The Four letter F word News!!!

As far as I know, A.R. Rahman is an accomplished music composer. A musical genius, he is also known to be a very humble and genial human being. Usually minding his own business which is churning some out of the world, awesome music day in and day out.  Hence my antenna went up when I saw a post on Facebook and WhatsApp recently attributing him to a quote in a publication called ‘Verve’ claiming to be “the World’s No.1 Bulletin”. The postcard with his picture quoted him of being a Sufi Muslim and conveyed his stand against Cow slaughter. The post ended with him welcoming the Govt.’s recent move to curb Cow slaughter.  Only that, as I suspected this was a Fake News and the post entirely made up with his quotes taken out randomly from old interviews.  He had nowhere opined on Cow slaughter at all.

Welcome to the “New Normal”. Where it is quite normal to see “Fake News” being packaged and circulated as authentic News. Not just A.R. Rahman. Few weeks ago, a similar quote was attributed to Google’s chief Sundar Pichai as well. There was a time when there was just News. Not prefixed by any adjective of any kind. But the situation today is different. We have News of all kinds. News, Fake News, False News, Authentic News and so on.  If we just go by the Fake News around is, our National Anthem is the best in the world, the new 1000 Rs. note has an embedded GPS chip and some more inanities like that.

In Tamil Nadu, where I grew up, ‘The Hindu’ Newspaper was then the “Gold” standard for Newspapers. The joke then was even if there was a murder in broad daylight in front of the newspaper office in Chennai, The Hindu will not carry the News of that murder till the police come, file the FIR and the postmortem report confirms that it was indeed a murder! From that to what it is now, we have come a long way. I don’t know if The Hindu still maintains the same yard stick for reporting or not. But in general we know that with a smart phone in hand, everyone has become a reporter of sorts. And in the era of limited attention spans and competitive journalism, “Speed” of breaking the News has taken precedence to accuracy. In this race of “Breaking News” by the minute, truth and validation of News have fallen by the way side. Ironically.

While the above could be attributed to the tyranny of competitive journalism and not probably malafide intent, what is of more concern these days is the deliberate intention to spread False News, thereby outrage and influence opinion. Day in and day out factories in remote corners of India equipped with Internet, Photoshop, Video editors and Mixers churn out “Fake news” taking off from happenings of the day around the world. Thanks to the much empowered Social Media the output from these “Fake news factories” quickly attain ‘Viral velocity”. And when one gets up in the morning into your smart phone as usually it happens, these Fake News posts are on your face.  And without realizing, we contribute our might to the viral velocity by forwarding/Sharing the posts on a dozen odd groups we are usually part of these days and in our social media timelines. All these posts with an intended objective of colouring our opinions slowly do the trick in our mind. Result – we feel happy that though Rahman is a practicing Muslim he abhors Cow slaughter and quote this when the opportunity arises to few others.

You and I doing this is still fine. But the “Fake News factories” of late have started imbibing it its ranks opinion leaders, leading politicians, senior journalists and the like. They also seem to be falling prey to this and in their own naiveté or intent add value to the barrage of Fake News.  While the print medium is still immune to this Fake News syndrome, I feel that the Online medium where our consumption of News is the most these days is seriously afflicted. So when we see any News these days it becomes imperative to step back a bit and decipher if it is indeed News or News preceded by the dreaded 4 letter F word. “Fake” I meant.  Though Social Media sites like Facebook and Twitter have in the recent past resolved to put an end to the “Fake News” problem, the nature of the platform makes it almost impossible to put a stop to this. Yes with better technology and resources they can attempt to minimize. In India, the advent of few sites who now have taken up the role as watch dog for News/Media like Newslaundry, Altnews,.. does provide some hope.  By calling out Fake News as quickly as possible, these sites at least help to contain the damage before hell breaks loose.

So next time you stumble upon a vicious and seemingly propagandist post on WhatsApp or Facebook, step back a little and don’t jump to forward to other groups or share in your timeline!  You could thereby avoid becoming part of the “sleeper cell” of Forward factories trying to manufacture outrage by setting a convenient narrative.  As the old adage goes, “News comes first and then the Narrative”. And not the other way about as is the wont these days.

