The Noisy Indian Traveller!

In the last few years, Indians have been travelling abroad like never before. On vacations, for jobs, on business trips, on incentive tours, for studies, to meet their kids and the like. So, travelling abroad is no longer a “class divide” in India as it was a couple of decades ago. So far so good. But along with this, it has also brought to the fore another race called the “Noisy Indian traveler” – one who lacks the basic etiquette.

Last night on my return flight from Beijing to Mumbai via Bangkok, all was well in the 1st leg till Bangkok with very few of us Indians in the flight.  But in the 2nd leg, it was a full house from Bangkok to Mumbai with many returning Indians on the plane. Just as we settled down in our seats, ruckus started with 3/4 passengers from Gujarat talking and laughing loudly non-stop. Quite obviously they were under the influence of alcohol and repeating among themselves the same lines one being – Aap, Mein aur Bagpiper!!! They were refusing to take their seats and finally one of the crew members had to politely but firmly request them to settle down so that the flight can take off. The guys settled down after getting commitment on their share of Whisky and Vodka once the flight takes off!!!  While this was going on, the rest of us were squirming in our seats with embarrassment.

Was this an isolated episode? Nope. Few months ago on a Srilankan Airways flight from Colombo to Chennai, the situation was similar. This time with a few raucous folks who are called “Kuruvis” doing the odd courier jobs. For almost 40 minutes after boarding the plane, a group of 20 guys were stuffing and re-stuffing their bags, littering the cabin, arguing with the cabin staff who were asking them to put the baggage in the overhead cabin and carrying out business transactions loudly literally exchanging notes before they were all forced to settle down by a harried crew.  Once the flight took off and the “fasten your seat belts” sign went off, these guys were back on their feet trying to pack/unpack their stuff once again!!! Followed by the usual haggling for hard drinks and more and more peanuts on that very short one hour flight!!!

Not just in the planes. We Indians are noisy and create a furore everywhere we travel. Like I saw once a group of Indian tourists at Sentosa, Singapore waiting for the elevator among many tourists of different nationalities suddenly starting a loud countdown. Much to the chagrin of those waiting there and embarrassment of fellow Indians!

I can go on and on with more such episodes. You get the drift anyway.

I am now told that in places like Singapore, Thailand, … which are increasingly popular with the Noisy Indian traveler – the local tourist agencies are wary and have started to handout a set of Does and Don’ts to Indians which include of course being on time and being less noisy.  And it seems Airlines have separate training modules on how to handle rogue passengers from this part of the world!

Is this lout behavior – a culture thing? Or a “GDP” thing? Or a literate illiterate thing? Or a combination?? I find it difficult to comprehend and conclude either way.

The Chinese I find also are generally noisy people. They talk loudly among themselves. But I don’t see them behaving like we do while travelling.

I am certain that this behavior has nothing to do with the “Education” thing – for many of the fellow travelers I see are certainly not the illiterate variety. These are all educated folks but with no life education!

Has this got to do with the economic growth of a country? In the sense as a country gets better with economic growth, do these kind of behavior come down?  Probably. But, am not sure.

So in India we have a dual problem. One is to get people to behave well “with” tourists in India so they leave with a lasting positive impression about our country. The other is to get people to behave well “as” tourists when they travel!  I think both are important. In the end, “we the people” are the brand ambassadors of the so called Incredible India! As of now, the brand ambassadors are doing a lousy job for sure!

In any case, it is high time etiquette training is brought in as part of our curriculum in schools and we try to mend behavior while young.  At home we as parents must give equal importance to “up bringing” as much as “bringing up” our kids!!  Lest the world will soon label the Noisy Indian traveler as lousy too and slam the doors!

Advertisements

Via Wyanad to Bliss!!!

Being born in Kerala, with roots still entrenched there and having worked briefly there too, one would expect to have had enough of Kerala in terms of holidays and vacations. Not for me. Though having been to many parts of Kerala, quite a few places are waiting to be explored. Vythiri at Wyanad in the north of Kerala was one such place.  So for this Diwali vacation we decided to zoom in on Vythiri, a place holed up deep inside Kerala’s lush rainforests that promised a back-to-nature experience.

When we landed at the Kozhikode airport we were welcomed by moist environs from the previous day’s unseasonal rains. When the driver mentioned that the distance of about 85 kms from the airport to the resort will be covered in about 3 hours, my immediate Mumbaikar instinct prodded me to check the condition of the roads. In Mumbai we are well aware of the potholed conditions of the roads during monsoons year after year. The driver who was nonchalance personified mentioned, “Kozhapamilla, edaikku theera mosavaa” (Its o.k. In between its really bad). 3 hours hence when we reached our destination which was the Vythiri Resort, I realized that our driver friend either wanted to keep our expectations low or is a Gulf return with experience of super quality roads! For, to me the road was fantastic all the way up the hill sections until the resort with just couple of uneven patches in between!!! The drive, when you reach Wyanad district limits is simply awesome with some spectacular views. Along the way, the famous “Airtel Open Network” kept indicating the coverage as moderate or non-existent!

