Abki Baar Kabali da!!!

First up – this is not a review of the film Kabali. This post is also not about the Rajini cult. As I was exiting the multiplex in a Mumbai suburb yesterday after my date with Kabali, my mind couldn’t resist from flirting with a very strange comparison. Though from completely different domains – one from Kollywood and the other politics, the similarities slowly emerging between the situations post Kabali release and post Modi Sarkar @ 2 were intriguing.

Here was KabaliRajinikanth’s latest film releasing in July 2016 after 2 successive flop outings namely Kochadaiyaan and Lingaa. For this one, Rajini reportedly decided to come out of his comfort zone of his usual team and work with newcomers right from the Director (Pa. Ranjith) and other technicians. The teaser which hit the screens became a massive hit and took the expectations to another planet.

Rajini-Kabali-Teaser

Similarly in 2014, BJP led NDA was making a bid to return to power after 2 failures at the hustings. This time with a new PM face called Narendra Modi. The Modi campaign hit the right notes with an across the board appeal setting massive expectations not only among voters in the country but also observers all over the world.

Riding on the wave of the pre-release excitement and hype, Kabali released in 1000’s of screens worldwide. The buzz was so much that even folks in North India who don’t eulogize Rajini (or may be they do) so much didn’t want to be left out. 3rd day post the release and as I write this, Kabali has reportedly smashed all Indian box office records for a film opening.

There, cashing on the back of a lacklustre leadership of the UPA regime for 5 years, a promise of strong governance and a string of other promises, Modi lead BJP won an absolute majority and strode back to power.

Catch lines from the film teaser – like Kabali da, Neruppu da,.. became a part of day-to-day lexicon and of course myriad jokes. Memes and Dubsmashes based on the teaser have been setting the web on fire since the teaser released.

On the other side, “Abki baar Modi Sarkar” – the catchy tag line of the Modi campaign became a part of marketing Hall of fame. So much that, David Cameron pinched the punch line to appeal to Indian voters in the UK.

“Magizhchi” (Happy) a phrase which Rajini uses often in the film to sign off with visitors has been appropriated even by my mom these days in phone calls!

The phrase “Achhe Din” (Good days) which Modi promised during the campaign is in everybody’s lips when talking of the present Govt.

It’s my view that the difference between a flop/hit and a super hit depends upon how a film appeals to a casual film goer. When a Salman’s film releases, invariably the bhai’s fans watch it irrespective of how the film is. Ditto for a Vijay’s film or a SRK’s product. But post good reviews and viral feedback when the film attracts the non-fans, it is termed as a good film and a super hit thereof.

Same in politics. A party’s core supporter votes for the party irrespective. But when a party impresses the non-core supporters that’s when they are able to win with a majority or a landslide. We saw this in 2014 Loksabha elections, Delhi state elections and later in Bihar,…

2 days into the release, the reviews on Kabali have been mixed. The diehard fans of Rajini obviously are satisfied with the film and seem to be o.k with it. The neutral or casual film goers seem to be absolutely disappointed with the film. The critics have mostly panned the film as a forgettable one. And in general the view is that though Rajini himself has done a great job he is weighed down by the script. Other view is that if one watches the film sans any expectations associated with a Rajini film, then you will not be so disappointed. Then there are those who put the blame on the over hype created over the movie which eventually just couldn’t measure up.  It’s also possible that even Rajini fans are a bit disappointed but are very nice to express it vocally.

2 years into Modi Sarkar, isn’t the verdict similar to the above? The core BJP voters are of course happy with the Govt. unequivocally. For the non-party affiliated voter, Achhe Din are yet to come. And for critics in the media, the Modi Sarkar has been an abject failure in many counts. In the many opinion polls Modi is still rated very high and still towers over his Govt’s performance.  Many routinely blame the “chunavi jumlas” and the resultant hype created around Black money return, on curbing food prices, 56” in Chaatthi,… during 2014 elections.

So getting the drift?

For both Rajini and Modi Sarkar, considering the situation, it’s easy to say that they should have not created such a huge hype. And that they should have kept expectations low.

The reality is for a film today that too of the scale of Rajini, much of the recovery has to happen within the 1st weekend. With Torrents of the world leaking good prints within few hours of the release the producer obviously is in the receiving end of technology. If a film is not promoted well, he can’t expect any opening. If the film is actually very good probably he has a chance of extending the run for a few weekends and make money. But knowing the audience reaction is an art I guess no film maker has perfected.

Similarly, going back to 2014, If Modi had not run such an aggressive campaign, the results would have been similar to what happened in 2009. The appeal to non-core voters would not have materialized and an absolute majority would have been elusive.

What next for the Superstar? His project Enthiran-2 (Robot-2) with ace Director Shankar is already on the floors. There is a good possibility that it will be a “Shankar’s film” as much as “Rajini’s film” and hence a good chance to redeem himself. But it will be interesting to see Rajini’s next move beyond Enthiran-2 now that the reaction for Kabali is out. What I wrote after Lingaa (Read Here) very much remains valid.

And for Modi Sarkar there are still 3 years to deliver on the promises. We see a lot of positive structural changes being undertaken on the Governance front. Hopefully they will start yielding results come 2018.

