Nothing Private about this!

Ever since, WhatsApp informed all its users of its new update on the privacy terms with an option to accept or “else”, debates and discussions have been happening on whether to move out of WhatsApp or just agree and continue. Irony lost its privacy when all these discussions have been happening predominantly over WhatsApp itself!

In the meantime, rival platforms like Telegram and Signal have seen a huge traction in terms of new users. WhatsApp has been trying to put out the fire through full page ads in mainline newspapers insisting that the new changes are not of any material consequence. And finally, it took a call to put off the effective date for the new policy till at least May which was earlier the 8th of Feb. Hopefully the chatter on this issue will reduce in the coming days. For the rival platforms and media companies though, in these tough times, this has become a bountiful New Year present from the Facebook Corporation.

I personally have been trying to wrap my head around what’s the brouhaha about and what should I do. Privacy is indeed a major issue. But the moot question remains as to where do we draw the line on it. With the advent of technology first in the form of computers, internet, Networks, the Mobile phone and now Apps for anything and everything under the Sun, it is clear that life has become more convenient. At the same time, it is also clear that all these invade a lot into our privacy.

The last time when the issue of privacy entered the drawing room discussions in India was when the Government of India was pushing Aadhaar linking to bank accounts, mobile phones, IT returns and so on. The move was challenged in Supreme Court and post the verdict which sent mixed signals, we don’t see so much push on the Aadhaar front these days in terms of linking with anything and everything. Aadhaar has now been relegated to just being one of the requirements for identity proof.  This is unfortunate because, when Aadhaar was envisioned by Nandan Nilekani and his team, the scope was to use Aadhaar for delivery of many of the Government services. There was also a talk of a virtual Aadhaar Bank. All those big ideas lost their way now due to the battle which a few launched on the privacy front against Aadhaar.

I was then of the opinion that all those who use mobile phones, who are active on social media, who use tools like Google search and maps and so on should never complain about privacy. As part of their functioning, they anyway track the users. So the question of privacy doesn’t arise. The only way to protect one’s privacy is not to use them at all. Even the congressional questioning which took place in the US against Facebook, Google etc.… did not lead anywhere because, at the end of the day, as users we choose to use the tools and accept the conditions that define the usage of these tools. We all have the choice not to use them at the expense of convenience in life.

My position around the new changes in WhatsApp and the next steps, veers around the same points.  If you are a user of Google search, Maps, Mail and the works, anyway a lot of your activity is tracked and shared across platforms. And today, I came to know that our off Facebook activity say in other Apps are being shared with Facebook by the Apps for which we have signed up and accepted the terms of usage! It’s ironical that many who complain about the new update in WhatsApp continue to post “Check in” and “Check Out” status on Facebook!

I also realised that more than the issue of actual privacy, the inhibition towards WhatsApp’s new policy has come from “Big Corporate phobia”. I remember reading in Philip Kotler’s Bible on Marketing that large corporates and market leaders are always prone to becoming victims of negative public reactions frequently and so the Marketing team in such large companies should be equipped to pro-actively sense this and strategize accordingly. Had this privacy update notice come from a smaller player, the response would have been muted. But because it was from WhatsApp which is this humungous communication monster today that too owned by another monster called Facebook, the noise became louder.  And looks like the marketing team there hasn’t read Kotler!

I feel a bit lazy and hassled to ditch WhatsApp now and start using another messaging App say like Signal knowing very well that Signal could be acquired by Google or Facebook tomorrow. And what stops the rival Apps from changing their privacy policy tomorrow? And also even after moving to another App for some group activities, if I have to continue with WhatsApp for other groups, it is a pain to dabble in multiple platforms, not to mention of the erosion in the available memory space on the poor mobile phone.

WhatsApp has turned out to be one of the most convenient mode of instant communication today and has become ubiquitous. So ubiquitous that WhatsApp has become a verb. You don’t send a picture over WhatsApp but you just WhatsApp it! It is indeed convenient and it has been free all along. It has broken all kinds of class barriers. It will take a while to completely sign out of this presently. Not that it is not probable. (Remember Orkut?)

Back in 2014, when Facebook acquired WhatsApp for a staggering US$19bn, the first question that came up in our minds was, what all will Facebook do to monetise WhatsApp? What’s been happening of late with WhatsApp is part of the answer to that question. The launch of WhatsApp business accounts, WhatsApp Pay and probably a virtual WhatsApp Bank are all steps to add revenue streams to the company.

It appears that there are two options now. One, if I am so concerned about my privacy, I have to ditch my smart phone, become smart myself, stay away from social media and stop using all the convenient Apps. It’s like going back in time to another era altogether.

The second option is not to get so concerned about the privacy threats and continue to use technology but be conscious of what we do and what we share on Apps and platforms and hope and pray that all’s well that ends well. For now, I have chosen the 2nd option. What about you?

If you like this post, do share among your WhatsApp groups or any other platform you have taken to of late. Thank you.

Pic Courtesy: NBC News

Thank God It’s a New Year!

In all these years so far in my life, never have I seen such wholesome relief in people on the passing by of a year. Year 2020 has been one of a kind. Not that there have been bad years before. But in the past, a year would have been labelled annus horribilis probably due to a natural calamity, a sad event/s, an economic bad spell and so on. Also, it so happens that a year turns out to be worse for some regions/countries in the world and better for others. But 2020 turned out to be a disaster for almost most part of the year due to the Corona Virus which did not spare any part of the world. The same time last year, as people ushered in another New Year with the usual sense of happiness and glee, none saw it coming. By April, the world was scrambling to lock itself down to save itself from the raging pandemic. Even as I write this, the pandemic is not behind us fully.

Any New Year usually brings in a ray of hope. A hope for better things to come.  2021 I guess, has been mankind’s most anticipated milestone. And people have not just been looking forward to a ray of hope but a landscape of hope. One just wanted to leave behind the horrors of living through a pandemic year and lead a normal life.  By the end of 2020 if you had asked me to name the phrase I hated the most, it was ‘New Normal’.  It still is.

