The Making of Superstar’s 2.0!

Superstar Rajinikanth’s next film 2.0 is in the making. In fact it’s been in the works for a while. I heard that the shooting is over and post production is going on now. For a perfectionist filmmaker like Shankar, the bench mark is no more his own films like Enthiran/Robot but the recent magnum opus –Rajamouli’s Bahubali franchise.  Not just for its box office earnings but also for its making. Hence, not surprising that 2.0’s release got pushed to 2018. However what’s been making the news of late is not the film 2.0 but the “making” of Superstar’s career 2.0. That of his entry into the political theatre. While it is easy to speculate about his film 2.0’s success (considering the pedigree of the team and its prequel), predicting the success of Rajini’s career 2.0 is quite complex.

Before making an attempt to do that let’s step back and look at Rajini’s film career. As an actor he has been destiny’s own child. There is no doubt that he is one of the most successful actors ever to appear in Indian cinema screens. Rajini today has transcended the boundaries of Tamil cinema and is now an acclaimed National star. However, in his own admission he doesn’t check most of the boxes for an actor. He is not among the good-looking actors India has produced.  He never boasted of a sculpted body or “packs”! Rajini is not an accomplished dancer either. He makes some body movements which become dance steps. He doesn’t transform himself for a role à la Kamal Haasan or Aamir Khan. His make-up artists, costume designers and SFX team do that for Rajini. He is not a method actor like a Shivaji Ganesan too.

He does check a few other boxes, though. He has a screen presence which very few other actors can match. He shows tremendous energy on-screen. This over a period of time became part of his trade mark “Rajini Style”. He has a powerful screen voice and a way of dialogue delivery. Above all the one thing which stands apart is that he knows what he is good at.  He has constantly tried to play to his strengths and thereby gallery. He is extremely smart and I must say shrewd in picking up his scripts.  Particularly since the 90’s when he became the Superstar Rajinikanth we know of and big bucks started riding on him. He works hard the most on choosing the script, the director and his movie title in that order. If this meant shunning risks which came in the form of unconventional story lines or off beat roles, so be it.  If this meant rehashing the same template of “Riches to Rags to Riches” (R2R2R) so be it too.

Why am I laboring so much about Rajinikanth’s 1.0 (films) when actually this post is supposed to be on Rajinikanth’s 2.0 (politics)? In the past his entry into politics was more like ‘puli varuthu, puli varuthu’ story and was of 2 types. One, where he took a firm stand against a party during elections but soon withdrew into a shell. Second where he sent cryptic messages of his political leanings and his imminent entry through punch dialogues and song lyrics in his films. But these were more like gimmicks smeared in his movies by the dialogue writers. Lyricists and directors and seldom were his own design.  But this time around, there seems to be some firmness in purpose. So why exactly is he wanting to enter politics now???

From Rajinikanth’s point of view, may be now ‘Aandavan Sonnan’ (God commanded). Or he feels purely from an opportunity angle this is the perfect time for entry into politics. If there is a time where people can be provoked to try someone new it is this.  So probably his loyalists are pushing him to take the plunge now.

On the flip side, it is no longer a cakewalk for film stars in politics. Even in TN, from Vijayakanth to Sharat Kumar to Vadivelu it has been a rough ride. In the neighbouring states of Andhra and Kerala the likes of Chiranjeevi and Suresh Gopi – stars in their own right, have had mixed success. The youth of today are not so enamoured by a film star and don’t believe that a film star can change their lives. And certainly entering into politics and succeeding is not as easy as what Rajini’s character accomplished in the film Arunachalam!

In politics Rajini has only more to lose than gain. That’s why it will be good for him to take lessons from his filmi career and stay away from politics. Lessons like playing only to his strengths, not getting into experimentation and shunning risks of any kind.  And play again and again his own punch dialogues which will give him all the wisdom required. The likes of:

En vazhi, thani vazhi (My way is my own)

Kashtapadaama edhuvum kidaikaadhu. Kashtapadaama kedachathu ennikum nilaikaadhu. (You’ll gain nothing without hard work. And if you do, it won’t last for long)

For Rajini, there are always so many other ways of giving it back to the society if he wishes so. He can dip into his own movies if he needs ideas on that.  In his films he has often defied gravity. In his career 2.0 it will be difficult to do that.  Ask Amitabh Bachchan.  Amitabh 3.0 has been a revelation.

