India and the Global Attention Surplus Disorder!

Jan 17th, 2023:  BBC releases the first part of the documentary on Modi titled “India: The Modi Question”. Among other things, the documentary goes on to levy charges on Modi for his role during the Gujarat riots back in 2002 when he was the Chief Minister of the state. It is another matter that the courts and different committees have delved into the same matter for so many years and have exonerated Modi for his involvement in inciting the riots as claimed by the documentary.

Jan 24th, 2023: Hindenburg, an American short seller, publishes a report on the Adani group in which it accuses Adani group of “brazen stock manipulation and accounting fraud scheme over the course of decades.” This was just three days before the opening of Adani’s FPO in the market. The ensuing brouhaha led eventually to the withdrawal of the FPO only after a massive evaporation of its market capitalisation.

Feb 6th, 2023: In the US, the Deputy Secretary of State briefed that “The surveillance balloon effort, which has operated for several years partly out of Hainan province off China’s south coast, has collected information on military assets in countries and areas of emerging strategic interest to China including Japan, India, Vietnam, Taiwan and the Philippines,”

Feb 17th, 2023: At the Munich security summit, an annual conference on global security issues, George Soros, an American business magnate and philanthropist launched a scathing tirade on the Indian Prime Minister Narendra Modi. In his speech, he also referred to the Hindenburg report and said that Modi and Adani were close allies and that their fate was intertwined.

If you look at all these stories, a few things are strikingly common – the stories are about India, they are damning in design and emanating from outside India.

Quoting World Bank data, Centre says Indias PPP-based economy reached $8 trillion in 2017

Welcome to India’s “Global Attention Surplus Disorder” TM (GASD) era. At the outset, let me clarify that this has got nothing to do with Attention Deficit Disorder which is a mental condition. Global Attention Surplus Disorder is when a country is subjected to excessive attention globally because of which stories mostly of the critical type about the country keep coming out at regular intervals.

It is important to note that all countries are not automatically subjected to this syndrome. In the evolution of any country, there comes a time when the country becomes in a way eligible for excessive attention.  Once eligible, it becomes a part of this privileged league of nations. I believe that for India, this started last year (2022), though we have often threatened to get into this league but slipped back in the last minute. Why did India become part of this league and is getting subjected to GASD?

When a sportsperson starts doing well in mega events, she starts becoming the cynosure of all eyes. She also comes under scrutiny not just for her sports feats but also for her conduct in her personal life (Think Sania Mirza). Among all the film stars, if you are a top star like one of the Khans, obviously you are at the centre of all attention and scrutiny. You will receive your regular dose of bouquets but when the brickbats come, they will be heavy and bitter. Ask Aamir Khan. If you are the among the richest and most famous you cannot escape the attention of the prying news reporters. Look at the Ambanis. A dominant and globally successful company is always under media scrutiny not just for its success but also for its omissions and commissions. Search Google. A very quick upstart, which was initially the darling of the one and all could face the bile of the same media and regulators worldwide when it becomes over-successful. What happened to Facebook (Meta)? Even when a politician becomes extremely popular with the public and becomes a darling of the masses, he becomes a victim of excessive and continuous scrutiny. Even if it’s a Modi.

This has what has changed for India in the past few months. For a populous country like India, it weathered the Covid storm pretty well. In the past few years, the fundamentals of the economy are getting stronger because of which the country’s resilience to external shocks has improved drastically. Despite global headwinds like Covid, the Ukraine war and now the global economic slowdown, India continues to grow at a faster clip than all major economies. For the future, the world is now predicting that this could be India’s decade. There is a visible transformation of infrastructure in the country. Highways, Railways, Airports, Metros, sea links are all finally moving toward completion in the next five years after being in a permanent Work In Progress phase. The adoption of digital solutions to solve the country’s public issues seem real and this holds a lot of “hard” promise for the future. In the past, our promises remained “soft”.  As we saw in the recent mega order of the aircrafts, big powers are looking to India to help them.