Coming to India specifically, the year 2020 indeed turned out to be bad. Yet, I would reckon that we as a country came out of it relatively unscathed.  Of course the economy took a humungous hit. Of course lives were lost. Of course the common man had to go through hardships. Of course senior citizens had a tough time coping up. Of course people lost jobs. Of course migrant labour had to migrate without a hope. Of course earnings of people took a beating. Yet, if one looks at the situation now, we should consider ourselves fortunate to have bent the curve decisively, got away with fewer deaths per million compared to many other countries and be in a position where life seems to be getting back to the “Old Normal”!

Leaving aside data and statistics, there are other reasons that made me say that as a country we came out relatively unscathed.  First our size. We are a population of 1.3 billion. Second, most of the cities and towns in our country have a very high population density. Also, much of the population does not have the luxury of space. Third, our general civic standards though improving by the day, still has a long way to go.  Fourth, our propensity to not follow rules and not be disciplined overpowers our propensity to follow rules and be disciplined. Fifth, our overarching credo of ‘Chalta hai’ has ingrained in us an attitude to take things lightly without getting overly concerned. And finally, the lack of adequate medical infrastructure in the country. All this doesn’t at all augur well for a country like ours to handle a pandemic like Covid. Add to this, the complexities of being a democracy and a federal democracy in that where, a central writ cannot run across the country! Throw in the fact that this is the first time that a Covid like pandemic of this scale has stuck India because of which we don’t have established SOPs or tribal knowledge to handle the situation. All these are recipes for nothing else but social tension and unmitigated economic disaster.

The reality as it panned out has not been so bad.  There has been no visible social tension in the country. The only tension we see these days is “Social media tension” between those who support Prime Minister Narendra Modi and those who oppose him. In fact, the not so privileged have shown tremendous resilience in dealing with the crisis. During the last few months, I have been in constant touch with a cross section of common people who touch our lives and who would have been the most affected due to the extended lockdowns. They have all taken the unfortunate fallout of the pandemic in their stride and have got back to their normal lives now. None of them blamed the government for what it did or what it didn’t do. They all politely refused any offer of support and claimed that they were managing fine. This picture is totally opposite to what one gets to read in columns of the commentariat where the Modi Government’s lock down is being pilloried for what it would have inflicted on the poor.

Further, as an economy we seem to be bouncing back quicker and better than expected. To quote economist and famed columnist Swaminathan Anklesaria Aiyar from one of his recent columns, he says, “First, India has proved far more resilient than expected after the terrible first quarter of Covid. Second, India has been resilient despite having among the smallest fiscal stimuli among major nations.” Again, we have managed without actually doling out cash support which was what was touted as the silver bullet for stimulating the economy by almost all the top economists except those who were advising the Government.  Looking back, unlike a country like US where people like to spend, Indians are conservative in nature and would like to save for the rainy day. So, in a pandemic situation, I feel that people would not have spent even if money was transferred to their accounts. Instead, it would have only been kept aside for savings, which in the final run would have been detrimental to the cause of stimulating the economy. In that sense, the approach of the Government in providing free food grains to the needy or loan support for small businesses etc. seems wiser steps for a country like India.

The New Year has been rung in India with the best possible news of the approval of the vaccine for Covid.  Based on the last few months trend, it is clear that the manufacturing and allied industries are on a re-bound. With the dip in numbers and the availability of vaccine, hopefully, the services sector like Travel, Hospitality, Tourism, Food & Dining and related verticals will also see a quick recovery after which, we can say that we are reaching a “Normal” state.

As we segue into a New Year, my wish has become more grounded and guarded. As one exults “Thank God It’s a New Year”, here’s wishing one and all a New Year 2021 which will be just Normal and that will turn out to be an Annus Mirabilis!

The Mandi Vs Modi battle!

As a country, I believe that we are cursed to contend with one distraction after another, which keep our governments busy. If it was the Anti-CAA protests which were grabbing the headlines during winter last year, it is the farmers’ protests against the Modi Sarkar’s farm bills this winter. And in between, we have the Covid and its numbers to be pre-occupied with, still.

In the last few weeks, ever since the farmer’s agitation picked up steam, there have been many op-ed pieces from erudite authors which have by and large spoken in favour of the farm bills. And they have said that this is the 1991 moment for Indian agriculture. And yet, the farmers associations have stood their ground against these reforms. Irony dies when we see articles with pictures now of farmer protests in the past demanding the same reforms!

The opposition has joined ranks with the protestors in trying to push back the Modi government on the farm bills. And it has been pointed to us that many of the opposition parties including the Congress, which is now siding with the farmers in opposing the farm bills, have been votaries of the same proposals in the past. It is clear now that since the opposition cannot take on the government on the floor of the house, its strategy is to take on the government on the streets.

While there have been many pieces exposing the double speak of the parties, I would recommend all to read just this one authored by Gautam Chikermane for the ORF – “An intellectual biography of India’s new farm laws”. Read here:

This piece chronicles the various studies and reports tabled by expert committees under different governments’ right from the year 2000 and invariably the recommendations are similar to the very reforms the present farm bills have brought in. It thereby exposes the intellectual hypocrisy of not just the politicians, which to a large extent we have learnt to live with, but of the commentariat which is not coming out and expressing its views in favour of the farm bills strongly, though it was in favour of the same before.

As you can see in the said article, there has been a rare consensus among economists and domain experts on the issue of reforming the APMC Act and Essential Commodities Act. Therefore, it is a pity that we are seeing such virulent, stubborn opposition to the reforms from one section of the farmers’ universe.

In the past five years, I have consistently observed that the commentariat in India keeps shifting goal posts as per its whims and fancies.  In the beginning of the 1st term of Modi, the narrative was “Where are the big bang reforms?” When the Modi government started bringing in reforms it became, “Where is the consensus in bringing these reforms? Where is the consultation?” When reforms are brought in after consultation and building a consensus as in the case of GST, the narrative is, “Where is the execution?” So, clearly we are seeing a pattern of opposition for the heck of it irrespective of the merits of the case.

In the case of farm bills too, there are those who have been saying that there has been no consultation. It is clear as broad day light in the article that, there have been consultations with stake holders for 20 years now! I believe that the government must reach out to many of these experts who were in favour of these bills during UPA regime and enlist them to express their support for the reforms they were batting for in the past. This could include people like Montek Singh Ahluwalia, M.S. Swaminathan and the likes. Here, it could take a leaf out of UPA-1 rule when Sanjaya Baru, the then Press advisor to Manmohan Singh, reached out to Brijesh Mishra enlisting his support for the nuclear deal when BJP was opposing it tooth and nail. The Civil Nuclear deal discussions with the US started when Atal Bihari Vajpayee was the Prime Minister during the NDA rule. So, having an Ex-National Security Advisor to talk in favour of the nuclear deal when BJP was opposing the same, sort of punctured the opposition narrative.