On arrival at the resort, we were promptly briefed by the staff on supposedly the most important requisite i.e.  Wi-Fi. There is no Wi-Fi in the room or anywhere in the resort but for the common “Activity centre”. There is no TV in the room!!! Newspaper is available only at the reception area! In my mind I thought – so you pay for a body detox and you get few days of Digital Detox free!!! Vythiri, a fledgling holiday destination now, has more than 80 resorts all named almost similarly. “Vythiri this” and “Vythiri that”!!! So one has to be careful while booking online without getting mixed up with similar sounding resorts.

Vythiri Resort  is one of the older properties there and among the best few. It is expansive with river streams flowing within its premises and a hanging bridge to get across these streams. The whole resort looks green and romantic with many ideal selfie spots if I may add. The sound of the flowing water in the streams which you can hear 24*7 is therapeutic to the mind. Along with this, the sound of the magical flute (of one my very favourite and most talented but lesser known flutists in the country – Kerala’s very own Kudamaloor Janardhanan) which they play in the resort throughout the day relaxes and calms your nerves. The food was excellent even for vegetarians like us, with the Malabari cuisine which the region is known for taking centre stage.  The resort itself is home to different flora and fauna (the Giant Malabar Squirrel, the Benson’s Yellow snail, monkeys…). Also one has to be wary of the leaches as you walk by which are known to make a cut and suck your blood without you realizing the same. It happened to me as well as I was sauntering around taking pictures at odd places in the resort. Apparently, worldwide leaches are used to suck impure blood from the body. While biting, leaches infuse small amount of Hirudin a serum that thins blood and prevents coagulation. This is a base for all medicines used to cure heart bleeding, varicose veins,… So we were informed at the reception!!!

Overall I can say that the resort has positioned itself as an ideal honeymoon place. Since I don’t want this piece to sound like a plug for Vythiri Resort, let me move on by just saying that the place does enough justice to the impressive website!!!

Coming to the place itself, I realized that Wyanad which was home to many coffee plantations decades ago has now morphed to more of a Tea place and of course spice gardens. Many picturesque tea estates abound as you drive by though they are not very vast as in Munnar or Coonoor.

img_2928

In and around Vythiri, there are few interesting places to visit which will engage you for 1 / 2 days. I don’t have to write so much about tourist attractions of which Google does a better job. However more interesting to share would be the “Writings on the Walls” which one sees that communicate what’s happening behind the mask!

  • We didn’t realise until we reached Wyanad that the days we chose (1st week of Nov) coincided with “Kerala Piravi” or Kerala @ 60! Nov 1st marked 60th Anniversary of Kerala On such an occasion the tendency is to blast full page ads in all newspapers not just in Kerala but all over the country (a la Kejriwal style). But not in God’s Own Country. The celebrations by the LDF led Govt. were muted, restrained and very business-like showing a level of maturity unparalleled in other parts of the country.
  • The Kozhikode airport is barely a functional airport and for a city which ferries natives and tourists by the troves, it deserves a much better airport.
  • For tourists there is this Kerala’s longest Zip line here which takes you across a tea estate. At 250 bucks per person this is must be the cheapest adventure ride in the world! On a weekend, the guy said that he sells 100 tickets!!! Of course I guess this can function only during Non-monsoon seasons.
  • All along the way one could see the transition our country in general and Kerala in particular is going thro. Few years ago by and large the hoardings you will get to see were of Gold and Garment showrooms. But now you get to see sign boards of BSNL data plans, hoardings for International schools and that of Car salons of course with the Alukkas and Alapatt thrown in between. Am I surprised? Not at all. But this transformation is aspirational and is worth a mention.
  • Even in such remote areas one could see offices of “Kudumbashree” – a mission which Kerala launched for empowering women with credit to promote entrepreneurship.

Clean environs, tourist friendly people, pristine Nature does make Kerala a place one doesn’t feel enough of. And if you haven’t before, take the route via Wyanad to bliss next!

Postscript: The evenings at the resort’s activity centre were buzzing with people. And the activity being – Checking mobiles!!! With Wi-Fi just there, folks were feverishly catching up with the myriad forwards in WhatsApp and of course posting their day’s Vythiri pics. Coming to think of it, today the objective is not to go on a holiday, but to tell the world that we went on a holiday isn’t it?? I just did that.😃😃

Post featured in https://10tips.in/ as one of favourite blogs. 

Wah, Taj boliye!!!

