Jugaad Vs Anti-Jugaad!!!

In the last 2 weeks, 2 TV ads for different products by 2 different agencies but surprisingly around the same theme of Jugaad caught my attention.  One is for Sulekha.com and the other for Exide Life Insurance. Jugaad is India’s contribution to management theory or so it appears. That the word ‘Jugaad’ has a Wikipedia page attributed to it means, it “has” arrived. And I think it had arrived a decade ago. When we started seeing this term being bandied about in management lecture circuits and HBR articles in the context of a Rising India. Yes the same time when BRICS broke into investment strategy discussions around the globe. For the uninitiated, Jugaad is a colloquial Hindi/Punjabi word that can mean an innovative fix or a simple work-around, used for solutions that bend rules. (Courtesy: Wikipedia). One of the very popular examples of Jugaad which has been trumpeted about is the use of old run down washing machines as giant Lassi makers in dhabas of Punjab😤

So what was new in Jugaad?? The concept of Jugaad I believe emanated from the Indian psyche of use first, then re-use, then repair and use and refuse (to throw i.e.). So when you have a problem in hand, as long as you can just do something and fix it and Chalaofy, its fine. These days for our kids, when their slipper snaps, Snapdeal delivers a new pair the next day. In our time, when a slipper gave way, a safety-pin first came to the rescue to pull along for few days. When that also failed, the cobbler under the nearby tree stretched the life of the slipper for few more days. So the immediate instinct was to do some Jugaad to get it going before we buy a new pair.

It was but natural that the word entered the workplace soon. At factories, warehouses, offices – if there was a problem the first attempt is to do some Jugaad and fix it. And in interviews – questions like “Are you a go getter?” gave way to “Are you a Jugaadu??”😜😜 A supposedly smart cookie who can think quickly and provide a cheap and quick fix for problems at work. So the underlying association for Jugaad was that the solution must be quick to implement, cheap and can be a short term compromise. Nobody expected a Jugaad to be a “perfect” solution.

Awesome-Shower-Jugaad

Now this runs antithesis to probably a Japanese way of thinking. In Japan, solutions are found after a lot of thinking (so not a quick fix), they need to be perfect (turn out to be expensive) and for the long-term.

So I guess the Jugaad instinct is all to do with the economic status of the country and its people. In countries like ours which is still aspiring to be a developed country, our priority is to have a fix. Not be a perfect fix. Need not be for long-term. But should be cheap and quick. While this approach has paved the way for eulogizing the concept of Jugaad as a means of “frugal innovation” in countries like India, it also has its shortcomings. As can be seen in our day today lives. For example in the way our municipality fixes potholes in roads. Just fill up quickly with metal and tar and level it only to do the same exercise again in a few months. A Jugaad solution can prove to be a long-term pain and an expensive proposition. In this context, I am uncomfortable with raising Jugaad to a global management technique and all that jazz.

Ergo, interestingly I notice that the same concept which till recently had a positive overtone is taking a negative innuendo. The liberalization and the Software boom have changed things and thinking. These days we deploy less Jugaad in our lives. And we it seems now need long-term, Quality solutions even if expensive. Now coming back to those 2 TV commercials. As can be seen in these 2 ads Jugaad has given way to Anti-Jugaad and the till now venerable Jugaadu is being loathed upon. In my last post “Writings on the walls” (Read here) I wrote about the aspirational India taking wings in the heartlands. I see this emergence of Anti-Jugaad as another instance of the emergence of Aspirational India where the expectations of people have morphed from being just satisfied to yearning for more.

So, are the days numbered for Jugaad in India? May be not. But the question is – As the country which popularised Jugaad is there a “Good Jugaad” which we can still retain and a “Bad Jugaad” which we will have to do away with?

Postscript: As I am typing this racing against the iPad’s battery life, is there a Jugaad for the iPad’s battery life??? Please call me😜😜

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Writings on the Walls!!!