Again coming back to the point of introducing the reforms after extensive consultations across the board, our experience has not been very good. During UPA, the land acquisition bill was brought in after extensive consultations and after building a broad consensus. The result is there for all to see. The bill never took off. It is a classic case of the operation being called successful while the patient was dead. The Modi government in the very 1st year wanted to fix this and brought in amendments which never went through. Finally, in the absence of a consensus, the amendments were not made and the bill continues to languish without serving the purpose of its existence.

Much of the infrastructure projects announced by the Modi Government are behind schedule or languishing in spite of having a very enterprising and well-meaning Nitin Gadkari as the minister at the helm. The main reason has been the delay in land acquisition essentially because of the rigorous clauses built in the bill that was brought in with a broad consensus.  So, any bill just because it is brought in with a lot of consultations and a broad consensus need not be the ideal bill.

In the parliament, the idea of consultations and building consensus effectively means putting the draft of the bills or amendments through select committees or standing committees. To borrow the words of HDFC Chairman, Deepak Parekh, “In India, when the government cannot commit, it committees!” Which effectively means extended discussions and delays. At the peak of UPA rule, when most of India wanted a decisive government with a majority on its own, it was precisely for these reasons. So, when Modi Sarkar which has now won a decisive mandate on its own twice over, takes the route of avoiding these long winded committees and brings in changes in laws on issues like the farm bills where discussions have been going on for 20 years now, we shouldn’t complain.

Building a consensus is often overrated and I concur with the latest statement by Niti Aayog Chairman Amitabh Kant that in India, we suffer from “too much” democracy. I sincerely hope that the government sticks to the main proposals and not roll back on the essence of the farm bills. In the meantime, it should use its communication firepower led by more amenable ministers like Gadkari to get the message across to the farmers’ associations and get them to pull back.  The Mandi Vs Modi battle is clearly a distraction for us at this time when the government must be focussed on handling the economic mandi (slump) on a war footing to bring the growth back on track.

Post script: The title for this post is courtesy my good friend Gopal Kutty Sasthri who popped this up during one of our chats on the topic and so due thanks to him.

Chennai Music Season on the Cloud!

This piece was written for the News site – The News Minute and was carried on 6th Dec, 2020 It can be read here:

https://www.thenewsminute.com/article/chennai-s-margazhi-kacheris-be-streamed-online-what-rasikas-will-miss-most-139107

My uncle who lives in Baroda is a much disappointed man these days. As an ardent follower of Carnatic music in general and the Chennai music season in particular, he has been a regular at the kacheri beat in Chennai every December for many years. But sadly, this year he will not be there. Like him, there are so many from all over the world who will maintain physical distancing from Chennai and the music season this year.

COVID-19 has disrupted the harmony of the entire music season in Chennai. Though theatres have opened and performances allowed, albeit with myriad restrictions, carrying on with the music season in business-as-usual mode has been understandably difficult for the organisers. First of all, the weather at this time in Chennai though pleasant is also conducive to spreading viral infections. Second, the chunk of the audience for concerts are senior citizens who fall in the more vulnerable category for COVID-19. Third, the air-conditioned halls, even with physical distancing norms, may not augur well for controlling the spread of the coronavirus.

Yet, in order to keep the music spirit and the tradition alive, the Federation of City Sabhas, a group of the leading sabhas in Chennai, has decided to roll out the music season – online. Branded Yours Truly Margazhi (December 15, 2020 to January 15, 2021), the idea is to take the music online so that people can enjoy it from the comfort of their homes wherever they are, appreciating the Thodi without worrying about COVID-19.

For Carnatic music lovers, this is a small consolation that they can still catch up with the kacheris during the season. But everyone without exception will admit that the whole experience of being in Chennai during the season is different and that will be thoroughly missed. Because it’s not just about the music.

First up, for rasikas young and old alike the music buzz in Chennai during the season is palpable. I’ve seen youngsters discussing the new kriti sung by a particular artist or an innovative tweak to a raga or a new technique adopted by an instrumentalist and so on after the concerts. There are also comparisons with the previous year’s selection of ragas/kritis, the differences, the repetitions, and so on. All that will be sorely missed this year.

Secondly, talk to anyone and they’ll tell you that during the season, the caterer and the menu at the sabha canteen is as important as the artist and the kacheri. It’s difficult to say which is more music to the ears. The excitement of opting for a Sanjay Subramanyam concert with Pattappa’s full meals at the Music Academy or a Priya sisters programme at Parthsarthyswamsabha (of stand-up comedian Alex fame) with Mountbatten Mani’s Carrot kheer after running a complex algorithm of Artist-Sabha-Caterer-Menu will be deeply missed this year. And my sympathies are with those for whom the season is the only chance in the whole year to savour Vazhapoo vadai or Elaneer Payasam and other such exotic stuff. So, while rasikas can log in and enjoy their favourite kacheris online, they’ll have to make do with homemade molaga bajjis or rava kesari this time.

Even for officegoers, the season usually is a godsend. I know of many who take a break from bringing lunch from home during the season. Instead, they just hop to one of the nearest sabha canteens during lunch break, have their fill and then get back to work. This year, since most are still working from home, there will be no canteen hopping.

For folks in Chennai though, I understand that some of the caterers are making arrangements for continuing with food and catering arrangements as usual with limited dine-in facility and of course home delivery. But people who would secretly gorge on tasty fried kuzhi paniyarams and ghee dripping kasi halwa at the sabha canteens during kacheri breaks, concealing it from their concerned family members, have to settle for safer options like steamed idlis, sevai, etc. even if they decide to order home delivery. On the positive side though, at home one can continue to munch on snacks and drink endless cups of filter coffee while the kacheri is in progress unlike live concerts where you can only do so during breaks.

Another aspect of the Chennai music season experience that will be missed this year is the opportunity to show off one’s musical knowledge. During kacheris, it is habitual for knowledgeable rasikas to guess the raga the moment the singer commences a raga alapana or during the Ragam-Thanam-Pallavi rendition and get brownie points from fellow rasikas. In the confines of your home, you can guess the raga and impress only your spouse/family, which of course has limited appeal.