Postscript: And as far as those rib tickling LOL memes on Alia Bhat or for that matter on tomorrow’s Ind Vs Pak match, bring them on!

The Passport called English Medium!!!

Hindi Medium for the uninitiated is a Hindi film that hit the screens last week sans the trappings of the typical Bollywood fare but which holds a mirror to the society with a strong social message. Without any of the leading “Star Khans” but with just Irfan Khan as the lead star, I am not sure how far the film will reach eventually. After 3 Idiots if there was one Hindi film which leaves you thinking as you left the cinema hall about your kid’s education this must be it. In the film, the lead couple go to unimaginable lengths just to secure admission in one of the Top English medium schools in the city.  Because in the lines of the mother, “If the child goes to a Govt. school, she can’t learn anything. If anybody talks to her in English, she will not be able to fit in the society. Hence she will be lonely and will get depressed.”  The extremes the couple stretch themselves to secure that admission in a top English medium school like even trying to transform themselves to poor people to take advantage of BPL quota as per RTE act may sound preposterous.  But the message – that “English medium” is a mandatory passport for one’s flight to success in life is not lost on anyone.

Not just this one, but there were other films like Chetan Bhagat’s novel turned film – One Half Girlfriend and Sridevi’s super hit – English Vinglish dwelling on the theme of the need to master English to get recognized/get ahead in life. Ironically this is not some typical Bollywood fantasy but stark reality of India being mirrored in films.  At workplaces today, one’s command over spoken English is considered essential to rise up the corporate elevator whether you like it or not. There are very few careers I can think of today where one can still succeed without mastering the English language. Probably politics (where being oblivious to the English language can become your calling card) or some creative fields could be those. Otherwise even in medical field the reality is, you feel comfortable of a surgeon’s ability if he is able to explain the diagnosis and treatment course of your patient in eloquent English!!! Narayana Murthy of Infosys once controversially observed in the context of IITs that with Indian politicians “rooting against English”, the task of getting good English speaking students at IITs gets more difficult and that affected their quality .  He was being practical and honest. In urban India the caste system based on Manuvaad is gradually on the wane. But in its place there is a new caste system based on “Medium of Instruction” – English medium being forward caste and any other being backward!!!

However this is not the case in many other successful countries. In Germany you don’t need to master English to head an organization. In Japan, though knowledge of English is an asset particularly in an Export driven economy like theirs, lack of flair in English has never been a liability.  Same is the case with China.  It’s another matter that they probably now realise that if they had imbibed the English language they could have ruled the global commerce not just in Mfg. but even in services!

But then India is not a homogenous state with one culture, one lingo like Japan or Germany. We are “United States of India” where our culture, language, food habits,…,.. keep changing every 500 kms. We sort of got stuck in the middle where we couldn’t have Hindi or for that matter any other Indian language as a universal Pan Indian language due to our cultural diversity. At the same time English being a language imported due to the colonial rule couldn’t achieve the universal reach across the board. Result – we have a language divide. If we have to get out of this situation, it’s too late or virtually impossible to go back to a Japan or Germany universal Indian language model.  So it looks like adopting English language universally in India is only the practical option left with us to go forward from here.

“Universally” is the key. It was the very articulate Shashi Tharoor who once said, “Denial of opportunity to learn English to our children would be tantamount to destroying their future” and I agree. It’s unanimously accepted that India’s command over English has been one of the key attributes to our success in Software business worldwide. So why not we build on our strengths and leverage the same? That is certainly not by keeping English a privilege of few and sowing the seeds for another conflict. Instead a way forward could be to make ‘All” schools in India – English medium schools and phase in English as the universal medium of instruction from a particular year in the very near future. This is not to shortchange our own native languages which still needs to be taught in the same schools but need not be the “Medium of instruction”. We could expect politics to play and outrage factories running on full capacities over this move.  But then have we seen wards of politicians who get educated from Non English medium schools?  By the way in our neighbouring Pakistan in 2013, I heard that Khyber Pakhtunkhwa province took a call to switch over from Urdu to English medium gradually in a period of four to five years!!! This could be a significant reform in the field of education that would ensure English not just being a passport to economic, social and educational advancement universally but a ‘Visa on Arrival” for growth, the likes of Donald Trump notwithstanding!!