Postscript: While on Rajini, the other pillar of Tamil Cinema Kamal Haasan has also been in the news of late fueling speculation of his entry into politics. To me Kamal is a consummate marketer as much as an actor. He is doing his best to drive TRPs for his TV Show, guys. Period.

The Passport called English Medium!!!

Hindi Medium for the uninitiated is a Hindi film that hit the screens last week sans the trappings of the typical Bollywood fare but which holds a mirror to the society with a strong social message. Without any of the leading “Star Khans” but with just Irfan Khan as the lead star, I am not sure how far the film will reach eventually. After 3 Idiots if there was one Hindi film which leaves you thinking as you left the cinema hall about your kid’s education this must be it. In the film, the lead couple go to unimaginable lengths just to secure admission in one of the Top English medium schools in the city.  Because in the lines of the mother, “If the child goes to a Govt. school, she can’t learn anything. If anybody talks to her in English, she will not be able to fit in the society. Hence she will be lonely and will get depressed.”  The extremes the couple stretch themselves to secure that admission in a top English medium school like even trying to transform themselves to poor people to take advantage of BPL quota as per RTE act may sound preposterous.  But the message – that “English medium” is a mandatory passport for one’s flight to success in life is not lost on anyone.

Not just this one, but there were other films like Chetan Bhagat’s novel turned film – One Half Girlfriend and Sridevi’s super hit – English Vinglish dwelling on the theme of the need to master English to get recognized/get ahead in life. Ironically this is not some typical Bollywood fantasy but stark reality of India being mirrored in films.  At workplaces today, one’s command over spoken English is considered essential to rise up the corporate elevator whether you like it or not. There are very few careers I can think of today where one can still succeed without mastering the English language. Probably politics (where being oblivious to the English language can become your calling card) or some creative fields could be those. Otherwise even in medical field the reality is, you feel comfortable of a surgeon’s ability if he is able to explain the diagnosis and treatment course of your patient in eloquent English!!! Narayana Murthy of Infosys once controversially observed in the context of IITs that with Indian politicians “rooting against English”, the task of getting good English speaking students at IITs gets more difficult and that affected their quality .  He was being practical and honest. In urban India the caste system based on Manuvaad is gradually on the wane. But in its place there is a new caste system based on “Medium of Instruction” – English medium being forward caste and any other being backward!!!

However this is not the case in many other successful countries. In Germany you don’t need to master English to head an organization. In Japan, though knowledge of English is an asset particularly in an Export driven economy like theirs, lack of flair in English has never been a liability.  Same is the case with China.  It’s another matter that they probably now realise that if they had imbibed the English language they could have ruled the global commerce not just in Mfg. but even in services!

But then India is not a homogenous state with one culture, one lingo like Japan or Germany. We are “United States of India” where our culture, language, food habits,…,.. keep changing every 500 kms. We sort of got stuck in the middle where we couldn’t have Hindi or for that matter any other Indian language as a universal Pan Indian language due to our cultural diversity. At the same time English being a language imported due to the colonial rule couldn’t achieve the universal reach across the board. Result – we have a language divide. If we have to get out of this situation, it’s too late or virtually impossible to go back to a Japan or Germany universal Indian language model.  So it looks like adopting English language universally in India is only the practical option left with us to go forward from here.

“Universally” is the key. It was the very articulate Shashi Tharoor who once said, “Denial of opportunity to learn English to our children would be tantamount to destroying their future” and I agree. It’s unanimously accepted that India’s command over English has been one of the key attributes to our success in Software business worldwide. So why not we build on our strengths and leverage the same? That is certainly not by keeping English a privilege of few and sowing the seeds for another conflict. Instead a way forward could be to make ‘All” schools in India – English medium schools and phase in English as the universal medium of instruction from a particular year in the very near future. This is not to shortchange our own native languages which still needs to be taught in the same schools but need not be the “Medium of instruction”. We could expect politics to play and outrage factories running on full capacities over this move.  But then have we seen wards of politicians who get educated from Non English medium schools?  By the way in our neighbouring Pakistan in 2013, I heard that Khyber Pakhtunkhwa province took a call to switch over from Urdu to English medium gradually in a period of four to five years!!! This could be a significant reform in the field of education that would ensure English not just being a passport to economic, social and educational advancement universally but a ‘Visa on Arrival” for growth, the likes of Donald Trump notwithstanding!!

