Agenda for Modi 2.0!

Dear Mrs. Sitharaman,

First things first. Congratulations on becoming the finance minister of the country. Ever since you have taken over, there has been a flurry of unabated, unsolicited advice on what you should do and should not, in the upcoming budget. I was extremely reluctant to add to that already long list. But then your extremely gracious and earnest tweet the other day, welcoming all suggestions and inputs changed my mind.  Being from Trichy as well, I could see the “Trichy Tehzeeb” in that request!  Hence this piece, with my wish list not just from the budget but overall from the Modi Sarkar 2.0 from an economic agenda point of view.

I am not an Economist. I am just a keen and informed observer of Indian politics and a well-wisher of our country. So, my points may or may not stand the scrutiny of economists but hopefully will pass muster with the readers of this post.   I promise that I am not going to repeat a lot of stuff which has already been suggested by the erudite in their pieces.  So, here we go:

  • First up, the positive effects of implementation of GST and the kicking off of several infrastructural projects from the 1st term will start bearing fruits in the coming 2/3 years. So, I suggest that the 5 year term till May 2024 be divided into 2 parts – First 3 years till 2022 and the second 2 years till 2024. Take all the tough decisions in the 1st part and use the 2nd to stabilise things.
  • Second, in Modi 1.0, there have been quite a few hits but some misses too. In the 2nd term, on the back of a solid mandate, Team Modi should play on the front foot with confidence, while at the same time leaving alone deliveries outside the stumps and negotiating short pitched deliveries and bouncers with alacrity. In governance parlance, this means implementing even the not so populist decisions with confidence and not getting muddled in unwanted distractions.
  • Third, please request the economic ministries to come up with a list of things to be done to rev up the economy which is stuttering. Divide this list into 3.
    • 1 – Low hanging fruits which don’t need legislative backing
    • 2 – Which need bills to be amended, passed in the parliament
    • 3 – which need the states to take action

Get going on this list systematically. Have a target of 60 days to accomplish everything in the 1st list. This will give a clear message to all stake holders that this government is not the one to rest in its electoral success laurels!

  • Fourth, you are now in Japan and there is a lot we could learn from the Japanese in terms of going about things. One of the things I learnt from working in a Japanese company is “Prioritisation”! As Indians, we tend to focus on 100 things at the same time and spreading ourselves extremely thin. This was one grudge I had on Modi 1.0 which embarked upon so many projects simultaneously like Make in India, Skill India, Stand up India, Digital India, Smart City project, Ujwala programme and so on. If you closely measure the success, it is only the programmes which had focus like Ujwala, Rural electrification, Rural housing that met with success. In Modi 2.0, I would suggest that the Government takes up a maximum of 2 or 3 projects at a time, focus on the delivery with finite timelines and then move on to the next set of 2/3 ideas. This is what Japanese do.
  • Fifth, in India we have been talking of linking outcomes to outlays. But seldom has the same been acted upon. So, in the coming budget presentation on the 5th of July, please do not announce plain outlays but outlays that can be linked to quantifiable  outcomes.
  • Sixth, we usually see that in the budget, there are many outlays which are just carried forward year after year with a % increment or a % cut. For example, since 2013, money from Central Budget has been allocated to Nirbhaya fund to support initiatives towards ensuring women safety. One really doesn’t know how this fund is being utilised and after 5 years what this fund has achieved. This is just one example. In every budget, there are many sundry allocations like this. Please review item-wise outlays in the last 3 budgets,  respective outcomes achieved and allocate outlays in the coming budgets only if they make sense.
  • Seventh, considering the state of the economy, there is a need to mobilise resources to generate income and keep fiscal deficit under check. As Prime Minister Modi has been talking of “Minimum Government and Maximum Governance” one way of mobilising resources is by Government exiting many businesses that are no longer strategic in nature and monetising those assets. In Modi 1.0, in every budget, we had an item called “Proceeds from disinvestment” and this was achieved by making some PSUs like LIC pick up shares from the disinvested PSUs. During NDA-1 under Vajpayee, there was a clear focus on “Real” Disinvestment with a full-fledged ministry and a determined minister like Arun Shourie doggedly pursuing it. UPA did away with this and since then Modi 1.0 included, there has been no serious disinvestment in the country. I suggest that Modi 2.0 take this up seriously. A functional ministry named as “Monetisation of PSU Assets” (since disinvestment is seen as a bad word) should be formed. I also add that the proceeds from this monetisation be parked in a separate account and used for welfare schemes. By this, any criticism of the move can be countered by demonstrating that the proceeds of the same are being used for social welfare. A creative way needs to be found for accounting like this.
  • Eighth, in Modi 1.0, there was a big push towards infrastructure projects like highways and roads which was really commendable. The same should be continued with additional vigour. However, as admitted by Nitin Gadkari the pace of the projects could have been faster but for complex land acquisition issues. This is a big issue even today. In the 1st term, after initial belligerence, the government chickened out of the much needed amendments on the Land Acquisition bill. I remember Modi taking this up with rigour in 2014 basically because all the states identified certain provisions in the existing Land Acquisition bill as impediments for timely closure of infra projects.  Since the states are equal stake holders in this issue, please have discussions with a fresh outlook, strike a consensus and pass the amendments to the bill smoothly in both houses of the parliament. Renaming this as “Land Partnership bill” or something like that instead of the negative sounding Land Acquisition bill will help too to remove the negative connotation around this!
  • Ninth, taxation in India is still complex. GST implementation was a landmark Tax reform. I am sure there is a road map towards further simplifying the same with reduced tax slabs and simplifying procedures. Now, in this term please focus on Direct taxes. I hope that the panel working on overhaul of this will submit their recommendations quickly and your government should adopt the same ASAP. In simple terms, the mantra should be lower tax rates with no or very few genuine exemptions. Some of the exemption clauses we have are weird and defy all logic. For example the current clauses we have for LTA exemptions for salaried. Applicable for 2 years in a block of 4 that being calculated from the year 1986 and so on!!! Someone needs to do a Zero based hard look at all the existing exemptions for personal and corporate taxation and do away with most of them which don’t make sense in this day and age!
  • Tenth and the last one. On the 5th July when you leave your office for the parliament to present the budget, your team will hand over a brand new brown brief case which will have the budget speech. You and your team will pose with that brief case for the cameras and then you will read out the budget speech from the bunch of documents. And here’s what I suggest. Please, please do away with this brief case and the papers. Instead, amble along in style, pose for cameras with your hands “free” and as you rise to present the budget in the parliament hall, download the speech from the ministry’s secure server and project it in a large screen. Doing away with the rambling, long speech that would be just uber cool, while at the same time giving a push towards Prime Minister’s “Digital India” dream!