When I visited Agra and the Taj Mahal last week, it was exactly after 10 years. That was in the midst of a hot summer in 2006. Much water has flown in the Yamuna since then and 10 years is a good time to see for oneself if the so called winds of change blowing across the hinterlands of India is for real. In these 10 years, the “Elephant” and the “Cycle” have got their opportunities alternatively to ride in Uttar Pradesh with the “Lotus” blooming or rather looming large at the centre!

We left Delhi pretty early (5.30 am to be precise) to beat the morning traffic till Noida. Close to Aerocity the new Airport hub replete with hotels and offices, even in the wee hours the roads were busy. One, with the slew of vehicles ferrying the staff from Call centres and BPOs of Gurugram after the night US shift and two, with the panoply of cars of all hue waiting in the roads for the call from their owners when they land at the airport. Now here’s the dichotomy. Folks who don’t bat their eyelids to write cheques for purchasing cars of the types of Audi, BMW,..  whine to pay the parking fees at the airport! So the drivers just hang around choking the roads leading up to the airports. (This by the way happens in almost all cities in India, I guess). After that initial congestion, the drive through the Lutyens’ Zone was nice. Lutyens’ Zone could be a credible advertisement for Swachh Bharat mission I thought. But then it’s always been that way.

Once we cross Noida, we quickly enter the new Yamuna Expressway which is supposed to make the Agra and the Taj trip more memorable. Earlier also folks from abroad always remembered the Taj Trip very well for the long travel from Delhi to Agra. The Expressway is international class so are the toll fees! But then if we need quality infrastructure and if private guys have to develop the same, you need to pay for it!  Along the Expressway one cannot miss the Buddh International Circuit built for bringing F1 to India. It’s sad that India doesn’t feature on the F1 calendar since 2013! The circuit now is reduced to hosting national races and being a promotional/testing venue for automobile manufacturers.  Blame it on the financial troubles of the promoter Jaypee group or the bureaucratic hurdles around hosting F1. One hopes F1 returns to India soon for the changes in brings in the landscape overall – partly which is even today visible. However just ahead, confirming the winds of change were the surprisingly neat and clean toilets at the 1st break at the food plaza!!!

The Expressway has a speed limit of 100 kmph for cars and 60 kmph for heavy vehicles. The driver of our luxury coach clearly believed that ours was a heavy vehicle and never for once allowed for himself the luxury of accelerating beyond 60 kmph. Never once. Now this discipline of following speed limits on highways must qualify as a big behavioral change!

As the Expressway ended and we entered the city limits of Agra, the dream drive ended. We were back to the early morning hustle bustle of a small town with buffaloes, dogs, hen and monkeys interspersed with a whole lot of people, handcarts, autos, crowded tempos,… on the roads. Busy road side eateries were rustling up morning snacks and the overall “dust bowl look” hardly can pose for Swachh Bharat. The road from where the Expressway ends leading to the Taj is surprisingly still narrow with chaotic traffic. The very impressive guide (impressive with his suave English and worldly knowledge) who joined us at Agra would tell me later that a highway straight from the Expressway to the Taj is ready and would be open to public soon. It was apparently waiting for the UP CM Akhilesh Yadav who has been busy with his parivar war these days!

The guide cautions us of all things prohibited inside the Taj. Well except for cameras, phones and wallets everything else is – looks like.  The 1st sight of the Taj as you enter from the main door is breathtaking and indeed the best sight!

img_2438

The guide no longer tells stories of why Taj was built as he knows very well that the tourists are all Google savvy these days. He focuses more on the intricacies of the construction and why it is a Wonder of the World. Talking of Taj being one of the Wonders of the World, at the Great Wall of China you can see an official certificate declaring it as one of the “New 7 wonders of the world”! Wonder why we can’t have a similar plaque at the Taj???

great-wall

The whiteness of the Taj has been fading thanks to the excess pollution over a period of time. So the authorities have undertaken a massive job of restoring the whiteness of the marble with surface treatment. We were told that they use what is known as Multani Mitti (mud from Multan). This process is underway and one could clearly see the difference in the 3 of the 4 minarets where the treatment is already over. The main dome will be up for treatment soon next year during which time it may be closed and will be a letdown for the tourists! Considering that Multani Mitti is from Pakistan – wondering if MNS will have a problem with that under the present Indo-Pak rough weather!

The Diana Bench which has now become the best photo-op place or rather selfie spot at the Taj– continues to reinforce what marketing and PR can do to a product. A spot where couples celebrate their love with that enduring pic is named after a person for whom love was elusive for most of her curtailed life!

Compared to the last time, the vicinity of the Taj is certainly neater, cleaner and devoid of general litter. Of course don’t expect us Indians to drop all the disposable shoes only in the bins kept for that purpose. Bins are provided and as is our habit we litter the shoes all over the place!