First a disclosure. The topic for this post is lifted from the ace columnist Shekhar Gupta’s columns – the ones he usually pens on his sojourns to the rural heartland of India during election times to gauge the mood of the electorate and to see for himself the changes sweeping the country. This piece is on similar lines. One which is based on my recent visit to Coimbatore where I spent the last few days of the 2015 and rang in the New Year. Coimbatore is the 2nd biggest town in Tamil Nadu and by no means can be categorized as a rural heartland. It has been an industrial hub with a higher than average per capita income in the state and the country. But for those living in metros like Delhi, Mumbai, Bangalore or ChennaiCoimbatore is an idyllic place with much cleaner air and purer minds. And as you move further away to the suburbs of this town like Vadavalli the “Writings on the walls” are clearer. Let me attempt to recap some of those which I found interesting:

  • First up, as you drive down into the city from the airport, through Avinashi Road a commercial nerve centre a new Audi showroom has sprung up! Atleast I saw it for the 1st time. Not surprising though for a city where the entrepreneurial class had always high exposure and aspiration as far as cars were concerned. But what surprised me certainly was a brand new showroom which was getting ready for Harley Davidson bikes down the lane.
  • In a lazy afternoon, as we hit upon the idea of watching a film, Bajirao Mastani won the battle over Pasanga-2 (a Tamil film). My own snotty idea that tickets for a Hindi film will be easily available in a place like Coimbatore got demolished the moment I checked for tickets online. It was indeed a year end and generally a holiday week, the film screened only in 3 multiplexes and just 2 shows compared to 5-6 shows of Tamil movies,…,.. But still for the whole period we stayed there Mastani proved elusive. Still griping with the thought that Madrasis are Hindi haters –Think again!
  • More proof of this would emerge when I saw boards hanging like this in gates of houses. Note that stress on “Hindi”

Board in C'tore,012014

  • Coimbatore has huge gas stations. Once as our cabbie got into an IOC gas station, I saw this billboard.

Fitness catching in Cat d towns,122014Written in Tamil, it was talking of a promo by which those filling up petrol were eligible for VLCC gift vouchers. Was interesting to see the aspirational connect. And as we drove further I would see many more billboards for VLCC beauty products (Like this one)

Signage in a Vill petrol pump on face cream,1,122014

  • Again further proof for the increasing thrust on looks showed up shortly as I and the wife were going around looking for a friend’s house. The landmarks wereK.R.Storesand “a beauty parlour”. I kept asking few people for K.R.Stores in vain. The wife then took charge and asked the next lady the directions for the beauty parlour. And lo she clearly directed us to the house we were searching in the scorching sun for the last 15 mins😁. I wanted to tell K.R Stores to change from selling wheat flour, rice flour to being a beauty parlour😁😁
  • When the daughter pestered for taking her out, we went to a household products Trade fair which was going on in the Codissia Trade fair complex near the airport. Frankly I was going to such a fair may be after 15 years. My images of these fairs were always of stalls selling products like Roti makers, Vegetable choppers,… which usually work wonderfully in demos at the stalls but fail miserably at home😞. And then you had the myriad handicraft stalls from different states. Stalls hawking bedsheets, pillow covers,… What I saw this time was revealing. There were no stalls pushing choppers and roti makers first up. But one could see stalls selling organic food products, home security solutions, food products made of millet and other exotic cereals, solar products, foreign holiday packages and few stalls peddling fitness solutions including Baba Ramdev’s Patanjali products😃😃!
  • The neighbourhood cabwala whom we usually engage was now an Ex Ola wala. He got into the Ola App bandwagon and got out of it within few months. In his own words –‘Ola customerukku nalla Appu. Aana engalukku nalla Aappu!!’ (It’s a good app for customers but for us cabbies it’s a bad deal.). Apart from driving a taxi, he runs a provision store. His son is not interested in this business and wants to be an Engineer. ‘Avan eppo paarthalum ethanayachum kodanjukitte irupaan’ (he’s all the time fiddling around with something or other)
  • A videographer in the vicinity now offered live streaming of events. He claims this is a must now as folks abroad need to watch marriages,… live when they cannot attend.
  • And If I dare to call so, Coimbatore is fast emerging as the Retirement capital for Tamilians the world over! What started more as a social concept of community based living option for elders (whose children are mostly out of the country) has now morphed into an aspirational option. Coimbatore is now dotted with Gated community spaces designed specifically keeping “living alone senior citizens managing NRO accounts” in mind.

Now all these (except the last one) may not be unique to Coimbatore only. If one travels to a small town in Maharashtra, UP or Orissa the “Writings” may be similar. What is commonly wringing in all these so called “Writings on the walls” is the aspect of “Aspiration”. Whether it is craving for better looks or learning Hindi or wanting to ride a Harley Davidson or seeking better health, the new Indian (even senior citizen if I may add) is not satisfied with what he/she can make do with. But aspires for the better and the best.