Pic Courtesy: Livemint

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The Making of Modi 2.0!

As the results of the much anticipated Lok Sabha elections in India unfold themselves this day, it is clear that Narendra Damodardas Modi is all set to occupy the Prime Minister’s chair of India once again. In this avatar of Modi 2.0, BJP is looking set to get a majority on its own and NDA as a pre poll alliance is expected to beat its 2014 tally! First things first. This is a remarkable feat for an incumbent to not just return but return with a better performance than the 1st term and so kudos are in order!

As much as the return of Modi as the prime minister was expected to a large extent, the scale and the ease of this victory was not expected till some of the exit polls predicted so. What were we told all this while? “Demonetisation hurt jobs and the poor. GST is still hurting traders. There is agrarian crisis all over. Job creation has hit a historic low. Minority are living under increasing fear. Economy is not growing enough. And since 2014, the Idea of India has been threatened”. And much more. So, in spite of the fact this this government did perform in areas of infrastructure like roads, highways, railways…, asset building in rural areas, reaching electricity to the hinterland,…,… we were told that these were not enough to re-elect Modi again that too with a clear majority.

That being the case, what explains this massive victory? What is behind the making of Modi 2.0? I call it the story of “M”s!

M for Modi: – Let there be no doubt in anyone’s mind people on this. People have not voted for BJP or the NDA. They have unequivocally voted for Narendra Modi! States like Madhya Pradesh, Rajasthan which were lost by BJP are now being swept by them!  Modi has been seen as being earnest in his endeavour to fulfil promises he made. So, even if ALL the promises were not kept fully, people are being kind enough to give another chance. Programmes like Swachh Bharat Abhiyan, Demonetisation, Toilet construction, rural electrification and Ujwala Yojana… are being seen as sincere attempts in improving living conditions in India. Though some of the programmes like Demonetisation faltered, people were willing to forgive and forget!

M for Muscular leadership: I will have to narrate an anecdote here to elaborate this point. A day before polling in Mumbai, my 11 year old daughter’s friend asked my wife as to whom she would vote.  My wife asked why she wanted to know that. And her response left me stunned. “Aunty, I hope you will vote for Modi. Because only he can give a fitting response to Pakistan. India in the past never entered Pakistan and hit them. But under Modiji, humne ghuske maara”!  This was the impact a strong leader leaves in the minds of the young.  Critics may call it mindless belligerence when Modi decided to do a surgical strike and follow it up with an air strike. But people want their leaders to show spine in matters of their country’s defence.