Come 2019, we will once again get to witness the two re-runs. A “Phir Ek Baar Modi Sarkar” campaign from Modi. And for our own Super star, when his next film after Enthiran-2 probably releases – a more emphatic “Naan Thirumbi vanthutennu sollu” (I’m back,….) cry or so we pray!

Postscript: Similarities end here. When asked to rate Modi Sarkar at 2, many gave ratings of 5, 8, and 9,.. on a scale of 10.

But for Rajini’s Kabali – on a scale of 1-10, the rating is Rajini!!!

Advertisements

A day of Digital Detoxing!!!

It’s not very often that I tune into FM Radio while driving. That space is usually kept for Indian Classical music, Ilayaraja and of late Kishore Kumar. A chance tuning to Red FM 93.5 a few days back spurred an idea which caught my imagination. The station amidst bajaoing the likes of the highly repulsive ‘baby ko bass pasand hai’ and its ilk, was filling in with a new segment called “Prayaas” which they explained was an attempt to create awareness on social causes. So that day’s Prayaas was devoted to what they called as the “digital” disease and described with a funny song how people have fallen into the “Digital Trap” in almost all walks of life. Aimed to be funny, it was thought provoking!

Coming to think of it, it’s a fact that most of the urban and semi urban population world over is today suffering from this “Digitalitis”! It’s an ailment which involuntarily spread itself with technology – first the internet and now the smart phone. Reams or rather terabytes have been consumed on how a day in the life of a human being has changed with the advent of the smart phone, on how a smart phone has made a person dumb and so on. Like the other day in a Coffee shop, one saw a lone guy. No big deal, right? But the surprise thing was he was not checking his phone. And was not on his laptop either. Was just sipping and enjoying his coffee. Somebody commented that he must be a psychopath😄😄. Today, a guy just sitting and having his coffee without being in the “Digital space” cannot be anything else!!!

In these days of waking into your smart phone and closing your eyes in the night after checking and responding to the last messages in the myriad groups in WhatsApp, what happens if you shut yourself “Digitally” for a day? A day of Digital Detoxing??? So that was yesterday for me when I decided to go back to the pre-smart phone days. That means – no WhatsApping even Good morning messages or indulging in weekend banter in at last count 46 groups😄😄. Not logging into Facebook even for greeting friends on Birthdays which I do very religiously now. (For a person who is bad at remembering dates, knowing the Birthdates of near and dear thro FB is a Godsend). No Tweeting, not even the usual satirical one liners (pakau stuff for some)! And no checking the phone now and then (as per the wife – every half a second!!) for business e mails!! And certainly no blogging😄😄

dd2

Having decided to go through this, the first step was to announce this proudly to the wife. (Lest she should not think that her man is not well the whole day😜😜). The immediate reaction was in predictable lines. “One full day of Digital Detoxing??? No Chance”!! I challenge that you cannot cross even few minutes forget a day and all😜” Thoughts of all the past challenges with the wife which you invariably lost came to the mind! But I still muster courage and reaffirm my resolve to be detoxed. So what was my experience???

First up, the digital detox day started off with a bad omen. The tyranny of the I-phone battery ensured that the battery was drained out completely when I got up. So may be that was a good omen!!! After putting it up for charging, I touched my phone only to answer few calls whole of the day! And as an extension to the detox programme, the laptop was firmly entrenched in its bag!

The Omen – Good or Bad notwithstanding, the experience was not bad at all. Not only did I withstood for 12 hours, but went beyond that as well.  It certainly helped that it was a weekend and hence could afford to put away the phone in a corner of the drawing room. Of course there were temptations to check messages in WhatsApp but could resist without much ado.  When you don’t have to catch up with messages in the many WA groups in the early morning, you could get back to the youth habit of reading the newspaper from the “Mast head” to the “printed and published by,…” line. Oops nowadays it is from “one ad for a smart phone” to “another one for an Ecom sale”😄😄. No checking the phone while in signals or traffic jams which is an instinctive thing to do nowadays. Same while waiting in check-out counters while shopping! Could engage with banters with the wife and the daughter without interruptions. The banter went on and on that the wife felt that the regular day was better😄😄. The eyes which get moist in usual days staring most of the time on the laptop screen and straining on mobile screen felt relaxed. From multi-tasking (which is what you end up doing when you are working on the phone all the time) to single tasking, the day was more relaxing I felt.

Couple (only😄) of my friends called to check if all’s well with me – since they didn’t see the 2 blue ticks against messages sent to me over WA all through the day!

By evening, the sister called to check if there was some major fight with the wife at home. (Incidentally the wife also gave a miss to the regular Good morning message yesterday!!!). I had to convince the sister that the situation was quite the opposite – hopefully😄😄

Otherwise nothing much was missed! Today morning, could pick up the thread easily and move on. So maybe I should do it more often. And may be one day isn’t enough to feel the difference. So, to my fellow travelers in the digital age, do try this “digital detoxing”! But please inform your folks in advance that you are on Digital Detoxing😄😄 I will, certainly the next time which is most likely to be for a week!

Postscript:  In Chennai, I came across a restaurant where the patrons have to leave the mobile phones behind in lockers. Last heard – its doing well with the wives😄😄