A good over 2 hours spent at the Taj and post lunch we visited the other monument – the Agra Fort. Agra fort is also impressive and brings a lot of high school history lessons back to memory! The emporium which the guide took us for shopping was expensive even for the foreign visitors in our group. But what was striking was the way they explained the process involved in the making of the marble handicrafts in understandable English. And didn’t do the pushing and shoving to buy! Talking of push and shove, the road side vendors hawking different “tourist targeted” stuff were polite and didn’t really hound us – a change from last time.

As we left Agra for Delhi, again a very pleasant but slow drive on the Yamuna Expressway was fantastic. In the backdrop of the setting sun, the smoke from burning of the agricultural fields create a hazy feel and of course add to the pollution of the capital. I read about this practice of burning the rice stubble by farmers once the harvest is over just few weeks ago in a “Swaminomics” column in the Sunday Times of India. Read here. As pointed out in that piece, it’s high time, they find an alternate to this polluting practice lest any “Odd-even” or other kind of idea is not going to help curb pollution levels in Delhi.

Once we crossed Noida, we couldn’t escape the now notorious evening peak traffic of Delhi. From Noida to the hotel took close to 2 hours! In India we now famously suffer from last mile connectivity! In almost everything. For example in roads, the highways like the Mumbai Pune Expressway or the Yamuna Expressway eases the travel between the borders of the respective cities but the journey from the end of the expressway to the heart of the city is still a nightmare wading through narrow roads and ever exploding traffic.

So to conclude, many positive changes are visible. Few legacy issues remain. As in many other areas, “the elephant” is on the move and we are getting there albeit slowly. Though visiting after 10 years, this is my 3rd visit to the Taj and somehow for the 1st time I really felt like “Wah, Taj boliye”!!!

Postscript: One of the enduring lines of the guide while explaining India’s high population – “In India, in the day time we believe in ‘Culture” and in the night – Agriculture😂😂😂

 

Back to Roots and Canals!!!

It’s almost the last week of May and the much dreaded Agni Natchathiram (Star of Fire) – the phase which is supposed to be the hottest in parts of India just got over. In India this time of the year usually apart from temperatures, the so called summer holidays also are at its peak. A season when these days most upper middle class folks and above head for the cooler parts of the planet and tick off their bucket lists. When some set on a discovery trail of exotic places within Incredible India – like the North East or Jammu & Kashmir. And when others settle for shorter junkets or IPL watching (abki baar yeh bus hai yaar 😁). But amidst all this, if there is one group living outside who religiously and faithfully return every year to their own Native place during summer vacation and make their vacation incredible, it must be the “Mallus” aka “Keralites”. And as we all know, there are more Keralites living outside than within Kerala itself 😁😁

During my growing up years while in school, our Annual summer vacation of 2 months was invariably spent going to “Native place” which was Kottayam in Kerala. (For a Tambrahm usually suffering from an Identity crisis of Epic proportion, Native place or in more technical terms – State of Domicile is Kerala but the State of Origin is Tamil Nadu 😁😁😁.  Wait a minute – Explaining this will call for a post by itself. Will let that pass for now😁).  And it was similar story for many of our folks too. Annual vacations were time for family convergence in Kerala and spending time together in grandparents’ house in a grand manner at minimum expense to the parents. But what is surprising is the zeal which Keralites show even today to spend the vacation time in their own “Naadu” (place) year after year.

459678-kerala-tourism-ts

Unlike others, among Mallus, the conversation about vacations is not about – “Where are you going for vacation this year??” It’s more likely or certainly – “Eppala Naatilottu pogunne??” (“When” are you leaving for our state??) So religiously folks living outside plan their vacation (which essentially means timing the logging into IRCTC site with alacrity😁or grabbing the low cost airfare tickets during airline promos) every year to spend atleast 1 full month in their “Naadu”. It really doesn’t matter for them at all that the vacations end up being repetitive visiting the same place every year.

Even otherwise for a Malayali at heart – his Naadu comes first. Probably one would argue that for all people their homelands come first. But if you have been with Keralites even for a short while you will know what I mean. For Mallus meeting each other for the first time outside Kerala which usually starts with – “Naattil evadaya??” (Where from in Kerala??) usually quickly veers around all happenings back home including LDF, UDF, Mammooty, Mohanlal, Mazha (Rain), Pooram, Gelf,…,…😁😁 It’s almost like their heart and soul are firmly rooted back in Kerala while they physically continue to “exist” in their cities of work. Hence I guess the unflinching urge escape to their Native place – come the vacation time!