M for Mission mode: This is the difference between Vajpayee/Advani era BJP and Modi/Shah BJP. During NDA-1, after forming the government and running a reasonably good one at that for 6 years, BJP did not do anything to widen their base. But the BJP under Modi/Shah is a different kettle of fish. After having won a decisive mandate in 2014, did they keep quiet? They got into “Mission mode” in North East and then later Bengal and the results are there to see. For BJP, if 2014 was UP story, 2019 is Bengal+UP story! In 2019, when it was facing the spectre of the SP-BSP-RJD gathbandan, BJP activated its “Mission mode” to target 300 on its own! This by targeting areas like Orissa, Bengal and North East.

M for Machinery: This is linked to the above. That is of having a plan and executing the plan through an effective machinery. The party machinery under the leadership of Amit Shah works relentlessly in expanding their base within India. Not just during election time. This also means that BJP will now target states like Telangana, Kerala and Tamil Nadu next probably for 2024!

M for last Mile Delivery: It is one thing to announce programs. It is one thing to have a strategy in the board room. It is another thing to ensure last Mile delivery. Whether it is Jan Dhan Yojana or Ujwala Yojana or other Yojanas, Modi Government’s track record on last mile delivery has certainly made a difference to people. This is what has made BJP and Modi to hold on to their leads even in the face of a combined opposition in states like UP.

M for Marketing: The word “Marketing” is often derided upon as if it is a bad word! As a marketing professional myself, I have resented it often. And I have said that Marketing is not a bad thing at all and is a critical element in a product’s success or failure. In political arena, for a leader or for a party, it is not just enough to perform. But it is important to be “seen as performing”! In that sense, BJP as a party and Modi as a leader are miles ahead in terms of marketing themselves.  Some would say that Modi’s success is all about just marketing! I tend to disagree. One should not forget the fundamental mantra that even great marketing cannot save a bad product!  One can write a separate blog on BJP’s marketing but turning the Chowkidar Chor hai slogan of Congress on its head as Main bhi Chowkidar campaign in its favour is one example of some great marketing by BJP!

M for Models: One reason for Modi in the 1st place to earn credibility in 2014 was his famed “Gujarat model”. This credibility is important for people to take your promises seriously. And this is the problem with the opposition today. The main opposition party doesn’t have any credible model to point the people to! If today, the Congress promises “Nyay”, people are reluctant to take it seriously. Because, even in states which are ruled by Congress, they find it difficult to hold on. If Congress has to be taken seriously in future, they need to develop their own “models” which they can positively refer to.

I hear some of you saying that it is all just one “M” which is Modi! No victory is accomplished with one factor. It is usually a combination of factors. I believe that in the making of Modi 2.0, the mantras were the above so many “M”s! Now that Modi 2.0 has been accomplished, it is time to look ahead and focus on the agenda for Modi 2.0.  What should that be? Please look for my next post! For now, M for Mangal!

Pic Courtesy: Rediff

Mood (di) of the Nation poll!

For the past few weeks or so, I am certain that only one question is uppermost in the minds of most Indians. And that is not “Who will become the next Prime Minister”? But it is – “Will Narendra Modi continue as the next Prime Minister?”  Everything else doesn’t seem to matter so much.  As we near the counting day which is still couple of weeks away, the excitement and the suspense is heightening. The excruciatingly long drawn poll schedule extended over some 7 phases has only added to the nervous excitement of most Indians.

This is manifesting across India in offices, in nukkad tea shops, in local trains, in parties, in cabs and most of all in WhatsApp groups where the hotly discussed topic in this hot summer is if Modi will get a second term. For one who has been keenly following Indian politics for more than more than three decades, I don’t remember a previous time when one person captured the imagination of people the way Modi has now. And capturing the imagination in both extreme ways. It’s either you love him or you loathe him.

With the ban on opinion polls and exit polls when the poll process is underway, it is now left to individuals to speculate on what is going to happen. As the election progresses phase wise, we find the whole media caravan moving along with ground reports where star anchors, editors, reporters and other sundry journalists try to decipher how the wind is blowing!

In all these “ground reports” which are based on hopefully random conversations, I do feel that we end up hearing what we want to hear! So if the ground report is from a Modi follower, then it is in full some praise of Modi for the work he had done in the past 4 years in terms of pucca houses, roads, toilets…! And if the report is from a Modi hater, then it will be critiquing Modi for doing nothing. And believe you me, the reports could be from the same towns/villages!

And in an effort to play safe, most of the ground reports by star anchors and editors have ended up saying

“There is no Modi wave but there is an undercurrent!”

