Daag Acche Nahin Hain!

Just as I was checking my Twitter feed this Sunday morning, I saw the #Surfexcel trending. Initially I ignored attributing it to some sponsored marketing campaign. But when I saw a whole bunch of individuals from the Right to the Left tweeting on the same, I decided to check it out. There, I could see other hashtags calling for a boycott of Unilever products and so on. The reason for the furore being, this ad (watch here) which Hindustan Unilever (HUL) has made for Surf Excel for the upcoming Holi. I watched the ad and I thought it was a brilliant ad though the theme has got a bit repetitive particularly with HUL these days!

People calling for a boycott of Surf Excel and Unilever products though, had a different take. They questioned the need for the company to pick up on a Hindu festival (Holi) to push their product. Few also quizzed if Unilever would do an ad around any Muslim festival. There were also many other tweets with images of Muslim festivals photo shopped with Surf Excel and its now famous tag line – ‘Daag Acche Hain’!  Notwithstanding all this, the ad achieved the purpose of creating a buzz and finally going viral.

This comes closely in the heels of another ad from the same company created during the Kumbh Mela! This ad (Watch here) for their Brooke Bond Red label Tea literally kicked up a storm in the social media tea-cup! . Though extremely well made, it is clear from the ad that the product and its attributes were secondary while the primary objective was just to ride the buzz around the Kumbh. While the commercial went viral on many WhatsApp groups as a great ad, on Twitter though, folks derided the company HUL for hurting the religious sentiments of Hindus. The supers that appeared at the end of the ad said, “Kumbh Mela is the largest religious gathering in the world. At this holy gathering, many elderly are abandoned by their families”!

I am not sure what kind of research went behind, to make a statement like this.  Nevertheless, the ad, I repeat very well made and executed, came across as a botched attempt where just to bring in the “Kumbh” story, you build a very touchy and probably insensitive narrative. I would rather prefer the approach by Fevicol in a similar context for the Kumbh where, they weaved a positive story (watch the ad here) around the event while plugging the attributes of the product effectively.  In the Red label ad, the product got thrust upon in the story at the end. With the massive uproar about this ad in social media, I am told that the company decided to take down the same. However, it didn’t stop it from going viral on social media platforms where it got trolled heavily.

These days, companies when they brief the agency for their commercials, I think must be outlining their 1st objective as “It should go viral”! As I had written in my earlier posts, “Stir up to sell” is an old ploy in marketing and advertising.  Achieving the objective of getting ad go viral is of late falling into very predictable tropes like Hindu – Muslim unity sentiment, Indo – Pak emotion and so on.

The larger point I am trying to put forward though, is different.  Few days back, I received as a forward on WhatsApp a clip which, I then gathered was a trailer for an upcoming web series titled ‘Metro Park’. Watch it here. I watched it, had a hearty laugh and forwarded the same to few other WhatsApp groups as is the wont these days. Little did I realise that, even for what I perceived as a routine comedy clip, I would receive some critique questioning, if the makers would dare to make fun of any other religion’s practices in a similar way!

A few years back, the Surf Excel Ad and the Red Label Kumbh ad would have just got beamed across homes through your television sets and the agencies would have just walked away with awards galore. But today, there is no such getting away easily. Though personally I thought that the Surf Excel Holi Ad is a brilliant one which weaves in the product attributes into the Holi story, while at the same time talking of Hindu-Muslim brotherhood… the extreme reactions against the ad actually conveys something else. That of bringing to the fore the fault lines that exist/existed all along in our society.

First of all, the repeated emergence of these themes in ads is itself an aberration in my view. A Unilever company in another country say in the US or in Europe I feel, will not take pains to come up with an ad promoting Hindu-Muslim unity in the guise of promoting their product. After over 70 years of Independence and declaring ourselves as a secular nation, if we have to keep clutching at straws (read as films and TV Commercials) to promote self-belief as a secular nation, something has gone wrong somewhere. Secondly, the extreme reactions a TV commercial promoting harmony evokes among us, also is worrisome.  While social media playing the role of a watch dog is good, more often than not, it is barking up the wrong tree.

‘Daag Acche Hain’ (Stains are good) may be a good tag line for a detergent.  However, “Communal”, “Bigoted” as tags are stains. And as a country we could do without such stains. Kyunki woh Daag acche nahin hain!

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Narendra Damodardas Trump!

Back to India after a week’s trip from Trump land, one cannot escape the palpable political weather in both the countries. Large parts of the US may be freezing due to the polar vortex but politically, the climate is hot in the US as in India. While India is already in the grip of election fever with the Lok Sabha polls just couple of months away, in the US, presidential elections are due in 2020! Even then, the political chatter is all about if Donald Trump will get re-elected or not! Same is the question in India with Narendra Modi!

