Nano – Tata’s and India’s miss!

Tucked in between the noisy and newsy headlines in India in the last week around Love Jihad, Rahul Gandhi’s religion, Ivanka Trump’s costumes in Hyderabad and other inanities, was a poignant news bit about the Nano car. Poignant, because it said that dealers have stopped placing new orders for the car and in the month of October, just a measly number of 57 cars were shipped. And this led to political jibes from Rahul Gandhi that the PM’s pet ‘Make in India’ project just died. He also tweeted that Rs. 33,000 crore of tax payer’s money and that too of Gujaratis’ turned into ash. Coming in the midst of a vitriolic election campaign in Gujarat, one can excuse politicians for spicing up their speeches without looking at the larger picture. The point is taking potshots at Nano’s failure is taking potshots at India. Failure of Nano is not just a failure of Ratan Tata or the Tatas but a blot on India.

Cut to year 2008, when Nano was first launched, it was the biggest story of India Inc. ever. When Ratan Tata initially announced that Tata Motors is working on a Rs. 1 lac (US$2500) car, it was met with excitement and skepticism in equal measure. So, finally when Tata did launch the car with a price tag of Rs. 1 lac, the world did look up and notice. Finally, here was a car which was conceived in India, designed and developed by Indians with indigenous technology and manufactured in India that broke all cost frontiers unimaginable by car manufacturers till then. Overnight, Ratan Tata was the toast of the nation.

Around the 2008-10 time period, whenever I met any foreigner from Japanese to Americans, our conversations invariably touched upon the Nano car and how this was pulled off. And those visiting India always wanted to see a Nano car on the road and take a picture in front of one. Selfies didn’t exist then! The Chairman of a well- known Indian group who drove a Camry, proudly told me that he was the first among to book a Nano in Mumbai and to get delivery as well. At that time, Nano was yet to be seen in big numbers in Mumbai. But on a visit to Colombo in 2011, Nano had already captured the “Budget Taxi” space there. Media was full of interviews of not just Ratan Tata but also of the R&D engineers who had designed the Nano.  Nano’s launch was the culmination of a series of stories in which India Inc. was part of then. It was believed that Nano would be a live case study for C.K. Prahalad’s “Fortune at the bottom of the pyramid” theory!

That was not be and the excitement around Nano soon started tapering. Unfortunate incidents of the Nano going up on flames on the road didn’t help at all. For a product which was expected to expand the car market by 65% or so, the sales was plateauing around 70,000 Units a year for 2-3 years before nose diving to what is a few hundred cars this year. The failure of the Nano car must be one of the most analyzed and discussed case study in B- Schools, I reckon. Most of what I have been reading, attribute its failure to the “positioning” of the car as the world’s cheapest car in the beginning.  The Quality failures adding “fuel to the fire”. Attempts to re-position the car as a “Cool Urban car”,… didn’t help either. I have a different view on the reasons for the failure of the Nano car. But will keep that for another blog.

In business, they say there is no room for emotions and decisions need to be taken based on just commercial considerations. The ousted Chairman of the Tata Group, Cyrus Mistry recently said that during his time it was decided to pull the plug on Nano as it didn’t make commercial sense, after attempts to revive the project failed.  As of now it hasn’t happened. The current Chairman Chandrasekhar has been more considerate, probably towing Ratan Tata’s emotional line. He has said that there is a need to take a more “holistic” view on the Nano project. And I tend to agree.

Nano was not a Tata story. It was and is an India story. Ergo, failure of Nano in a way is an indictment on the capability and potential of Indians. And as somebody said, “Nano was not an Idea. It was an ideology!” Ideas can fail. Ideologies need to linger! The failure of Nano soon opened up to “We told you so” and how can Indians pull it off” jibes. For a 3rd largest economy (GDP-PPP) in the world, India is yet to throw up globally renowned home ground brands. So far, it’s been the soft power brands like Ayurveda, Yoga, IIT and the likes which have been torch bearers for India globally. Let’s keep aside the Software brands like Infosys, Wipro,… aside for the time being. In one of my very early blogs (read here) on different styles of management, I had opined that for the world to recognise, acknowledge and adopt the “Indian style of Management”, we need stories of successful Indian companies and brands. Just like how the world adopted the American way or Japanese style when their companies were successful. And that opens the door for Indian companies, Indian products and we Indians in the global arena. Nano was uniquely positioned to be the 1st homegrown successful Indian product brand. There was an opportunity for India Inc. to have “arrived” in style. Not just that. Success of the Nano would have led to similar pushing of cost and design frontiers by other Indian companies in many other product categories. It would have opened the floodgates for Indian CEOs to apply the “frugal innovation” concept in other products. Hence my fervent hope that Nano should succeed.