This reform may not be “the” only cure for all the ills in our education system but would be a good place to start.

Postscript: While on this, just after the ascent of Mr. Chandrasekharan as the Tata supremo, a picture of him and his 2 brothers has been doing the WhatsApp rounds. It talks of the fact that the 3 brothers are actually are from Tamil medium schools from a village in Tamil Nadu and that today they were head honchos. The message being, one doesn’t need to be necessarily from English medium schools to get to the top. Well, not sure even if Natarajan Chandrasekharan will accept that premise today and forward that to his WhatsApp groups!!!

Modi Sarkar and the Gita Saar!!!

As Modi Sarkar completes 3 years in office this week, the media is abound with pieces on the hits and misses. Depending upon who the author is and his/her political leanings, the pieces portray either a Glass Half Full or Half Empty picture. Very few have been honest portrayals.

As Aam Aadmis, it’s but natural that our opinions are influenced by what we read/see in the media. So per what we see these days, the economy is doing rather well – India is the fastest growing economy in the planet. The stock markets are on fire and at historical highs! India’s consumer price Inflation stands lowest since we started publishing consumer price index in 2012. In the past weeks the Rupee has been strengthening Vs. the Dollar though this is a double-edged sword.  FDI has been seeing record inflows.

And if you go by some of the pronouncements of the Govt. there again the last 3 years have been very busy for the Govt. of India. Infrastructure projects mainly on Roads and Railways have been unleashed like never before. Govt. has been kicking off programs like Make in India, Skill India, Start up India,..,.. to increase the employment and employability across sectors. Price control though a very socialistic intervention has been resorted to particularly in the healthcare sector to prevent fleecing of the common man. Programmes like Jan Dhan Yojana, Swachh Bharat and Aadhar have been given a fresh impetus right from the top.

In the 1st 18 months, the Prime Minister took it upon himself to travel to countries that mattered to signal the change and restore confidence on the India Story. The results have been emphatic. World over, it is now acknowledged that this Govt. under Modi is on a crucial transformative path and probably this time this is for real and long-term. (In the past India always flattered to deceive).  The inflow of FDI and announcements of various projects in Mfg. and Infrastructure are there to see.

So far so good.

While this is the flavor in the media by and large, it will be interesting to know what the sense on the ground is. If one goes by electoral results as in a democracy it is the barometer of an incumbent Govt.’s performance, there are no two ways about Modi Sarkar. By and large in all types of elections, Modi and his government have got a thumbs up from the electorate. In Economic times’ survey of the Indian Industry, the Industry has clearly thrown its weight behind Modi Sarkar.

In Britain, mid-term opinion polls ask a simple question to respondents: “Are you better off today than you were three years ago?” It would be interesting to know the outcome if somebody does a similar mid-term poll in India to understand what’s in peoples’ mind.

My hunch is that the response will be a farrago of sorts. First, that the conditions on the ground are yet to change. And, second that still the people are happy with the Govt.’s performance.  And yet this is fully understandable. For all the economic indicators and the efforts which have been put in by the Indian Govt. so far, on the ground, results are yet to show up. The fastest growing economy or the influx of FDI or the flag ship programmes kicked off by the Govt. or the massive increase in infrastructure spending and the many other initiatives are yet to result in changes in the life of the common man. In terms of jobs/increased disposable incomes to workers, farmers, middle class,..  And yet no one seems to complain. People still have immense hope on the Prime Minister and his Sarkar.

This is where the Saar (essence) of Bhagavad Gita comes in. In Chapter 2, Verse 47 of the Gita, Lord Krishna says, “You have the right to work only but never to its fruits. Let not the fruits of action be your motive, nor let your attachment be to inaction.”

representative visual

The public so far seem to be satisfied as long as their Govt. is earnest in their intentions and seen to be carrying out their job sincerely. The hope being that this is still “Work In Progress” and results will follow sooner or later. The common man’s response to Demonetisation is a good example of this behavior.