Ever since Modi, a rank outsider to what is now infamously called as the Lutyen’s Delhi, became the Prime minister of India in 2014 and Trump more famed as an “Apprentice” politician and a real estate baron became the President of America, comparing both these leaders and bringing out the similarities in them have been favourite pastimes of the commentariat. Probably rightly so! Here are two leaders who have defied many established conventions to chart their own course in governing their respective countries. The similarities in their methods and more importantly the narratives around the personalities are difficult to ignore.

In terms of the evident similarities, the liberal media’s scorn in India and the US for Modi and Trump respectively comes first, I guess. For example, all through the time I was in the US, TV news was engulfed by the Government Shutdown due to a budget fight centred on Trump’s demand for $5bn to fund a wall along the US-Mexico border. On TV, the built up narrative showed Trump as the central villain for bringing America to such a crisis. Images and clips of federal employees suffering due to loss of pay dominated most of the screens. In California where I was during that week, on the streets, it was business as usual! I can compare this to the narrative which was played up during Demonetisation in India. Of sufferings, deaths and what not. However, in election after election in the aftermath of Demonetisation, BJP swept the polls! Not surprisingly both Modi and Trump treat the main stream media with contempt. Trump calls channels as Fake news generators, Modi calls them ‘Bazaaru’ media! And therefore, they prefer to engage with the public more actively through Social media.

The other point of convergence is their response to border security. Trump has been vocal about constructing the wall along the Mexico border to prevent illegal migration into his country. In India, along the North East, the introduction of the Citizenship (Amendment) Bill by the BJP is touted as a similar action to deal with illegal migration from Bangladesh. Likewise, both Trump and Modi during their respective campaigns had raised alarm over worldwide Islamic terror without beating the bush.

Yet another commonality in Trump and Modi is their approach to external affairs. It is said that Modi being a Gujarati always brings a sense of ‘Dando’ (business) to the table. In the case of Trump too, we have seen so far that he has been running the United States of America as another Trump Corporation! Again, in the context of External affairs and diplomacy, historical legacy and precedents have not come in the way of taking bold initiatives for both Modi and Trump. For example, in India, while we have always treated Israel as our friend for so many decades, Modi has been the 1st Prime Minister to make a historical visit to Israel and set the optics right. Rubbing our friends in the Gulf on the wrong side – a historical reason for not taking our friendship with Israel to the next level was set aside by Modi. Similarly in the US, Trump has been brazenly demolishing some legacy diplomatic hangovers like supporting Pakistan with aid even when it was not doing anything on curbing terror. There are few other examples as well like seeing China into its eye and not withholding the import curbs.

And the other thing I noticed which is quite common in the case of both Modi and Trump is this. While seeing what is said about these two in the media one may get an impression that they are steadily losing ground and are grossly unpopular. However, the reality may turn out to be different. In the US, I noticed that calling yourself a supporter of Trump can make you a social untouchable and therefore, people tend to stay quiet rather than expressing themselves. Like my friend said, he was routinely derided by his pals for riding a “Triumph” bike mistaking it for a “Trump” bike! Similarly in India, seeing the narrative in main stream media, an outsider can get an impression that Modi Is finished and his popularity has hit rock bottom. Those of us with ear to the ground know that the truth is far from that!

Beyond these, there could be more meeting grounds as well for Modi and Trump! Like they are both eternally on “Campaign” Mode”! So, while it is very tempting just to draw parallels between Trump and Modi and call it as the beginning of a new era in political personalities, I do feel that there is a need to pause here. I think beyond the veneer of similarities between Modi and Trump, I do feel that never the twain shall meet for many reasons.

Like, while Modi and his office are active on social media, you can never find one politically inappropriate tweet from Modi. In the case of Trump, we have to search for one which is not!

Though Trump has been active in his direct communication through Social media, he has still respected the traditions of giving interviews and doing press conferences regularly. Modi, on the other hand, has shown high contempt to main stream media and has not addressed one presser since he took office. He has been quite stingy on giving personal interviews as well. His Man Ki Baat can be deciphered by the people through the radio and not through the mouths and writings of journalists!

Unlike Modi, I must say that Trump has shown more commitment to the promises he made during his campaign. Right or wrong, he has been diligently ticking off the promises he made one by one whether it is corporate tax reduction, steps to prevent illegal migration and so on. I would say that his stand on the Shutdown was another visible demonstration of his commitment to his manifesto. In the case of Modi, it has been a case of “Glass half empty”.