So, when it failed as it has now, it has pushed back the India Inc. story by few years till we stumble upon the next Big Idea. In the meantime, Nano I believe, is slated to make a comeback in an electric avatar.  Will this avatar help Nano to claim the position of “the common man’s car” in Indian market that Ratan Tata originally envisioned 9 years ago? The world in no longer watching it with the same excitement of 2008. Away from the arc lights, the original billion dollar opportunity still beckons!

A quote alluded to Ratan Tata says, “I don’t believe in taking right decisions. I take decisions and make them right!” Nano might have been a glaring exception to this. For Ratan Tata’s sake, Nano-II should set the record straight. For India’s sake too.

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A BMW formula for Indigo!!!

Earlier this week, a video clip of 2 staff members of Indigo Airlines manhandling a hapless passenger on the tarmac made news headlines and occupied Prime time news in India. As expected, the clip also went mega viral on social media quickly. Since then, there has been no end to various jokes and memes, all at the expense of Indigo Airlines.  Even the usually reticent Air India joined the party with their ads trolling Indigo for their high “handedness”! An ad on behalf of Jet Airways floated too which later was disowned by Jet Airways themselves as fake. In short, it was Indigo’s unfortunate “United” moment!

The response of Indigo to this incident which apparently happened in the mid of October seemed bewildering. They had sacked the employee who had shot the incident and probably released to the media. The media portrayed this as Indigo being vindictive of a whistle-blower! To be fair, they tendered a public apology to the wronged passenger. And submitted a detailed letter to the Minister of Civil Aviation giving their side of the story. The letter indicated the reasons as to why the two employees who were involved in the manhandling incident were let off with warning while the so called whistle-blower was sacked.  However, by this time the damage had already been done!  Whether this incident and the bad mouthing that followed will make passengers re-think about flying with Indigo is a moot question.  Flyers being fare conscious may still fly Indigo if their fares are lower than others.  But, everything being same, one may tend to tick another airline at least in the short run. So, the pressure will be on Indigo to keep their prices down all the time particularly with the year-end peak holiday season coming up.

I have been a fan of Indigo’s marketing for a while now. Their marketing messages have been crisp, humourous and quite creative. For a company which had a well-crafted, clean image thus far, this incident has lent a heavy blow.  Having said that, this can happen to any professionally run organization in any line of business. Companies, particularly in the service delivery business, do spend man hours in imparting training to employees to develop their soft skills. Still, a bad product or a bad mood or a moment of indiscretion of an employee on a wrong day can spoil the carefully cultivated image of a company.  Here’s where companies need to have a clearly laid out “Recovery” strategy whereby you not just contain the damage but also look to benefit from a bad episode.  A Recovery model which follows what I call as the “BMW” formula. Nothing to do with the brand BMW but meaning “Be repentant, Make Amends quickly and Wow the customer!

Let me narrate a recent example of my good friend Adinarayanan’s experience with ID Fresh Foods, a company which is a case study in itself for a successful startup in India these days. Adi purchased a packet of ID Parota and to his surprise found only 4 pieces instead of 5 as mentioned in the packaging.  He reported this to the company thro e-mail on the customer care id mentioned in the packaging. Within 2 hours, he got a response over e-mail, where they acknowledged the problem, apologized for it and assured resolution of the same.  And within a day or two, he indeed received a fresh packet of Parotas. The story didn’t end there. Along with this, he also received a packet each of other products of Id Foods!!!  So, my friend more than being just satisfied with the company’s gesture of making good his complaint, was now delighted. He wrote about this in a detailed post on Facebook (by which I came to know) which must have been seen my many of his friends as well!  Since he tagged ID Foods in this post, the post would have reached more than just his FB friends!  ID Foods also ended up doing a small publicity for their other SKUs by this gesture. Many birds with one stone! Not to mention of this narration in this blog post!