This reform may not be “the” only cure for all the ills in our education system but would be a good place to start.

Postscript: While on this, just after the ascent of Mr. Chandrasekharan as the Tata supremo, a picture of him and his 2 brothers has been doing the WhatsApp rounds. It talks of the fact that the 3 brothers are actually are from Tamil medium schools from a village in Tamil Nadu and that today they were head honchos. The message being, one doesn’t need to be necessarily from English medium schools to get to the top. Well, not sure even if Natarajan Chandrasekharan will accept that premise today and forward that to his WhatsApp groups!!!

Modi Sarkar and the Gita Saar!!!

As Modi Sarkar completes 3 years in office this week, the media is abound with pieces on the hits and misses. Depending upon who the author is and his/her political leanings, the pieces portray either a Glass Half Full or Half Empty picture. Very few have been honest portrayals.

As Aam Aadmis, it’s but natural that our opinions are influenced by what we read/see in the media. So per what we see these days, the economy is doing rather well – India is the fastest growing economy in the planet. The stock markets are on fire and at historical highs! India’s consumer price Inflation stands lowest since we started publishing consumer price index in 2012. In the past weeks the Rupee has been strengthening Vs. the Dollar though this is a double-edged sword.  FDI has been seeing record inflows.

And if you go by some of the pronouncements of the Govt. there again the last 3 years have been very busy for the Govt. of India. Infrastructure projects mainly on Roads and Railways have been unleashed like never before. Govt. has been kicking off programs like Make in India, Skill India, Start up India,..,.. to increase the employment and employability across sectors. Price control though a very socialistic intervention has been resorted to particularly in the healthcare sector to prevent fleecing of the common man. Programmes like Jan Dhan Yojana, Swachh Bharat and Aadhar have been given a fresh impetus right from the top.

In the 1st 18 months, the Prime Minister took it upon himself to travel to countries that mattered to signal the change and restore confidence on the India Story. The results have been emphatic. World over, it is now acknowledged that this Govt. under Modi is on a crucial transformative path and probably this time this is for real and long-term. (In the past India always flattered to deceive).  The inflow of FDI and announcements of various projects in Mfg. and Infrastructure are there to see.

So far so good.

While this is the flavor in the media by and large, it will be interesting to know what the sense on the ground is. If one goes by electoral results as in a democracy it is the barometer of an incumbent Govt.’s performance, there are no two ways about Modi Sarkar. By and large in all types of elections, Modi and his government have got a thumbs up from the electorate. In Economic times’ survey of the Indian Industry, the Industry has clearly thrown its weight behind Modi Sarkar.

In Britain, mid-term opinion polls ask a simple question to respondents: “Are you better off today than you were three years ago?” It would be interesting to know the outcome if somebody does a similar mid-term poll in India to understand what’s in peoples’ mind.

My hunch is that the response will be a farrago of sorts. First, that the conditions on the ground are yet to change. And, second that still the people are happy with the Govt.’s performance.  And yet this is fully understandable. For all the economic indicators and the efforts which have been put in by the Indian Govt. so far, on the ground, results are yet to show up. The fastest growing economy or the influx of FDI or the flag ship programmes kicked off by the Govt. or the massive increase in infrastructure spending and the many other initiatives are yet to result in changes in the life of the common man. In terms of jobs/increased disposable incomes to workers, farmers, middle class,..  And yet no one seems to complain. People still have immense hope on the Prime Minister and his Sarkar.

This is where the Saar (essence) of Bhagavad Gita comes in. In Chapter 2, Verse 47 of the Gita, Lord Krishna says, “You have the right to work only but never to its fruits. Let not the fruits of action be your motive, nor let your attachment be to inaction.”

representative visual

The public so far seem to be satisfied as long as their Govt. is earnest in their intentions and seen to be carrying out their job sincerely. The hope being that this is still “Work In Progress” and results will follow sooner or later. The common man’s response to Demonetisation is a good example of this behavior.