On the question of jobs, Trump has a better record to show certainly. A recent report said that US created 304,000 jobs against 170,000 expected just in January smashing all expectations. In India, the question of job creation is a mystery with no clear answers. As Swaminathan Anklesaria Aiyar points out in his Sunday TOI column, “An employment crash of the catastrophic sort indicated by the NSSO and CMIE typically occurs only in terrible, deep economic depressions. But India has been averaging over 7% GDP growth, and is the fastest-growing major economy in the world. Never in history has a miracle economy, growing at over 7%, witnessed a collapse of employment.”

A big difference between Modi and Trump has been the way they handle their teams. In India, Modi has his own handpicked team in his PMO. Most of them are from his erstwhile Gujarat cadre or with a stint in Sangh parivar backed Vivekananda foundation. They have stayed with him so far and we have not seen any public dissent against Modi. However in the case of Trump, we have lost count of his team members who have either quit or got fired! I don’t think any of the original staunch supporters of Trump are still sticking to him in his close circuit. I don’t think Modi will fire a subordinate over Twitter!

Another important point to add here is the influence of the family. In the case of Modi, his family has been kept at a far distance with no one occupying any real or virtual posts of power. In the case of Trump it is exactly the opposite. His daughter Ivanka and son in law Jared Kushner have been in the thick of policy making. Morality around conflict of interest has been thrown out of the window. And this I feel may return to haunt Trump for a long time when his term gets over!

I mentioned earlier about what the common public thinks of these leaders. Even the staunchest opponents of Modi would not venture to label him as a clown. But, in the US, calling Trump names – “Clown” and “Joker” being popular in that is uber cool! Similarly, Trump’s earlier escapades with women have routinely surfaced in regular frequency to embarrass him. Modi has a clean record on this score.

Above all, if there is going to one lasting difference between Trump and Modi, it is going to the legacy they leave. In today’s business parlance, “Disruption” is a virtue and “Disruptors” are visionaries. However, Trump as a disruptor is likely to lead America to paying some heavy price in the future. Many of his moves though in the short term have paid dividends politically and are seemingly smart for America today, may not be, in the long term. In that sense, I reckon that the legacy he leaves may be of the disruption in the real sense. On the other hand, Modi has been very circumspect in disrupting anything. He has believed in what I call as “Improved continuum”! I believe for a country like India, his legacy may be a more positive one. From that point of view, I do feel that talking of Modi and Trump in the same breath may just be a good academic exercise and therefore “Narendra Damodardas Trump” may just be a good click bait title for a blog. Just.

From Quota politics to a “Quota for politics”!

In India, they say the wheels of the Government usually move very slowly. Not always. When there is a political will, the same wheels can attain humongous velocity just like how it happened few weeks ago. The Cabinet approved a proposal for introducing a 10% quota for economically weaker section of the society on the 7th Jan. And by 9th Jan, the bill to amend the constitution for the same was passed by both the houses of the parliament! The quota bill was done and dusted in flat 3 days!

During the debate over the quota bill, almost all parties mouthed the usual platitudes – not on the proposal per se but on the timing. The coming together of the ruling and opposition for this cause demonstrated another aspect of “Unity in Diversity” in India. That is, on the issue of reservations which has high impact on electoral fortunes, almost all parties think alike. Herein lies the irony.

 “A quota for the economically deprived sections of the society” sounds logical and seems a significant forward step in our country which for a long time has been having quotas based on caste. As a step which doesn’t differentiate based on religion… it is high on optics.  But then, as they say the deadly devil lies in the details. This 10% is over and above the existing 50% as mandated by the Supreme Court for caste based reservations (with the exception of Tamil Nadu which has 69% reservations).

Before venturing into another quota based on economic class, I think that there was a need for an assessment of how the caste based reservations have performed in India in the so many decades since they were introduced, against the desired objectives. Based on what I have seen in Tamil Nadu in very close quarters, I have no doubt in my mind that the caste based reservations have helped in emancipation of a generation of people. Thanks to the quotas, many of the deprived sections could get access to decent higher education and then jobs. Which in turn have helped a generation of families to be part of mainstream India. This could not have been possible by another poverty alleviation programme, I believe. Having said that, the important issue to define now is how we will close the tap on this affirmative action.

We all understand that the originally envisaged time frame of 10 years for caste based reservations in India is impractical. Now that we crossed 68 years with reservations which typically means it has benefited two generations, where are we in terms of social equality and equity? Do we know? Do we measure? Who will bell the cat in terms of suggesting the sunset clause?  Do the offspring of those first two generations of people who could get access to higher education and government jobs need the same level of quotas as their parents and grandparents? In addition to quotas, what else is required for bringing down the class divide which still exist in the society? These are few important questions which arise.