‘Chennai has two seasons – summer season and music season’ is a beaten to death cliché now. But it is also a fact. So the music season is the only time Chennaivaasis get to take out their winter wear (read as mufflers, shawls and monkey caps!). However, one will have to wait another year to pop out the winter wear as it’ll be funny to wear mufflers and monkey caps while sitting in front of your screens watching the concerts online inside the house. Same is the situation for the collection of silk sarees that women normally flaunt during the season.

One solution for both of the above is to arrange small get-togethers at home for those interested in Carnatic music and watch kacheris together. Like how people in the US get together during Super Bowl matches. Live streaming on big screens at home, the company of likeminded friends, tasty homemade food or food ordered from outside, and discussions about music and related topics while watching concerts together may not be a bad alternative this year.

Lastly, one other thing ardent sabha hoppers will miss this year is posting selfies and pictures on social media from different sabhas and canteens. Insta posts of selfies from the same couch every day may be a tad boring even if you use different hashtags.

The Indian Premier League (IPL) season this year was also different. With no spectators at matches, the only audience was those watching from their homes. Yet, the tournament was a huge hit. Likewise, one hopes that the Chennai music season in spite of being not live this year will go on to be a huge success with the online streaming experience.

Similar to IPL where they played pre-recorded crowd cheers for every boundary or wicket, can they also pre-record and play “Besh, besh, Bale, Bale and applause of the rasikas during the streaming to maintain the kacheri effect?

This season, music is going to pour literally from the “cloud”. Hopefully the experience will leave the fans in Cloud Nine.

True Biopic Vs Inspired by

This Diwali, Soorarai Pottru meaning ‘Praise the Brave’, a much awaited Tamil film finally reached the audience. With theatres barely opening up few days ago amidst myriad Covid restrictions, the makers took an early call to go for an exclusive OTT release instead of a mega theatrical release. The film is based or rather inspired by Capt. Gopinath’s book Simply Fly which is his autobiography. However it is not a true biopic on Captain Gopinath whose calling card has been that of being the pioneer of low cost Aviation in India. The book Simply Fly which I just quickly glanced through in the last couple of days traces his life as a diligent child to his brief stint with the forces and then turning an entrepreneur with Deccan Helicopters and finally achieving his dream of building an affordable airline for the masses by launching Air Deccan. In the book, he outlines the travails in this journey which is certainly inspiring.

Unlike films that are released in theatres where the reception could be gauged by the Box Office numbers, for OTT releases, one has to just go by the buzz the film creates in the media and in particular Social media. So by that gauge, one must say that Soorarai Pottru has opened to positive reviews from critics and a rousing welcome overall from general audience.  At the same time, it has also drawn a huge flak particularly on Social media.

The brickbats for the film are around the way Captain Gopinath’s role is portrayed which has triggered a social media storm, if I may say, in the tea cup. The major angst is over portraying the main protagonist character played by actor Suriya not as an upper caste Brahmin which Gopinath is. In the film, the character goes by the name Nedumaaran Rajangam and is shown as belonging to the under privileged class.  The question which has been raised is, why twist the facts while basing the story on a real life individual, Captain Gopinath in this case. What’s wrong in show casing the story of a struggling upper caste individual, is the follow up question.

Here’s the thing. A biopic by definition is a film that shows the life of a person typically a public or a famous figure. A biopic follows the true life of the individual and the screen play is around actual events that took place in the person’s life. This means that such a film portrays real characters of not just the main protagonist but also others who were part of his or her life. The names are real, the time lines are accurate and reflect true events. Examples of biopics are Richard Attenborough’s Gandhi and in the recent past M.S.Dhoni based on the popular cricketer.

In a biopic, it is assumed that the makers have done enough research to portray true events based on the individual’s life and therefore must be ready for factual scrutiny. There is little or no room for creative liberties on facts that matter. Even here, based on real life incidents, film makers do resort to a bit of dramatization for effect.

On the other hand, a film like Soorarai Pottru is NOT a biopic on Captain Gopinath. It is a film that is based on his life as depicted in his book – Simply Fly. That’s all. Like how, many films are based on novels, this one is based on this book. Having bought the filming rights for the book, the makers do have the right to exercise their creative liberties to flesh out a script that can be made as interesting as possible.

Cinema is commerce. Film making apart from being an individual’s artistic pursuit, it is also business. It is an industry where there is investment and Returns On Investment. So, naturally the makers would like their films to get a reach that is as wide as possible and make them blockbusters. In that pursuit, if showcasing the protagonist to be from an under privileged class makes it more dramatic and more relatable to a wider audience, I don’t see anything wrong. Again my point is, this is justified if the film is not a biopic and is just based on some one’s life. Mani Ratnam’s Guru is loosely based on or inspired by the life of Dhirubhai Ambani but it is not a biopic on Dhirubhai. And hence we saw the many deviations and added drama in the script.

Recently, there was a Hindi film by name – Gunjan Saxena – The Kargil Girl that was released and had its own share of controversies. This film is based on the real life of Gunjan Saxena an Ex-IAF pilot. Here the problem was, the makers while calling it a biopic took too much creative liberties whereby the IAF was shown in poor light. The film also was not factual in its depiction in many aspects. So, the panning of the film was justified.  The case of Soorarai Pottru is different from Gunjan Saxena in my opinion.

Inserting a card that the film is inspired by true events and any resemblance to real life characters is purely coincidental is the maker’s way of taking anticipatory bail from probable trolling.  But, even that didn’t help in the case of Soorarai Pottru.  The makers over marketed the Captain Gopinath aspect while they completely changed the story. I also feel that they should not have used the brand ‘Air Deccan’ in the film.  But for these small issues, I don’t think the outrage over the film by section of the audience over twisting the facts regarding Captain Gopinath when it is not a biopic, is justified. Soorarai Pottru is the story of Nedumaaran Rajangam BASED on the life of Captain Gopinath and NOT the story of Captain Gopinath himself. And that’s a huge difference.

Post script: Captain Gopinath himself watched the film and he seemingly did not have any problem in the way the film has come out.

Pic Courtesy: Times of India

Death of an Emotion!