If you analyse this, ID foods followed the “BMW” model quite diligently. They responded with an apology, didn’t try to be defensive and hence were “Being repentant”. By sending a fresh product and that too within 2 days, they quickly Made amends. And finally by sending a packet of their other products, they Wowed the once disgruntled customer.

Going back to the Indigo episode, Indigo stopped with Being repentant. They didn’t attempt to Make Amends, forget trying to Wow the customer. As soon as the company learnt of this episode, its President Mr. Aditya Ghosh admittedly called and apologised to the passenger. Great gesture of Being Repentant. Now imagine if they had sent the staff who manhandled along with a senior manager to the passenger’s residence with a bouquet of flowers and a Sorry card. And for safety sake, got this video graphed. And imagine further what would have happened if the irate passenger gets a free travel voucher from Indigo the next day delivered at his residence?

Following the whole BMW Recovery formula would have costed less than Rs.5000 to Indigo but would have earned them an elated customer who probably would talk about what the Airline did later rather than the original manhandling.  Now in spite of all this, the original clip would have still been leaked to the media and would have still created havoc. But having followed the BMW formula religiously, I believe the damage would have been much less. The company in response can also use the same social media to release the clip of their visit to the passenger’s house to mollify him.

Having a well laid out BMW formula where the employees are empowered to take suitable calls I believe, is critical to handle unfortunate bad experiences of customers.  In this whole Indigo episode, lies another important lesson for companies – “To have satisfied customers, have satisfied employees first.”

Postscript: The topic of “having a recovery strategy” is also one which usually falls under “What they still don’t teach you in Harvard (any) Business School!” However, I clearly remember our marketing professor Mr. Tarun Gupta painstakingly talking about this while covering ‘Services Marketing” which till this day echoes in my mind. TG who is revered as a Marketing Guru in Pharma circles with a trail blazing career in companies like Glaxo, Ranbaxy,… passed away on the 31st October at the age of 78. This post is my humble tribute to him. May his soul Rest in Peace.

Pic Courtesy: Amul 

“Turmoil” Nadu needs a Naidu!!!

The once prodigious state of Tamil Nadu (TN) has in the past few weeks earned a pitiable sobriquet of “Turmoil Nadu” and not without reason.  The state has been in a state of incapacitation ever since it’s Ex- Chief Minister the late Jayalalitha, was herself bed ridden for multiple health problems around the same time, last year. From then on, TN has been limping from one crisis to another. If it was uncertainty over Jayalalitha’s survival for few months since September, it was the crisis of her death in December for few weeks followed by the now done and dusted Jallikattu controversy in January.

When one thought that “Thai piranthaal Vazhi Pirakkum”, it is was the “Amma” of all leadership wrangles which ensued, resulting in the unceremonious exit of O. Panneer Selvam (OPS) as Chief Minister. The subsequent sentencing of Sasikala, the 24*7 resort drama that followed and the many heart to heart discussions various leaders had with the soul of Jayalalitha at her Samadhi consumed the state for few more weeks till Edapadi Pazhanisamy (EPS) was installed as Chief Minister. When one thought that the worst for the state was over, then came the cancellation of the bye election in R.K. Nagar constituency following brazen distribution of cash even at the peak of Demonetisation!

For political parties, fishing in troubled waters comes easily. BJP at the centre has been no exception in fishing in TN’s muddled waters. With the spectre of a drought looming large, this fishing expeditions so far have not yielded much results. Yet, it has not stopped the BJP from trying. Throwing the hat into the circus ring or rather posturing to throw have been two ageing star actors – Rajinikanth and Kamal Haasan, who of late have found the voice to raise against the not so new ills of TN. As I write this, it is yet uncertain if these will remain dress rehearsals sans a final stage performance! In the meantime, there has been coming together of the OPS & EPS camps while isolating the Mannargudi camp which has been camping in one of the resorts in Pondichery. Or may be Coorg. Or is it Kerala?  With the judiciary intervening almost on a daily basis on conducting a floor test, on disqualification of the defectors and generally everything, one can be certain that the state is in Coma and governance in suspended animation!