The second issue is, the definition of the economically weak for the purpose of this bill. The provisions like a household income of under Rs. 8 lacs or owning less than 5 hectares of land seems to be extremely liberal when you look at all angles possible and government’s own definitions in other contexts.  In one stroke, above 95% of the populace has been covered under this ambit!  So, I join the naysayers who question the effectiveness of such a quota. From the total population, if you remove those who are already beneficiaries under the earlier quota regime (roughly 70% of the population), this new 10% quota is applicable for the economically needy among the balance 30% population.

The third issue is, there are different points of view if this will finally stand judicial scrutiny. As per the Government, the 50% cap was only meant for “Caste based reservation quota” while there are others who say that the cap applies to all reservations!

Finally, Affirmative action by definition means policy intervention for favouring individuals who are known to have been discriminated for various reasons in the past. Will economically deprived but not marginalised by caste, come under the category of those who were discriminated in the past? While the concept of helping those economically deprived is indeed noble, why not provide scholarships for higher education and assistance for business ventures instead of quotas?

You can question our netas on their intellect but we cannot under-estimate their political instincts at all. Not surprising that almost all the parties voted for this quota bill in both the houses of the parliament.

In the upcoming election season, the ruling NDA will certainly go to town for ushering this new direction on quota politics in India. However, even in the Hindi belt, I feel it will have minimum resonance. The opposition by playing ball on this, has in a sense blunted the political rewards what the BJP/NDA can reap. Imagine the situation had the Congress/UPA and others had opposed this move. So, all have played their moves smartly.

The bottom line is, a quota for economically deprived is as I said, provides for excellent optics and is sound politics. I do feel, like how the Supreme Court has put a cap on the quotas on reservation, we should have a cap on the quota for playing politics for every political party when in power. We cannot expect them to stop playing politics completely but, what about a Quota for politics?

Cartoon courtesy; Times Of India

Semi-finals and the many Confusing Signals! Part – 2

In my last post (read here), I had written about the recently concluded state elections in 5 states with focus on Rajasthan. In this, I intend to cover Madhya Pradesh and Telangana and try to drive home the message of the confusing signals coming out for an election strategist and watcher.

In MP, in an evenly poised, see-saw battle, Congress eventually scraped through and has now formed the government with support from other parties, having just fallen short of the half way mark. At the outset, it would appear that for BJP’s performance wasn’t that bad considering that it has been in power in MP for the last 15 years. The question is – “Is it par for the course for voters to get tired with a party which has been in power for more than 2 terms?” I don’t think so. Hence brushing aside a defeat owing to just “Anti-Incumbency factor” may not be correct. There could be and usually there are other factors at play which make people ring in a change.  Considering the fact that eventually BJP ended with the same vote share as Congress with just few seats less, it doesn’t look like as if a severe Anti-Incumbency wave swept away BJP or Shivraj Chauhan.

To be fair to the BJP and Shivraj Chauhan, MP has seen a sea change on the positive side during the last 15 years. It is no longer cursed as part of the “BIMARU” states of India! Those who have visited the state in the last 10 years can see the visible improvement in the road infrastructure not just in the cities but the connecting towns. 87% of rural roads in MP are surfaced (road laid with bitumen or tar), which is higher than the national average (64 %)!  Similarly the progress on the electricity and water supply fronts are visible.

Bijli, Sadak, Paani as far as I heard, were no longer the issues in MP! So what were? Have the voters punished a government even after showing visible vikas?

Farm crisis is one reason which has been talked about. Here again, there are missed signals. Madhya Pradesh has reported the best agricultural growth in India over eight years and yet there is widespread farm unrest. It’s clear that BJP has lost in rural pockets with a seat share drop from 67% to 42% in 2018 Vs 2013. However surprisingly in Mandsaur which was the epicentre of the farmers’ agitation few months back, BJP retained its tally of 3 seats! Similarly in Neemuch district, BJP retained all its 3 seats!

Coming to urban centres, BJP’s major losses came from here unlike Gujarat where it was saved by urban Gujarat! As mentioned before, there has been visible development in urban centres like Bhopal, Indore, Gwalior,..  In fact, Indore has been ranked the cleanest city as per the Swachh Bharat survey in 2018 for the 2nd consecutive year. Bhopal came in 2nd!  Even then, BJP major losses in this election came from the urban pockets! The seat share fell from 90% in the urban areas in 2013 to 55% in 2018!

It looks like BJP in MP has been felled by the weight of expectations and not on its standalone performance which has not been so bad. The expectations could be with respect to the State’s progress from what it has achieved so far and also of the Centre’s promises to usher in the Achhe Din! In his column – “No proof required”, Dr. Surjit Bhalla calls the election results – “The Revolution of Rising expectations”! It is possible that in spite of the local BJP Government under the leadership of the “Mamaji” – Shivraj Chauhan delivering governance, the people expected more. More in terms of jobs, more in terms of disposable income and finally “Yeh Dil maange sub kuch more”!