It looks like the Govt. is also taking this Gita Saar seriously and moving forward on a mission mode without getting too much flustered by the noise around it.  I must say here that while this is true for most of the ministries, there are some which have not taken the Gita Essence seriously. I am not sure if the Smart City project has gone beyond announcement of a list of cities. No one knows what the Ministry of Agriculture is up to in transforming the agricultural landscape which has been fraught with draught related woes at times and flood related at other times. That is to name a few.

So when the PM does a review of the performance of ministries on completion of 3 years, we hope he cracks the whip on those who have not taken their mission seriously. And reminds them of their Karma and another gem from the same Gita which says, “The meaning of Karma is in the intention. The intention behind action is what matters”. And declares,  Abki Baar Gita Saar!!!

The Noisy Indian Traveller!

In the last few years, Indians have been travelling abroad like never before. On vacations, for jobs, on business trips, on incentive tours, for studies, to meet their kids and the like. So, travelling abroad is no longer a “class divide” in India as it was a couple of decades ago. So far so good. But along with this, it has also brought to the fore another race called the “Noisy Indian traveler” – one who lacks the basic etiquette.

Last night on my return flight from Beijing to Mumbai via Bangkok, all was well in the 1st leg till Bangkok with very few of us Indians in the flight.  But in the 2nd leg, it was a full house from Bangkok to Mumbai with many returning Indians on the plane. Just as we settled down in our seats, ruckus started with 3/4 passengers from Gujarat talking and laughing loudly non-stop. Quite obviously they were under the influence of alcohol and repeating among themselves the same lines one being – Aap, Mein aur Bagpiper!!! They were refusing to take their seats and finally one of the crew members had to politely but firmly request them to settle down so that the flight can take off. The guys settled down after getting commitment on their share of Whisky and Vodka once the flight takes off!!!  While this was going on, the rest of us were squirming in our seats with embarrassment.

Was this an isolated episode? Nope. Few months ago on a Srilankan Airways flight from Colombo to Chennai, the situation was similar. This time with a few raucous folks who are called “Kuruvis” doing the odd courier jobs. For almost 40 minutes after boarding the plane, a group of 20 guys were stuffing and re-stuffing their bags, littering the cabin, arguing with the cabin staff who were asking them to put the baggage in the overhead cabin and carrying out business transactions loudly literally exchanging notes before they were all forced to settle down by a harried crew.  Once the flight took off and the “fasten your seat belts” sign went off, these guys were back on their feet trying to pack/unpack their stuff once again!!! Followed by the usual haggling for hard drinks and more and more peanuts on that very short one hour flight!!!

Not just in the planes. We Indians are noisy and create a furore everywhere we travel. Like I saw once a group of Indian tourists at Sentosa, Singapore waiting for the elevator among many tourists of different nationalities suddenly starting a loud countdown. Much to the chagrin of those waiting there and embarrassment of fellow Indians!

I can go on and on with more such episodes. You get the drift anyway.

I am now told that in places like Singapore, Thailand, … which are increasingly popular with the Noisy Indian traveler – the local tourist agencies are wary and have started to handout a set of Does and Don’ts to Indians which include of course being on time and being less noisy.  And it seems Airlines have separate training modules on how to handle rogue passengers from this part of the world!

Is this lout behavior – a culture thing? Or a “GDP” thing? Or a literate illiterate thing? Or a combination?? I find it difficult to comprehend and conclude either way.

The Chinese I find also are generally noisy people. They talk loudly among themselves. But I don’t see them behaving like we do while travelling.

I am certain that this behavior has nothing to do with the “Education” thing – for many of the fellow travelers I see are certainly not the illiterate variety. These are all educated folks but with no life education!

Has this got to do with the economic growth of a country? In the sense as a country gets better with economic growth, do these kind of behavior come down?  Probably. But, am not sure.

So in India we have a dual problem. One is to get people to behave well “with” tourists in India so they leave with a lasting positive impression about our country. The other is to get people to behave well “as” tourists when they travel!  I think both are important. In the end, “we the people” are the brand ambassadors of the so called Incredible India! As of now, the brand ambassadors are doing a lousy job for sure!

In any case, it is high time etiquette training is brought in as part of our curriculum in schools and we try to mend behavior while young.  At home we as parents must give equal importance to “up bringing” as much as “bringing up” our kids!!  Lest the world will soon label the Noisy Indian traveler as lousy too and slam the doors!