The Tamil Nadu I grew up was never like this. Even today, in spite of the lack of any meaningful governance, the state does still rank high on many social indices. But this is living in past glory and milking the once healthy cow.  The seeds for today’s rot have been systematically sown by the two Dravida parties who have been ruling the state alternatively since the death of MGR. To be fair, till the beginning of this century, things were not bad.  Almost ten years ago, a foreign visitor after visiting few states like Maharashtra, Karnataka, UP, the then AP, and in the end TN asked me why things were looking better in TN compared to the other states. And like all Indians who never say “I don’t know” to any subject on the earth, I gave my own theory. Which was that TN was the only state where the economy was quite balanced between Agriculture (Rice), Manufacturing (Auto, Textiles and small machinery) and Services (SW). Unlike other states even when growing well, the growth was not balanced between the sectors and hence created its own problems. For example, Karnataka had a high share of Services and less of Manufacturing while Punjab had a high share of Agri and Industry but less of Services. But if I look at the statistics today, this is indeed the case for TN and this has certainly ensured a very equitable growth in the state and no other state comes close to this balance.

Again, what TN is today is a result of some far-sighted thinking in the 70’s and 80’s by the then Governments. In the last decade or so, the state has been drifting away. While TN has been sleeping and slipping, the other states have been catching up. And this catching up has happened mainly due to some strong political leadership in each of these states. The neigbouring state of Andhra Pradesh ever since its bifurcation has seen some frenzied action. Both Telangana and Andhra Pradesh are fiercely competing today to garner investments. And in the age of competitive federalism, one state’s gain is another state’s loss. When Kia Motors (a subsidiary of Hyundai Motors) decided to set up a new manufacturing facility they opted for Penukonda (Anantapur) in Andhra Pradesh. It is heard that the Chief Minster Chandrababu Naidu took personal effort in bagging the project for his state and ensuring painless and swift land acquisition. In his weekly Swaminomics column, Swaminathan Aiyar once hailed the AP model of land acquisition for developing the capital city of Amaravati as an ideal model for other states to follow. He wrote that “Other states must study Naidu’s example, and adapt pooling for their own use.”

In Telangana, K.T.Rama Rao, its IT minister and son of the Chief Minister, has been in the forefront of attracting investments in the IT sector. In my own resident state Maharashtra, the young and dynamic Chief Minister Devendra Fadnavis is focused on making Maharashtra the most sought after destination for manufacturing again. And he already has a few early wins. Among his other plans are big bang infrastructure projects like Mumbai – Nagpur Express way,… In Rajasthan, its Chief Minister Vasundara Raje has been the flag bearer for labour reforms for the entire country.

In the midst of such action, what has been TN up to?  Plunged in a serious leadership crisis ever since Jayalalitha went to jail in 2014, TN has been just a torch-bearer for sycophancy saddled between MGR/Amma anachronisms on the one hand and OPS/EPS/TTV acronyms on the other. So, for “Turmoil” Nadu to regain its past glory and become a “Thalai” Nadu once again, its needs a Naidu like leader! ASAP. No, as of yesterday!  Do you have any picks? I have none at the moment.

Cartoon courtesy: Surendran/The Hindu

Demonetisation and it’s after”math”!!!

Ever since the RBI released its Annual report 2 weeks ago, Demonitisation (DeMo) is back in the news. And with its eminent Ex-Governor Raghuram Rajan now in India to promote his book, DeMo continues to hog the headlines and Op-Ed pages. The analysis of DeMo swing from scathing criticism of being a “big mistake” by the likes of Ex-Economic Advisor Kaushik Basu to calling it a “huge success and a course correction” by the likes of Gurumurthy, the veteran commentator on public affairs. So, as it happens in most issues these days, “for every spin there is an equally effective and opposite counter spin”! And where you stand on an issue depends on where you stand on the ideological divide.  On social media, it was a hashtag war between #DeMomenisationsuccess and #DeMonetisationfailure!

