertainment as well as visual news. So the 9’o clock prime time news bulletins were indeed bulletins which walked us through the important happenings of the day. The news readers were news readers and not “Anchors”. They were reading news and were not engaged in endless hysterical debates. At our homes, one of our favourite games at the dinner table used to be guessing who will be the newsreader that night – Among people like Minu, Geetanjali Iyer, Rini Khanna, Tejeshwar Singh, Usha Albuquerque, Sunit Tandon, Neethi Ravindran,…,… Blame it on my memory if I missed a few others.  Apart from consuming news, as youngsters we also had the opportunity to imbibe the way they modulated their voice, their English diction and the overall presentation.  Even sans the choice the prime time news bulletin served its purpose effectively of keeping us informed of current affairs in India and abroad.

Now cut to what I call as “Boredarshan” times and rapidly transcending now to “Boordarshan” times!!! Today, in the 24*7 news channel space we are spoilt for choice.  Or are we???

At any point in time, try to exercise that power of your choice. Across all channels invariably prime time news will start and end with debates where the participants across channels will be the same. I guess for the political parties, it is easy to prepare one spokesperson for a topic and make him/her parrot the same arguments across all channels. In any case as he/she moves from one channel to another, he will anyway meet the same counterpart from the opposition as well!!! Not just prime time debates. A new book is hitting the store? Between 2 days you will find the author providing “exclusive” interviews to 10 different channels! (As per English dictionary, the word “Exclusive” in its noun form means ‘an item or story published or broadcast by only one source! So how does showing up in different channels is termed exclusive has been elusive to me).  Come Friday and a new film is being released? You will see the film crew parading from one studio to another in the National Capital Region doing the same silly things in the guise of “Promoting” the film! And somebody emerges as the newsmaker of the day? You could meet her/him in all channels that day. (Except if the newsmaker is Lalit Modi 😃 He only gave interview this time to one channel that too in Montenegro! While the other channels also reached the Adriatic coast he changed his mind and refused to oblige). The questioners sound the same. The questions sound the same. There is a race among channels to get interviews from the newsmakers that very same day. And on weekends the channels dish out similar content like Retro Bollywood stuff, Tech reviews,…

Not just content. If you look at the style – Among anchors and reporters there seems to be no differentiation.  All anchors by and large keep interrupting and do not allow the participants to complete one sentence. As I had penned in my earlier post DA 24*7 (Read here) we find Devil’s Advocates in all hues 24*7 in news channels. Come weekends all the “Star” Devil’s Advocates take a break and leave their fiefdom to their juniors who undergo on the job training to what else – interrupt!!!

Even on form, differentiation seems to be zilch. The template across all channels seems be a crowded screen with too many details populated.

And oflate their own marketing and advertising also look similar. Every channel claims to be No.1 in viewership😲 Damn the devil which is in the “*”!!! And all of the channels cry hoarse against Noise, Sensationalism,… and exactly do that. Day in and Day out!

So what’s going on wrong here? One could blame it on the TRP driven advertising revenue model for the channels. So when one channel with a certain content/style/form gets high TRPs, the others follow the same. But I would blame it on the “TRP model” itself. I am not too sure if the present TRP system captures the preferences of the viewers accurately. For a diverse country like India, I do feel a more heterogeneous viewership capture system is the need of the hour. Lest in the garb of “the Nation wants to know” we will continue to hear more noise and less news – across all channels. And if you still recall  “broken Record” of yore, news will continue to be that – “Broken” News as you switch from one channel to another😞😞

Postscript: Recently I was forwarded this clip on WA. Wonder if we will ever get to see such an interviewer who doesn’t interrupt and an interviewee who doesn’t get flustered and stays calm throughout, in these times in India. Check it out.(https://www.youtube.com/watch?v=_MATAqeiL-4)