It looks like the Govt. is also taking this Gita Saar seriously and moving forward on a mission mode without getting too much flustered by the noise around it.  I must say here that while this is true for most of the ministries, there are some which have not taken the Gita Essence seriously. I am not sure if the Smart City project has gone beyond announcement of a list of cities. No one knows what the Ministry of Agriculture is up to in transforming the agricultural landscape which has been fraught with draught related woes at times and flood related at other times. That is to name a few.

So when the PM does a review of the performance of ministries on completion of 3 years, we hope he cracks the whip on those who have not taken their mission seriously. And reminds them of their Karma and another gem from the same Gita which says, “The meaning of Karma is in the intention. The intention behind action is what matters”. And declares,  Abki Baar Gita Saar!!!

Bahubali, Kattappa and some political lessons!!!

With over an estimated 30 mill. people having reportedly watched the film Bahubali 2: The Conclusion, I can safely conclude that most of those who are reading this blog by now would have! This post is not a review of the film or about how the film has broken all collection records in the country either. But about a character called Kattappa and the political lessons it holds for the principal opposition party in India namely the Congress. In the film, apart from the lead characters, Kattappa is the one who evokes much recall and sympathy – a situation very similar to what Congress (which has its own few Kattappas) finds itself today in India.  Kattappa in Bahubali and Kattappas in Congress??? Let me attempt to join the dots.

In the Bahubali series, Kattappa is an able warrior and sort of a leader of the forces of the Kingdom of Mahishmati. In terms of characterisation, Kattappa is shown as an extremely loyal, most faithful and a trustworthy soul who will do anything to protect his master – the ruler of Mahishmati in this case. He doesn’t mind others alluding him to a dog scornfully – a creature known for being utmost loyal to its master among all pets. At the same time, repeatedly he is depicted to be a prisoner of his own choice he has made in terms of being loyal at any cost. In the film there are 2 crucial mistakes he commits as a result of putting his loyalty ahead of being truthful. First, he lets the Queen announce Bhallaladeva as the King setting aside the earlier announcement of Amarendra Bahubali without making any attempt to clear the air in the Queen’s mind about the right and good intentions of Amarendra in wanting to marry Devasena. He makes no attempt to let the Queen know that Devasena likes and prefers only Amarendra to be her life partner. Second, he carries out the order of the Queen to kill Amarendra though he knew very well of the conspiracy of the Bhallaladeva camp to create misunderstanding and confusion in the Queen’s mind. These crucial mistakes deprived the people of Mahishmati the governance of a benevolent leader like Amarendra and instead were at the mercy of an unkind and autocratic ruler like Bhallaladeva.

Well, that’s what happened in the 2 part film that helped the Director weave an interesting story of palace intrigues in a huge canvas unseen so far in Indian films and create history!  But what has Congress to do with this?

Today in India, the Congress party is in crossroads and may be at its lowest ebb. The climb has been downhill since 2014 when it was reduced to an all-time low in the Lok Sabha. The string of defeats in most of the state elections since then have been catastrophic. The principal ruling party in India namely the BJP is systematically moving forward on its slogan of making Bharat – Congress Mukt. Apart from Congress there is no other party which can be called truly a Pan Indian political outfit. Under these circumstances for a democracy to be one, a truly credible opposition party with an alternate narrative is a must. Any ruling party must have at least one if not few other parties breathing down its neck any point in time for its own checks and balances. Not to mention of the country’s. And that’s why a revival of the Congress party from where it is today is a must.