 “There is dissatisfaction for Modi but no hate!”

“People are vocally in support of Modi but the silent majority would decide his fate”

And so on!

In putting out these ground reports, will common people be left behind? So, empowered by the powerful vehicle called the “Social Media”, we also have ground reports of “People like Us”!  We also give our conclusions based on random chats with Taxi drivers, maid servants, Chowkidars, Doodhwalas and so on.

After the round of ground reports we will be fed with a surfeit of exit polls, come the May 19th. In India we have seen that even pollsters tend to see what they want to see. In India now, opinion polls, exit polls and psephology have become major revenue streams for channels and pollsters thanks to the multiplicity of national and regional news channels. Though forecasting is considered a science we have seen that the forecast results swing from one end to another and rarely do we see a common band making it a perfect modern art! In modern art you see what you want to see!! Ergo, pollsters and the polling company’s own bias come to play in the prediction. In addition to bhakts, bhakt reporters, bhakt anchors, bhakt channels, welcome to world of bhakt pollsters. Would you believe if I say that for one of the state elections, one polling company had two different exit poll results for two different channels!

Dr. Prannoy Roy of NDTV who can be credited for introducing the concept of opinion polls, exit polls and psephology in general to Indians, in his latest book – The Verdict, covers the aspect of the complexity in Indian elections in great detail. No wonder opinion polls and exit polls and the much touted ground reports have more often than not missed the mark when the actual results are out. Hence in a diverse, pluralistic country like India where nothing is common and for every aspect, the opposite is equally true, if a forecast is correct, it could only be a stroke of luck! And that’s why I feel venturing out to hazard a guess on any election outcome in India and in particular the ongoing Lok Sabha polls is fraught with high risks of getting it all wrong!

As experts do always, it is wiser and certainly easier to attach logical explanations to the results as they unfold on the 23rd. Hence I am curbing my instincts to join the ground reports band wagon.  And will stick to a detailed blog post to give my take on the results post 23rd rather than sticking my neck out today!! Having said that, I go back to where I started. No leader has taken the mind share of Indians as much as Modi in the recent times. When “mood of the nation” poll has become “Modi of the nation poll”, he must be doing something right, right? All of it cannot be just “Marketing” as some rue! After all great marketing has not saved a bad product in history! Or has it? Is Trump winning again? 🙂 🙂

Picture courtesy:  India Today

Mahagad(bad)bandhan!

WhatsApp with all its inherent strengths and weaknesses can be a good source of humour. In particular, in the election season, meme factories are running at full capacity churning out humorous content day in and day out. Among this was a clip – a gem of a creative idea that was going viral on social media few days back. Unlike the usual edited video clips, this was an animation of a WhatsApp group conversation. And here’s the best part. The group was titled “Mahagathbandhan” and showed an imaginary chat among its members who were supposed to be part of the Mahagathbandhan! As this clip was trending on social media and doing the rounds on various WhatsApp groups, I am sure you would have seen it. If not, do check out the clip here!

The humour and sarcasm in this clip notwithstanding, it exposes the fallacies of the Mahagathbandhan being propped up in just 2.5 mins! The idea for this Mahagathbandhan, which is a spectacle for few and spectre for others, I guess, germinated in May last year after the Karnataka polls. After losing the majority, Congress in a very alert move, decided to support Janata Dal (S) though they fought against each other in the elections. This move deprived BJP of forming the government in Karnataka even though, they were the single largest party with just few seats short of majority.

In Indian politics, if you ask me of one sight which is downright repulsive, it is of leaders of political parties of all hue showing up on stage clutching their hands and raising them as a symbol of being together. No other visual can be as dubious as this. The swearing-in ceremony of H.Kumaraswamy Gowda provided the schadenfreude moment for all those parties opposed to the rise of BJP in the country. So, we saw leaders as diverse as Kejriwal to Stalin to Mamata to Chandrababu to Rahul Gandhi to Mayawati to Pinnarayi Vijayan to Akhilesh coming in person to grace the occasion. That stage with the majestic Vidhan Soudha as the back drop on the 23rd May last year, would have given seed to the idea of the Mahagathbandhan to all parties who wanted to stop Narendra Modi on his tracks!

As it is usually the case, showing off a possibility is easy and making it possible is the onerous task! Unlike in the past, where parties come together in a pre-poll alliance or at times cobble up a post poll set up, the Mahagathbandhan is an epitome of conflict of interests among its constituents. Held together by one single-minded purpose of keeping BJP or rather Narendra Modi away from another term, there are conflicts galore!