25 years since the “Roja” blossomed!!!

It was in the year 1992, exactly 25 years ago. I was in Cochin learning the ropes in my 1st job. Weekends were usually time for catching up on films of all hue. And that particular weekend was reserved for what eventually turned out to be a landmark film in Indian cinema in many ways than one. The film Roja was helmed by Maniratnam who had by then become a sort of a cult in Tamil cinema with back to back hits. The film had many firsts to its credit. For the 1st time, a Mani’s film was not about a Robin hoodish character (like in Pagal Nilavu, Nayagan, and Thalapathi) or not of relationships in uber cool urban setting (like in Mouna Ragam, Agni Natchatiram, Idayathai Thirudathey, and Anjali).  In this he explored a new template that of setting up a relationship story with a conflict as backdrop and one that he would often deploy in his career later with mixed success (Bombay, Iruvar, Dil Se, Kannathil Muthamittal,…).  And more importantly for the 1st time a Maniratnam film did not have Ilayaraja as the music director. One with whom he had partnered since his 1st film and delivered some eternal music. Instead he introduced a rookie, young talent to the world called A.R. Rahman who was till then doing jingles for ads. Leo coffee apart from providing the caffeine quotient to South Indians also has the distinction of providing 2 heartthrobs to Indian Cinema – Rahman and Arvind Swamy!!!

Leaving the theatre after the film Roja, I was disappointed with the film. I thought that the film was good but not great. And Mani whose films are deeply rooted in realism, in this had an overdose of melodrama particularly in the end. But then in the theatre at the climax when Arvind Swamy is let off by his captors and gets to unite with his wife, there was a standing ovation. So I guess it all worked for Mani and the film.

So is this post a review of the film Roja 25 years late as the title may suggest? I guess not. But of the genius called Rahman which the film bequeathed to us. Being an ardent and unapologetic fan of Ilayaraja, I guess the first reason for not liking the film Roja was probably that Raja was not doing the music. But in the film as the 1st song – Chinna China Aasai, played out, the music and the visuals were just breathtaking. It was clear that we were entering into a new era of sounds in Tamil music.  SPB, Chithra and other many new comers who were singing in the film were all sounding differently. The songs started growing on you and so did the film. By the time, the Hindi version of Roja got released and became a “super-dubber” hit, Mani was excused and I came out of denial to accept that he has indeed made another great film!

Post Roja, Rahman continued to belt hit songs one after another and he was soon becoming a rage. Whether it was feet tapping numbers like Chikku bukku rayile, Petta Rap,.. or melodies like Narumugaiye, Ennavale,.. or folk numbers like Poraale Ponnu thayee soon Rahman’s music was all over the place.  And in South India where the benchmark for a musician is always how “sound” his/her basics are in classical music (read as Carnatic), Rahman’s deployment of Carnatic ragas in some of his compositions was deft and subtle.  In the song Kanna Moochi yenada for the film Kandukonden, Kandukonden, Rahman’s blending of ragas Natta Kurinji and Sahana is exceptional. Also in the song Narumugaiye in Iruvar the classical Nattai raga gets a Rahman touch. And in the song – Vidukathaiyaa intha Vaazhkai from the film Muthu, a situation (watch here) which is melancholic Rahman aptly uses Ahir Bhairavi – a raga suited to convey such emotions (Remember Viswanathan-Ramamurthy’s Ullathil Nalla Ullam,… in Karnan??). Enough to get into the good books of even the purists of Mylapore, I say!!  While doing all this, he was also in the forefront of turning “Super-Singers” to Stars and breaking the hegemony of established stalwarts. Soon capping new comers would become a mandatory trait for all music composers!

But still for the ears – which were so used to the melody and rhythm of Ilayaraja for probably 20 years since childhood, the new sounds of Rahman were still offbeat.  It was only much later that we came to know that in the film Punnagai Mannan which was touted to be the 1st to use computerized music, while Ilayaraja wrote the score, it was a young kid in his late teens named A. R. Rahman who actually handled the music sequencer for the theme music (listen here).

The fact was, in the initial period Rahman’s songs were sounding similar to his own earlier compositions and ended up being predictable. So, for many of us Raja fans, it was either Raja or Rahman and cannot be both.