Congress led UPA had their chances in changing and developing India for 10 years since 2004. I am for the moment ignoring the 50 years they had, prior to 1998.  Congress had and in fact has quite a few Kattappas in their ranks. Experienced, Able politicians and administrators who I believe had answers and solutions to the many ills the country faced when they came back to power rather providentially in 2004. However all of them ended up being true Kattappas who only put loyalty to the rulers (Gandhi family in this case) as their priority and did what served the family well rather than the country more often than not. The result – in spite of the benefit of global tailwinds helping the economy till 2010, UPA couldn’t change things much on the ground in their 2nd term and lost the elections to BJP in 2014.  The many new ideas their leaders had, got intertwined in turf battles between ministries and never were implemented with rigour. Coming back to the present, the Kattappas of the Congress continue their old ways the string of bad news at the hustings for the Congress notwithstanding. The able leaders still remain so loyal to the Gandhi family that even today they are reluctant to come out with their honest prescriptions to revive the Congress. They all make the “right” noises in public but being “right” is seldom being “honest”! The Congress today suffers from a uninspirational leadership in the Gandhi family. However the very able and even intelligent Kattappas of the Congress party continue to labour paeans on the Sonia-Rahul leadership without ever being critical of some of their moves since 2014.

My view is that unless the Congress party’s leaders come out of their loyalty web and challenge the strategy and some of the decisions of the party’s leadership thereby leading to some churn in the thinking of the party, the drive may continue to remain downhill for some time.

Coming to think of it, it took us 2 full years since Bahubali 1: The Beginning for us to comprehend the ill effect of Kattappa’s mindless loyalty to the rulers. It’s already 3 years now for the leaders of Congress to realise the ills of theirs. And if they are among the 30 million to have watched the film, it may be good to take some political lessons from the on screen Kattappa!!!

P.S: In the above piece, one can “find” Congress and “replace” with AAP and I guess most of it will hold good as well!!!

From “Casteing” votes to Casting them!!!

In the last 2 months, India has been gripped by the UP (Uttar Pradesh) election fever. Or so the channels made us to believe. The huge size of the state notwithstanding it was certainly an overdose of analysis and punditry. And today was the Judgement day! And as I hammer away these words on the keyboard the people of UP have spoken and spoken decisively in favour of Narendra Modi and BJP (Bharatiya Janata Party) strictly in that order. The build up to this day has been quite noisy. A diarrhea of analyses post each of the seven phases of polls in UP and then the pontifications in the last couple of days based on the Exit poll results. It was indeed intriguing to see commentators waxing eloquent on the emerging trends,.. just based on Exit poll results.

However it is important to note that none of the ground reports of even seasoned journalists or the Exit poll results captured the final end result which has panned out today. That of a massive groundswell in favour of Modi and BJP (again strictly in that order) in UP. To be fair a few like Rajdeep Sardesai and Dr. Prannoy Roy predicted a possible BJP win but not of this scale. We were again and again told by experts that there is no visible wave this time. And they were all right. Because in the lookout for a wave they completely missed a Tsunami of sorts brewing in the Ganges. In 2014 as well there was no wave prior to the elections. The overwhelming sweep of UP by BJP was then explained as a Modi wave post facto.

In election after election since Nov 8th (the day Modi let the so called Demonetisation Demon on Indians) whether they were municipal body elections or State/Parliamentary by elections voters did not punish Modi or the BJP for the wounds inflicted by the “Demon”. But even then, the narrative before these state polls was that Demonetisation is going to cost BJP dear in these elections and in particular in UP. UP elections were a clear referendum on Namo’s Demo as per media. But it turned out that Demo was a non-issue.

In channel after channel the experts who were dissecting the prospects in the run up to the polls were discussing caste arithmetic and how voters ultimately show loyalty to their castes. Particularly in the so called backward state like Uttar Pradesh.  Analyst and researcher Dr. Surjit Bhalla has been consistently calling out since about 2014 that India has moved beyond the castes. But what we were routinely fed was how the Jats were pissed off with BJP or how the Yadavs will stick to SP and how the Dalits and Most Backwards will ride only the Elephant,…,… And how the upper castes and now backward will favour the BJP. And how the Yadavs, the Kushwahas, the Prajapatis, the Majhis,…,… will influence the voting pattern and hence the result. And in addition to the caste axis, we were told that there is a “Class Axis” which is building up.