Talking of Mallu vacations, I know of many who even today, change to the more comfortable and airy – Mundu (Dhoti or Lungi for the uninitiated) the moment they step into their tharavadu (Family house) from the train/flight😁. Its Bye Bye for trousers, Jeans, shorts and the like for the rest of the vacation. And since summer vacation time usually coincides with marriage season, the one month vacation schedule is planned in such a way that one gets to “hit” minimum 3 sadyas 😁😁(Traditional Kerala feast). And apart from catching up with Amma (mom) and Achan (Dad) usually the vacation package includes spending time “with” Aaru (River), Ambalam (Temple), Ayurveda (these days a “Pizhichil session is a must) and even one’s favourite Aana (elephant)😁😁😁!! A Keralite’s passion for the Elephant is unparalleled in the world in terms of Human-Animal relationships😁. Take my word for it. A true Mallu will identify the name of the Elephant by just looking at the tail that too from a distance😁😁! (My Mallu friend just corrected me – that even by looking at the Aanappindi (Elephant’s excreta) a Mallu can say which elephant passed by😁😁😁)

And these days for the parents it is also a matter of gloating time to show off to their Gen Next Kids stuff which have now made Kerala God’s Own Country – Back waters, Kettu Vallam (house boats), Kathakali performances, Kalaripayattu sessions,… And all these in the form of pictures and videos find their way to so many walls all over the world – Facebook walls I mean😝

Apart from subjecting oneself to this “Naturopathy Detox”, I suspect the annual vacation time for most Mallus is also a time for “Stock taking”. As most of them still own large tracts of land back home where some kind of agricultural cultivation is happening the supervision of which has been outsourced, vacation time is also the time to check what’s happening. Check prices of commodities and decide between going for Kurumilagu (Black Pepper) or Kumbalanga (Ash gourd) in their lands. And review other Buy/Sell/Retain decisions and probably execute.

Ergo, for the Mallus, visiting their home land during vacation every year is a matter of going back to their Roots. And catching up with the Canals (Thodu). Still having doubts – try booking tickets to Kerala during vacation time!!!

P.S: Keralites wear their hearts on their sleeves. Hence even a reference to Somalia in the context of Kerala was after all not a good idea at all!!!

Mysore musings!!!

Mysore is a place I visit at least once a year since the last few years – of course on business. That often means a day trip up and down from Bengaluru. But the few hours I spend are enough to get the feeling of a city which is idyllic with its nice weather and expansive green cover. Coupled with the fact that it has many places of tourist importance made us look at Mysore for a short holiday during this Diwali holidays. The last time I visited Mysore for purely sightseeing was few decades ago when I was under 10.  Yes that was long ago. It was a road trip much before we knew what road trips were in what else an Amby from Trichy to Bangalore for a marriage. Only an Ambassador knows how it used to accommodate routinely 12+ people half of them adults with the accompanying luggage. Strangely, though I don’t have any memory of the wedding proceedings,… my memories of what happened on the sidelines are very vivid. After the marriage, remember going to Mysore for a day in which we covered Chamundi Hills, Srirangapatana, Tippu Sultan palace, St. Philomena’s Church and in the rainy evening a bit of Brindavan Gardens. I don’t recall us visiting the now famous Mysore Zoo or for that matter the Mysore Palace.

With my 7 year daughter in tow, the priorities in this trip were clear. To make this trip as memorable as possible for her as part of her childhood and growing up. So leaving aside the temptations for just chilling out in the resort which had a nice spa and the works, we tried to cover places of interest for her like the Zoo, the grand Mysore Palace,… Extremely conscious of not wanting to turn this post into a travelogue on Mysore for which Google Guru does a better job, I just want to touch upon few interesting things which caught my attention. So here we go:

  • It’s quite well-known that Mysore has probably the best Zoo in India thanks to its pretty collection of species, natural habitat and the fact that most species look healthy for a change!!! But what is surprising is that for a place routinely visited by tourists in the droves, the place is well-kept and can truly be a showcase piece for our PM’s Swachh Bharat Abhiyan.
  • Additionally the Zoo is touted as a “Plastic Free Zone” like many other places in India these days. But unlike other Plastic free zones where plastic becomes freely available, this is indeed plastic free in letter and spirit. And in a unique programme (which I saw only in Mysore in the zoo and other parks) stalls selling water collect back empty plastic bottles and refund some money in a bid to prevent plastic littering.

061

  • As in most of the zoos worldwide these days, in Mysore also most of the animals/birds,.. have been adopted by well intentioned human beings and corporate sponsors. And here, it was interesting to see the “King of the jungle” being adopted by once “King of Leg spin” – Anil Kumble!!!