By 2000 I had moved back to Mumbai and with that got to follow more Hindi music. Soon after, in 2001, the epic Hindi film – Lagaan had released. And Lagaan had Rahman as the music composer.  Apart from the various facets of the film which makes Lagaan a milestone film – the music score of Rahman was out of the world. Just in the first few minutes into the film as the song Ghanan Ghanan Ghanan starts playing out, one could make out that this was a hitherto not seen/heard Rahman. From then on, I became an unapologetic fan of Rahman. It was no longer Raja or Rahman but Raja and Rahman.

With his success in films like Roja, Dil Se, Lagaan Rahman became the 1st music composer from the South to leave an imprint in Bollywood. Directors from Bollywood didn’t mind making the trips to Chennai and burn the midnight oil (almost all his recording happens in the night – we are told) to get their music score done by Rahman.  And Rahman who keeps saying that he wants to continuously keep stretching his own limits –often walked this talk. His later movies particularly in Hindi like Jodha Akbar, Dilli 16, Rockstar,… explored new aspects of Sufi music till then not touched by earlier composers and brought Sufi music to the centre stage of Bollywood. And again for a person from the South of the Vindhyas to compose some wonderful Punjabi folk numbers in films like Rang De Basanti, Jab Tak Hai Jaan, Rockstar,,.. is something extraordinary.  Just as we keep thinking that Rahman is past his prime he surprises us with some outstanding music. In the film Tamashaa for example. Or even in the otherwise forgettable film Kochadaiyaan (the shifting of Octave as the song progresses in Meduvaagathaan,… – is nuanced music at its best)

Talking of Rahman and not mentioning of his Oscar would seem to be unjust. But then personally for me, The Slumdog Millionaire (TSM) was not Rahman’s best effort. Yes, it got him the Oscar and we should be proud of that. But beyond that, I think his own work in some of the Indian films far outweigh TSM or his other Hollywood efforts.

Comparisons of the music of Raja and Rahman are odious and unfair but unavoidable. To me Raja is an outstanding music composer. And Rahman an outstanding music Engineer. A true Engineer lives and dies by “Efficiency” as defined as “Output/Input” in his/her work.  So Rahman uses voices, scores, instruments, sounds and technology (Inputs) to optimize the eventual music output. Ilayaraja is a composer first who depends on the tune/score largely and then the right arrangement and less of technology. His music horse sense is what he brings to the table than the machines. Hence he is unparalleled in terms of understanding the musical needs of a situation. That’s why Raja’s songs always lift the situations in the films and he is way ahead of the rest as for as background score is concerned.  This debate can go on and on.

For a Raja-Rahman fan like me, what about a film that too by Maniratnam with music by Ilayaraja and Rahman – where Raja composes the tunes for the songs, writes the background score while Rahman does the arrangement, records the music, mixes it and we get to hear the magic!!! Well wouldn’t that be a great way to celebrate 40 years of (Anna) Kili’s chirping and 25 years of the Roja blossoming???

From “Casteing” votes to Casting them!!!

In the last 2 months, India has been gripped by the UP (Uttar Pradesh) election fever. Or so the channels made us to believe. The huge size of the state notwithstanding it was certainly an overdose of analysis and punditry. And today was the Judgement day! And as I hammer away these words on the keyboard the people of UP have spoken and spoken decisively in favour of Narendra Modi and BJP (Bharatiya Janata Party) strictly in that order. The build up to this day has been quite noisy. A diarrhea of analyses post each of the seven phases of polls in UP and then the pontifications in the last couple of days based on the Exit poll results. It was indeed intriguing to see commentators waxing eloquent on the emerging trends,.. just based on Exit poll results.

However it is important to note that none of the ground reports of even seasoned journalists or the Exit poll results captured the final end result which has panned out today. That of a massive groundswell in favour of Modi and BJP (again strictly in that order) in UP. To be fair a few like Rajdeep Sardesai and Dr. Prannoy Roy predicted a possible BJP win but not of this scale. We were again and again told by experts that there is no visible wave this time. And they were all right. Because in the lookout for a wave they completely missed a Tsunami of sorts brewing in the Ganges. In 2014 as well there was no wave prior to the elections. The overwhelming sweep of UP by BJP was then explained as a Modi wave post facto.