However even a quick back of the envelope analysis of today’s results through any prism makes it clear that the caste loyalty of voters is history. And that probably UP must have put the communal divide behind as well. With 40%+ share of the vote and still counting, it is most likely that Muslims have indeed voted for BJP though not en masse. This can be borne out by the fact that Mayawati came out bewildered about the results and was posing conspiracy theories about possible EVM (Electronic Voting Machine) fraud. And today’s trends are also beyond the realm of Class divide.

My personal favourite line on India considering the complexity and diversity has been Shashi Tharoor’s “anything you say about India, the opposite is also true!!!” So it is extremely hazardous to come to a concrete conclusion that India has shed its Caste baggage based on just today’s result. But I guess it is safe to conclude that there is a churn which is happening particularly with the youth coming of their own. They don’t give a damn to the prejudiced thought lines of their parents/ancestors and are willing to look at things with a more balanced view.  In the past 3 decades many regional parties which thrived on challenging Congress like the BSP, SP, RJD, TMC, JDU,… turned “Social Justice to Casteism” and “Secularism to Pro Minorityism”. After getting an opportunity to make a difference in UP, Bihar,.. where they failed now they are facing the brunt of the Nextgen voters. And BJP (and Modi) being the principal party now is happy to lap up and take advantage of this angst.  Even in Bihar I am of the view the so called come back of Lalu is more because voters wanted Nitish back as CM and not due to some caste equations. And voters wanted Nitish back not because of his caste but due to his track record in changing Bihar.

Beyond the caste arithmetic of the Yadavs, Kurmis, Lingayats and the Vanniyars,…,…there is a wind of change blowing in India. It looks like only Modi and BJP again in that order have got a wind of this. Or may be even they haven’t got a complete grip on this. It is clear based on today’s early reactions that the other parties have not yet understood what hit them. Unless these parties and the commentariat (in that order) realise that an important churn is happening, we will continue to see parties getting caught off guard and expert analyses going awfully wrong. And that important churn is “In elections India no longer “Castes” it votes but casts its votes!!!

May be I’m jumping the gun. But would be happy if time proves me wrong.

Leadership Marketing!!!

David Packard, Co-founder of Hewlett Packard famously said, “Marketing is too important to be left to the Marketing Department”.  He meant that in an organization, every individual – the CEO included, has to perform his/her bit in “marketing” the company’s products.  I am not sure if there is anybody else who has taken to this concept more keenly than Donald Trump, a CEO turned POTUS. How else could you explain this?? On the 28th Jan, Trump has a call with the Prime Minister of Australia Malcolm Turnbull as part of his global leadership outreach since he became the President. Post the call, the official White House Readout on the call went thus:

“President Donald J. Trump and Australian Prime Minister Malcolm Turnbull spoke by phone for twenty-five minutes today. Both leaders emphasized the enduring strength and closeness of the U.S.-Australia relationship that is critical for peace, stability, and prosperity in the Asia-Pacific region and globally”.

A few days hence, media reports emerged on the call which said, “Donald Trump yelled at Australian PM during “worst ever” phone call about refugee swap deal – then HUNG UP”. For obvious reasons, this report created a furore all over with the rumblings being heard for few days over. In the meantime Trump at a Prayer Breakfast added,

Believe me, when you hear about the tough phone calls I’m having – don’t worry about it. Just don’t worry about it,”

Now, here’s the intrigue. Apparently we hear that while on the call with Turnbull, Trump was joined by the then National Security Advisor Michael Flynn and senior advisor Steve Bannon. Only. So how did reports of his so called “yelling” and “hanging up” find their way to the media??? Surely the President’s office is not bugged by some media house! It’s clear that the media reports were a part of an orchestrated PR campaign to market the product called Trump. In this case it was clearly intended to send a message to his constituency which bought his message of “America First” during the campaign that he is tough and is now “Walking the Talk”.  Notwithstanding the tremors that the news of the call created, I am sure it did the job of enhancing Trump’s image among his supporters as a no nonsense leader. So it was not just important for Trump to talk tough on the refugee issue but to communicate to the world that he talked tough.

trump

Welcome to the age of “Leadership Marketing”!!!