IMG_0393

  • Want to visit Mysore?? Avoid vacation seasons like Diwali or Dasara holidays. Brindavan Gardens which is popular for its musical fountain show in the evenings was crowded and resembled a Kumbhmela. I can’t fathom if it’s a good idea to allow food hawkers inside the gardens and you can guess the ensuing mess. Brindavan Gardens which was a show piece of Mysore is a pale shadow of its past today and reminds us of the “Aswachh Bharat” we are living.
  • A Sand Museum is an interesting addition these days. One can find an extremely secular collection of sculptures carved out of sand. On enquiry, was impressed to note that these artwork have been the fine handiwork of a young lady by the name of M.N. Gowri, a Fine Arts Graduate. It seems she discontinued Engineering to pursue her passion in Sand Sculpting. A 15-ft high sand statue of a Lord Ganesh welcomes visitors to the museum. Other sculptures include Goddess Chamundeshwari, Laughing Buddha, Dasara procession, a striking work of Gitopadesha with Lord Krishna and Arjuna on a horse-drawn chariot, Disneyland, Islamic culture, a Christmas tree, Santa Claus,… An impressive place this!

 

IMG_0432

 

  • Karanji lake and Karanji Nature Park adjacent to it are increasingly getting popular among tourists I’m told. There is a butterfly park and peacock park there. You could do boat rides in the lake as well. What is alarming is – in spite of well-intentioned and well displayed warning signs of “No boating without life jackets” – hardly could you see anybody in the boats there with life jackets. And this is the kind of apathy over human safety which one finds routinely in tourist destinations in India. A tragedy happens consuming a few hapless lives and these issues get into “The Nation wants to know” routine for few days – only to get back to the routine slackness post that.

IMG_0412

  • The shopping market scene in Mysore reminded me of Trichy. There, in one NSB Road, you could find everything under the sun and moon. Here it was Devraj Urs Road. Along the main road and its alleys, one could see shops of all hues – of branded stuff and others. Disappointing though was to find shops closing as early as 8.30 p.m. here. Worse is, in other areas of the town shops wound up by 7.30 p.m. so much so in a handicrafts emporium where we stepped in by 7.10 p.m. – the display of frown by the staff there over shadowed that of the stuff sold there 😦 😦
  • The Mall of Mysore is a glitzy addition in this town reminding us of the proliferation of the young, aspiring class churning out codes in the Infosys’, Wipros, TCSs,... All these companies have impressive campuses in this city. The mall is still work in progress but has a food court and a multiplex with tickets as expensive as in Mumbai.

For a place with a fantastic, moderate weather almost throughout the year and many interesting tourist attractions in and around the city, my take is that Mysore is poorly handled and marketed. The Mysore airport is under connected even within the country. Which means reaching by road from Bengaluru is the only option. As Swapan Das Gupta says – “The unending journey from the airport to anywhere in Bangalore…” means a good 2 hours to just get out of the city and some 5 hours to cover a distance of 190 odd kms (from Bengaluru airport to Mysore). This is clearly a dampener for Karnataka’s‘One State, Many Worldstourism aspirations.  Dear Sarkar, please get a high-speed Express way fast.  And don’t worry, the IT folks will be ever willing to fork the toll.

Postscript: Just realized while writing this post that one cannot recall another city which has dedicated so much to the society – Mysore Sandal soap, Mysore Rasam, Mysore Bonda, Mysore Masala Dosa, Mysore silk and oh yes how can I forget Mysore Pak!! Appropriately the hotel welcomed us with this 🙂 🙂

Mysore Pak

Mysore Pak

 

Is Kerala “God’s Own Country”???

Thanks to a family wedding in Trivandrum recently, got the opportunity to take a short vacation break at Kerala. Yet again. With both my parents hailing from Kottayam a district in Central Kerala, I have lost the count of times we have holidayed in God’s Own Country. As a child, our annual vacations would begin and end with sojourns to Kottayam. Throw in atleast one annual visit for some family occasion, Annual Sabarimala trip, 2-3 visits a year to Kerala was a given. That was till I got busy chasing entry to a “professional” course. After that the frequency of visits reduced. But the craving to visit hasn’t.

The initial visits to Kerala were long before it became “the Kerala” of today. It was just one’s own country. Beautiful, Green and generally serene.  The swaying coconut palms, photogenic countryside, colourful Kathakali,… were all there but we were never wide-eyed by those that time, as we are today!!! Swimming in the river, visit to coconut groves, sipping of tender coconuts, ride in the country boat, visit to rubber estates, seeing Kathakali performances in the night, feeding elephants in the house, watching highly traditional rituals in the temple,…,.. were all but quite the usual stuff we did year after year during annual vacations.