In election after election since Nov 8th (the day Modi let the so called Demonetisation Demon on Indians) whether they were municipal body elections or State/Parliamentary by elections voters did not punish Modi or the BJP for the wounds inflicted by the “Demon”. But even then, the narrative before these state polls was that Demonetisation is going to cost BJP dear in these elections and in particular in UP. UP elections were a clear referendum on Namo’s Demo as per media. But it turned out that Demo was a non-issue.

In channel after channel the experts who were dissecting the prospects in the run up to the polls were discussing caste arithmetic and how voters ultimately show loyalty to their castes. Particularly in the so called backward state like Uttar Pradesh.  Analyst and researcher Dr. Surjit Bhalla has been consistently calling out since about 2014 that India has moved beyond the castes. But what we were routinely fed was how the Jats were pissed off with BJP or how the Yadavs will stick to SP and how the Dalits and Most Backwards will ride only the Elephant,…,… And how the upper castes and now backward will favour the BJP. And how the Yadavs, the Kushwahas, the Prajapatis, the Majhis,…,… will influence the voting pattern and hence the result. And in addition to the caste axis, we were told that there is a “Class Axis” which is building up.

However even a quick back of the envelope analysis of today’s results through any prism makes it clear that the caste loyalty of voters is history. And that probably UP must have put the communal divide behind as well. With 40%+ share of the vote and still counting, it is most likely that Muslims have indeed voted for BJP though not en masse. This can be borne out by the fact that Mayawati came out bewildered about the results and was posing conspiracy theories about possible EVM (Electronic Voting Machine) fraud. And today’s trends are also beyond the realm of Class divide.

My personal favourite line on India considering the complexity and diversity has been Shashi Tharoor’s “anything you say about India, the opposite is also true!!!” So it is extremely hazardous to come to a concrete conclusion that India has shed its Caste baggage based on just today’s result. But I guess it is safe to conclude that there is a churn which is happening particularly with the youth coming of their own. They don’t give a damn to the prejudiced thought lines of their parents/ancestors and are willing to look at things with a more balanced view.  In the past 3 decades many regional parties which thrived on challenging Congress like the BSP, SP, RJD, TMC, JDU,… turned “Social Justice to Casteism” and “Secularism to Pro Minorityism”. After getting an opportunity to make a difference in UP, Bihar,.. where they failed now they are facing the brunt of the Nextgen voters. And BJP (and Modi) being the principal party now is happy to lap up and take advantage of this angst.  Even in Bihar I am of the view the so called come back of Lalu is more because voters wanted Nitish back as CM and not due to some caste equations. And voters wanted Nitish back not because of his caste but due to his track record in changing Bihar.

Beyond the caste arithmetic of the Yadavs, Kurmis, Lingayats and the Vanniyars,…,…there is a wind of change blowing in India. It looks like only Modi and BJP again in that order have got a wind of this. Or may be even they haven’t got a complete grip on this. It is clear based on today’s early reactions that the other parties have not yet understood what hit them. Unless these parties and the commentariat (in that order) realise that an important churn is happening, we will continue to see parties getting caught off guard and expert analyses going awfully wrong. And that important churn is “In elections India no longer “Castes” it votes but casts its votes!!!

May be I’m jumping the gun. But would be happy if time proves me wrong.

Leadership Marketing!!!

David Packard, Co-founder of Hewlett Packard famously said, “Marketing is too important to be left to the Marketing Department”.  He meant that in an organization, every individual – the CEO included, has to perform his/her bit in “marketing” the company’s products.  I am not sure if there is anybody else who has taken to this concept more keenly than Donald Trump, a CEO turned POTUS. How else could you explain this?? On the 28th Jan, Trump has a call with the Prime Minister of Australia Malcolm Turnbull as part of his global leadership outreach since he became the President. Post the call, the official White House Readout on the call went thus:

“President Donald J. Trump and Australian Prime Minister Malcolm Turnbull spoke by phone for twenty-five minutes today. Both leaders emphasized the enduring strength and closeness of the U.S.-Australia relationship that is critical for peace, stability, and prosperity in the Asia-Pacific region and globally”.