Closer home too, we have parallels to this. Through Narendra Modi our Prime Minister. For example, when Heeraben, our PM’s mother visits him in Delhi and spends a few days at the official Prime Minister’s residence, we get to see pictures splashed in the newspapers of Narendra Modi with his mother. The source of this being the Prime Minister’s twitter handle itself where Modi posted pictures of him walking his mother in a wheel chair along with his tweet which said “My mother returns to Gujarat. Spent quality time with her after a long time & that too on her 1st visit to RCR”.  So to his many followers, the intended message is clear. Here’s a leader who is tender at heart with his mom while being blessed with a 56” chest in his own words to take on his adversaries.  In India more than spending time with wife and children, image of a leader taking care of his mother has a telling impact. Again it was not just enough for Modi to spend quality time with his mom but to inform the world that he did so!!!

America, arguably the global fountainhead of marketing has been in the forefront of adopting this technique with Trump now but even with Barack Obama before. Routinely we were fed with images of how the Obamas enjoyed quiet dinners at suburban restaurants on weekends. On Obama’s 55th birthday which was his last in Office, we saw plugs like “55 pictures of Obama discovering his inner child” and so on!!! In the case of Obama the positioning was not of a tough leader but of an affable and lovable man who cared for everybody.

In India, giving competition to our PM in Leadership Marketing is the Aam Aadmi Party Chief Arvind Kejriwal. He wears the positioning of Aam Aadmi on his sleeve. Literally. Even as a CM of a state he walks in chappals, wears loose fit clothes, tweets reviews of films he catches up on weekends,… to reinforce his positioning. The party also posts routinely on Facebook like this:

“Chief Minister of India’s Capital. No security, No VIP treatment. Truly Aam Aadmi,”  With the following picture:

ak1

Not surprising that the post got over 30,000 likes and 5,400 comments!!!

So, Leadership Marketing is no longer the exclusive domain of Americans.

In advocating this Leadership Marketing, I must say that the advent of Social media has made the job much easier. No need to depend on your PR agency to do the job. One could time it yourself.

On the flip side, the case of Vijay Mallya tweeting a picture of himself at a Super luxury hotel in Dubai and claiming to have a rocking time when his employees were hitting the streets for unpaid salary back home were bad optics and horrendous Leadership Marketing!!! Leadership Marketing is the new double edged sword in the arsenal for leaders to “position” themselves “right” in the battle for the minds and hearts. Double edged it is and hence they can’t leave it to the party’s publicity wing or an external agency but have to be on top of it themselves. Just as Packard advised.

As leaders engage in this marketing and optics, we the people need to develop the skill of separating wheat from the chaff and make our judgement objectively rather than fall for the optics or surround sound!!!

So the next time when you see a report quoting from an “inside source” of Trump banging the table during a meeting with Tim Cook for not making Apple phones in America or a clip of O.Paneer Selvam praying to a Jayalalitha’s picture tucked in his shirt pocket, you know why!!!

Somebody famously said, “The Future of Marketing is Leadership”. I am tempted to paraphrase in tune with today’s times as “The Future of Leadership is Marketing”. Amen.

TN, TINA and the lack of Conscience!!!

In May last year, when Tamil Nadu (TN) was in the throes of election I had written a post titled ‘The NOTA Conundrum’ (read here) where I had said that in TN, people have to make a choice when there is actually none.  Between the 2 leading Dravidian parties namely the DMK and ADMK there has been so little to choose from in the last 2 decades. Both the outfits are bereft of any ideology or ideas, are equally corrupt, excel in competitive “freebieism” and have been consumed by family intrigues – one own and the other extended. In that sense TN has been suffering from “TINA” (There Is No Alternative) syndrome. Since NOTA (None Of The Above) was not an option, the people of TN did make a choice of electing ADMK under the leadership of Jayalalitha. (I hate the Amma, Chinnamma sobriquets).  However it would be a grave mistake to conclude that it was a Jayalalitha wave or a massive mandate for ADMK. In fact analysis (read here) shows that DMK actually pipped ADMK in terms of the “Contested vote share” and was actually weighed down badly by the poor performance of its allies. Be that as it may, unfortunately for TN since the elections and the return of ADMK, it has been bogged down by one crisis after the other – the demise of Jayalalitha, the Wardah cyclone, the Jallikattu ban controversy and now the ongoing reality show of Sasikala trying to usurp the reigns of the state. Governance in TN has been holidaying in some “Bay resort” or recuperating in Apollo Hospital for some time now.