In MP, the other factor is BJP lost 10 seats with a narrow margin of under 1000 votes!  Again, if you look at the swing of votes against BJP which is at 4%, it is not a big swing but reduced BJP’s number of seats from 165 to 109, a drop of almost 1/3rd of the seats! What does this say of BJP’s famed booth level management tactics and WhatsApp outreach programmes??? What happened to the “Panna Pramukhs” this time?

The fact that BJP lost 10 seats by a margin which was lower than the NOTA votes polled in those seats would lend credence probably to a simmering anger among a section of loyal BJP voters to teach a lesson to the party!  It would be interesting to see if this anger is temporary or permanent enough to afflict a damage to BJP’s fortunes in 2019 Lok Sabha polls!

Coming to Telangana, the TRS (Telangana Rashtriya Samithi) party under K. Chandrasekhar Rao(KCR) successfully saw off the Anti-Incumbency and managed to not just win, but win by a landslide! I have not looked at Telangana closely but as far as I saw, TRS planned out the 5 year period well.

In the 1st 3 years, KCR’s son K.T.Rama Rao was in the forefront of pitching the state to get investments. In this effort, they rolled out the red carpet to industrialists and companies in India and abroad with a promise of industry friendly policies. In the centre’s ranking of states for “Ease of doing business”, Telangana consistently came 2nd with its not friendly neighbour Andhra Pradesh coming 1st. The previous year, Telangana and AP had jointly topped the charts!

In the last 18 months though, Telangana has been focussing on welfare initiatives. Free housing for the poor, Direct cash subsidy for farmers,.., all right at the nick of time in the last year of the rule!  It ended up spending more than on Agriculture, Irrigation,… than the Rest of India.

It looks like KCR’s government divided the 5 year period into 2 halves. In the 1st half they focussed on long term, reformist initiatives, while the 2nd half closer to elections they came out with short term, populist welfare schemes that would give electoral results. A closer analysis of how this pans out probably may provide a working model for all those seeking to beat Anti-Incumbency. That of balancing long term with short term by focussing on reforms and structural changes in the 1st 2/3 years of the rule and resort to populist, welfare programmes in the last 2 years closer to elections.

With the many confusing signals emanating from these results, it becomes all the more difficult for an election strategist particularly of the BJP to come up with a winning formula for 2019! But here, one must not forget, that India has begun to vote differently between state elections and National elections. Therefore one should linearly extrapolate the trends from these Semi-finals to the finals at their own peril. However, it is safe to conclude that with these crucial wins in the Hindi heartland, Congress has got its mojo back and BJP is on the back foot. The next few months will be interesting to see how the final narrative for the 2019 elections unfolds.

Kaala, Sarkar and being “Social media Ready”!

What is common between Kaala and Sarkar – both Tamil films released in the past few months? Many. But, beyond the obvious like both films featuring mass heroes with political ambitions, storyline with a political thread etc, etc. there is an important commonality. Both Kaala and Sarkar show Social media playing an important role in the scheme of things of the respective protagonist to take on his adversaries. In Kaala, when pushed to a corner by a scheming politician over usurping common man’s land in the name of slum rehabilitation, the hero (Rajinikanth) takes his fight to Social media and brings entire Mumbai to its feet. All the galvanising of people and spreading of message happen through Facebook videos, Tweets and WhatsApp forwards! Sarkar goes a step further. Even with just couple of hours remaining for voting, the hero (Vijay) is shown attempting to garner support among the remaining voters through Facebook live videos! Before that, he uses tweets strategically to set the narrative. As a non-conventional politician who is thrown into the thick of political action all of a sudden, Vijay and his young team’s “Go to Market” is basically Social media in the film!

 

Whether society mirrors films or films mirror society is still an open debate.  However, it is clear that the respective film makers of Kaala and Sarkar drew inspiration from the Jallikattu protests which happened in Tamil Nadu in the year 2017! Much to the surprise of all, Social media played a very important role and engineered a revolution in Tamil Nadu or so it is widely believed. For the first time, politicians came up to this rude awakening that their opponents can be just some faceless Twitter accounts and trending hashtags and not necessarily the conventional microphone wielding, venom spewing opposition faces!  As it happens normally, writers and film makers take their own creative liberties of what they see around themselves and do a bit of indulgence.  So is the case in these 2 films!