GOK

Somewhere in the late 90’s and the turn of this century was when the word Kerala started getting a new dimension. Coincidentally that was the time when my visits reduced in frequency. Am not sure which of these made a difference. Was it the superbly executed marketing campaign positioning Kerala as “God’s Own Country? Or was it Arundati Roy’s Booker winner –‘God of small thingsset in a small place called Aymanam in Kottayam that kick started the romanticism with Kerala? Nobody knows or may be God only knows 🙂  The next we hear was that Kerala has been ranked among the top 10 “Paradises on Earth“ by National Geographic Traveller! After this the Gods haven’t stopped smiling on their own country. Tourists by the millions have been ever since checking-in to the state – both Desi and the foreigner types. The small strips of waterways extending from the sea to the land became the “beautiful backwaters of Kerala”, the country boat which was perched from the roof and idling in everyone’s house transformed into a rustic Vallam (boat) and started fetching money in thousands if you are open to parting the same to hotels and travel companies. Spices like pepper, cardamom,..,… which were grown in the backyard became “Exotic products from the Spice village”!!!

Is Kerala really God’s Own Country? This question has been haunting me for quite some time now.  The last few visits to the state have helped in unravelling the answer to the question.

First up, am yet to locate another place with smaller confines like Kerala with sea on one side, hill stations on the other, a vast of green forest cover in between, water ways which are calm and landspaces which are clean. Having said that even in India, it’s not just Kerala which has been blessed with the bounty of Nature. There are quite a few other states as well. For example, Kerala’s immediate neighbour Karnataka immediately springs to my mind. But no other place has been able to leverage what it has, better than Kerala , “Gujarat’s Khushboo” and “Ajab Gajab Madhya Pradesh” notwithstanding!!!  Having visited quite a few other states in India I can vouch that Kerala is the most tourist friendly state in the country.

For a state with low or no manufacturing activity to speak of, the spurt in tourism came as God’s own blessing. May be for that reason, Keralites imbibed tourism as a possible panacea to joblessness in the state with little production activity. Fortunately tourism being a service industry has been spared of the ills of trade unionism atleast as I write this. The near complete literacy and more than that being a highly NRI populated state, the awareness levels on cleanliness and environment are very high. Tourism in Kerala is well-organized and touts few. Unlike the neighboring Tamilnadu where people have abhorred Hindi as a language for long, Kerala never did that. So the locals manage to speak in Hindi with visitors from the North though in highly accented version.  Plastic free zones are indeed free of plastics. Well, almost.

So gradually Kerala has started upselling itself from a plain vanilla tourist destination to panoply of value added offerings. Ecotourism, Ayurveda tourism, Spiritual tourism, Plantation tourism, Elephant tourism, Wellness tourism… ,.. and what have you.  In a product like tourist state most important is the experience of the visitor and the subsequent word of mouth or in today’s lingo viral communication.  Who is the brand ambassador for “Apple’s I phone”?? Is it a Bollywood actor? Cricketer? Nope. It’s you and me. A great experiential product sells by positive word of mouth of its users. So has been Kerala. Check this thumbs up from CNN!!!

So the answer to that question – Is Kerala really God’s Own Country” could very well be a big YES!!! If you have not visited, plan one asap. No, I am not paid for writing this!!!

056

Postscript : The other thing for which Kerala is popular other than tourism are the “Mallu jokes” which is slowly threatening to beat the “Sardar jokes” which have been ruling the party circuit for long. Zimbly because Mallu jokes are vary Zimble, fandastic and vary funny and Goad’s Own Gontry is the best 🙂 🙂 🙂

Also watch – “Water Colour by God” – ad film by ace cinematographer Santosh Sivan

“Ideas Mela” – What an Idea Sirji !!! Part – 2

In the last few years, in airports across the world you cannot just miss one thing. The ambience at the airports may be different, the service levels may vary, but one thing which was common was the HSBC branding at the “Aerobridges” whether it was Los Angeles, London, Delhi, Singapore, Honk Kong or Tokyo.  I’m not sure of the year when it started but if my memory serves me right, it could be 2010/11 when HSBC kicked off its global campaign positioning itself as “The World’s Glocal Bank” and the one of the main medium they chose to carry this message across was the “Aerobridge” at most of the international airports across the globe.  In line with the campaign theme of being a “Glocal” bank, while the medium and treatment were unified on a pan world basis, the creative itself was localized and changed from one country to another.

Aerobridge Exterior

Aerobridge Exterior

Aerobridge Interior

Aerobridge Interior

So much so HSBC earned the moniker – “Airport brand”!!! Though there is nothing novel about branding in airports and this would seem as just another OOH  ( Out Of Home) medium this “Glocal” execution of the campaign simultaneously as I understand in some 25 odd countries in may be around 100 airports certainly falls under the “What an Idea Sirji” category.   In my earlier blog post – “Ideas Mela – What an Idea Sirji” ( read here), I had touched upon a few campaigns which used media innovatively to carry their message across. In this post, I am talking of a few more such ideas which I came across and felt worth sharing.  These are not creative ideas perse’ but ideas where the media chosen were different and hence groundbreaking.