In Marketing it is said that for a market leader apart from doing routine things to increase its share, and expand the market, the bigger challenge is to ring-fence itself from some “Public Relations (PR) storm” or other that it is subjected to now and then. For example, a successful brand and a leader in its category like McDonald’s has to spend extra marketing resources for challenging litigations and Class action suits by say, Vegans. A vigilante group will never waste time and resources on going after say a Biggies Burger or a Burger Singh (yes these are Burger brands and competitors to McDonald’s in India)

My point is, getting subjected to Global Attention Surplus Disorder is a sign of India’s success. It means that India has arrived. In my opinion, China started suffering from this around the mid-2000s when its economy started firing on all cylinders and China became the so-called factory of the world. But that’s when coverage of its record on Human rights, Freedom of expression, Public Data accuracy, Transparency Index, Corruption, etc. also started finding its way into the global media regularly. There is not a single day when there is no negative story on China these days in reputed publications like The Economist, The Washington Post, The New York Times and so on. China has been suffering from GASD for many years; India has just started.

In the coming days, weeks, months and years, you will see India being in the eye of the storm frequently and more often. We have to get used to this excessive attention from the world. As a country, and as a government we should put processes in place to handle PR storms of varied nature from here on that will ensure less Governmental time on such issues. At the same time, we should pick the right battles to fight. Otherwise, we could get into a vicious distractive cycle. India is at the cusp of making history. Focus on the job at hand is more important than getting waylaid by distractions.

As Cricket experts would say, in seaming conditions and turning tracks, a batsman should know which ball or bowler to attack and more importantly which to be “well left”!

Image courtesy: Hans India

Abki Baar Amrit Kaal!

In the political calendar of India, the Annual Budget presentation is a key event. So, last week was consumed by the budget event and by now we are also done with the surfeit of analyses and opinions on the same. However, this year the finance minister’s thunder was stolen by the Adani story thanks to the Hindenburg report culminating with the cancellation of the Adani FPO, the announcement of which came late at night on the budget day. What could have ended up as a great budget day for the FM and the government, turned out to be a fifty–fifty day.  Even otherwise, I have been feeling that Finance Ministry in the Modi Sarkar has always been treated uncharitably by commentators.

The budget presented by the finance minister last week was the Modi government’s 10th and Nirmala Sitharaman’s 5th in a row. If she presents the budget in 2024, which in most likelihood she would, Sitharaman will become the 1st full-time woman Finance Minister to complete her full term.  Truth be told, back in 2019, when Sitharaman was anointed as the FM, even among BJP supporters, there were raised eyebrows.  That she was a political lightweight unlike her predecessors and came across as a haughty, headstrong lady, an image which she continues to live with even today, were some of the reasons attributed to the scepticism around her appointment.

I had opined then that making Sitharaman the FM was an inspired choice by Narendra Modi and that she may end up being a surprise pack. My take was based on the following reasons. She hailed from a middle-class background with a grounded upbringing and therefore would bring in a sense of earnestness and commitment to whatever she does.  She had a squeaky-clean image which I thought is important for any minister, more so for an FM.  For the same reason that she was a political lightweight, she didn’t carry any past baggage and was not seen close to industrial groups or lobbies in India Inc or abroad – a point that can’t be said of earlier FMs of India.  As a spokesperson of the BJP when UPA was in power, she did a fantastic job of articulating the opposition’s point of view through logical and measured viewpoints for which she would come meticulously prepared. This aspect demonstrated her diligence and seriousness in the job given.  And finally, she did have an educational background in Economics and therefore was not completely alien to grasping macroeconomics, which I think is an important requisite for an FM.