In India, we are already in election mode. Come May 2019, we have the Lok Sabha polls coming up where Narendra Modi is seeking a historic re-election. The moot question is, like how they show in films these days, can Social media be the game changer for parties in their quest to win in 2019? Like in these movies, can politicians and parties win by just harnessing the power of Social media?

I remember way back in 2008, it was Barack Obama who first demonstrated the power of Social media tools like Facebook and Twitter for his presidential campaign. Since then, Social media has been drafted into political campaigning everywhere and it’s been gaining ground slowly and steadily.  So much so, we saw how companies like Cambridge Analytica were exposed attempting to influence swing voters by just targeted messaging over Social media like Facebook.  In India, I guess the early ones to hop on to the Social media bus were Narendra Modi in 2014 and Arvind Kejriwal for 2015 Delhi elections. They used Face Book and Twitter effectively to communicate to the young and urban voters that time! Today, my guess is that almost all parties have a backroom of Social media warriors across the country/state to manage their presence in Social media! And lo, new careers and job options have opened up – Social media managers, Data Analysts, Hashtag managers, video editors and so on!

While Twitter and Facebook have been prominently used in in the past for campaigning, I feel that in India for 2019, WhatsApp will hold the key. With over 200 million users of WhatsApp in India (as of Feb 2018) which is 4 times of what it was in 2014, WhatsApp is easily the fastest growing medium available. Combined with the rapid growth in smart phone adoption and data consumption thanks to cheap data plans, one doesn’t have to look further to deliver targeted messages. So move over SMSs and recorded voice messages!  WhatsApp forwards are here! Even the main stream media feeds on what is happening on WhatsApp these days!

One logical question would be if Social media remains an urban phenomenon and hence will it have any impact in rural India at all?  The growth in internet access and WhatsApp penetration have been traditionally higher in urban India than rural India. However rural India I’m sure is catching up. As per a survey conducted by Lokniti-CSDS in mid-2017, “One-fifth, or 20%, of rural respondents said they used WhatsApp daily as compared with 38% of urban respondents. But the growth in the share of active WhatsApp users has been sharper in rural India, doubling in a year’s time.”

With the adoption and usage of smart phones and WhatsApp being the highest among youth, targeted political messaging becomes easy, quick and probably cheap with WhatsApp! And as election approaches, WhatsApp groups are all busy engaged in political debates usually triggered by a forward message or a news clip! And this is how narratives will be set moving forward.

I am not for a moment saying that as they showed in Kaala and Sarkar, candidates and parties can win over the voters by just using Social media alone! Real life is more complex. However, a smart party/candidate would not ignore the potential of smart phones, Social media and WhatsApp in particular in their media mix for 2019. And would rather focus on the same seriously.

I understand that BJP is already making itself “WhatsApp ready” for 2019. Traditionally the party has been depending on its “Panna Pramukhs” to do booth level mobilisation of voters and they will be now replaced by “Cell phone Pramukhs” it seems! Whether being “WhatsApp ready” will take them ahead of the others in the elections remains to be seen, but it is clear that they have a head start and it can be crucial in close contests!  In 2019, it could very well be Abki Baar WhatsApp ki Vaar!

Kaala and Sarkar may be ordinary films but the makers have provided worthy lessons for political leaders and parties on the importance of being “Social media ready” to take on their opponents. The question is when will parties become “Social media ready” to address common man’s issues? To see that day, like many fellow Indians – “I am waiting”!!!

Single party majority sarkar or Coalition sarkar?

Last week, parts of a speech of our National Security Advisor, Ajit Doval made headlines. Speaking at the Sardar Patel memorial lecture, Doval said that India needs a strong, stable and decisive government for the next 10 years. He also predicted that weak coalitions will be bad for India.

While I was reading this, I was reminded of another speech made by Y.V.Reddy, Former Governor of RBI some time in 2017. “Interestingly, the highest growth in India from 1990 to 2014 was really during coalition governments… So, in a way it is consensus based… in Indian situation, a coalition probably produces better economic results than a strong government,” Mr. Reddy told a Washington audience on September 27.

From the two specks of wisdom, we can assume that while the former spoke from security point of view, the latter did from economic point of view.  While I don’t remember many reactions to Y.V. Reddy’s opinion then, Doval’s speech has triggered a lot of rebuttals, primary one being, this piece from The Print’s Shekhar Gupta where he has argued that majority governments in the past including that of Rajiv Gandhi’s in the 80’s and the present one of Narendra Modi have not been better off significantly than the few coalition governments we had in between!