  • Continuing with Airports, in the post 9/11 era we live, going through the long security drill seems unavoidable. As part of this drill is the need to remove our laptops/Tablets,.. and put them in trays for screening. These trays have become a novel branding medium. I don’t know which brand hit upon this first. But now I see that many travel websites like makemytrip, expedia, goibibo,.. have likened to this idea and may be sponsoring these trays and branding them. Airports, travel and travel websites are all related and it seems to be a great idea for these brands though I see a trend of all travel companies jumping into the tray b(r)andwagon and hence may not be so distinctive anymore.
makemytrip trays

makemytrip trays

 makemytrip

  • There was a time in India when immigration counters at airports use to be chaotic to say the least.  Particularly when you are returning home after a long trip you rue the thought of spending an hour again in the maddening immigration line upon arrival.  Some people believe it is unruly even now. But I for sure feel that there is a marked improvement on this front in the last 5-6 years. Wait a minute, why I am talking of this here??? Well part of the solution to the problem apart of training of the immigration staff,…,… has been the introduction of a single line at the end of which people are directed to many counters.  As you stand in the line and wonder invariably of the Incredibility of India, you cannot just miss the branding on the rods which are used to form the line. (Sorry no picture due to security reasons!!)  Thomas Cook was a pioneer in this and used this medium quite well which I feel is inventive. Again, immigration lines, airport, travel, Convenience, Thomas Cook all conjure up an association in the minds and I thought it was a great idea for a Travel company.
  • Airports are not the only place where you stumble upon great ideas. You could in Multiplexes too and that too in obscure places like “loos” like I did.  “Dixcy Scott” a men’s innerwear brand found some strategic spots inside the Men’s washrooms for promoting their wares. I was surprised first, amused later and was impressed finally to find posters with captions like “Aim and Shoot”, “Size doesn’t matter” and “Do not give into pressure” placed just above the wall mounted men’s urinals.  These apparently staid copy lines bring another dimension when placed at the right place. So much for “placement”. Surprisingly I saw this campaign only for some time and I don’t see it these days.
  • When you talk of Ideas and Innovation it is seldom that Fevicol and its ilk get left out.  This time it showed up even in the “Online” space.  In April/May when the spot fixing/ match fixing drama in IPL was dominating the headlines in India, this idea from Dr.Fixit – a Fix all adhesive product from Pidilite was kickass. In that period whenever I was googling for any news on match fixing, IPL,.. invariably I tripped on banners for Dr.Fixit routinely on the side. I noticed this casually once and then when I repeated the search, I found the banner appearing in other IPL related sites as well which left me quite impressed on the smart SEO/SEM work.  See for yourself the visuals.

 Dr Fixit,Online Innovation,052013Dr Fixit,Media Innovation,052013,2

  • In recent times, one can say that the film Chennai Express was a case of a clear box office hit made possible by some great marketing. A film with not so great/unique story line and many other fault lines which could have ensured it to be a box office dud (looking at past films of this ilk) turned out to be one of all time big grossers. And certainly the big bang/big buck marketing blitz and PR played a great role in this.  One piece in this marketing spend which caught my attention was the use of “Train” like cut outs (see pic) with branding of the film inside multiplexes couple of weeks before the film release. The windows in trains which you usually see were replaced with LED displays (like TV) and were continuously feeding promos of the movie including song clips, trailers, Making of the movie,.. As people were waiting outside the movie hall this was a good opportunity to grab eyeballs and generate a positive buzz about the movie and it certainly did. The film took to a great opening and as the cliché goes rest is history. History will record Chennai Express as one of the top movies of SRK.

Chennai Exp Media Inno,Mumbai,082013

  • Staying with filmy stuff, watching Mahabharat on TV every week was part of my growing up memories. Sunday morning was the time to roll on the highways and take some sunbath as you will find no traffic when Mahabharat was on air. Some people attempted to re-create Mahabharat on TV this time on 3D. So the 16th Sep edition of the Times of India carried a full-page ad for the serial Mahabharat. Along with the paper a 3D glass was also given away. Again a different dimensional thought to get some TRP going and for sure a great idea.

Now I’m not sure if the TRPs soared or for that matter if the said channel is continuing with Mahabharat as of now.  Similarly I am not privy to the sales revenues after the above so called great ideas were unleashed. Hence the often heard of “What an idea Sirji, but no impact on sales Sirji” remarks in the corridors of corporate houses and facebook walls will continue and keep us busy.  Nevertheless Great Ideas need recognition and celebration. If you have come across some interesting use of medium, please do share here.

Postscript: There is one more media innovation which I missed to cover here. That is of the use of “Modi Masks” during the last Gujarat State Elections. Among other things it certainly contributed in building the “Modi Persona”. It will now be interesting to see if the “ModI Kites” which have been unleashed recently, help in soaring of the BJP/NaMo fortunes in 2014.

modi mask