On the flip side, I did feel that Sitharaman may not be a very creative or out-of-the-box FM but may just be an FM who would execute BJP’s manifesto and Modi’s vision diligently. In this sense, her priorities will be driven by what is the ideological framework of the party and its manifesto. Five years since her appointment and five budgets hence, even her sharp critics admit that Sitharaman has done a fairly commendable job as the FM particularly navigating the country through a global crisis.  This can be borne out of the fact that there was hardly any material criticism of the latest budget. By and large, the criticisms came out of people’s compulsive and competitive positions rather than constructive prognoses.

Nirmala Sitharaman took over from Arun Jaitley (though Piyush Goyal was an interim FM for a brief while stepping in due to Jaitley’s ill health in 2019), who had a huge political heft in the Modi Sarkar. Sitharaman herself considers Jaitley as her Guru and mentor in politics.  Jaitley’s balance sheet as an FM has GST introduction, the Bankruptcy Code and Banking clean up on the credit side and Demonetisation on the debit side. Though to be fair, Demonetisation was a purely political decision that had economic ramifications and so it should feature more on Modi’s balance sheet than on the FM’s. But for Jaitley’s way with people of all fronts, consensus building on GST and its eventual introduction, GST would still be a Work In Progress now.  But one of the major issues of Jaitley’s period was the slipping of India’s economic growth since 2017 which didn’t get the attention it deserved back then. I vividly remember that in 2017, it was taken for granted that India will grow at 8% come what may and the question was what the government will do to touch double-digit growth consistently for a long period. But in the last 2 years of Modi Sarkar’s first term, the economy slipped considerably.

It was in the background of this dull growth that Sitharaman took over as FM in 2019. To be fair to her, just within one year into her tenure, she had to contend with the Covid pandemic which brought the entire world to a grinding halt in 2020. Navigating the country’s economy fairly smoothly through the pandemic must count as Sitharaman’s biggest achievement of her tenure.  Even during the last three years of the pandemic, as a country, we have managed to be fiscally prudent and come out relatively unscathed.

Back in 2020 in the midst of the pandemic, most of the developed nations were doling out cash to their people to pump prime the demand. There were clarion calls from reputed economists on India too, to do the same. However, the Indian government decided on providing targeted support like free grains to the poor, MSME credit, etc rather than cash transfers to the people though the government through the now famed “India stack” could have done it easily and scored brownie points. Toeing the line of these economists, the opposition leaders too were clamouring for cash transfers. Looking back at the way the pandemic played out through uncertain crests and troughs, keeping the powder dry for the rainy day turned out to be a prudent strategy.

Identifying the issues in hand correctly which were a) No visibility on the endpoint of Covid with repeated waves, b) Supply-side problem due to lockdowns c) Less consumer confidence which means even if money was given, people were less prone to spending, the Indian government took a calibrated approach to handle Covid. If you remember, we used to have the FM announcing a slew of measures according to the developing situation almost every other month. While all this was happening, the government’s focus was also to provide monetary support to the vaccination program which in itself was a humungous task for a populous country like ours.

The result of this “drip” approach to handling Covid and its aftermath is that today we are in a far better situation to fiscally get back to the growth path even while being caught in the midst of another external crisis like the Ukraine war.

The 8% + growth which we were taking for granted in the last decade may be eluding us today and we may be in the 6-7 % range. Yet, in so many years, India has not been seen with the kind of optimism like it is being seen today. India has an uncanny knack of flattering to deceive as we have seen in the past many times. But the way the finance minister and her team handled the economy during Covid in a composed manner without taking a misstep and now re-wiring for growth with very high spending on infrastructure etc… is giving a sense of confidence that this time, India will live up to the hype.

There is still a lot to do and waving the victory sign too early is not a wise thing to do. But, for reaching up here, it is only fair that due credit is given to the FM and the teams in the Finance/related ministries and PM’s Economic Council.

Prime Minister Narendra Modi might have first used the term “Amrit Kaal” during his Independence Day speech in August 2021 in terms of a vision for New India for 25 years. But it is now I feel – Abki Baar Amrit Kaal.