A few days hence, media reports emerged on the call which said, “Donald Trump yelled at Australian PM during “worst ever” phone call about refugee swap deal – then HUNG UP”. For obvious reasons, this report created a furore all over with the rumblings being heard for few days over. In the meantime Trump at a Prayer Breakfast added,

Believe me, when you hear about the tough phone calls I’m having – don’t worry about it. Just don’t worry about it,”

Now, here’s the intrigue. Apparently we hear that while on the call with Turnbull, Trump was joined by the then National Security Advisor Michael Flynn and senior advisor Steve Bannon. Only. So how did reports of his so called “yelling” and “hanging up” find their way to the media??? Surely the President’s office is not bugged by some media house! It’s clear that the media reports were a part of an orchestrated PR campaign to market the product called Trump. In this case it was clearly intended to send a message to his constituency which bought his message of “America First” during the campaign that he is tough and is now “Walking the Talk”.  Notwithstanding the tremors that the news of the call created, I am sure it did the job of enhancing Trump’s image among his supporters as a no nonsense leader. So it was not just important for Trump to talk tough on the refugee issue but to communicate to the world that he talked tough.

trump

Welcome to the age of “Leadership Marketing”!!!

Closer home too, we have parallels to this. Through Narendra Modi our Prime Minister. For example, when Heeraben, our PM’s mother visits him in Delhi and spends a few days at the official Prime Minister’s residence, we get to see pictures splashed in the newspapers of Narendra Modi with his mother. The source of this being the Prime Minister’s twitter handle itself where Modi posted pictures of him walking his mother in a wheel chair along with his tweet which said “My mother returns to Gujarat. Spent quality time with her after a long time & that too on her 1st visit to RCR”.  So to his many followers, the intended message is clear. Here’s a leader who is tender at heart with his mom while being blessed with a 56” chest in his own words to take on his adversaries.  In India more than spending time with wife and children, image of a leader taking care of his mother has a telling impact. Again it was not just enough for Modi to spend quality time with his mom but to inform the world that he did so!!!

America, arguably the global fountainhead of marketing has been in the forefront of adopting this technique with Trump now but even with Barack Obama before. Routinely we were fed with images of how the Obamas enjoyed quiet dinners at suburban restaurants on weekends. On Obama’s 55th birthday which was his last in Office, we saw plugs like “55 pictures of Obama discovering his inner child” and so on!!! In the case of Obama the positioning was not of a tough leader but of an affable and lovable man who cared for everybody.

In India, giving competition to our PM in Leadership Marketing is the Aam Aadmi Party Chief Arvind Kejriwal. He wears the positioning of Aam Aadmi on his sleeve. Literally. Even as a CM of a state he walks in chappals, wears loose fit clothes, tweets reviews of films he catches up on weekends,… to reinforce his positioning. The party also posts routinely on Facebook like this:

“Chief Minister of India’s Capital. No security, No VIP treatment. Truly Aam Aadmi,”  With the following picture:

ak1

Not surprising that the post got over 30,000 likes and 5,400 comments!!!

So, Leadership Marketing is no longer the exclusive domain of Americans.

In advocating this Leadership Marketing, I must say that the advent of Social media has made the job much easier. No need to depend on your PR agency to do the job. One could time it yourself.

On the flip side, the case of Vijay Mallya tweeting a picture of himself at a Super luxury hotel in Dubai and claiming to have a rocking time when his employees were hitting the streets for unpaid salary back home were bad optics and horrendous Leadership Marketing!!! Leadership Marketing is the new double edged sword in the arsenal for leaders to “position” themselves “right” in the battle for the minds and hearts. Double edged it is and hence they can’t leave it to the party’s publicity wing or an external agency but have to be on top of it themselves. Just as Packard advised.

As leaders engage in this marketing and optics, we the people need to develop the skill of separating wheat from the chaff and make our judgement objectively rather than fall for the optics or surround sound!!!

So the next time when you see a report quoting from an “inside source” of Trump banging the table during a meeting with Tim Cook for not making Apple phones in America or a clip of O.Paneer Selvam praying to a Jayalalitha’s picture tucked in his shirt pocket, you know why!!!

Somebody famously said, “The Future of Marketing is Leadership”. I am tempted to paraphrase in tune with today’s times as “The Future of Leadership is Marketing”. Amen.