Without going back too much back in time, I would like to focus on the present majority government of the BJP in this post. By the evening of 16th May, 2014 when it was clear that BJP against all expectations and pre-poll predictions, was hitting the half way mark on their own, there was euphoria all around. Even among the non-BJP loyalists, there was visible excitement of how a majority government can decisively take the country forward without having to constantly look over its shoulders. By nature, coalition governments formed mostly through post poll alliances come with the spectre of instability. So, here was a government finally which had the numbers on its own and a two third majority with its allies. So, can’t blame the public at large including the author if they thought that Acche Din finally arrived for India!

In India, we have had a long history of taking one step forward and few steps backward. Unfortunately this did not change even with a single party government with a decisive leader at its helm as we found soon enough in 2014. We soon found that adequate majority in Lok Sabha is not enough and that the government needs numbers in Rajya Sabha also to be effectively called as a “true majority Sarkar”! And for that, the wait needed to be longer – another 5 years or so!

As per me, the virtues of a single party majority Sarkar got exposed when this government failed to get the amendments in the Land Acquisition Bill passed. In his 1st meeting with the Chief Ministers, Narendra Modi was reported to have got the feedback from most of the CMs (including of the Congress) that the tough and impractical clauses in the Land Acquisition Bill presented the single biggest challenge in getting many infrastructure projects off the ground.  The government went about making changes in the provisions and tried to pass the bill. But couldn’t get the bill passed through in Rajya Sabha where the Congress and the Left blocked it effectively. The majority government then tried to use the Ordinance route many times but finally gave up, coming under the cloud of Rahul Gandhi’s Suit Boot Sarkar jibe! As we speak, in spite of this Government’s intent and drive towards kicking off many infrastructure projects, land acquisition continues to be the biggest impediment in meeting deadlines for large game changing projects!

Here, I feel that a coalition Sarkar of the stable type as NDA-1 run by Vajpayee or the UPA-1 run by Manmohan Singh, would have handled this differently. By engaging with the respective oppositions through dialogues and agreeing to give and take on a few provisions. Since many Congress CMs were on board on the changes to the Land Acquisition Bill, dialogues with the Congress party leadership through some of these CMs would have probably done the trick leaving the Left isolated on this.  As we all know now, in the initial days of this government, its single point agenda was to isolate the Congress. What if the government had given the status of the Leader of Opposition to the Congress in the Lok Sabha as a quid pro quo to getting their support to a few important bills in the Rajya Sabha? Machiavelli or our own Chanakya would have been proud, isn’t it?

In spite of this initial setback though crucial, I do believe that the Modi Sarkar was flying high in that period. From bringing Swachh Bharat to national discourse to bringing back India at the top of investment destinations worldwide, Modi Sarkar could not make a single false move, but that was till November 2016! With the confidence in the Indian economy back and aided by windfall gains from low crude prices, one thought that the Universe was finally beginning to conspire to make India successful.  Again that was still November 2016!

In November 2016, Modi Sarkar took on the Universe and went ahead with Demonetisation. What seemed a master stroke initially to suck out black money, soon turned out to be an ill-conceived and ill – executed move that set the economy back by a year or so.  The much lauded ‘Jugaad’ mentality of Indians came to party, the result of which we could finally get to see.  As much as 99.3% of the junked 500 and 1,000 rupee notes returned to the banking system!! While it is to the credit of the Prime Minister Narendra Modi that his government came out unscathed with its credibility intact or grown even after this very huge miss-step, I wonder if a major decision like this could have been taken without taking the coalition partners into confidence if it was a coalition government. And in the same token, I do feel that the collective wisdom of a coalition cabinet would not have let this move go at least without proper checks, balances and preparations!

I certainly would not add the introduction of GST as a miss-step of this government as many are doing, as I firmly believe that GST was a long-awaited reform and in the introduction of the same, Modi Sarkar learnt its lessons and behaved like a coalition government in listening to and taking all parties on board. The result is there to see. GST is a reality now and after initial hiccups as can be expected from any path breaking reform, the benefits are trickling down with the GDP showing clear signs of recovery in the past few quarters.

A majority government led by a decisive leader provides for great optics particularly from foreign countries’ point of view. And that has its own benefits as major powers would like to believe that the Government/leader they are engaging across the table has the backing of the popular mandate. However, in practice, I have now come to feel that a coalition government led by a party with a fair share of numbers led by a decisive leader may be ideal for a diverse country like India. In that, we do get the advantage of the collective wisdom of alternate views while, the virtues of the decisive leader are also not missed out.

Or going a step further, a majority government with a decisive leader which behaves like a coalition government by not taking key, strategic decisions without passing by the collective wisdom of alternate brains!  In short, institutionalizing the “GST Introduction model” for all key decisions!

So going back to the speeches of Y.V.Reddy and Ajit Doval, both may be correct. In parts! Just that like in many aspects in India, the ideal situation may be somewhere in between!