Yesterday was one of those days. That too a Saturday. I had not seen or touched the day’s newspaper till about 5.00 PM in the evening! It doesn’t happen this way. Usually, the newspaper is dissected in the early hours in the morning and by evening it is consigned to a heap meant for raddiwala. The Covid-19 pandemic has ushered in a lot of changes in our lives and lifestyles. Some temporary and some I reckon would be permanent. Our connect with the newspaper would probably fall in the latter category.

When a complete lock down was announced in March, among other things, the daily newspaper became a casualty. Media houses had to suspend printing of the newspaper and so there was no door to door distribution. For few days, there was an intense sense of withdrawal symptoms in the morning without getting to read the newspaper. And why not? After all, the daily newspaper has been a fellow traveller in our lives all these years.

When I was growing up in Trichy (Tamil Nadu), The Hindu newspaper was part of our lives. Initially for reading in detail mostly the sports column in the last page. Descriptive analysis of Rajan Bala about the previous day “Test Cricket” or Nirmal Shekhar’s take on the Tennis match the previous day were part of my daily routine. When I was over ten years, the attention started going to other pages as well to cover politics, arts, films etc. Reading of The Hindu served many purposes. Apart from helping us to keep up to date on the news and happenings of the day, it helped to polish our English language skills immensely.

When I moved to Bombay later for further studies, I had to shift from The Hindu to The Times Of India as Hindu was not available in the mornings. It was not printed in Bombay those days and the day’s edition used to come by the evening flight and was available for sale only after 3.00 PM that too in select outlets in select suburbs like Matunga. Those who have read The Hindu for long would admit that adjusting to any other newspaper was so difficult then.

Eventually that adjustment happened. So much so, reading any other newspaper then became difficult. It was the 90’s and India was witnessing the first waves of consumer boom. The manifestation of this was being witnessed in the media whether it was Television or the Newspaper.  A medium like The Times of India joined the party early, while it took a while for others and eventually almost every newspaper started emulating the Times!  I don’t want to make this piece as a commentary or comparison between different newspapers. But enough to say the newspaper would change but reading the newspaper in the morning as a habit continued to thrive all along.

This trend continued through the next two decades of the internet boom. The obituary of the newspaper has been in the works for a long time now. Particularly with the advent of the mobile phones, TABs and more importantly cheap connectivity. I don’t want to comment on other countries where the dynamics are different. But in India, even till last year, the print media readership overall grew by 4.4% over the previous year.

In spite of the possibility to read newspapers online, somehow most of us were still hooked on to reading the physical newspaper that too first thing in the morning every day. We might have caught up with the main news the previous day itself on TV and would have seen some of the headlines on social media then and there. But still, reading the newspaper was a morning fix. For many, particularly of the previous generations, newspaper in the morning with the coffee or tea had even a romantic ring to it. And for few, the daily chore of emptying their bowels would not happen without the newspaper in hand. And there are those who get depressed in the morning after a national holiday when the newspaper doesn’t make the morning appearance at the doorstep.

The pandemic though has changed everything. There was no newspaper at all till June. By then, we had survived the initial withdrawal symptoms and learnt to manage without the morning physical newspaper. After the initial few weeks, many of the media houses smartly started sending the links for their E-papers. We started reading the same though grudgingly. Then they allowed the physical printing and distribution of newspapers around July, even then there were very few takers. Considering the nature of the Corona Virus spread, newspapers were seen as a major threat. And finally around September when we all started reconciling to a co-existent life with Corona, we allowed newspapers to be distributed as before. But then somethings have changed at least for me.

At home, I don’t rush to the door in the morning to pick up the newspaper when the bell goes. The newspaper remains at the door for a long time till one of us remembers to pick it up.  Even after that, it is left in a corner untouched for some time. And after few hours during breaks, I glance through it very quickly.

Yesterday was one of those days when I didn’t look at the paper till evening! Today is a Sunday and as I type this piece, I have still not read today’s newspaper. What a climb down from a time when during weekends we used to call for an additional newspaper like The Indian Express in addition to the regular newspaper and spend more than an hour poring over from top to bottom. Post Covid, things may be limping back to normal. Newspaper business may not be dead yet. But I can vouch that the newspaper emotion is dead.  Do you agree?

33 Years of Nayagan and its lasting impact!

(This post was written for the News portal The News Minute and first appeared on the 24th Oct, 2020 and it can be read here.)

I remember the episode very well. Nayagan had just released for Deepavali in October 1987. There was no pre-release hype then as it is the case for new releases nowadays. However, the poster depicting a clean shaven Kamal with a bloodied nose intrigued us. To us, it was a “Kamal” film and in those days, we invariably caught up with all Kamal films.

Three of us friends watched the film at Anand Theatre in Madras and after watching, we walked down the stairs. The usual quick post-mortem of a film after watching it was missing and the mood was sombre and reflective.  There was an adrenaline rush inside among us with chests all pumped up.

We got to the gate and hailed an auto to get back home. As was wont those days, the usual argument with the auto driver about “meterukku mela pottu kudunga” ensued. Just this time, there was a sense of belligerence in us.  We were not in a mood to succumb to the auto driver’s fleecing tactics.

Writer Balakumaran style dialogues flowed from the three of us in turns. “Niruthanum. Ithu ellathayum niruthanum. Ethukuyya meterukku mela pottu kudukkanum? Ungalaala Madras pere kettu poyiduchu!’ (Everything should be stopped. Why should we pay above the meter? It’s because of you that the name of Madras is spoilt) “Nee enna vena sollikka. Meterukku mela pottu kudutha varum, illa varaathu” (You can say whatever you want, if you don’t pay extra, the auto won’t come) said the auto driver. This ticked us off completely. We got into the auto and told him “Vandiya police stationukku ottuyya’!  Innikku oru vazhi paakaama vidarathu illa!” (Drive the auto to the police station. We have to resolve this today). Clearly, the film had awakened the sleeping Velu Nayakkar in us!

The above is a factual narration and not an imaginary story. I heard similar episodes from others too. The story of a slum dweller taking on the system and becoming a towering and benevolent don, that too in an alien land, which is what Nayagan was all about, clearly touched a raw nerve with Tamil cinema goers.  One the one side, if the character had such an impact on many of us, on the other side, the way the film was made had a huge impact on Tamil film aficionados.