Ten months on, based on all the data available (99% of DeMo notes coming back to the banks) it seems that DeMo has not helped in sucking out the black money. In retrospection, I wonder how the government expected anybody in India to give up their prized possession (currency notes in this context) at all in the first place. In my own experience, when coming out with marketing promotion programs for the trade, we usually take twice the time for foolproofing the program compared to conceiving the program itself. This is from the wisdom of previous programs over the years where, we found that the Indian brain works over time always to find loop holes/gaps in any program announced. So, in a sales promotion program for example the trade will end up earning the incentives while you never achieve the increased sales objectives!

This is what happened in DeMo as well. If you remember, the day DeMo was announced, the chattering class’ verdict on WhatsApp group and dining area discussions was that it was a “Master stroke”! While the middle class and upper middle class folks who didn’t have unaccounted cash had to just find ways of beating the lines to exchange their notes, the ones who had, started cranking their brains. The result was the everyday tweaking of the rules and adding more terms and conditions for currency conversion. The then Economic Affairs Secretary Saktikanda Das became a celebrity overnight, thanks to his daily media briefings on what else – change in rules!

By now, it is clear that notwithstanding the anti-DeMo commentary of economists, there was overarching, tacit support for the DeMo move from common public. Inspite of loss of business for traders, loss of jobs for casual workers and loss of income for farmers the Note Bandi didn’t evoke much unfavourable mood towards the BJP so far. I am not sure if it will, from now on. What explains this paradox?

Many of the commentators have alluded to the human trait of Schadenfreude to explain this. That the poor were happy because this was one move which affected the rich and privileged and that the Prime Minister Modi had the guts to do so. This is a good possibility. But there could be more to this as well.  Within days of the DeMo announcement, the initial despair among people who were caught unawares with a lot of unaccounted cash turned into a relief, when they found ways and means to deposit the same into the bank. Among many ingenious ways, one was to tap into their own staff and workers to distribute the cash and get them deposited into their bank accounts. A report said that by Dec, the deposits in Jan Dhan Accounts peaked to Rs.74,609 crore! As of Sep, it was just 4,273 crore! The number of Jan Dhan accounts itself went up 5 times in this period!  My guess is that, in this process of conversion through the conduit of using others’ accounts, there must have been a cost.  The government must have lost an opportunity to earn taxes on the unaccounted income but those who had a lot of unaccounted cash ended up incurring a “conversion tax”! And I am certain that those who were witness to the rich incurring this tax felt certainly happy that DeMo was an equalizer of sorts. And not just being a witness, there would have been many who would have benefited from the sudden largesse of their masters as well and got their share of the “conversion tax”. So, instead of the government collecting taxes from the haves and distributing to have-nots by way of welfare measures did DeMo make it as a Direct Benefit transfer from the rich to the poor without the government in between?  Probably.

It’s evident now that the DeMo move has been a rocking political success for the government. On the economic front, though the objective of sucking up the black money has not been achieved directly, certain fringe benefits have accrued. Like reduction in cash circulation, increase in Digital transactions, and increase in bank deposits,…  These may leave the country in good stead in the future.  In the short-term however, the country skipped its GDP beat.

So when one does the after”math” of DeMo, it may well be like the popular “Elephant and the Blind men” story. For some, it’s a failure. For some, it’s a success. For some, it’s a partial success and for some it could be a partial failure. I would like to go with Rajan’s assessment that the short-term economic losses far outweighed the long-term benefits.  In hindsight, one is always wise. Other times – otherwise!

Our Tryst with GST* – * Conditions apply!!!

GST – The Good and Simple Tax, as our acronym lover PM touted during the launch on 30th June is finally a reality after almost 11 years of intense labour. This along with FDI in retail must count among the most awaited reforms in India by India observers.

So, the advent of a single tax which subsumes, at last count, some 17 different taxes and myriad cesses certainly must count as the single largest Tax reform undertaken in India. Not to forget the application of tax only on value added in the chain. Along with this simplification, the fact that goods from one state can pass thro different states without wait, harassment and accompanying corruption portend a new beginning for trade in our country. In the pre-GST era, logistics and warehousing strategy of companies have been dictated by tax compliance rather than supply chain considerations. In the sense, the number of warehouses and their size would be driven by billing point concerns rather than geographical spread of demand. In the GST era, warehousing will depend on supply and demand equations and not taxation points. And hence like in most developed countries, companies will get to run larger, integrated and fewer of warehouses. Development of more efficient logistics hubs, warehouse consolidation and ensuing FDI will become a reality soon. This is a new dawn for retail, supply chain and logistics industry.