The Convergence and Divergence of #MeToo and #ReadyToWait!

In the past few weeks, India has been swarmed by two powerful campaigns which could become defining moments in the journey of emancipation of women in India.  It has taken a while coming but come it did, provoking and evoking extreme sentiments. While both the movements have women at the thick of things, the similarity at the face of it, may end there.

The more recent of the two campaigns namely #MeToo, was triggered by actress Tanushree Dutta’s revelation of what happened many years ago when she acted with Nana Patekar. This opened the flood gates for many other stories where men allegedly used their power and position to take advantage of women. What started in the film world extended to other fields as well with journalism being the harbinger of sorts!

Those asking #WhyNow, since many of the stories date back to the 70s and 80’s, forget the outlets which were available those days for outing their stories. At work places, where women had to still prove their existential worth in those times, coming out against their bosses would be the last thing in their minds. So, I don’t buy the theory of what Swapan Dasgupta describes in his column today as the “Long conspiracy of silence”!  Rather one should be happy that the tyranny of power walls has been broken finally!  The big change now for women of course has been the availability of social media at their disposal, its potential to viral a story and make an overarching impact!

Ergo, from now on it’s not going to be “business as usual” at the workplace. The portent combination of screen shots, mobile cameras, smart phone recorders and social media portends the end of the flirtatious man! At the same time, if one looks at “most”, if not all of the horrifying #MeToo episodes, the common link has been the effect of alcohol! A man may understand even a meek signal of a woman’s “No Means No” when he is in his senses. However, I am not too sure if even a clear, no-nonsense “NO MEANS NO” will get into the head of a man in high spirits! So, even after what I will call as a successful campaign which has seen many heavy heads rolling already, self-administered red lines for women may still be what the doctor orders!

As the movement unfolds on social media, we see new names getting added to the list every day! The after-effects of this surprisingly have been pretty quick. Will this ostracization be permanent or just to cool the tempers, only time will tell.  And there could be collateral damages! The Wikipedia pages of the named celebrities are not going to be same again. They will contain these #MeToo references for sure and that as per me could turn out to be the biggest deterrent to lewd behaviour and agent for change in men’s attitude in times to come. Or so I hope!

The other campaign – #ReadyToWait related to the issue of entry of all women into the Sabarimala temple is not so recent. It’s been going on for few years now, ever since this issue was turned to the courts. But it has gathered a Ferrari like momentum after the Supreme Court’s constitutional bench pronounced its verdict few weeks ago. As per the 4-1 verdict, the bench opined that the discrimination of not letting women of certain age enter the Sabarimala Aiyappa temple must go. A great victory for women’s rights, right? Well, looking at the response particularly from the women on the ground in Kerala, the verdict has been a big let-down. Even as activists and champions for Women’s liberation are savouring their victory, women believers of the faith in Kerala and elsewhere are pained.

Image courtesy - TheNewsMinute

Unlike the #MeToo campaign which is being mainly fought in the social media, the #ReadyToWait fight has now morphed into “Save Sabarimala” movement and is happening on the streets of God’s Own Country! Ever since the judgement came out, hundreds and thousands of women, all learned (Kerala is a 100% literacy state, mind you) and among them many erudite, have questioned the wisdom of the bench! As per them, the issue of women of all ages not entering Sabarimala is not a question of throttling their rights. And that this judgement is not a victory for women’s liberalisation,..,… People and largely women behind protecting the sanctity of Sabarimala and its traditions have been aware for decades the beliefs around the “pratishta” of the Sastha at the Sabarimala temple. In a state which has seen the rule of Left for more than 20 years since independence, if this was a pressing issue, I am sure the same would have been brought up and amends made many years ago. Read my detailed post on the Sabarimala verdict here.

So, #ReadyToWait is not about pressing for women’s right to enter the Sabarimala temple but rather pressing for respecting their faith in not wanting to visit the temple!!! #MeToo and #ReadyToWait are about women’s rights eventually but there is this nuanced difference. The direction this #ReadyToWait movement takes, may very well be a bellwether for future in terms of going to court for getting solutions related to faith! In a country like India, which is steeped in religious beliefs and traditions which in a way defines the spirit of India, this could very well be the wakeup call. To come up with a framework and consensus as to who will decide on contentious issues related to all faiths.

Postscript: Elsewhere, one Swamy who these days is very popular on social media with ‘nithyam oru clip’ explained to his followers about #MeToo and #ReadyToWait thus:

“The convergence of MeToo and divergence of ReadyToWait and the divergence of ReadyToWait and convergence of MeToo are basically the same! There are no 2 things. Only one. That is MeTooWait

Image courtesy – TheNewsMinute