Just the opening shot of a boy running with the sound of his huffing and puffing in the background blew us away. Within a few minutes we could realise that we were not watching another regular film. This was when we watched Nayagan the first time. Once back in college after Deepavali holidays, we would watch it many times over and keep talking about different aspects of the film endlessly. I guess it was not just us. I have often seen many Tamil filmmakers in the past three decades saying that Nayagan was one of the most influencing films in their lives and career. Tamil cinema, in that sense, can be divided into “Before Nayagan” and “After Nayagan” era in terms of filmmaking.

Starting from Kamal’s acting, his get-up, Mani Ratnam’s staging of scenes, PC Sreeram’s epic camera work (for which he got his first National Award), Ilaiyaraaja’s magical score, Balakumaran’s earthly writing, Thotta Tharani’s art direction, the acting by the supporting cast like Saranya, Janakaraj, Delhi Ganesh, Karthika, Naasar and others, and finally Mani Ratnam’s style of filming – it was a case of all the elements coming together impeccably with precision.  Nayagan sowed the seeds for “The Mani Ratnam film” as we see it now.

Months after Nayagan’s release, even as it ran for silver jubilee in theatres, the film kept coming back in our lives.  So, for our engineering college cultural festival, when we were thinking of a theme for our Tamil skit, we hit upon a novel idea. “What if a Nayagan like character lived amidst us in the college?” was the starting point. The next few days in the evenings extending to night we sat to write the script.  Since we had decided to base the play on the movie, we just had to plug in local issues within the movie template rather than re-invent the wheel.  We didn’t realise that we had stumbled upon the now famous Lollu Sabha format then.

Velu Nayakkar in our play was a local don in the campus. Students knocked at his doorsteps to get their college related problems “sorted” out. He helped all students but at the end could not prevent a “CUP” (which was the slang for “arrears” in our times) for his own son. That was the one line concept. We started filling in the scenes.  Campus politics, tyranny of the mess food, unfriendly and strict professors all found their way into the script.

Having fixed the flow, we got down to writing the lines paraphrasing the original film lines so that people could relate to it easily. We scanned the town to lay our hands on the audio cassette of Nayagan film soundtrack to get the lines right. Those were pre-Google times.

The skit was a resounding hit and we won the first place. Bolstered by the success, we went on to stage a few more plays but the first Nayagan experience still remains etched in our memories just like the film is, even after 33 years!

Coming back to the scrape with the auto driver, when we told him, “Vandiya police stationukku otuyya”, he turned around coolly asked, “Entha station? Ashok Nagara? K.K.Nagara?” (Which station? Ashok Nagar or KK Nagar?) We should have known that the auto driver would have also watched Nayagan a few times and was imagining himself as another Velu Bhai who was not going to take anything lying down!

Pic credit: New Indian Express

Tanishq Ekatvam – Anatomy of the Campaign!

When you read this, I am sure you will be familiar with the latest product of the “Outrage factory” in India. Tanishq, Tata’s crowning jewel other than TCS provided the raw material this time. The outrage was around an ad which was put out to kick off its new Ekatvam campaign. The company soon pulled down the ad bowing down to the social media outrage but not before it went viral and divided popular opinion.

As a standalone ad, (see here) I personally liked it. The story is consistent with the purported theme of the campaign, where “the beauty of oneness” was being promoted. Oneness in this case was conveyed through the coming together of Hindu and Muslim faiths after a marriage between a Hindu woman and a Muslim man in this case.

There was predictable outrage following the ad where many questions like “Will they show a marriage of a Muslim girl and a Hindu boy?” and “Why are they showing as if the Muslim parents were doing a favour by following the girl’s traditions” and so on. I am certain that if the ad was shown as above, there would have been exactly opposite questions. Newton’s third law – “For every action is there is an equal and opposite reaction” and Whataboutery are the cornerstones of today’s outrage factory.

My take on the ad itself is that it was a well thought out plan. The campaign was launched during IPL just ahead of the festivals which is peak season for brands like Tanishq. And during this period and particularly during IPL, it is important to cut the clutter. One way of doing it is to make a nice commercial but with a contrarian story line. It helps the ad to stand out and also ensures it goes viral. That’s what happened with the Tanishq ad. Today for most marketers, the starting point of a campaign is to make it “Go viral” and if it does, it is the ultimate take away for the bucks spent.  So, kicking off a controversy through the ad is one established method of making it go viral. Many companies in the past have done that and Tanishq is no exception. I had written about this in one of my earlier posts “Stir up to sell” and if you haven’t read that, please do read here.

It is unfortunate that the company decided to pull down the ad. At the same time, it is easy to criticize the Tatas for succumbing to social media pressure in taking that decision. But I believe that it was a pragmatic choice. Already the business is reeling under the after effects of Covid with showrooms just being opened up. And the peak season is just ahead of the company. At this time, it makes no sense to do grandstanding risking the safety of its retail staff and properties.

At the same time, due to the heat the ad cranked up, the ad went viral and more people have seen than probably originally envisaged. The ad and the brand have become talking points for weeks over and even this blog would not have been written if the ad showed a plain vanilla oneness story!

This post though is not about the journey of that particular ad. I wanted to use the window the ad provided to look at the strategy behind the campaign itself.

As I mentioned earlier, the campaign titled Ekatvam has been kicked off by Tanishq just ahead of its biggest season. In North India, the festive season around Navaratri and in particular Diwali/Danteras are peak seasons for buying gold jewellery. And any serious brand would not like to miss out on this high stakes season.

At the outset, Ekatvam seems to be a brand building exercise to build on its core values of “Trust” etc. So far so good. After having seen the ad that sparked the controversy, I went to Tanishq’s website which also showcases the Ekatvam campaign. And here’s the thing! It says “Tanishq presents Ekatvam – the beauty of Oneness!” It says the “thought” being, “Beautiful things happen when people come together. But today, we’re asked to stay apart, keep a distance and be safe. While we continue to do this, through compassion, empathy, hope and care, we’ve come together when it was needed the most.” And goes on further. “The beauty of oneness. One as humanity. One as a nation. Ekatvam. A confluence of India’s finest craft forms, intricately knitted into one stunning collection, bought alive by our skilled Karigars, where similarities and differences all become one!”