By definition, the proposed Mahagathbandhan is supposed to be a rainbow coalition of all parties outside of the NDA who have one common enemy. A rainbow with all its different colours presents a pleasing sight! But a rainbow coalition doesn’t! It is obvious on paper that if they all come together and fight the BJP/NDA, thanks to the arithmetic of vote shares and the possibility of transfer of votes, the Mahagathbandhan will pose a very stiff challenge to the BJP in seats where they got the benefit of a split opposition in 2014. And thereby, this is a sure shot and obvious formula/strategy to stop Modi from getting a 2nd term.  While it may seem simplistic, in reality nothing can be more complex than the coming together of the Mahagathbandhan! And here’s why!

Let us for the moment keep aside the historical tussles and conflicts the parties in the Mahagathbandhan, had among each other and just focus on the issues of today.

Starting from the capital, BJP took all the seats in Delhi in 2014. But in the assembly polls that followed, AAP’s broom literally swept Delhi dislodging Congress after a 15 year stint! Sections of the Delhi Congress are still not able to come to terms with the scenario of fighting with a party which was instrumental in not just defeating them in Delhi but also creating that “Anti-Corruption” atmosphere in the entire country in the run up to the 2014 polls. Kejriwal went to the extent of saying that AAP will take all the seats in Delhi without Congress’ help but they needed the Congress in Haryana!

In Kolkatta, where TMC is ruling supreme and BJP is emerging as a strong challenger, a tie up of TMC, the Left and the Congress may dent BJP’s hopes of winning 7-8 seats in WB this time.  But then, the Left cannot stand the TMC and it is unimaginable for the workers to come together and work for a common cause.  So when the Left and the Congress are in an alliance, it remains to be seen if this will affect the TMC or the BJP more!

While in Bengal, the Congress and the Left are in it together, in Kerala though, the numero uno enemy for the Left is the Congress led UDF! In fact, this fault line got exposed after Congress announced that Rahul Gandhi would contest from Wayanad in Kerala in addition to Amethi! CPI(M)’s Prakash Karat was among the 1st to criticise this decision! He went on to say that the Left will work to defeat Rahul Gandhi in Wayanad!

There are such inconsistencies all over. In Maharashtra, the Congress and NCP are together for a long time, but in Gujarat, they are not. In the recent assembly polls in Telangana, TDP and the Congress fought together in an alliance but that couldn’t prevent the TRS winning the state by a landslide! After that spectacular defeat, TDP is silent about its tie up with the Congress for the Lok Sabha polls and the Assembly polls in AP!

None of these confusions are more pronounced than in UP.  If BJP needs to be defeated in 2019, it should be defeated convincingly in UP. But even this overarching objective couldn’t stop BSP and SP from ditching the Congress for the Lok Sabha polls. So, finally that famous picture of Sonia Gandhi hugging Mayawati in glee during the swearing-in function of Kumaraswamy remained just a photo-op!

And one common theme which comes up as a predicament for all regional parties to be part of the Mahagathbandhan is their perception of Congress as a liability rather than an asset in the coalition! So, in all states where the regional parties are stronger than the Congress, they don’t want to have any truck with the Congress!

Now, I am sure that all these parties which are taking a stand based in their self-interests today, will have no hesitation in coming together and form a post poll Mahagathbandhan if they get an opportunity to take a shot at power! And one can imagine, with all the inherent conflicts and fault lines among themselves, the alliance can only run with confusion writ all over! As each and every coalition partner start pulling the cart based on their self-interests and not necessarily Nation’s interest, it is not difficult to visualise what will happen to governance!  What will start as a Mahagathbandhan will soon become a Mahagad(bad)bandhan! Don’t believe?  Check out what happened to governance between 1977 and 1980, when we had the 1st Mahagadbadbandhan of sorts!

Postscript: Title courtesy my friend and an avid political watcher, Mukund Sampath who called Mahagathbandhan as a possible Mahagad(bad)bandhan in one of our chatsand that prompted this post!

Toon courtesy: Satish Acharya

Daag Acche Nahin Hain!

Just as I was checking my Twitter feed this Sunday morning, I saw the #Surfexcel trending. Initially I ignored attributing it to some sponsored marketing campaign. But when I saw a whole bunch of individuals from the Right to the Left tweeting on the same, I decided to check it out. There, I could see other hashtags calling for a boycott of Unilever products and so on. The reason for the furore being, this ad (watch here) which Hindustan Unilever (HUL) has made for Surf Excel for the upcoming Holi. I watched the ad and I thought it was a brilliant ad though the theme has got a bit repetitive particularly with HUL these days!