That being the case, the question that begs to be asked is what was the hurry for Sasikala to take over as Chief Minister now? After Jayalalitha’s demise, she was able to smoothly appropriate the reigns of the party and became the General Secretary without much ado. In Panneerselvam (OPS) she had a man who has always been pliable and willing to toe the line as long as his interests are taken care of. So the best option for Sasikala was to follow the “Sonia Gandhi model”. Enjoy authority without responsibility by doing back seat driving of OPS from Poes Garden.  If the Government under OPS did well, Sasikala could have still got the credit diverted to her through her sycophant brigade of MLAs and Ministers. And if things went wrong, OPS could have been made the fall guy. This could have helped in moulding public opinion in her favour as a person who listened to her inner voice and made the sacrifice of not going after power. But all this was not to be.

In a very hurried and ill-advised move just when the state was returning to normal after seemingly scoring a win in the Jallikattu issue, Sasikala decided to ascend the throne by de-seating OPS. OPS after initially playing ball decided to run Sasikala out. After his well-choreographed chat with Amma’s Atma for 40 over minutes (not 5 or 10 mins but 40 which was the time needed for the TV cameras to reach Marina beach from wherever they were) spilled the beans on the machinations of Sasikala. He put paid to her ambitions and her so far crafted public image. From being the natural claimant to Jayalalitha’s legacy just a few weeks back to becoming the Villian No. 1, the descent for Sasikala has been steep.  And OPS morphed to becoming a paragon of virtue. Meme factories the best testimonials so far to the Make in India program aided the transition of OPS from a “starter” to being the “main course”!

What explains this Sasikala camp not following the “Sonia Gandhi model”?

Was it the chase for money? I don’t think so. In fact authority sans responsibility is the best way to get a share of the booty while dodging what our erudite CEA Arvind Subramaniam calls as 4cs – Courts, CVC, CBI and CAG which today torment politicians in power!!!

Could it be the lust for absolute power? That narcissist feeling of seeing your name prefixed with Chief Minister when the opportunity is at striking distance is certainly tempting for anybody. So, this could have been the reason though as per me, the headaches that come along may not be worth it. That too when you can still enjoy the fruits of power by wielding the remote control.

I think that there is more to than meets the eye. It is possible that OPS is in the know of the shenanigans of Sasikala in the last few years. So the most plausible reason could be the insecurity that OPS may let the Govt. machinery have a go at the Mannargudi Mafia as it is called now with the sleight of hand of the centre.  This would pose a 24*7*365 check on her aspirations while giving the impression of her wielding power when she is not.  I conjecture that this could be the reason for Sasikala & Co. in deciding to pull the plug on OPS as CM so early. More time could have only cemented OPS’ position.

What would have been a smooth transition had OPS played his usual submissive self, has turned into a pitch battle now. The “Game of Thrones” is now playing out on our TV screens for the past 1 week putting reality shows to shame.  Herding and hiding of MLA’s in luxury resorts an idea contributed to Indian polity by Chandrababu Naidu I think is past its prime. MLAs one by one jumping ship from Sasikala to OPS on an hourly basis only brings to the fore the need for a “Conscience vote”. In India, the Anti defection law originally meant for stopping the Aaya ram gaya ram politics of the 80’s has put a lid on the conscience vote totally. Today a MLA or an MP has no option but to toe the high command line lest he/she will be disqualified under the Anti Defection law. This has effectively stymied dissent in democracy. Though the lack of conscience vote is not an issue in the ongoing TN saga, I reckon lack of conscience is.

I feel that if our legislators are allowed to vote with their conscience confidentially on all issues may it be related to internal democracy (like electing their leader) or voting on a bill, our country will be a better place. Till such time, those honest people wanting to enter politics may have to wait.

ops-sasiPic Courtesy: Indiatoday.in