Beautiful thought and an excellent copy. However, if this is the Ekatvam (confluence of India’s craft etc.) Tanishq wanted to promote, where does this aspect come out in that ad? It is common marketing wisdom that when a company launches a campaign, it is showcased consistently across media platforms may it be Print, TV, Web site, Digital etc. I don’t see that being followed here. While the website talks of the campaign being a noble effort to bring together different craft forms and craftsmen, the TV commercial tries to convey oneness by bringing faiths together.  If you look at the print ads, the one in North India (see below left) is consistent with the theme in the web site. However, the print ad in South (see below right) doesn’t explain anything about Ekatvam beyond the tag line of “the beauty of Oneness” and looks more like a “Sales promotion” ad.

 

 

 

 

 

 

So, this brings back to my original hypothesis that the controversial ad was part of a game plan to “Stir up to sell”. The brief it seems was to deliberately bring in the Hindu – Muslim angle and showcase the oneness. And probably the company sort of expected the backlash. In any case, backlash or not, the ultimate objective was to make it go viral and maximise the bang for the buck. The outrage factory in my opinion completely missed this point and effectively contributed in making the ad and the brand top of the mind for few weeks.

What the controversial ad would do to sales would be an interesting thing to watch in the coming weeks. While some commentators feel that it may affect the retail sales a bit, I reckon it may not do much damage.

In final summary, just as you shrug off a lean business period after lock down and get into a peak season phase, why would you launch a CSR kind of corporate campaign of Ekatvam?

Post script: Another innocent question to the makers of the ad. When you wanted to showcase Hindu-Muslim confluence, why would you choose a Kerala family as a backdrop when the ad is in Hindi and aimed at festival season (Diwali) in North of India?

The “Singhamisation” of police!

If the alleged gang rape and subsequent murder of a young girl in Hathras, UP was not terrible enough, the post death handling of the situation by the UP Police was even more horrendous. It is still bewildering, that someone suggested or ordered a midnight funeral for a murdered victim by the police instead of handing over the body to the parents! 

If that was in Hathras, UP, can anyone forget what happened in Sathankulam in Tamil Nadu, few months ago? In a bizarre case, a father and son duo were beaten to death under custody in Sathankulam police station. For what? For apparently violating lockdown rules!

Last year, in Hyderabad, the police killed the suspects involved in rape and killing of a vet in an early morning encounter which seemed like a scene lifted straight out of a Rohit Shetty (Hindi) or a Hari (Tamil/Telugu) film!

Add to this, the Sushant Singh Rajput case which was hogging media headlines till recently where the police of one state has been in logger heads with another.

Welcome to Singhamisation of Indian police. What is common in all these and more is the crying need for police reforms in India, a long neglected issue by any government of the day.

In our country, the commentariat often talks of the demand for reforms of all types – Economic reforms, labour reforms, judicial reforms, education reforms and so on. But seldom do we get to see the demand of police reforms in the same intensity. And I have always wondered why. As per a data point, roughly 9% of GDP is lost every year on account of poor law and order!  And if you remember, GST as a tax reform was introduced because it was believed that it will improve the GDP by up to 3%! And here we are talking about three times that!

In India, maintenance of law and order hangs in between the clichés of “Law and Order is a State subject” and “Law will take its own course”!  Law and Order which is one of the deliverables of the police is a state subject. States are run not just by ruling party at the centre. Few states are under the main opposition party, few by smaller opposition parties and many are ruled by regional parties. This situation exists at any given point in time. So, every party worth its salt has a stake in maintaining law and order and therefore interest in keeping the police under its thumbs.

I really don’t know when the last time a government seriously intended to initiate police reforms in the country. Even the Supreme Court directive of implementing the Prakash Singh recommendations in Prakash Singh Vs Union of India case in 2006 I believe has not been heeded to. The fact is no Indian state has fully complied with the recommendations. In irony we can say that police reforms is one subject in which all political parties are on the same page!

I believe that the cornerstone of any police reform needs to be “Independence” and “no Interference”. Unfortunately, the institution of police has been used by the ruling class as an instrument of exercising power and control. So much so that in any government the Home Minister, under whom law and order and therefore the police comes, becomes the De facto No. 2. Not the finance minister or the minister holding any other economic portfolio.  The big question is, will any party coming to power would ever give up on keeping the police under their thumb? If our armed forces can be reasonably independent though reporting to a civilian government, why not the police?

The next key focus in police reforms I believe, must be around recruitment, training and compensation. We must not forget that people in the police force have not been dropped from heaven. They are all from the same society as we are. And they read the same WhatsApp forwards as we do. So their world view is shaped and influenced in the same manner as ordinary people. And hence they have their own biases. We saw how this kind of biases come in the way of effective policing even in a developed and mature society like America.  I am talking about the death of George Floyd in Minneapolis when a police man was kneeling on Floyd’s neck for nine minutes even when Floyd was pleading for his life. The key is proper recruitment and training where one’s personal biases do not come in the way while discharging public duty.

Though policing is a highly stressful and high pressure job in India, the police are inadequately compensated. And that’s a major reason for not being able to attract bright people to join the force.  Adequate and attractive compensation will also reduce the menace of corruption that exists even at low levels. So, the combination of reformed recruitment, proper training and attractive remuneration will go a long way in the police discharging their duties in a more professional way.

Coming back to Singhamisation of police, whether films depict life or life follows films is an unending debate. The reality could be a mix of both. If you see Indian films, there was a time long ago, when they usually featured bumbling cops who will reach the scene at the end when everything was over. Then there was a phase where cops were usually of the corrupt variety who will be siding the villains.  Presently it is the Singham era, where cops are this macho super heroes and “Naan Police illa, porukki” types. They deliver justice in their own way and if that means taking law in their own hands, so be it.

And this is what we see in real life as well which is what I call the Singhamisation of the police. Incidentally, the common man in the street who is just interested in timely delivery of justice and not necessarily in the method, loves this. But the point is, if we have to prevent another Hathras or a Sathankulam, police reforms is the need of the hour and not Singhamisation.

Incidentally, Prime Minister Narendra Modi while addressing a bunch of IPS probationers recently, told them not to be influenced by films like Singham. After having initiated bold reforms in agriculture and labour, the time has come for Modi to take up police reforms as well. Then he doesn’t have to worry about Singhamisation of police!

SPB – Thank you!