People calling for a boycott of Surf Excel and Unilever products though, had a different take. They questioned the need for the company to pick up on a Hindu festival (Holi) to push their product. Few also quizzed if Unilever would do an ad around any Muslim festival. There were also many other tweets with images of Muslim festivals photo shopped with Surf Excel and its now famous tag line – ‘Daag Acche Hain’!  Notwithstanding all this, the ad achieved the purpose of creating a buzz and finally going viral.

This comes closely in the heels of another ad from the same company created during the Kumbh Mela! This ad (Watch here) for their Brooke Bond Red label Tea literally kicked up a storm in the social media tea-cup! . Though extremely well made, it is clear from the ad that the product and its attributes were secondary while the primary objective was just to ride the buzz around the Kumbh. While the commercial went viral on many WhatsApp groups as a great ad, on Twitter though, folks derided the company HUL for hurting the religious sentiments of Hindus. The supers that appeared at the end of the ad said, “Kumbh Mela is the largest religious gathering in the world. At this holy gathering, many elderly are abandoned by their families”!

I am not sure what kind of research went behind, to make a statement like this.  Nevertheless, the ad, I repeat very well made and executed, came across as a botched attempt where just to bring in the “Kumbh” story, you build a very touchy and probably insensitive narrative. I would rather prefer the approach by Fevicol in a similar context for the Kumbh where, they weaved a positive story (watch the ad here) around the event while plugging the attributes of the product effectively.  In the Red label ad, the product got thrust upon in the story at the end. With the massive uproar about this ad in social media, I am told that the company decided to take down the same. However, it didn’t stop it from going viral on social media platforms where it got trolled heavily.

These days, companies when they brief the agency for their commercials, I think must be outlining their 1st objective as “It should go viral”! As I had written in my earlier posts, “Stir up to sell” is an old ploy in marketing and advertising.  Achieving the objective of getting ad go viral is of late falling into very predictable tropes like Hindu – Muslim unity sentiment, Indo – Pak emotion and so on.

The larger point I am trying to put forward though, is different.  Few days back, I received as a forward on WhatsApp a clip which, I then gathered was a trailer for an upcoming web series titled ‘Metro Park’. Watch it here. I watched it, had a hearty laugh and forwarded the same to few other WhatsApp groups as is the wont these days. Little did I realise that, even for what I perceived as a routine comedy clip, I would receive some critique questioning, if the makers would dare to make fun of any other religion’s practices in a similar way!

A few years back, the Surf Excel Ad and the Red Label Kumbh ad would have just got beamed across homes through your television sets and the agencies would have just walked away with awards galore. But today, there is no such getting away easily. Though personally I thought that the Surf Excel Holi Ad is a brilliant one which weaves in the product attributes into the Holi story, while at the same time talking of Hindu-Muslim brotherhood… the extreme reactions against the ad actually conveys something else. That of bringing to the fore the fault lines that exist/existed all along in our society.

First of all, the repeated emergence of these themes in ads is itself an aberration in my view. A Unilever company in another country say in the US or in Europe I feel, will not take pains to come up with an ad promoting Hindu-Muslim unity in the guise of promoting their product. After over 70 years of Independence and declaring ourselves as a secular nation, if we have to keep clutching at straws (read as films and TV Commercials) to promote self-belief as a secular nation, something has gone wrong somewhere. Secondly, the extreme reactions a TV commercial promoting harmony evokes among us, also is worrisome.  While social media playing the role of a watch dog is good, more often than not, it is barking up the wrong tree.

‘Daag Acche Hain’ (Stains are good) may be a good tag line for a detergent.  However, “Communal”, “Bigoted” as tags are stains. And as a country we could do without such stains. Kyunki woh Daag acche nahin hain!

Time to shoot the messenger?

“Don’t shoot the messenger” is a cliché often used to decry when someone criticizes the media which is the bearer of bad news, instead of the one who was responsible for it. In the context of what’s been happening in India in the last few days, I am tempted to relieve this cliché of the word ‘Don’t”! We all now know that, media all over the world in general and India in particular is only headed towards abyss! And what we saw in India in the past few days only put a stamp of confirmation on it!

In the wee hours of 26th, India conducted a daring air attack deep inside Pakistan targeting some terror camps on what was touted as a retaliation to the Pulwama attack when over 40 CRPF jawans were killed by a suicide bomber of the Jaish. When we started hearing the news, incidentally first through cryptic tweets from the Pakistani side, journalists of all hue starting dialling up their sources and putting out more details – some true and rest hearsay accounts. In just a few hours, mainstream media and social media were engulfed with a tsunami of nationalistic pride over the attack, even when the Government or the forces never came out with the details in public. #Indiastrikesback, #Surgicalstrike2 and other hashtags started trending on social media and not to mention of the myriad memes taking pot shot on Pakistan!