So with all the seemingly obvious benefits of the GST regime, why is it that there is still some cynicism and negativity from different quarters about the move? Why is P. Chidambaram once the prime mover of GST when UPA was in power, cautioning all of us to “Get Set for Turbulence”? The GST in the current form is nowhere close to the one which was originally conceived. Rolling stones probably gather no moss. But a rolling GST gathered whole lot of moss on its way from the wisdom of empowered committees to standing committees to GST council. The current version of GST is a product of what I call “co-operative federal bullying”. The result is instead of the One Nation, One Market, One Tax premise, what we have is One Nation, One Market, One Tax name, 3 Sub Tax names, Multiple Rates, Few Exceptions, Some flexibilities and with an *. * – Conditions apply.

Being part of the GST council, the states in their own wisdom, ensured that we as a country don’t get away with a simplistic tax which may throw many Chartered Accountants out of jobs. However, I understand that without having a set of different GST rates (in some cases different rates for the same category as per user segments) or without excluding items like Petrol, Alcohol, Real estate,.. consensus could never have been built in getting GST off the ground. UPA’s failure to make GST a reality during their regime stems from this. So the choice before the centre was to accept what the states demand and bring about a not so ideal GST or wait endlessly for a few more years may be decades before some major economic crisis forces all concerned to come to an agreement on the ideal GST. From that point of view I agree with the stand taken by the Govt. to bring in GST in its present form with its shortcomings, with a hope of ringing in the changes in the coming years. Kudos are in order hence.

The Congress party which at every opportunity reminded us that the seeds for GST in India were sown by the UPA, however, chose to be petulance personified and boycotted the GST launch. While rubbishing the GST in its present form its main “anGST” against GST was that it is being rushed thro and should be delayed by 3 months till September. We all in India know that in our country whatever may be the preparatory time available, things get accomplished at the last minute. If we get more time, we stretch our deadlines accordingly. That if we have more time, we will be more prepared and can do trial runs before actual roll out,.. exists only in theory. Don’t we see in our Indian weddings, folks tying up some loose ends literally till the baraat arrives and continue to do so as the wedding is in progress?  Finally when the wedding gets over, its smiles all over.  So even after the GST roll out, there will be glitches, teething problems and surprises which I am sure we will find ways and means of getting over. Pushing back by another 3 months is not going to make things any different.

It must be commended that this Govt. stuck to the date of July 1. It would have been very easy for the PM and the Govt. to throw in the towel and put off the launch by a few months. But then, there are other implications. Come Oct. it is the peak festival and hence business season in India. Does It help if the roll out happens when India is in the midst of its biggest Annual economic cycle? Will it help if GST is launched in Jan. in the final quarter of the fiscal year???

The ruling party, the BJP counts traders as its important traditional support base for the party. That the party still decided to go ahead with the tax reform which professes maximum disruptions for this group is a significantly courageous move.  In India economic reforms have always been carried out under duress; when push comes to shove. The heralding of GST must be the 1st major economic reform brought in when not under any kind of stress but just to ease up things for the future. This certainly conjures up the arrival of Acche Din for our country.

Still our penchant for complicating things comes to the fore here as well.  Though the GST collections have to be shared between the state and the centre, could it not have been done at the back using technology rather than coming up with 3 variants like SGST, CGST and IGST??? Does the Anti-profiteering clause make sense? Will not competitive economics eventually drive pricing??

GST is indeed a Good and Simple Tax. So there is nothing like a good or better time to introduce the same. But, we should not forget that this is India and we are Indians. So, conditions apply.

The Passport called English Medium!!!