It is this idea that Narendra Modi tapped into in his prime ministerial campaign successfully and rode to power. And it is important that his government doesn’t forget this aspect and does everything to fuel economic growth which will give wings to these aspirations at all levels. Ignore these “Writings on the walls” and the writing on the 2019 wall will be clear.

An Ode to the Odd – Even Formula!!!

DelhiIn a few hours from now, the capital city of IndiaDelhi will be at odds with the rest of the country in terms of daily commuting. For a few days now, the aam admi of the city has been at odds over their Aam Oddmi Party Govt’s big idea to improve their city’s air. The city’s Odd – Even Car formula by which Odd number cars are allowed on odd number days and Even numbered cars on even days is expected to cause much inconvenience and agony to the public or so it is fraught. Though the intention of the Govt. to clean up the city’s air has been noble, few odd questions arise over the decision making process and the execution of the Odd – Even scheme. Comparisons of Arvind Kejriwal with Mohammad Bin Tughluq another erstwhile ruler of Delhi who was notoriously popular for his decision making skills are odious but not completely off the mark. Almost everyone I met in Delhi ever since this scheme has been announced was of the opinion that this audacious decision has been taken in haste without giving a thought on the implications where the public transport is lacking in terms of network and the public lacking in terms of  social conscience. The Government’s view has been that this is only one of the slew of measures taken to reduce the air pollution and is being done considering the oddinary citizen’s health. The odded benefit would also be the improvement in the city’s traffic with reduced vehicles on the road or so they claim. So now what will happen if taking a leaf from Mr Kejriwal’s book many others try to introduce their version of Odd – Even scheme to find a solution to other problems?

  • Like In Tirupati temple where there is huge crowd every day. They can introduce Odd – Even Scheme wherein on Odd Days only people born on Odd days will be allowed 😁. This will help the oddministration in better crowd control,.. Even the lines in Loddu Prasad counters will be halved😁😁. Based on the success here the same can be duplicated in other places of worship where huge crowds throng like Sabarimala, Siddhi Vinayak temple, Vaishnodevi, Haji Ali,…
  • Like oddopting this scheme in the Railways reservation site irctc.co.in – which usually crashes or is very slow due to the rush of people using it day and day out. By this scheme on Odd days people travelling on odd days only can book tickets and so on😁.
  • Like following this in Mumbai suburban trains which transports probably 10 times its rated capacity every day. By letting only people born on odd days to travel on odd days – straightaway the cro(w)dd will be reduced to 5 times its rated capacity😁. Its performance will improve by leaps and bounds I’m sure.
  • Like copy pasting this scheme for the parliament functioning or rather nonfunctioning. Allow ruling party to disrupt on odd days and opposition parties to create ruckus on even days. By this our parliament will still not function (but who cares) but the proceedings will be more presentable while watching on TV 😁😁.
  • Like implementing this Odd Even formula instead of total prohibition in states. You don’t then miss out on the tax collections but at the same time end up partially controlling the so called ills of drinking. Next time the Tasmac bar opens in the morning – there will be only half the number of Bevoddas 😁😁
  • Like Sanjay Leela Bhansali and Shah Rukh agreeing to oddopt this formula when they want to release their films together. SRK films will be shown at even time shows (2.00 pm, 4.00 pm,..) and Bhansalis’ at odd time shows😁. By this both will manage to divide and rule while keeping their respective egos at odds.
  • Like the Ecom sites (Flipkart, Amazon,..) coming to an agreement on using the Odd Even system. Flipkart will run its shopping festivals on Odd days and Amazon on Even days. For Aam oddmi – it is everyday celebration!
  • Like the Central Government internalizing this Odd Even program for Population control. Enacting a law (if Rajya Sabha functions that is) whereby people staying in Odd numbered houses will have sex on Odd days and so on,..😁😁 This will turn out to be better than distribution of free coddoms!
  • ,…,…

We can go odd and odd 😜😜

What an Oddea Sirji? Isn’t it odd that it took so long for somebody to come up with such a Big Idea that could solve our country’s many ills??

Soon India will become a country that went against the odds and came up trumps!

On that odd note – whether you are born on an odd day or even day – no Odd – Even formula here – my wishes to you for a fantastic year filled with happiness and great health😁😁😁