There was a visible difference on the Indian response to Pak terror attack this time. Unlike in the past (particularly in the aftermath of the 26/11 Mumbai terror attacks) when India played the “responsible” card, this time the “Mirage” was for real (pun intended). Notwithstanding the valour and the efficiency of the armed forces in carrying out this attack, make no mistake, it was possible only because there was a go ahead for such a daring action from the political leadership of the day.  Unfortunately, in these days of a divided polity, opposition leaders like Rahul Gandhi, Mamata Banerjee, Mayawati and the like chose to be petulance personified as seen from their tweets! They all congratulated the IAF and chose to remain silent on the intention of the Govt. forgetting the fact that in situations like these, if there is no political will, there is no way! I am not sure, if BJP was in opposition under the same circumstances, they would have acted differently. Be that as it may, given that this is election season in India, the way media and some of the star anchors and journalists handled this was baffling.  In some of the channels, it was nothing but war mongering. War sets and props, anchors in army fatigues, prime time was unambiguously playing to the gallery. The pro-Govt. journalists had a field day frothing on TV, spitting venom on their social media handles without any responsibility.

The next day i.e. on 27th Feb, Pakistan now chose to retaliate just as their Prime Minister Imran Khan had warned. For many hours, it was not clear what exactly happened as the news trickled in bits and pieces. But soon it emerged that while we were able to put down one Pakistani F16, one of our pilots unfortunately ended up in Pakistan’s custody. Just as news of this emerged, the whole commentary in the media changed. The liberal commentariat which was cooling its heels the previous day came out with their daggers open, now blasting the Indian Govt. for war mongering and sacrificing its brave men with its mindless actions. As #SayNotoWar started trending, our country’s soft underbelly got exposed once again. During the Kandahar hijack, the same thing happened. And further when Imran Khan made a peace dove like statement in their Parliament that they were freeing our officer the next day, the exposure was complete, in my opinion.

From purely Optics point of view, there is no doubt that Imran Khan made most of the situation. While it was well known that they had no choice but freeing a POW, by doing that swiftly, Imran Khan won the perception battle. But to designate and celebrate him as an apostle of peace, just how some of the media personalities were doing on Thursday, was gross injustice to the 40+ jawans who lost their lives just few days back! Back then, the same Imran Khan did not have the courtesy to either condemn or regret the dastardly attack and just mouthed the same “show proof” rhetoric! Now this time it was the turn of the media which is against the BJP/Modi to pursue their agenda and were having their field day!

Neutrality in journalism is now passé. In addition to this agenda driven journalism which now we have learnt to live with, the behaviour of the politicians from both sides was equally regressive and repulsive.  While the ruling party taking this issue to the polls is not avoidable and partially understandable, counting the seat chicken before the border tension hatches as some BJP politicians were doing is highly condemnble.

So in India, we swing from one extreme to another so easily.  From one day shouting from the rooftop of “using our right to attack” in the verge of a terrorist attack to pushing for de-escalation and pull back the moment one of our officers get caught the next day, we proved that we are indeed a country of weak hearts.

Amidst all this, if we have to take lesson on response to these kind of situations, it must be from our defence forces. The same day evening when Imran announced that our officer Abhinandan would be returned to India, there was a presser by the armed forces team which I thought was brilliant, thoroughly professional and to the point. Even when prodded to respond to the so called “good will gesture” of Pakistan in returning our officer, Air Vice Marshal RGK Kapoor stuck to the fact that it was just an “act” which any country was supposed to do and that the IAF was happy to have the officer back. Period. And the whole presser had lessons for journalists and social media warriors on reporting facts, not giving own interpretations and not getting into matters which was not their domain. It is now part of folklore on how the officer Abhinandan behaved under custody. The training and upbringing certainly showed!

The big difference in the media today in situations like these is the arrival of the monster called Social media. Social media not just gives a platform to all of us to express ourselves, it also becomes a platform for professional journalists to display their loyalties and show where their heart lies. It is indeed great to note that our Govt. didn’t buy into the canard of those putting out their own opinions based on their loyalties this way or that way and stuck to their actions in this situation.

As Social media commentary feeds off into main stream media and vice versa and with government functionaries actively present in the social media these days, one gets concerned if governance becomes a prisoner of media’s whims and fancies. And if that begins to happen, time to “Shoot the messenger, folks!

Cartoon courtesy: Amul

Kashmir – When History & Geography conflict!