Hindi Medium for the uninitiated is a Hindi film that hit the screens last week sans the trappings of the typical Bollywood fare but which holds a mirror to the society with a strong social message. Without any of the leading “Star Khans” but with just Irfan Khan as the lead star, I am not sure how far the film will reach eventually. After 3 Idiots if there was one Hindi film which leaves you thinking as you left the cinema hall about your kid’s education this must be it. In the film, the lead couple go to unimaginable lengths just to secure admission in one of the Top English medium schools in the city.  Because in the lines of the mother, “If the child goes to a Govt. school, she can’t learn anything. If anybody talks to her in English, she will not be able to fit in the society. Hence she will be lonely and will get depressed.”  The extremes the couple stretch themselves to secure that admission in a top English medium school like even trying to transform themselves to poor people to take advantage of BPL quota as per RTE act may sound preposterous.  But the message – that “English medium” is a mandatory passport for one’s flight to success in life is not lost on anyone.

Not just this one, but there were other films like Chetan Bhagat’s novel turned film – One Half Girlfriend and Sridevi’s super hit – English Vinglish dwelling on the theme of the need to master English to get recognized/get ahead in life. Ironically this is not some typical Bollywood fantasy but stark reality of India being mirrored in films.  At workplaces today, one’s command over spoken English is considered essential to rise up the corporate elevator whether you like it or not. There are very few careers I can think of today where one can still succeed without mastering the English language. Probably politics (where being oblivious to the English language can become your calling card) or some creative fields could be those. Otherwise even in medical field the reality is, you feel comfortable of a surgeon’s ability if he is able to explain the diagnosis and treatment course of your patient in eloquent English!!! Narayana Murthy of Infosys once controversially observed in the context of IITs that with Indian politicians “rooting against English”, the task of getting good English speaking students at IITs gets more difficult and that affected their quality .  He was being practical and honest. In urban India the caste system based on Manuvaad is gradually on the wane. But in its place there is a new caste system based on “Medium of Instruction” – English medium being forward caste and any other being backward!!!

However this is not the case in many other successful countries. In Germany you don’t need to master English to head an organization. In Japan, though knowledge of English is an asset particularly in an Export driven economy like theirs, lack of flair in English has never been a liability.  Same is the case with China.  It’s another matter that they probably now realise that if they had imbibed the English language they could have ruled the global commerce not just in Mfg. but even in services!

But then India is not a homogenous state with one culture, one lingo like Japan or Germany. We are “United States of India” where our culture, language, food habits,…,.. keep changing every 500 kms. We sort of got stuck in the middle where we couldn’t have Hindi or for that matter any other Indian language as a universal Pan Indian language due to our cultural diversity. At the same time English being a language imported due to the colonial rule couldn’t achieve the universal reach across the board. Result – we have a language divide. If we have to get out of this situation, it’s too late or virtually impossible to go back to a Japan or Germany universal Indian language model.  So it looks like adopting English language universally in India is only the practical option left with us to go forward from here.

“Universally” is the key. It was the very articulate Shashi Tharoor who once said, “Denial of opportunity to learn English to our children would be tantamount to destroying their future” and I agree. It’s unanimously accepted that India’s command over English has been one of the key attributes to our success in Software business worldwide. So why not we build on our strengths and leverage the same? That is certainly not by keeping English a privilege of few and sowing the seeds for another conflict. Instead a way forward could be to make ‘All” schools in India – English medium schools and phase in English as the universal medium of instruction from a particular year in the very near future. This is not to shortchange our own native languages which still needs to be taught in the same schools but need not be the “Medium of instruction”. We could expect politics to play and outrage factories running on full capacities over this move.  But then have we seen wards of politicians who get educated from Non English medium schools?  By the way in our neighbouring Pakistan in 2013, I heard that Khyber Pakhtunkhwa province took a call to switch over from Urdu to English medium gradually in a period of four to five years!!! This could be a significant reform in the field of education that would ensure English not just being a passport to economic, social and educational advancement universally but a ‘Visa on Arrival” for growth, the likes of Donald Trump notwithstanding!!

This reform may not be “the” only cure for all the ills in our education system but would be a good place to start.

Postscript: While on this, just after the ascent of Mr. Chandrasekharan as the Tata supremo, a picture of him and his 2 brothers has been doing the WhatsApp rounds. It talks of the fact that the 3 brothers are actually are from Tamil medium schools from a village in Tamil Nadu and that today they were head honchos. The message being, one doesn’t need to be necessarily from English medium schools to get to the top. Well, not sure even if Natarajan Chandrasekharan will accept that premise today and forward that to his WhatsApp groups!!!