This piece was written for the News site – The News Minute and was carried on 26th Sep 2020. It can be read here:

https://www.thenewsminute.com/article/why-spb-special-everyone-radio-smartphone-generation-133954

It must be around the mid ‘70s. On Sundays, our whole family used to crowd around the radio and tune into All India Radio, Trichy, after lunch by 1 pm sharp.  Between 1 to 2 pm, the station played the latest Tamil film songs and at the time, it was the only opportunity to catch up with newly released songs. I remember vividly that in that period, for many weeks, almost all of the 10 songs being played were sung by SP Balasubrahmanyam, and that too for different music directors. If our growing up was cheerful and with verve, SPB had a role in it.

Between the ‘70s and ‘90s in Tamil Nadu and Andhra Pradesh, if budding male singers had an inspiration, it was only SPB. Almost all the orchestras of those days had one singer who tried to sing SPB’s songs in his voice. So “his” voice was all over the air. For all of them, SPB was a role model not just for the music but also for the way he conducted himself with utmost humility. This probably came from the belief SPB had, that he was indeed blessed and gifted.

By his own admission, SPB was not a trained singer. As a child, he did not learn any form of classical music, though he had the opportunity to learn from his father, who was a Harikatha exponent. So, genes did play a role in shaping SPB as a singer. But unless told so, anyone who had the opportunity to listen to the thousands of songs he sang will never believe that he did not have a classical music background and that all his singing was self-made.

Though there are many, if I have to pick one album of SPB to demonstrate his variety and versatility, it will be Payanangal Mudivathillai, a film with a singer as the protagonist.  I must add here that Payanangal Mudivathillai is also a film that showcases Ilaiyaraaja’s range as a composer, and it is with him that SPB had the best of partnerships.

Just listen to the songs in that album. On one end, you have the song ‘Raaga Deepam’, a classical number based on the raga Hamsanandi with a grand aalaap right at the beginning. At the other end, you have a song like ‘ ‘Hey Aatha Aathorama’ which falls in the genre of a typical dappankuthu song. In between, you have the evergreen classic ‘Ilaya Nila Pozhigirathu’ which is a melody in the western classical mould. And other gems like ‘Thogai Ilamayil’, ‘Mani Osai Kettu Ezhunthu’, ‘Saalai Oram Solai’ and finally the pathos filled song —  ‘Vaigaraiyil Vaigaikariyal’.

All these songs in the album — of which some are solo acts — are of SPB. Not just in terms of genre, even the emotions conveyed in each of the songs are different. The texture of SPB’s voice for each of these songs is different. If one were to use millennial lingo, SPB kills it. To me, Sankarabharanam in 1980 and Payanangal Mudivathillai in 1982 were landmarks in SPB’s career which elevated him from being called a good singer till then, to a great singer.

SPB’s voice may not have been very unique, but his voice quality was. His voice would never waver no matter what pitch he sang in. In live shows, SPB used to do his own improvisations at the end of the song to end with a flourish. In the beginning, I used to have my heart in my mouth when he, on his own, took the song to higher octaves, only to land safely back with the pitch intact, much to my awe. And I am certain that SPB was improvising spontaneously on stage as every time he would do it, he would do so differently even for the same song. Just listen to his different renditions of ‘Sundari Kannal Oru Seydhi’ in stage shows.

Kamban veetu kattu thariyum kavi paadum” goes a popular saying, meaning “In Kamban’s house, even a loom will pen a poem”. Similarly, SPB paadara paatula irumalum thaala kattukkul irukkum. In SPB’s songs, even his coughing (Remember the songs ‘Dorakuna Ituvanti Seva’ or ‘Mani Osai Kettu Ezhunthu’) will be on beat and within the time signature. So precise was his singing that he hardly skipped a beat or distorted the pitch.

That SPB could maintain his voice timbre intact for over five decades is a marvel! Even after crossing 70, he could sing romantic duets for stars a third of his age. If there was a silver lining in his passing, it is this. That till he breathed his last, his voice never gave way and remained one that was energetic, mellifluous and more importantly, youthful.

I come back to the emotion. That as a singer, SPB had a great voice is well known. But, inside him there was a great actor too. Probably it’s got to do with his dad’s genes again. Harikatha is one form where the performer needs to sing and act on stage.  This was what helped him shape the emotions while singing songs of different moods – from a peppy ‘Oruvan Oruvan Mudhalali’ to a lullaby-like ‘Kana Kaanum Kangal Mella’ with equal elan.

SPB probably loved acting. I heard from one of my friends in the Kavithalayaa unit that director K Balachander used to say, ‘Avan oru bayangara nadigan da’, referring to SPB.  Not surprising that KB regularly gave him breaks in films and TV serials, whether it was the hero role in his own production Sigaram, or a doctor’s role in Manathil Uruthi Vendum. The actor in SPB also manifested when he was dubbing for Kamal in Telugu films in the beginning. If actor Kitty’s ‘pasu thol porthiya puli’ type villain portrayal in the film Sathya became a big hit, half the credit goes to SPB, who dubbed for him. Eventually, his acting skills enhanced his style of singing.

Getting the essence of the emotion of the song and delivering it with a pitch-perfect voice consistently, that too cutting across genres, is what made SPB the versatile singer he was. That’s also why he endeared himself from the radio generation to today’s mobile phone generation.

Just the other day, I was watching a clip that was circulating on WhatsApp groups where SPB as a guest in a reality show was holding his own with that peach of a melody song ‘En Kadhale’ from Duet. At the end of the song, almost everyone onstage was in tears, including the celebrity judges, participants and the audience. But, SPB himself, while making everyone else cry, was smiling all through the singing. A similar feeling has dawned today. A whole generation of people feeling sad today on his passing but SPB himself, the happy-go-lucky-type person he was, will be cheerful wherever he is.

Musicians are blessed. They don’t go away. They stay with us through their renderings. So will SPB, who will be with us through ‘Malare Mounama’, through ‘Sankara Nada Sareera’, through ‘Ithu Oru Pon Malai Pozhuthu’, through ‘Tere Mere Beech Mein’, through the many other hits he has belted.

Should we mourn SPB’s death? Maybe, we should just celebrate. Celebrate his music.  The forty thousand-plus long list means a celebration that goes on for long, for us and for many generations to come. For now, thank you SPB, from the bottom of our hearts. For the music and for being the human you were.