While in school, I liked History as a subject. “King Ashoka planted trees and built lakes! Akbar founded and practiced his own religion – Din Illahi! And so on.  All these were interesting! But those days, my common refrain was, “What is the utility of us studying all these and remembering the years, the place and all that now? How is this going to help me in my life in the future?” While that was History, Geography was perennially boring. Remembering the names of countries, rivers, forests, mountains, cities, their latitudes and longitudes was all a torture. Little did I realise then, that the legacy of history has a long shadow on geography. Hence it becomes mandatory as students to get the perspectives right on History and Geography.  World over, eventually Geo-political conflicts are all about history!  Kashmir is no different.

Right since Independence, Kashmir has been a complex problem. Any proposal/s for solving this always come with insistence of it being a complex problem due to mistakes made by India in the past as per commentators. For many decades, the feeling in our country has been to maintain a status quo on Kashmir. In the wake of the last week’s dastardly attack in Pulwama on our security forces, it is clear that status quo is not the answer.

There are always different schools of thought around solutions ranging from military solution to political solution to diplomatic solution to combination of some of these or all. And frankly most of these have been tried in the past by different Governments of different parties when they got an opportunity to govern India. From Indira Gandhi to Rajiv to Narasimha Rao to Vajpayee to Manmohan Singh to now Narendra Modi, it is not for want of trying, this issue is not resolved. All have attempted in the past to crack the Kashmir code with sometimes the same or slightly different approaches. In my view, by and large all approaches have followed a contour that of keeping it within the constitution, respecting the sense of history and carrying that baggage. And the result of these efforts is there to see.

72 years since Independence means, 3 generations have rolled over, assuming a generation is defined by 25 years. This generation and the coming ones have no love lost for history or for historical narratives over Kashmir. They are concerned about the present and what the future entails. Hence to move forward on a long-lasting solution for Kashmir, the approach must entail shedding any historical baggage and looking into the future. What does this mean?

  • Jammu and Kashmir must be treated just like any other state of India. No special status whatsoever.
  • Scrap Article 370.
  • No Autonomous powers
  • Any law passed in the Parliament of India by default must be applicable to Jammu & Kashmir as well.
  • No Special constitution for Jammu & Kashmir
  • Allow business to be set up by non-Kashmiris in J&K just like in other parts of India.
  • Scrap Article 35A

And so on.

While I understand that it is not as simplistic as it sounds, we need to move in this direction and take firm steps.

Of course all this can work only under peaceful circumstances. There will be a huge uproar in the valley.  In the near term, the Government has to engage in multiple fronts in an effort to bring peace. That includes

Diplomacy – This Government has done a great job in working with relevant countries to isolate Pakistan. Continue the efforts to get more and more countries on board to tighten the noose.

Political – Within the country, take the main opposition parties on board on an agreed broad strategy. Get all parties to talk in the same wavelength not just in the aftermath of a Pulwama type attack but all the time. This will give a signal of India being one on this issue.  In the same token, do not rush to take credit as a party but give credit to all the parties in case of any successes.

Military – The 2016 Surgical strike was a great step. But it has not deterred Pakistan from carrying out the proxy war and stopping the activities of outfits like Jaish. One surgical strike in 2 years seemingly is not enough. We need to raise the cost for Pakistan by carrying our strikes in unpredictable frequency.

In the context of military intervention, we always encounter two refrains. One – that it can escalate into a fully blown war. Two – that a war between two nuclear capable countries is not at all desirable.  My point is, we have always been concerned of any military invention escalating into a fully blown war though Pakistan doesn’t seem to be concerned of the same while provoking us. For a change, why not make them feel concerned about a military escalation. Today, Pakistan is a failed and beleaguered state. Its economy is extremely frail. A fully blown war would only expose its vulnerability further. Except for China, which could come to its support militarily, Pakistan’s isolation is complete. Even for China, an economy which is stuttering today, ignoring India’s interests and siding with Pakistan will be a short term stupidity. So, eventually just like during the Kargil war, there will be more pressure mounted on Pakistan to mend its ways and take visible steps to stop cross border terrorism and take actions on outfits the same.

Economy – Raising the costs for Pakistan economically must be a continuous effort. Getting friendly countries to stop financial aid, labelling Pakistan a terrorist state, getting international sanctions imposed are all options on the table.

While these are ongoing efforts and I am sure Government must be engaged in all of this, the way to long lasting solution is to keep history aside and move forward. We hear that Narendra Modi has a penchant for leaving a lasting legacy. Solving the Kashmir problem could be his gateway to that. And for that History must give way to Geography, Economics and probably Chemistry! It’s time.