2016, History & Hope!!!

This time of the year, the last week is usually a “feel good” week. There is celebratory mood around thanks to Christmas, holiday outings to look forward to and with a fresh New year coming up – a feeling of Hope. Had the year gone well, one is anyway happy and hopes that the good days continue into the New Year. If it had not, you want to quickly move on and again hope that the New Year brings some cheer. Was it Ghalib who said – ‘Umeed par Duniya Kayam hai…uska saath na chodo’ (Hope sustains this world, don’t lose its company!) So it is with fervent hope for Achhe Din (oops not the political type) that one usually steps into the New Year – year after year!

While there are 12 months, 52 weeks and 365 days to a year, when history is written a year is usually defined by what happened in a week or probably in a day.  And seldom have we realised when an event unfolds that it is history in the making. That is left to the wisdom of hindsight. For example, we now know that 1991 has been an important year for India. For opening up of the economy. For the end of license Raj. For unshackling the animal spirits. Yet, when the Industrial policy announcement was made in July 1991 by the Government, they were acknowledged by and large only as important “course corrections” considering the state of the economy by the media.  Then, they were not labeled historic.  The “Reforms” were always treated with suspicion and even in the Congress party there were many a doubting Thomases who derided the then Prime Minister Narasimha Rao and the Finance Minister Manmohan Singh. But today the rearview mirror displays that the reforms of 1991 have indeed left a positive trail in our country.

History is a great leveler. And at times more charitable than the present. So you find more eulogies on Narasimha Rao as a visionary, as a modern Day Chanakya,..,..  today than there were when he was alive. Or even when he passed away in the same month around the same date in 2004. Hence I was not surprised when Manmohan Singh in his last press conference as a Prime Minister famously said – “History will be kinder to me than the contemporary media!!!”

So likewise when history is written I do believe that 2016 will have a significant place in it for the one event which happened on the 8th of November – The Demonetisation of high value currency notes! We will know how the after effects of this move play out in the next few quarters. As I mentioned we live in eternal hope. So the hope is that we get over the pain caused by this move sooner than later and the economy is back in track by March/April.

But apart from this, if there is one thing for which this move will be remembered for in history, it will be for how Demonetisation changed some steadfast habits of Indians. As author Shankkar Aiyyar famously said in his book – Accidental India that almost all of India’s turning points like the White revolution, Liberalisation,…) were not the result of foresight or careful planning but were rather the accidental consequences of major crises that had to be resolved at any cost.  Similarly the cash shortage situation resulting out of the Demonetisation program in the initial few days was panning out to be a major crisis. (Some would say it is still, though I beg to differ looking at how ground situation has changed for the better) This made the buyers and more importantly the sellers think of carrying on with their businesses with no or less cash.

Today in a traditional market in Mumbai – the usual signboard which said “Credit Card and other cards not accepted” – has the word “Not” blackened out! Paan Walas sporting “PayTM Accepted here” is no more just a subject of WhatsApp jeers but a reality. Restaurants and other outlets no more scorn at you if you flash your credit card for small payments. At multiplexes, there was are big lines during the interval not for buying popcorn tubs, but for swiping cards in one solitary POS machine! Personally speaking I am left with more cash in hand than ever in the past few years! The expenses haven’t reduced mind you though I would have lived with that side effect!

So this change in behavior of using less cash and migrating to digital means seen in Metros and big cities which will also spread to small towns and villages in due course could again become one “accidental” after effect of Demonetisation. We all know the overarching benefits of a Cash less /Digital economy. Indians by nature are trained to be less transparent in terms of disclosures – in matters of income and expenses. If we are forced to shrug off this ingrained reticence and have now become more open to transparency (all digital payments leave a trail) I think it is one helluva big step for a country like India naysayers notwithstanding.

2016 has been a historic year when status quo has been demolished everywhere. Brexit, the ascent of Donald Trump and in India – the Demonetisation move. The underlying sentiment has of course been “HOPE” in all these of better times ahead.  With the ushering of another New Year, there is continued Hope. For, Hope is not just a good thing but is the “Best” thing! And isn’t it increasingly perilous to lose its company?

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“Hoping” you will continue to read my posts and provide valuable feedback – see you in the next year!

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